Plan Your CTV Advertising Campaign
Create interactive, targeted CTV ad campaigns that engage viewers with personalized content.
What is Connected Tv?
Connected TV, also known as CTV, includes smart televisions and streaming devices such as Fire Stick, Apple TV, and gaming consoles that allow users to access video content through the internet. Instead of watching traditional cable, today’s viewers prefer streaming shows, sports, and entertainment using apps like YouTube, JioCinema, and Zee5 directly on their television screens.
For advertisers, this shift presents a unique opportunity. Connected TV combines the immersive experience of traditional television with the advanced targeting capabilities of digital media. It leads to significantly higher ad completion rates, better audience recall, and more meaningful engagement.
Types of CTV Advertising
Entertainment CTV Advertising
Engage users while they stream on platforms like YouTube, Disney+ Hotstar, JioCinema, Sony LIV, and Zee5. Run pre-roll, mid-roll, or branded content ads inside premium content environments.
How does CTV Planning Tool work?
Share Your Goals
You begin by selecting the cities you want to target and outlining your campaign objectives. We assist you in refining your audience by using filters such as geography, income group, language, and platform preferences. This helps ensure that your campaign is strategically aligned with your goals.
Streamlined Planning
After your inputs are submitted, our planning tool creates a recommended media plan that includes a platform mix, audience splits, and budget allocation. Each plan is then reviewed and fine-tuned by experienced planners to maximize its effectiveness.
Analyze & Launch Campaign
Once you approve the plan, we handle the complete campaign execution. From setting it live to optimizing delivery, our team takes care of every step. You will receive real-time access to a dashboard where you can track impressions, reach, views, and overall performance.
CTV Ads Targeting
Connected TV advertising offers advanced targeting options based on region, gender, language, income group, and content preferences. You can either cast a wide net with national campaigns or narrow down to specific audience segments for more efficient targeting.
The CTV advertising cost varies depending on platform, inventory, targeting criteria, and duration. For instance, YouTube may be suited for wide visibility, while Zee5 or MX Player can offer more affordable local reach. Our planning tool considers these variables and suggests the most optimized plan based on your campaign objective and budget.
Advantages of CTV Advertising Tool
Plans Backed by Real Data
Our campaigns are built on data from more than five thousand past plans, insights from IRS reports, and competitive media analysis.
Negotiated Rates Based on Experience
With more than 12 years of media buying experience, we ensure that you receive the most competitive rates across all platforms.
A Blend of Automation and Expertise
Initial plans are generated using our tool, then enhanced by our media experts to better suit your brand’s specific needs.
End-to-End Execution Support
We manage everything — from campaign setup to tracking and reporting — so you can stay focused on results.
Case Studies
Delivering targeted, data-driven Connected TV campaigns that maximize brand’s impact.
CTV Insights
Discover the 300 Million Connected TV Viewers Transforming India’s Digital Advertising Landscape
FAQ’s
CTV stands for Connected TV. It refers to advertisements displayed on internet-enabled televisions and streaming devices.
OTT refers to the content delivery method through the internet, such as Hotstar or Netflix. CTV refers to the device, like a smart television, used to stream that content.
CTV stands for Connected Television. It is a modern content consumption format used to stream videos through internet-connected TVs and devices.
In Google Ads, CTV refers to placements where video ads appear on smart TVs through platforms like YouTube. These are categorized under television screen devices.
Examples include YouTube pre-roll ads viewed on smart TVs, sponsored content breaks on JioCinema during IPL, and banner ads on the home page of Zee5 or MX Player when accessed via television.
YouTube TV is considered an OTT platform because it delivers content over the internet. However, when viewed on a smart television, it is also classified as Connected TV. So, it fits into both categories depending on the device used.
