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According to the India Influence Report published by Zefmo, over 90% marketers are planning to try out influencer marketing in India in 2018. 89% of the brands that have already tried influencer marketing have found it effective.
Influencer Marketing is a type of marketing which involves celebrities/influencers (anyone who has a large number of followers and whose opinion matters to them) help the brand message reach to the masses. Influencer marketing contains two other type of marketing in itself: influencer social media marketing and influencer content marketing. There are many examples of influencer marketing in India. One of the prominent examples of how influencer marketing can drive sales is the rise of Patanjali products.
Following are the advantages of influencer marketing in India:
The influencer marketing cost would vary on a lot of factors: Number of followers, Social Media Platforms, the influencer’s popularity, the engagement rate, the category/industry, the content quality and quantity. Carrying out a campaign with a celebrity influencer would be very high on cost but high on reach also. However, the originality and engagement factor of the content would not be good. The influencer marketing rates would be much lower in case of macro and micro influencers. However, the reliability and coordination would be a challenge. Hence, influencer marketing prices would always be a balance of several factors that the brand will have to keep in mind.
The Media Ant is one of the fastest emerging Influencer Marketing Companies. Currently, The Media Ant has tie-ups with various macro influencers across various fields like Entertainment, Fashion, Food & Beverages, Politics, Comedy, Music, Sports, Health and fitness, and Dance. We ensure the best rates for your campaigns and hassle-free execution.
Not only influencer marketing in India, The Media Ant can support you as your digital advertising agency in placing your advertisement with other self-serve platforms like Facebook, LinkedIn, Youtube and Quora. Apart from self-serve platforms, The Media Ant has partnered with all the popular websites, M-sites, Apps and Facebook Pages in India and can assure the best digital advertising rates and discounts.
You can contact us for best discounts and to execute your influencer marketing Campaign either online or by sending a mail to Help@TheMediaAnt.com.
To know more about Influencer marketing, please visit
To check out the rates for other digital advertising options, please check
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Influencers, Website Website advertising is utilized by variety of brands to reach out to their target audience. You can explore Influencers, Website Website advertising rates, different types of media options and advertising cost here. Influencers, Website advertising offers you the opportunity to speak to a young and involved target group and present your brand in a unique environment. With Influencers, Website Website advertising campaigns, you will achieve your business goals quickly and easily.
How long will it take for my ad to go live?
Once the campaign is confirmed, it may take up to 48 hours for the ad to go live.
What is the difference between CPM and CPC pricing?
CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times.
CPC stands for Cost per Click. You pay when someone clicks on your ad.
Can the impressions be distributed equally across he campaign?
Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.
Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?
The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.
You can click here to understand in detail the tech reason for the discrepancy in these two numbers.
Is there a chance that my ad can get paused in the middle of a campaign?
Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.
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