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Advertising in STAR Maa

Advertising in STAR Maa

Advertising in STAR Maa

11.1B

Monthly Impressions

Telugu

Language

About Advertising in STAR Maa

Advertising through STAR Maa is an effective advertising method in the Television media type. Advertising in STAR Maa will help the brand to reach out to the right target audience. Television advertising helps the advertiser to target a very large group of audience and also provides the ease of targeting a specific time band based on the requirement. Advertising through STAR Maa is popular for a brand that is trying to reach out to a large number of premium users within certain geography in a small time. Because the Channel carries different sets of programs, it appeals to almost everyone in the family thereby assuring a complete household reach. STAR Maa is the leading Television Channel and is strongly recommended for all marketing campaigns.

Key Insights

Prime Time

1800-2400

Monthly Unique Users

79.2M

Metro Share (%)

10

Categories

Entertainment

Top Choice

Popular

Video Ad

Rack Rate

₹ 2,700 / Per Second

TMA Offer

Login To View

Video ads are telecasted during ad breaks. The minimum duration for a video ad is 10 seconds and increases by 5. Click on "Know More", And "Add To Bag" and enter the ad duration in Seconds, number of days, frequency per day and the timeband to know the cost of the campaign.
Premium

Aston Band

Rack Rate

₹ 10,000 / Per Aston Band

TMA Offer

Login To View

Aston Bands are thin horizontal strips which appear during a program at the bottom of the screen. The Aston Band duration per exposure is 10 seconds. Choose the number of Aston Bands per day and the total number of days you'd prefer to advertise. Prices vary according to the timeband chosen.

Top Shows

1
2
3
4
5
6

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Media Demographics & Analytics

Top Advertisers

1
Brooke Bond Bru Instant
2
Boost
3
Horlicks
4
Disney+ Hotstar
5
Glow & Lovely Advanced Multivitamin
6
Sensodyne Sensitivity & Gum

User Reach & Demographics

Viewership%

Gender

Male

Female

45

55

Viewership%

Prime vs Non Prime

PT

NPT

62

38

Viewership%

Age

in %


<21

31

22-30

13

31-40

17

41-50

17

51-60

11

61+

11

Viewership%

Income - NCCS

in %


A

14

B

30

CDE

56

Viewership

Metros

%


Hyderabad

8

Bangalore

2

Viewership%

Urban vs Rural

in %


Urban

41

Rural

59

Viewership%

Geo

in %


Andhra Pradesh, Telangana

92

Karnataka

6

Odisha

1

Maharashtra, Goa

1

TRP %

Top Shows

TRP%


Karthika Deepam

1.21

Devatha

1.01

Janaki Kalaganaledu

0.81

Ennenno Janmala Bandham

0.72

C/O Anasuya

0.65

Intinti Gruhalakshmi

0.61


Media in 60 words

Advertising through STAR Maa is an effective advertising method in the Television media type. Advertising in STAR Maa will help the brand to reach out to the right target audience. Television advertising helps the advertiser to target a very large group of audience and also provides the ease of targeting a specific time band based on the requirement. Advertising through STAR Maa is popular for a brand that is trying to reach out to a large number of premium users within certain geography in a small time. Because the Channel carries different sets of programs, it appeals to almost everyone in the family thereby assuring a complete household reach. STAR Maa is the leading Television Channel and is strongly recommended for all marketing campaigns.

Rates for Advertising in STAR Maa

You will get the rate for advertising in STAR Maa in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in STAR Maa is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on STAR Maa will come to Rs 300 X 10 = Rs 3,000. Advertising Rate for STAR Maa varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the News category is from 6 pm to 10 pm. 9 pm to 10 pm is also considered super prime time. Rates for Prime Time in STAR Maa and Super Prime Time in STAR Maa is significantly higher than non-prime time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the TV planning agency to include it in the plans.

How to select the right Agency for advertising in STAR Maa

Media Agency can play a critical role if you are planning to advertise in STAR Maa. There are several roles that a media agency plays while executing your TV campaign. Firstly, the media agency will help you in deciding if advertising in STAR Maa is right for your brand. The agency uses BARC data to decide the TG and STAR Maa viewer profile matches. Once you have decided to go ahead with advertising in STAR Maa, the next step for the TV ad buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in the prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in STAR Maa. The last role of the TV ad buying agency is to ensure that the ad is played on STAR Maa and provide the advertiser with the number of people who saw your ad. The Media Ant being an authorized agency for ad planning and buying on STAR Maa provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.

Why Advertise in STAR Maa

The rate to advertise in STAR Maa is one of the lowest among all other news channels in India. Its popularity in the Hindi belt makes advertising in STAR Maa a critical part of any Television campaign. STAR Maa advertising rate is available on the Media Option and Pricing tab of our website. These are the current ad rates and are updated weekly. STAR Maa has popular programmes and TV anchors. Because of this, the engagement of viewers is very high with the channel. The Media Ant is an authorized advertising agency that can help you plan and buy ad spots in STAR Maa at the lowest rate.

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