Default Landing Channel on Tata Play
Lead Time (in days)
Default landing channel is a screen that appears when the Set-top box is turned on. Slide ads can be played on this screen. The ad will appear throughout the day for a duration of 7 secs whenever someone switches on the Set Top Box. SD and HD and the newly introduced binge, are all of the boxes that support this ad type. # Binge+ is a Set Top Box that enables subscribers to watch both live TV and OTT content (when connected to the internet) on one device, without switching between multiple HDMI ports. OTT content that the user can watch on this Set Top Box includes VOD, 7 days catchup shows from Tata Play and content from 12 premium apps. This offering provides the best of both worlds on one Set-Top Box.
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