Tata Play Advertising is one of the most common and effective forms of marketing that offers a large reach during a short span of time. Television Advertising has a high impact on viewers and attracts loyal viewers. TV Advertising conveys the brand message with sight, sound, and motion, providing brand products or services with instant trustworthiness.

Default landing channel is a screen that appears when the Set-top box is turned on. Slide ads can be played on this screen. The ad will appear throughout the day for a duration of 7 secs whenever someone switches on the Set Top Box. SD and HD and the newly introduced binge, are all of the boxes that support this ad type.  # Binge+ is a Set Top Box that enables subscribers to watch both live TV and OTT content (when connected to the internet) on one device, without switching between multiple HDMI ports. OTT content that the user can watch on this Set Top Box includes VOD, 7 days catchup shows from Tata Play and content from 12 premium apps. This offering provides the best of both worlds on one Set-Top Box.

Default Landing Channel

Five Minute Slot

Time Band

Set Top Box

Creative Spec

Search and Scan Banners appear on the screen every time the channel is changed. It appears on every channel. 9 hour slots are in rotation with other brands and 18 hour slots are only one brand all day.

Search and Scan Banner

Hour

The guide is used by the viewer to determine what to watch and understand current and future programs. The banner will appear above the guide which will deliver high recall.

Guide Banner

Tata Play

<h1>Tata Play Advertising</h1>

With over 24473664 monthly reach, Tata Play Advertising will target a wide range of audiences and ensures a boost in visibility. Advertising on TV is a reliable tool that gives your brand a personality and is effective for businesses that rely on repeated advertising. Place Your TV Ads Now!<h2>Tata Play Advertisement</h2>Tata Play Advertisement ensures companies with visibility of their products and services. Tata Play is a English language 24-hr TV Channel that has garnered a large following among the people. With a massive fan following, Advertising on TV will build brand position and nurture proper leads. Tata Play Advertisement significantly raises the chance of targeted marketing among the right audiences and helps boost sales. Airing commercials on TV will help boost awareness and improves brand recognition among potential customers. <h2>Tata Play Ads</h2>With a reach of 24473664 , Tata Play Ads will help advertisers ensure maximum visibility for their brand and help bring in new customers and retain old ones. People trust TVs so advertising in TV can drive market shares and improve the brand image. Tata Play Ads will showcase various advertising options like pre-roll, mid-roll, and post-roll video TV ads. Television Ads will help companies establish their brand position and funnel sales using demand generation. <h2>Tata Play Advertising Cost</h2>Want to Get Television Advertising Cost? Tata Play Advertisement Cost may vary depending on the time slot chosen by the brands. Our pricing models for Tata Play Advertising Cost are according to the media options selected by the advertisers.Advertisers can choose to play their Tata Play Advertisement during their favourite show as pre-roll, mid-roll, and post-roll video ads. Advertisement in Television is helpful to reach a vast audience.<h3>Tata Play Advertising Rates</h3>Tata Play Advertising Rates will depend on the media option the client chooses, the total seconds of the ad’s airtime, and the frequency of ads per day. Each television advertising option will include various options for Tata Play Advertising like pre-roll and mid-roll ads and promotional videos. Tata Play Advertising Rates will depend on the media options the advertisers have selected based on their requirements. <a href="https://www.themediaant.com/mash">Check Tata Play Advertising Rates offered by The Media Ant</a>Tata Play Advertisement Rates will range according to the timeframe of the video ad, its timeslot, and more. Tata Play Advertisement Rates are available at discounted rates, from which brands and companies can select their timeslot according to their requirements and availability.To find the best rates for TV Advertising can be found in the “Top Choice” section on “Advertising on Tata Play” page which will include all the <a href="https://www.themediaant.com/television">television advertising</a> media ad options and their rates which you can choose from according to their requirements. You can check out discounted Television Advertisement Rates on the official website of <a href="https://www.themediaant.com/">The Media Ant</a>. Companies can pick the ad options most relevant to their needs.<h2>Television Advertising Agency</h2>Looking to Place Your Ads in TV? <a href="https://www.themediaant.com/">The Media Ant </a>is one of India’s leading television advertising agencies that helps you with advertising and brand recognition needs. With a presence across top Indian cities like Bangalore, Mumbai, and Delhi, The Media Ant ensures you a one-stop solution for all your television advertising needs. We help you plan, buy, execute and monitor all your television advertising campaigns across the country. Our in-house team ensures to provide you with the best TV Adverts plans at the best possible rates available and flawless execution of the advertising in television.Our best rates for advertising on TV platforms are available online on our website. As part of the execution process in television advertising, The Media Ant will provide advertisers with broadcast certificates.You can contact us through Phone, or Email for all your ads in TV. The Media Ant contact details are available in the <a href="https://www.themediaant.com/contact-us">Contact Us</a> section of our website.<h2>Tata Play Contact Number to Book Ads</h2>To book advertisements on Television, brands can turn to The Media Ant, a leading media buying and advertising agency that can help you with the latest market rates for all your TV advertising needs. The Media Ant will provide you with the best advertising rates for television advertising and flawlessly executing your TV campaigns. You can contact us by Phone, or Email to place your ads on TV. The Media Ant contact details are available in the <a href="https://www.themediaant.com/contact-us">Contact Us</a> section of our website.Tata Play Contact Number for Booking Ads is 080-67415510As part of our execution process, advertisers will be provided with timely updates and the broadcast certificate that proves that their advertisement has been broadcasted.

<h3>Tata Play Advertising FAQs</h3>Here are some frequently asked questions about Tata Play Advertisement:<h4>Who Should Do Tata Play Advertising?</h4>Tata Play Advertisement is done by various companies looking to create a major impact by targeting a large-scale audience. <ul><li>Home Products: Home Product Companies like Lizol, Unilever, and more have been doing advertisements in television for a long time. Over the years we have seen an increasein ad volumes for home products, the sector will continue to thrive by Advertising in television.</li><li>Automobiles: Companies like Hyundai Motors, Mahindra & Mahindra, and more have been using advertisements in television to showcase new products and services they are to provide. Most consumers being exposed to Ads in tv, being from <a href="https://blog.themediaant.com/understanding-basics-nccs">varied NCCS socio-economic backgrounds</a> are an excellent audience to target such brands.</li><li>Consumer Durables: Recently, consumer durable companies like Bajaj Electricals Ltd, Blue Star Ltd, Whirlpool, and more have had a 6% increase in ad volumes through Advertising in TV. </li><li>Women Products: Companies like Nykaa, and Johnson & Johnson have been doing Tata Play Advertisements for a long time. Recently around 22% of ad volumes were spent only on TV Advertising.</li><li>E-commerce: Companies like Snapdeal, Flipkart, <a href="https://www.themediaant.com/digital/amazon-website-advertising">Amazon</a>, and more have used Tata Play Advertising slots to market their products and services.</li><li>FMCG: Companies like Hindustan Lever Ltd, ITC Ltd, Nestle Ltd, Godrej Consumer Products, and more have been some brands that have successfully done Tata Play Ads. With ad volume growth of over 22% in 2021, FMCG products have been dominating <a href="https://www.themediaant.com/television">TV Advertising</a> market in recent years, making Tata Play Ads a good option for them.</li></ul><h4>Why Should I Do Tata Play Advertisement?</h4>Tata Play Advertising has strong viewership and a good reputation among its fans, making it a good option for advertisers. Tata Play Advertisement will help companies in building strong relationships with their viewers through innovative advertising and will help bring in new customers.Tata Play Advertising will also help advertisers in showcasing their products and services in an authentic way.<h4>How Does TV Advertising Work?</h4>TV Adverts have a large-scale viewership with a loyal audience. The popularity of television advertising is understandable because it can be effective and necessary. Television Advertising has a high impact on viewers and attracts loyal viewers.Ads on TV allow for quick responses from customers by following up on advertisements in real-time as they are being aired or streamed live online. Advertising on TV is a reliable tool that gives your brand a personality and is effective for businesses<h4>How Much Does TV Advertising Cost?</h4>Television Advertisement Rates will range according to the timeframe of the video ad, its timeslot, and more. Advertisement Rates on TV are available at discounted rates, from which brands and companies can select their timeslot according to their requirements and availability.To get the best rates for advertisement on TV visit <a href="https://www.themediaant.com/">The Media Ant</a> website. <h4>How Will Customers Engage With TV Ads?</h4>Advertising on TV will convey the brand message with sight, sound, and motion, providing brand products or services with instant trustworthiness. Advertisement on TV will target a wide range of audiences and ensures a boost in visibility for brands or companies looking to sell their product/service.Through advertisements in TV, brands will be able to engage the audience and build awareness about the brand as well as build recall.

Guide Banner on Tata Play

Used For

Impact

Ad Type

Video

Lead Time (in days)

3

Span

1 days

The guide is used by the viewer to determine what to watch and understand current and future programs. The banner will appear above the guide which will deliver high recall.

Rack Rate

Login To View

Min Billing

₹ 90,000

Min Billing

₹ 90,000

Execution Details

Creative Spec: image

Click here to view

SOP

#Telecast Certificate - It will be provided within15 days of campaign completion,#Log Timings - It will be provided on daily/weekly basis

2

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Guide Banner on Tata Play

Used For

Impact

Ad Type

Video

Lead Time (in days)

3

Span

1 days

The guide is used by the viewer to determine what to watch and understand current and future programs. The banner will appear above the guide which will deliver high recall.

Rack Rate

Login To View

Min Billing

₹ 90,000

Min Billing

₹ 90,000

Execution Details

Creative Spec: image

Click here to view

SOP

#Telecast Certificate - It will be provided within15 days of campaign completion,#Log Timings - It will be provided on daily/weekly basis

2

Confused? We can help

Hire our expert media planners to find, plan and place your next promotion.

Certified by Google and INS

Useful Links

Tools

Follow

Popular in Digital Advertising

Popular in Television Advertising

Popular in Radio Advertising

Popular in Airport Advertising

Popular in Cinema Advertising

Popular in Newspaper Advertising

Popular in Magazine Advertising

Popular in Non-Traditional Advertising

Popular in Outdoor Advertising

Popular in Influencer Advertising

Best Advertising Agency

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