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Advertising in ABP Majha

Advertising in ABP Majha
Popular Options

Video Ad

Per Second

Card Rate

₹ 170

Offer Rate

₹ 150
Premium Options

Aston Band

Per Aston Band

Card Rate

₹ 1,500

Offer Rate

₹ 1,200


Per L-Band

Card Rate

₹ 2,050

Offer Rate

₹ 1,680


Per Scroller

Card Rate

₹ 13,860

Offer Rate

₹ 12,000
**18% GST is applicable on the above rates





Weekly Viewers(000s)


Weekly Impressions


Prime Time


Metro Share (%)


Urban Share (%)


Female (%)


About Advertising in ABP Majha

Summary in 60 words

ABP Majha is ABP News Network’s Marathi News channel that covers both national and international news. ABP Majha was founded in the year 2007. ABP Majha is one of the top 5 channels in the Marathi-News genre. Clients from all major categories like real estate, automotive, FMCG, education actively advertise on ABP Majha to reach out to their target audience.

Rates for Advertising in ABP Majha

You will get the rate for advertising in ABP Majha in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in ABP Majha is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on ABP Majha will come to Rs 300 X 10 = Rs 3,000. Advertising Rate for ABP Majha varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the News category is from 6 pm to 10 pm. 9 pm to 10 pm is also considered super prime time. Rates for Prime Time in ABP Majha and Super Prime Time in ABP Majha is significantly higher than non-prime time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the TV planning agency to include it in the plans.

How to select the right Agency for advertising in ABP Majha

Media Agency can play a critical role if you are planning to advertise in ABP Majha. There are several roles that a media agency plays while executing your TV campaign. Firstly, the media agency will help you in deciding if advertising in ABP Majha is right for your brand. The agency uses BARC data to decide the TG and ABP Majha viewer profile matches. Once you have decided to go ahead with advertising in ABP Majha, the next step for the TV ad buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in the prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in ABP Majha. The last role of the TV ad buying agency is to ensure that the ad is played on ABP Majha and provide the advertiser with the number of people who saw your ad. The Media Ant being an authorized agency for ad planning and buying on ABP Majha provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact

Why Advertise in ABP Majha

The rate to advertise in ABP Majha is one of the lowest among all other news channels in India. Its popularity in the Hindi belt makes advertising in ABP Majha a critical part of any Television campaign. ABP Majha advertising rate is available on the Media Option and Pricing tab of our website. These are the current ad rates and are updated weekly. ABP Majha has popular programmes and TV anchors. Because of this the engagement of viewers is very high with the channel. ABP Majha is also supported through its online portal ABP Majha Live TV. The Media Ant is an authorized advertising agency that can help you plan and buy ad spots in ABP Majha at the lowest rate.

View Media Online

Before you reach out to an agency to get the best rate to advertise on ABP Majha, it is recommended to have a look at the content and the anchors. This will help you plan the right time slot on ABP Majha as the advertising rate on ABP Majha like other TV channels varies with time. You can have a look at the live feed and past content online by clicking Here

How does Advertising in ABP Majha works

Ads in ABP Majha are played both during the break as well as doing the content being played. There is more creative freedom while placing ads during the break, whereas messaging needs to be bundled with the content while selection advertising options during the content. Few of the popular advertising options on ABP Majha are:

a) Video Ads - Video ads are telecasted during ad-breaks. The minimum duration for a video ad is 10 seconds and increases by 5.

b) L Bands - Aston Bands are thin horizontal strips that appear during a program at the bottom of the screen. The Aston Band duration per exposure is 10 seconds. Choose the number of Aston Bands per day and the total number of days you'd prefer to advertise. Prices vary according to the time band chosen.

c) Brand Integrations - These are custom media options and are created basis your advertising budget and the objective.

How Pricing Works
  • Rates depend on the creative length, time band selected and duration of the campaign
  • ​Premium charges are applicable for targeting specific programmes, crunched time bands, and spot positioning

Features of ABP Majha

List of programmes to advertise in ABP Majha

Find below the list of popular shows and programmes for ABP Majha. In case you are looking to advertise on ABP Majha, you can use this table to select the right time slot. Please note that the ad rate for ABP Majha will vary with the programme. The media agency that you are working with to place your ads in ABP Majha, will be able to select the right programme and time band basis your target group and the budget.

Show Details
1Special Report
3Batmya Superfast
4Yog Majha
5Viral Check
6Majha Gav Majha Jilla
7Majha City News
8Baatmyanche Ardheshatak
9Breakfast News
10Namaskar Maharashtra
11Special Report
12Dupaarchya Baatmya
13Majha Doctor
15Baatmyanche Ardheshatak
16Maharashtra Desha
17Majha Gav Majha Jilla
18Majha City News
19Majha Vishesh Bulletin / Special Report
2010 Chya Batmya
21Mumbai East - West
Who should advertise in ABP Majha

News as a category is male dominant and also finds high index with business owners and working professionals. In case you are looking to reach out to Hindi speaking audience in a large number, advertising in ABP Majha can be a good option. Advertising in the News channel also helps build frequency as audience tunes in to the channel at a specific time every day. So you can use ABP Majha advertising for both reach and a frequency campaign. One should spread their ads across time bands to get reach and concentrate within a time band to get the frequency.

Few categories which regularly advertise on ABP Majha are Electronic Goods, ecommerce, Entertainment, Consumer Durables, FMCG, Banking, Insurance and Automobile.

List of Past Advertisers
Cadbury, Odonil, Surf Excel, Horlicks, Complan, ColgateFMCG
Toyota, HyundaiAutomobile
Shen YunEntertainment
Birla TMT, Nerolac PaintsB2B
CaterpillarHeavy Engineering
JMD Cargo ServicesLogistics
Namma Homeopathy, ThyrocareHealthcare
S. No.FactorsApplicability
2National ReachYes
3City ReachNo
4Short Term PerformanceNo
5Short Term PerformanceYes
6Hyperlocal ReachNo
7Low budgetNo
8Premium AudienceYes

Facts and Figures to help Advertise in ABP Majha

S. NoTop CitiesWeekly Impressions in 000's
2Delhi NCR0.00

Execution Details

Execution steps/Execution Process Flow

To advertise in ABP Majha you can follow the following steps

1. Get rates for advertising in ABP Majha on the Media Options and Pricing page. Do note that rates vary as per the time band. You should add the media to your Bag and select the time bands there.

2. Select the ad type that suits your budget, creative, and objective. ABP Majha offer video ads, scrollers, Aston Bands, and Brand integrations for advertising. In addition, you can also pick from the digital ad formats.

3. Other factors that need to be decided are Ad length, Time Band, Total number of Ads, Campaign Duration and Start Date

4. We will check the ad space availability on ABP Majha and other privileges like discounts, depending on the time of booking

5. Submit the artwork and make the payment for advertising on ABP Majha

6. Tentative log timings will be shared on a daily basis so the client can watch their Ads live being played on ABP Majha.

Media OptionMixed Time/Aston Band/Scroller
Ad Length10 sec/20 sec/30 sec
Time BandAll Day/Morning Evening
Number of Ads per day3/4/5
Campaign Duration5 Days/10 Days/30 Days
Campaign Start Datedd/mm/yyyy
Guidelines for Artwork
Video FormatMPEG-2/.MOV/.MXF/MP4
Resolution720 x 576 pixels for SD & 1920 x 1080 pixel for HD
Frame Rate25 FPS
Aspect Ratio4:3 or 16:9
Video Bit Rate50 MBit/ S
Audio Sample Rate48 kHz

Proof of Execution
  • ​​Log Report: Tentative log timings will be shared on a daily basis so the client can view their Ads live
  • Telecast Certificate: at the end of the campaign, TV channel provides a Telecast Certificate with the exact timings of the Ads aired. The Telecast Certificate is generated on the last date of every month.
Videos of Past Execution

Click here to view the videos of campaigns executed in the past.

Who We Are

We’re The Media Ant, India’s favorite independent TV advertising agency among small and medium-sized businesses. We believe India’s enterprising culture is something to be celebrated, which is why we’ve made it our mission to provide a targeted TV buying service that supports sustainable business growth at low TV advertising costs. We represent more than 950 TV channels – more than any other Indian agency – and now we want to join forces with you!

Facts and Figures

Viewership Data

ABP Majha Advertising Rates 2022

The Media Ant is committed to getting the most accurate data for the users. Hence, we ensure the advertising rates are updated on a frequent basis. ABP Majha Advertising is one of the most popular Television Advertising options hence it is very important for advertisers to know ABP Majha Advertising Rates 2022. You can find the updated ABP Majha Advertising Rates 2022 under the heading “Top Choice /Other Ad Options”.

Top 10 Television Advertisers for ABP Majha between Oct-Dec 2021
Serial No.Advertisers
1Dabur India Ltd
2Emami Limited
3The Kute Group Dairy
4Mankind Pharma Ltd
5Parag Milk & Milk Products Ltd
6Maruti Suzuki India Ltd
7Gcmmf (Guj Coop Milk Mkt Fed)
8Vicco Laboratories
9Tirumalla Edible Oils&Foods Ind Pvt Ltd
10Tirumalla Hair Oil (I) Pvt Ltd
Traditional airtime advertising is the most cost effective way to reach large audiences at a time when they are relaxed, receptive and enjoying some time watching their favorite programmes.ABP Majha is the premier provider of real-world entertainment, offering a signature mix of compelling, high-end production values and vivid cinematography that consistently represent quality for viewers. ABP Majha advertising unrivalled ability to create business profit, sales and numerous other positive effects were enjoyed by many new or returning brands to Television channels last year. However, for first-timers wanting to make the step up to Television channel advertising, it can seem a little daunting, which is why we’ve put together this section of the website to guide you through it all.Whatever your budget: gain inspiration from other advertisers who have dipped their toes in the TV waters with great success; be able to get to grips with some of that ABP Majha advertising jargon, and a whole lot more besides.Whatever your budget: gain inspiration from other advertisers who have dipped their toes in the TV waters with great success; be able to get to grips with some of that ABP Majha advertising jargon, and a whole lot more besides.Before launching into this toothsome section, let’s remind ourselves of some of the reasons why ABP Majha Television advertising is so brilliant at creating success for brands and businesses both in the short-term and the long-term.

For the cost mentioned on the site how many times would my ad be shown?


Shared rate for Television is per second. Let me explain this through an example. 

Rate Star Plus - Rs 2,000 per sec

Length of your ad - 20 seconds

So every time your ad gets played, you would need to pay Rs 2000 X 20 = Rs 40,000

Now, if you play this ad 10 times it would cost Rs 40,000 X 10 = Rs 400,000