Per Aston Band
Current Affairs and News
Times Now is Times Group’s English News channel that covers both national and international news. Times Now was launched in 2006 and is the leading English-News channel today. Times Now has got one of the highest viewership among other English News channels according to the BARC viewership data. One can advertise either on the All India Feed of Times Now or in the regional feed of Times Now for a geo-targeted approach towards advertising.
You will get the rate for advertising in Times Now in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Times Now is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Times Now will come to Rs 300 X 10 = Rs 3,000. Advertising Rate for Times Now varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the News category is from 6 pm to 10 pm. 9 pm to 10 pm is also considered super prime time. Rates for Prime Time in Times Now and Super Prime Time in Times Now is significantly higher than non-prime time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the TV planning agency to include it in the plans.
Media Agency can play a critical role if you are planning to advertise in Times Now. There are several roles that a media agency plays while executing your TV campaign. Firstly, the media agency will help you in deciding if advertising in Times Now is right for your brand. The agency uses BARC data to decide the TG and Times Now viewer profile matches. Once you have decided to go ahead with advertising in Times Now, the next step for the TV ad buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in the prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in Times Now. The last role of the TV ad buying agency is to ensure that the ad is played on Times Now and provide the advertiser with the number of people who saw your ad. The Media Ant being an authorized agency for ad planning and buying on Times Now provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.
The rate to advertise in Times Now is one of the lowest among all other news channels in India. Its popularity in the Hindi belt makes advertising in Times Now a critical part of any Television campaign. Times Now advertising rate is available on the Media Option and Pricing tab of our website. These are the current ad rates and are updated weekly. Times Now has popular programmes and TV anchors. Because of this the engagement of viewers is very high with the channel. Times Now is also supported through its online portal Times Now Live TV. The Media Ant is an authorized advertising agency that can help you plan and buy ad spots in Times Now at the lowest rate.
Before you reach out to an agency to get the best rate to advertise on Times Now, it is recommended to have a look at the content and the anchors. This will help you plan the right time slot on Times Now as the advertising rate on Times Now like other TV channels varies with time. You can have a look at the live feed and past content online by clicking Here
Ads in Times Now are played both during the break as well as doing the content being played. There is more creative freedom while placing ads during the break, whereas messaging needs to be bundled with the content while selection advertising options during the content. Few of the popular advertising options on Times Now are:
a) Video Ads - Video ads are telecasted during ad-breaks. The minimum duration for a video ad is 10 seconds and increases by 5.
b) L Bands - Aston Bands are thin horizontal strips that appear during a program at the bottom of the screen. The Aston Band duration per exposure is 10 seconds. Choose the number of Aston Bands per day and the total number of days you'd prefer to advertise. Prices vary according to the time band chosen.
c) Brand Integrations - These are custom media options and are created basis your advertising budget and the objective.
Find below the list of popular shows and programmes for Times Now. In case you are looking to advertise on Times Now, you can use this table to select the right time slot. Please note that the ad rate for Times Now will vary with the programme. The media agency that you are working with to place your ads in Times Now, will be able to select the right programme and time band basis your target group and the budget.
|3||The Morning Newshour|
|4||Times Now Live|
|6||Times Now Livewire|
|12||Nation Wants to Know|
|14||The Newshour @ 9|
News as a category is male dominant and also finds high index with business owners and working professionals. In case you are looking to reach out to Hindi speaking audience in a large number, advertising in Times Now can be a good option. Advertising in the News channel also helps build frequency as audience tunes in to the channel at a specific time every day. So you can use Times Now advertising for both reach and a frequency campaign. One should spread their ads across time bands to get reach and concentrate within a time band to get the frequency.
Few categories which regularly advertise on Times Now are Electronic Goods, ecommerce, Entertainment, Consumer Durables, FMCG, Banking, Insurance and Automobile.
|Cadbury, Odonil, Surf Excel, Horlicks, Complan, Colgate||FMCG|
|Birla TMT, Nerolac Paints||B2B|
|JMD Cargo Services||Logistics|
|Namma Homeopathy, Thyrocare||Healthcare|
|4||Short Term Performance||No|
|5||Short Term Performance||Yes|
|S. No||Top Cities||Weekly Impressions in 000's|
To advertise in Times Now you can follow the following steps
1. Get rates for advertising in Times Now on the Media Options and Pricing page. Do note that rates vary as per the time band. You should add the media to your Bag and select the time bands there.
2. Select the ad type that suits your budget, creative, and objective. Times Now offer video ads, scrollers, Aston Bands, and Brand integrations for advertising. In addition, you can also pick from the digital ad formats.
3. Other factors that need to be decided are Ad length, Time Band, Total number of Ads, Campaign Duration and Start Date
4. We will check the ad space availability on Times Now and other privileges like discounts, depending on the time of booking
5. Submit the artwork and make the payment for advertising on Times Now
6. Tentative log timings will be shared on a daily basis so the client can watch their Ads live being played on Times Now.
|Media Option||Mixed Time/Aston Band/Scroller|
|Ad Length||10 sec/20 sec/30 sec|
|Time Band||All Day/Morning Evening|
|Number of Ads per day||3/4/5|
|Campaign Duration||5 Days/10 Days/30 Days|
|Campaign Start Date||dd/mm/yyyy|
|Resolution||720 x 576 pixels for SD & 1920 x 1080 pixel for HD|
|Frame Rate||25 FPS|
|Aspect Ratio||4:3 or 16:9|
|Video Bit Rate||50 MBit/ S|
|Audio Sample Rate||48 kHz|
Click here to view the videos of campaigns executed in the past.
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For the cost mentioned on the site how many times would my ad be shown?
Shared rate for Television is per second. Let me explain this through an example.
Rate Star Plus - Rs 2,000 per sec
Length of your ad - 20 seconds
So every time your ad gets played, you would need to pay Rs 2000 X 20 = Rs 40,000
Now, if you play this ad 10 times it would cost Rs 40,000 X 10 = Rs 400,000
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