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Advertising in Shark Tank India Season2 - Sony Liv, App

Advertising in Shark Tank India Season2 - Sony Liv, App

Advertising in Shark Tank India Season2 - Sony Liv, App

App

Medium

Fixed

Pricing Model

About Advertising in Shark Tank India Season2 - Sony Liv, App

Shark Tank India Advertisements on SonyLiv are the advertisements displayed on the popular OTT App, SonyLiv. Brands and companies can choose their Shark Tank Ads based on their requirements from the pre-planned packages. These packages will include various ad options like social media posts, banner ads, and video ads on CTV, mobile, and web apps. Shark Tank India Season 2 on SonyLiv features a group of potential self-made multi-millionaire investors who listen to ideas pitched by contestants and decide if they want to invest. Shark Tank India can be watched online on the OTT platform, SonyLiv.

Key Insights

Bid Type

Managed

No of viewers during last event

161M

Language

Hindi

Categories

Entertainment

Top Choice

Premium

Partner Sponsor Package

Rack Rate

₹ 10,50,00,000 / Per Campaign

TMA Offer

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The package includes banner ads, social media posts, and video ads on mobile+web and on CTV with a minimum impression of 5 lakhs.

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The Media Ant

Media Demographics & Analytics

User Reach & Demographics

Users in %

Gender Distribution

Male

Female

73

27

Users

Age Distribution

in %


18-24

32

25-34

23

35-44

40

44+

5

Users

Average watch time

in minutes


Per Individual

38

Users

Device Distribution

in %


Android

45

Web

31

CTV

19

ios

5


About Advertising in Shark Tank India Season2 - Sony Liv, App

Shark Tank India Advertisements on SonyLiv are the advertisements displayed on the popular OTT App, SonyLiv. Brands and companies can choose their Shark Tank Ads based on their requirements from the pre-planned packages. These packages will include various ad options like social media posts, banner ads, and video ads on CTV, mobile, and web apps.
Shark Tank India Season 2 on SonyLiv features a group of potential self-made multi-millionaire investors who listen to ideas pitched by contestants and decide if they want to invest. Shark Tank India can be watched online on the OTT platform, SonyLiv.

What is Shark Tank India

Shark Tank India is a Hindi-language reality TV series that airs on Sony Entertainment Television and is shown on the OTT platform, SonyLiv. Shark Tank India is the Indian franchise of the prominent American TV show of the same name. Shark Tank India Season 1 premiered on December 20, 2021, and concluded on February 02, 2022. The registrations for Shark Tank Season 2 have already begun on SonyLiv, where aspirants can apply using their ideas.

On Shark Tank, contestants must pitch their ideas for businesses or products to the judges or sharks who are some of the top business people in the country. The sharks will then decide if they want to invest in the business idea or product and mentor the contestant.

Shark Tank Season 1 judges, aka the Sharks, were Ashneer Grover, Managing Director & Founder of BharatPe; Aman Gupta, Co-founder & Chief Marketing Officer of boAt; Anupam Mittal, Founder & CEO of Shaadi.com & People Group; Ghazal Alagh, Co-founder & Chief Mama of MamaEarth; Namita Thapar, Executive Director of Emcure Pharmaceuticals; Peyush Bansal, Co-founder & CEO of Lenskart; and Vineeta Singh, CEO & co-founder of SUGAR Cosmetics.

Advertising Rate for Shark Tank India Season2 - Sony Liv, App

Shark Tank India Advertisements Rates may vary depending on the various ad options chosen by the brands. Our pricing models for Shark Tank India Ad Rates on SonyLiv are per package chosen and the number of days for the ads.
Shark Tank Ad costs will depend on the package the client chooses. Each advertising package will include various Shark Tank Ads 2022 options like pre-roll and mid-roll ads, promotional videos, social media posts, and branding tags.
Our “Top Choice” section on “Shark Tank India Advertisement 2022 - Sony Liv, App” will include all the packages the companies can choose from according to their requirements. Various ad options like video ads, banner ads, and more are available at discounted rates, from which brands and companies can select according to their requirements.
You can check out discounted Shark Tank Ad costs on the official website of The Media Ant. Companies can pick the package most relevant to their needs.

Advertising Agency for Shark Tank India Season2 - Sony Liv, App

The Media Ant is one of India’s leading digital advertising agencies that helps you with advertising and brand awareness needs. With a presence across top Indian cities like Bangalore, Mumbai, and Delhi, The Media Ant ensures you a one-stop solution for all your advertising needs.

We help you plan, buy, execute and monitor all your digital advertising campaigns across the country. Our in-house team ensures to provide you with the best advertising plans and monitors them to ensure flawless execution and the best performance. Our best rates for advertising on the digital platform are available online on our website.

The Media Ant also measures the campaign engagement and provides you with the best rates possible in digital advertising. Get the best rates to place your ad on any digital platform on The Media Ant.

You can monitor your ad campaigns on our online monitoring dashboard on your mobile phone. Check the best rates to advertise your brand on various digital platforms in The Media Ant's digital advertising planning tools. You can contact us through Whatsapp, Phone, or Email. The Media Ant contact details are available in the Contact Us section of our website.


Other Information

Who Advertises on Shark Tank India on SonyLiv

Being a unique reality television, Shark Tank India is extremely popular among college-going students or graduates looking to become self-employed. Shark Tank is a hub of diverse business ideas and products, that attract viewers from various backgrounds. Brands looking to target audiences of NCCS A socioeconomic background can advertise on Shark Tank India on SonyLiv. Two months ahead of its launch in India, Shark Tank India Advertisements sold around 75% of its ad inventory, gaining traction among the advertisers.
Some big brands like upGrad, Acko General Insurance, Cashfree Payments, Flipkart, DELL, and Black Dog Drinking Soda have previously sponsored the show. Shark Tank Advertisements have since then attracted brands from various categories like

  • EdTech: Brands like upGrad, and more have reserved Shark Tank Advertisements in the past to revamp their brand image and introduce new offers. Shark Tank India has an urban target audience who are on the lookout to learn new skills and improve themselves. EdTech platforms can advertise on Shark Tank India to promote news offers and increase brand awareness.​
  • E-Commerce: Most E-Commerce businesses like Flipkart, Amazon, and more are always looking to advertise their brands to the target audience of NCCS A socioeconomic class. Shark Tank Ads on SonyLiv viewers are mostly highly educated and qualified, making them a good target for these brands.
  •  Consumer Durables: Since last year, brands like Bajaj Electricals Ltd, Blue Star Ltd, and Whirlpool have increased their ad volumes by 6% on OTT Platforms like SonyLiv. Shark Tank Ad viewers consist mostly of NCCS A socioeconomic consumer, who can be suitable for companies looking to increase their brand awareness.
  • Automobiles: As Shark Tank has no specific gender bias, Automobiles brands like Hyundai Motors, Mahindra & Mahindra, and more have used SonyLiv Shark Tank Ads on SonyLiv to target high-earning individuals.
  •  BFSI sector: Shark Tank viewers are from ages 18 to 50 years, making them the perfect target audience for companies in the BFSI sector.
Why Should I Advertise on Shark Tank India on SonyLiv

Shark Tank India has been gaining traction with millennials looking to become self-employed and trying to learn more about business ideas. The show garnered an average of 0.5 TRPs, with a lot of mixed views from the audience. With it becoming a massive success, going viral on many occasions, Shark Tank Ads are suitable for most companies to increase their brand awareness.

  • Package Experience: Overtaking KBC, Shark Tank has the most sought-after OTT Platform, SonyLiv has gained over 80-85 million active monthly users. Shark Tank SonyLiv offers companies and brands pre-planned Shark Tank Ads packages that will include video ads, banner ads, and social media posts. ​
  • OTT Experience: Shark Tank has been dominating the TV and Online platforms since its release on SonyLiv. In the OTT platforms, game shows genres, including Shark Tank Ads had an initial viewership of 50 million users. These numbers are likely to triple in size over the next four years. With over 596 million app downloads and subscriptions, Shark Tank Ads has gained traction among advertisers.
  • Strong Precedence: Many FMCG, digital, and e-commerce platforms have already lined up for Shark Tank Advertisements 2022. Previously over 75% of Shark Tank Ad inventory was sold in less than two months. The reality TV show has been attractive to many advertisers and companies.
  • Audience Demographic: SonyLIV App has around 360 million downloads with around 90% subscribing to the platform. The demographic of Shark Tank Ads viewers includes urban audiences of NCCS A socioeconomic class background aged 18-50.

Who is the target audience for Shark Tank India Advertisements on SonyLiv

Shark Tank is a reality TV show, watched by millennials and older generations in hopes to understand more about entrepreneurship and investing. Most viewers of Shark Tank India includes premium audiences with good educational background and socioeconomic status.

  • College-going Youngsters: Millennials and Generation Z are the crowds that are becoming increasingly interested in watching Shark Tank.
  • Entrepreneurs: Shark Tank Viewers also consists of people interested in turning their 9 to 5 into self-employment and are looking for inspiration. Shark Tank offers them the opportunity to learn about building a business of an idea.
  • Start-up Founders: Founders looking for more innovative ideas and learning about new business ventures also watch Shark Tank.
  • Urban audience with “NCCS A” socioeconomic status: Highly educated individuals who have decent jobs and are classified under the NCCS A viewer category are also some top viewers of Shark Tank India.

Shark Tank Advertisements are booked by companies and brands looking to advertise to a mass target audience. Previously, some big brands like upGrad, Acko General Insurance, Cashfree Payments, Flipkart, DELL, and Black Dog Drinking Soda have advertised on the show.

Facts and Figures

How can I book slots for Shark Tank Advertisement 2022 on SonyLiv

Brands can book slots for Shark Tank Advertisement 2022 on SonyLiv by visiting the official website of The Media Ant. Companies can pick and choose their media ad options by logging into the website, selecting their ad option, and customizing it in the bag.
Having a solid fanbase, advertising on Shark Tank SonyLiv will provide brands and companies with a mass target audience. With a wide range of viewership, Shark Tank is suitable for most companies and brands looking to launch new products, revamp their brand image and increase their brand awareness.

Who can help me with Shark Tank Advertisements on SonyLiv

Shark Tank Advertisements can be advertised by visiting the official website of The Media Ant. Sponsors can select their Shark Tank Ads, add them to the bag, checkout, and pay on the website. Sponsors can reach out to our in-house digital advertising team for more information on Shark Tank Advertisements 2022 rates.

What happens after Shark Tank Advertisements 2022 are displayed

After displaying Shark Tank Advertisements 2022 on the SonyLiv app, sponsors will receive execution proof. Execution proofs will include screenshots of the ads and campaign reports of their progress throughout Shark Tank Advertisements 2022.

What does the Shark Tank Ad cost

Shark Tank Ad Cost differs from package to package, which the clients can pick and choose from on our official website of The Media Ant. The Media Ant is a leading ad-buying platform that helps you with all your advertising needs. We aim to provide you with the best-discounted rates and have a presence in Bengaluru, Mumbai, and Delhi.

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