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Advertising in Tata Play

Advertising in Tata Play

Advertising in Tata Play

English

Language

24.5M

Monthly Unique Users

About Advertising in Tata Play

Advertising through Tata Play is an effective advertising method in the Television media type. Advertising in Tata Play will help the brand to reach out to the right target audience. Television advertising helps the advertiser to target a very large group of audience and also provides the ease of targeting a specific time band based on the requirement. Advertising through Tata Play is popular for a brand that is trying to reach out to a large number of premium users within certain geography in a small time. Because the Channel carries different sets of programs, it appeals to almost everyone in the family thereby assuring a complete household reach.

Key Insights

Categories

Others

Top Choice

Popular

Default Landing Channel

Rack Rate

₹ 10,400 / Per Five Minute Slot

TMA Offer

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Default landing channel is a screen that appears when the Set-top box is turned on. Slide ads can be played on this screen. The ad will appear throughout the day for a duration of 7 secs whenever someone switches on the Set Top Box. SD and HD and the newly introduced binge, are all of the boxes that support this ad type. # Binge+ is a Set Top Box that enables subscribers to watch both live TV and OTT content (when connected to the internet) on one device, without switching between multiple HDMI ports. OTT content that the user can watch on this Set Top Box includes VOD, 7 days catchup shows from Tata Play and content from 12 premium apps. This offering provides the best of both worlds on one Set-Top Box.
Premium

Search and Scan Banner

Rack Rate

₹ 1,61,000 / Per Hour

TMA Offer

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Search and Scan Banners appear on the screen every time the channel is changed. It appears on every channel. 9 hour slots are in rotation with other brands and 18 hour slots are only one brand all day.
Premium
Guide Banner

Guide Banner

Rack Rate

₹ 1,03,000 / Per Hour

TMA Offer

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The guide is used by the viewer to determine what to watch and understand current and future programs. The banner will appear above the guide which will deliver high recall.

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About Advertising in Tata Play

Advertising through Tata Play is an effective advertising method in the Television media type. Advertising in Tata Play will help the brand to reach out to the right target audience. Television advertising helps the advertiser to target a very large group of audience and also provides the ease of targeting a specific time band based on the requirement. Advertising through Tata Play is popular for a brand that is trying to reach out to a large number of premium users within certain geography in a small time. Because the Channel carries different sets of programs, it appeals to almost everyone in the family thereby assuring a complete household reach.

Rates for Advertising in Tata Play

You will get the rate for advertising in Tata Play in the Media Options and Pricing section of the website. The advertising Rate for Tata Play varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Rates for Prime Time in Tata Play and Super Prime Time in Tata Play is significantly higher than non-prime time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the TV planning agency to include it in the plans.

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