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TV Advertising Cost

Television advertising is the most popular advertising medium in India. One of the most common searches we come across related to advertising is TV advertising cost.

What is it that makes people search for TV advertising cost? About 210 million households in India have TV sets with 892 million people watching it.

Running an ad on television ensures millions of eyeballs. This is the single-biggest reason why people search for TV advertising costs the most.

It’s the popularity of television as the largest medium of entertainment in India. Buying a television set is expensive and hence it’s a family investment. Most households in India have only one television set that is watched by the entire family. Television is not a luxury but an essential for people. 

Some other reasons why everyone wants to look for TV advertising cost are - TV as a family entertainer and the high emotional investment of people in television. Watching a program/ad with the family encourages discussion that leads to rise in awareness and consideration.

Also, with the dominance of soaps/series, movies, political news, reality shows and sports events, watching television also involves a very high level of emotions.

Not only is television trusted as a medium but being showcased on television also marks the brand with authenticity, credibility, premium value. Hence, a number of brands when considering advertising aspire to be present on television hence search for TV advertising cost

Get the complete list of TV channels in India updated with rates and reach numbers. These rate and reach numbers are updated periodically ensuring that the advertisers get the latest data. 

Find below the TV advertising rates in India:

Top TV Channels

TMA Offer - Video Ad


₹ 8,223 Per Second


₹ 2,990 Per Second

Aaj Tak

₹ 600 Per Second


₹ 2,151 Per Second

Sony Sab

₹ 4,175 Per Second

Sony Entertainment Television

₹ 2,657 Per Second

STAR Sports 1

₹ 253 Per Second

Zee Marathi

₹ 1,392 Per Second

NDTV 24x7

₹ 350 Per Second

ABP News

₹ 443 Per Second

Television Advertising Agency

The Media Ant is a Television advertising agency. We provide the best and lowest advertising rate for TV advertising to our clients. Through our tie-up with more than 1000 TV channels across India, we assure the best-discounted advertising rate when placing an ad on Television through The Media Ant.

You can contact us for the best discounts for TV ads and to execute your Television advertising campaign. You can contact us either online, or by sending a mail to or calling us at 08067415510.

The Media Ant not only works with TV channels but also with other service providers like Amagi, Cable networks, Tata Sky and Airtel DTH. Get the best rates for Amagi, advertising on cable TVs, and the Tata Sky TV ad at The Media Ant.

TV Advertising Rates

The process of TV advertising campaign planning is complex and often requires subscription to paid services like BARC to make an efficient plan and take an informed decision about selecting the right genre, TV channels, TV programs and time bands at the most cost-effective TV advertising rates.

We understand this can be difficult for the first-time or new advertisers and hence The Media Ant is there to take care of it all- from getting TV advertising data to negotiating TV advertising rates, you can trust The Media Ant with end-to-end planning and execution of your TV ad campaigns.

To get the best TV advertising rates, you just have to follow these simple steps:

  1. Visit the Television Page. You would be able to see thousands of advertising options on television.
  2. You can filter the TV channels of your choice by selecting category options based on genre, advertising option, languages, location, network or channel type etc.
  3. You can also sort the TV advertising rates for different channels based on top searched, weekly viewers, category, language and mixed time rate.
  4. Once you select a particular channel card, you can click on it to find all the TV advertising options within the channel, and find the TV advertising rates for the same.

What is television advertising? 

The practice of developing and showing television ads with the intention of promoting a good or service is known as television advertising.

Television advertising is one of the most popular and efficient communication methods. This is due to the vast reach, frequency, and effect it provides. They can range from short and simple to long and complex, but they all share the same goal of selling something.

The type of advertisement most commonly seen on television is the 30-second commercial, which typically has a voiceover telling you about what's going on in the ad and often shows people using or enjoying their product while music plays in the background.

Television advertisements are everywhere. They're on television, in magazines, on billboards, and even online. You can't escape them! Advertisers spend billions of dollars yearly to ensure you see their ads - because they know it works.

How does television advertising work?

Commercials or ads are broadcast on television networks or stations to promote products or services. Businesses and organizations can purchase these advertisements to market their goods and services. They may be broadcast either during particular shows or during the breaks in between shows. Advertisers can choose to air their ads during specific hours, days of the week, or on certain networks or programmes that their target audience is likely to be watching to target that audience specifically. The price of television advertising can vary depending on the network, timeslot, and length of the advertisement, among other things.

What are the types of television advertising?

There are many various types of television advertising, including:

Television Commercials(TVCs): Television Commercials are the most typical television advertisement. They usually air during commercial breaks and run between 15 and 60 seconds.

1. Product Placement: Product placement is when a company's goods or services are prominently shown in a film or television programme. This might happen naturally as part of the narrative (for example, a character using an iPhone) or explicitly, such as when a product is seen up close or is utilized in a significant scene.

2. Brand Integration: Brand integration is the process through which a brand is woven into a TV programme. For example, when a particular brand dominates the plot or is included as a unique prize (e.g. Fear Factor, where contestants win a Ford truck).

3. Infomercials: Infomercials are protracted TV commercials that typically run on the weekends or late at night. They usually have a call to action, such as a phone number or website URL, and are at least 30 minutes long.

4. Overlay: During a TV broadcast, 10-second overlays are quick advertisements crossing the screen's bottom. During live events, they are generally utilised for advertising forthcoming programmes or goods.

TV Advertisement Price

Is TV advertisement price really sky-rocketing as perceived by most first-time advertisers. Not really, in fact the TV advertisement price is actually one of the lowest if one considers cost per reach.

The reason why TV advertisement price seems to be very high is that running TV ads on one spot means broadcasting your ad to millions of people at a time.

If one reach costs me a single rupee too then also running ads on one spot would cost the brand millions.

However, on the other side, let’s look at the benefits a brand can get by paying the high TV advertisement price- reach in millions in a short span of time. TV advertisements are the best when a brand is looking for mass reach in a very short time.

This is one of the reasons why one can find e-commerce brands advertising aggressively on television days or weeks before sale.

When considering the most efficient medium to reach out to a very large audience at the lowest TV advertisement price, visit TV page to check out all the TV advertising options on the basis of target audience, budget, geography and product. 

TV Ad Cost

One very important question that we are often asked is how to determine TV ad cost and how to plan a television campaign. We have covered a detailed account of all the steps involved in planning a television campaign and determining the TV ad cost. Following is the list of articles that can help you understand how to calculate TV ad cost, step-by-step using BARC ratings data:

  1. TV Campaign Measurement Terms Explained: How do you know that the TV ad cost quoted by a TV channel is correct? You check the historical ad reach data using BARC tool. BARC stands for Broadcast Audience Research Council that measures TV program and ads performance. This article would help readers understand how BARC measures TV performance.
  2. Data driven Television Campaign Planning: This article talks about TV campaign planning steps like brand brief, competitor analysis, media brief and media planning that also covers selection of TV channels with objective of maximizing reach or cost efficiency or minimizing spillage based on the TV ad cost.
  3. Competitor Analysis Report: Competitor analysis report helps us understand the TV advertising strategy of the competitor in terms of channel mix, time band mix, TV ad cost etc. 

Television Advertising In India

Television advertising in India is the most popular advertising option. Television advertising is popular because it has the lowest cost per reach among all other media verticals. Rates for advertising in Television in India are quoted in terms of advertising rate per 10 sec.

There are specialist television advertising agencies who can help you get discounted rates on the television advertising card rate. By placing an ad on television, a brand can reach out to complete India in a single instance.

Television advertising also has the added advantage of reaching out to users multiple times. TV ad engages with two senses of humans, eyes, and ears, and is more impactful than other formats. There are more than 1000 Television channels in India.

The few popular TV channels in India for advertising are Star Plus, Zee TV, Colors, Sun TV, Aastha TV, Aaj Tak, CNBC, and Star Sports. India also has a strong network of cable TV. Cable TV advertising allows advertisers to reach out to a local populace.

Television in India is broadcasted in homes through cables and direct to home (DTH). Advertising on DTH is also an available media for television advertising. Advertisers can advertise in popular DTH service providers likes Tata Sky, Airtel DTH, and Videocon DTH.

Media options available for advertising in TV are video ads, scrollers, Aston bands, teleshopping, and L Bands

Viewership data for TV in India is reported by BARC. BARC stands for Broadcast Audience Research Council, and is a consortium of broadcasters, advertisers, and advertising and media agencies, via their apex bodies.

TV Advertisement In India

According to EY-FICCI latest report, TV advertisement in India grew by about 25% in 2021 against a drop of 21.5% in 2020. This recovery in TV advertisement in India in 2021 was majorly volume-driven.

For the year 2022, the revenue from TV advertisement in India is expected to be around INR 344 billion as compared to TV advertisement in India size of 313 billion in INR.

The fact that TV advertisement in India is the most popular advertising medium can be established looking at the performance of TV advertising industry during the year 2020 when due to lockdown, new content wasn’t being produced. TV channels were dependent on re-runs of popular TV shows and still getting very high TRPs. 

TV Ad Agency

Get details of the best TV ad agency. You can contact us either through email or phone. Our services include BARC-based planning, buying, and monitoring of TV campaigns. We have an association with all top TV channels and ensure the best rates.

To use our services, you can either fill up the planning form or write to us. Once we receive your requirement someone from the planning team in Bangalore will get in touch. Our TV media plan is created keeping in mind your target market, target audience, and of course the budget.

Advertising Options In Televisions

Video ads are the most popular media option for TV advertising. Innovative television advertising options include L Band, Scrollers, and Aston Bands.

When you book a TV campaign, most of the TV channels offer advertisers free sponsorship tags. The rate for innovative television media options is more than regular ads. Content integration is another popular television advertising option.

You can have a look at television ad type video examples by clicking:

These are the regular television ads that we see. They are the most popular format of ads on TV and are played during the break. Rates for regular TV ads are available on the site.

Aston Band is a flash ad that plays at the bottom of the screen while the content is being played. Because Aston Band TV ads are played on TV along with content, the cost for the Aston band on television is more than other formats.

A popular format of the ad in News Channels on television, the ad keeps scrolling from one end to the other. Scroller ads are short-duration ads and rates for scroller ads depend on the channel.

Teleshopping ads on Television are in the format of programs and mainly used for selling. The duration of teleshopping ads varies from 10 minutes to 30 minutes. Teleshopping ads are played in non-peak hours and are a low-cost medium for advertising on TV. You can find the list of popular TV channels in India accepting teleshopping ads on The Media Ant

L bands are L-shaped ads played on TV while the content is being played. As L Band ads are played during the program, the cost of L Band advertising is higher than regular ads.

Cost For Advertising In Television

The cost of advertising on Television depends on the number of viewers for that particular channel. The rate for television advertising is always quoted as the amount that an advertiser needs to pay for playing a 10-sec ad once.

For e.g: If Aaj Tak's rate for advertising is Rs 500, it means that an advertiser needs to pay Rs 500 for playing the ad once.

The cost of TV advertising also varies with the time of day. Time bands when more viewers are present cost more to advertise. Time band with the highest viewership is termed as Primetime bands for TV advertising. Another popular term used in TV advertising is 'Run of the Day part', also known as RODP.

In RODP, the ads get equally distributed throughout the day. You can find the advertising rate on TV for Prime Time and Non-Prime time on The Media Ant. Advertising rates in television also vary for HD and Non HD connections.

Cost per reach is higher for HD channels but due to less viewership for HD channels as compared to Non-HD channels, the 10-sec rate for HD channels is lesser than SD channels.

Television advertising costs also changes with the time of year. Advertising cost goes up for certain categories depending on the time of the year. Business TV channels charge a premium for advertising during the budget season.

Television Advertising Ad Format

To play their ad on television, advertisers need to provide their ad in .mov format. Specification of the video ad for Television ads varies across the TV channels. However, you can follow the table for the ad format of most of the channels.

The following ad format works for Star HD channels and most of the popular television channels in India.




Long GOP

Bit rate type


Video Codec


Video bit rate

50 Mbit/s





Frames per second

(i) 50 or (p) 25

Aspect Ratio

16:9 (Full Frame only)

Audio Codec

PCM and Dolby E

Bits per sample

24 bits; Dolby E always 20

# of Audio channels

4 tracks as per 1.2

Audio sample rate

48 kHz

List Of Popular Television Channels In India

The list of top popular Television in India for advertising is:

Channel Name



Star Plus



Star Sports

Gaming Sports





Sun TV









Aaj Tak



Movies Now



National Geographic



Zee Cinema



Asia Net



Zee Marathi


You can find the TV advertising card rate, the best rate for advertising on TV and reach details for the Televisions channels mentioned above, and advertising rates for all other TV channels, online at Media Ant.

What are the advantages of television advertising?

  1. Has A Wider Reach:

 Do you need to catch your target audience's attention and leave a lasting impression? You can rely on TV advertising to reach a broad audience. It may also do this in the shortest time compared to other media.

  1. Reaches The Audience When They Are Most Focused: 

Television advertising is effective for the company since viewers pay attention to what they see. They are watching the television with interest, and by promoting your company, product, or service, they draw in a sizable audience.

  1. Offers High Credibility: 

Television is a significant venue for brand or business promotion, assisting you in gaining the confidence of your target audience. It demonstrates your commitment to the services you are providing to clients. Additionally, television advertisements give your target market visual proof of the high caliber of the goods you sell. With this kind of advertising, you may pick a specific time frame to show your TV commercial to draw in the most people.

  1. Provides Your Brand/Business with A Visual Personality: 

Television advertising gives your brand or business a visual personality. Several companies, including Dove, Cadbury DairyMilk, Pepsi, Lays, and others, have developed strong recall values thanks to TV advertising.

  1. TV Advertising Are Easy To Analyze: 

Most TV ads are based on straightforward ideas that are simple to understand. TV advertisements are easier to remember because you can see the marketing message unfold in front of your eyes. Additionally, TV advertising has a longer length, is simple to narrate a tale, and may instantly evoke memories of your brand or company.

Frequently Asked Questions on Television Advertising:

1. How much does it cost to advertise on Television? 

In India, a 30-second TV ad can cost from ₹50,000 to ₹5,00,000, while a 60-second ad typically costs between ₹75,000 and ₹7,50,000. Prices vary based on the channel's viewership, the ad's timing, and the intended audience.

2. Is television advertising still effective?

Television advertising can still be effective, but its effectiveness can vary depending on several factors, such as the target audience, the ad content, and the frequency and timing of the ad. Additionally, with the rise of streaming platforms and on-demand programming, viewers are no longer as likely to watch traditional linear television in the way they once did, which can make it more challenging to reach the desired audience through television advertising alone. However, television advertising can still get a large, diverse audience and can be especially effective when combined with other forms, such as online and social media advertising.

3. How do I know the viewership of Television? 

The number of viewers of a Television also known as viewership is reported by BARC. You can the basic reach for TV channels for free at The Media Ant. However, BARC is a subscription-based service, and providing a detailed reach number would involve a fee. You can also ask your Television advertising agency to furnish this. Reach numbers are important in selecting the channel.

4. What is the impact of television in advertising?

Television advertising can have a significant impact on businesses and consumers. The reach and visual nature of television advertising are effective ways to build brand awareness and promote products or services to a broad audience.

Television advertising can also be a powerful tool for creating emotional connections with viewers, which can be essential for building brand loyalty and driving sales. Additionally, television commercials often use storytelling, music and celebrity endorsements which could lead to a high recall rate among its target audiences.

On the other hand, television advertising can also be quite costly, and the cost to produce and air a commercial can be very high, which may not be feasible for some small businesses or startups.

5. How do I get discounts while advertising on Televisions?

The discount on the Television rates card depends on the business size. Television ad agencies can get you the best Television advertising discounted rate once you share your requirement with them.

6. What is the purpose of TV advertising?

The primary purpose of television advertising is to promote a product or service to a large audience to generate sales or increase brand awareness. This can be done by highlighting the features or benefits of a product, creating an emotional connection with viewers, or providing information about the company or brand.

7. Will Television agencies help me design my ad?

Not all Television agencies can help you with ad design. However, The Media Ant can help you design your Television ad. The cost of Television ad design would depend on the brief and is not included in the Television advertising rate mentioned on the site.

8. What is the rate for a 30 seconds advertisement on a major TV?

The cost of advertising on television varies greatly. The cost would depend on the channels, time band, and ad format. Starting cost for advertising on TV is Rs 200 per 10 sec and goes up to a few lakhs for a 10-sec ad.

9. How many days in advance do I need to book my Television ad?

One needs to book the ad 4 days in advance.

10. How are TV ads calculated?

TV ads are one of the most popular forms of advertising. They're often targeted at specific demographics, and they use a variety of techniques to hook viewers. But how are TV ads calculated? And how do they target their viewers? The answer to both questions is complex and involves a lot of math. But in short, TV ads are calculated based on a few factors, including the audience's age, gender, and interest in the advertised product. 

Additionally, TV ads are often tailored to particular demographics - like parents looking for baby-related products. So if you're looking for an accurate estimate of how much a TV ad will cost or what kind of audience it will target, don't hesitate to contact our team. We're experts in the field and can help you understand TV ads in a way that's easy to understand.

11. Are the Television advertising rates mentioned the best rates?

No. The mentioned rates are not the best Television Advertising rates. Televisions keep coming up with discounts and advertising packages. One should always check with their TV advertising agency or the TV channel directly on any additional discount.

12. How to Measure ROI for Television Advertising?

There are several techniques for small businesses to monitor the effectiveness of their advertising spending. However, it is sometimes difficult to link sales to an advertisement, primarily when it promotes a brand rather than a particular good, service, or deal. As a result, calculating the ROI of an advertising campaign is frequently a question of interpretation and opinion.

ROI may be measured quantitatively by dividing the cost of the advertising campaign by the gross sales margin.

13. In what format do Televisions accept ads?

The accepted Television advertising format is .mov

14. How much does television advertising cost?

The TV advertising cost depends on several factors like channel viewership, channel genre, program type, program viewership, time band, spot length etc. Determining the cost of advertising on TV and planning a campaign may take weeks to months, depending on your choice's demand for spots in the TV program.

To make this process shorter and more straightforward, you can visit TMA TV Page and select your favorite TV channel using the available filters. For example, for Star Plus, for video ads, the cost for advertising on TV is INR 9456 per second per spot.

15. Is television advertising expensive?

Several variables, including the number of viewers of a channel, the genre of the channel, the kind of show, the number of viewers of that programme, the period, the duration of the commercial, etc., influence the price of TV advertising. Depending on the demand for spaces in the TV show of your choosing, determining the cost of television advertising and organizing a campaign may take weeks to months.

16. What is a ROAS calculator?

The effectiveness of a digital advertising campaign is gauged by the marketing statistic known as Return On Advertising Spend (ROAS). ROAS enables internet firms to assess which advertising strategies are practical and determine how to enhance the following campaigns.

Because ROAS is a statistic that is so significant and potent, you may think that calculating it would be difficult. Fortunately, the reverse is true: The ROAS formula is relatively straightforward. ROAS is calculated by dividing your overall conversion value by your advertising expenses.

17. How do you measure the effectiveness of my television ad?

When measuring the success of my television advertisement, consider the following factors:

  • Measuring reach
  • Measuring Effective reach
  • Measuring Gross Rating Points

These numbers allow us to assess the effectiveness of my television advertisement.

18. How do you choose the best television network for my ad?

Sometimes it might be challenging to select the finest television network for my advertisement, but with The Media Ant, you don't have to worry about it. The Media Ant assists you at every stage, from selecting the television network to monitoring the success of your advertising campaign. 

19. Can I cancel the ad once booked?

Yes. Advertisers can cancel the ad after booking provided the ad has not already been scheduled. Scheduling happens a day in advance.

20. What steps need to be followed to place an ad on Television?

  1. Share your requirement and budget for the TV campaign
  2. Share your video with the agency in a specified Television advertising format
  3. Check for available discounted advertising rate in Television
  4. Make the payment

21. How would I know if my ad was played?

Television advertising agencies would provide you with a BARC report that mentions the time when your ad played. BARC also reports the ad length.

22. What is the cost for advertising on tv?

Cost for advertising on TV depends on several factors like channel viewership, channel genre, program type, program viewership, time band, spot length etc. Determining the cost for advertising on TV and planning a TV advertisement campaign may take you weeks to months depending on the demand for spots in the TV program of your choice.

To make this process shorter and simpler, you can visit TMA TV Page and select the tv channel of your choice using the filters available. For example, for Star Plus, for video ad, the cost for advertising on TV is INR 9456 per second per spot.

23. What is the Television Advertising Rates in 2024?

The Media Ant is committed to getting the most accurate data for the users. Hence, we ensure the advertising rates are updated on a frequent basis. Most advertising platforms update their rates at the beginning of a new year.

Hence, it is very important to check the updated television advertising rates before booking your campaign. To find the updated Television Advertising Rates in 2024, please click on the media card on the page, visit the particular television advertising option and look for the latest television advertising rates 2024 under the heading “Top Choice /Other Ad Options”.

Top 10 Television Advertisers in 2023

Sr No.



Liberty Mutual Insurance


Domino's Pizza




Progressive Insurance












Procter & Gamble

  1. TV Ad Agency Mumbai
  2. TV Ad Agency Bangalore
  3. TV Ad Agency Kolkata
  4. TV Ad Agency Delhi