Advertising through Tata Play is an effective advertising method in the Television media type. Advertising in Tata Play will help the brand to reach out to the right target audience. Television advertising helps the advertiser to target a very large group of audience and also provides the ease of targeting a specific time band based on the requirement. Advertising through Tata Play is popular for a brand that is trying to reach out to a large number of premium users within certain geography in a small time. Because the Channel carries different sets of programs, it appeals to almost everyone in the family thereby assuring a complete household reach.

You will get the rate for advertising in Tata Play in the Media Options and Pricing section of the website. The advertising Rate for Tata Play varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Rates for Prime Time in Tata Play and Super Prime Time in Tata Play is significantly higher than non-prime time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the TV planning agency to include it in the plans.