Hyperlocal digital marketing is the process where advertisers target their potential customers in a specific way, that is through their geographical location. To put it in simple terms, it is a way of focusing the advertising and marketing efforts to a particular geographic location of your customers. The targeting is often done through tracking the location of devices owned by the customers without collecting their personal data.

If we talk in terms of objective, the primary focus of digital hyperlocal marketing is to drive foot traffic to the physical locations at the same time capitalize on ‘near me’ searches, as they have good commercial intent. 

In recent years ‘near me’ searches have become immensely popular. According to data from Google, from the year 2014-2015, ‘near me’ searches have increased by 130% in volume. Since then, ‘near me’ searches  are being used by Google users to find almost everything, from bookstores to restaurants. This makes hyperlocal digital marketing one of the best ways to advertise your brand, as you can target your audience on the basis of their;

• Geo location

• Personal interests

• Specific segment of consumers

• Content

• Device

It is said that hyperlocal marketing is the future of many businesses. So businesses who realize this early can have an edge when it comes to competition. Any form of business that wants to focus on an area specific set of customers can go for digital hyperlocal ads, like;

• Standalone outlets or businesses (both offline and online) that have a small catchment area limited to a few pin-codes can opt for hyperlocal ads. 

• Larger business chains like QSRs, hotels, cafes, schools, shops etc that have brick and mortar arrangements and want to focus on areas surrounding their branches, should consider hyperlocal advertising.

• Even online businesses that want to expand/focus in certain areas can opt for hyperlocal advertising for customized area-specific discounts or communication.

If businesses communicate effectively to their customers and grab their attention at a particular moment, it can instantly lead to a good amount of physical footfall because hyperlocal digital ads have impressive reach, and the correct marketing strategy can make your customer walk to your shop and avail the product or service. Various digital platforms provide users the ability to display their ads with the help of Pincode-level targeting. A few of the popular ones are Google, Facebook, and Dailyhunt among others.

Rates for hyperlocal digital ads can be determined in terms of CPM, CPC, or a fixed price. CPM rate for hyperlocal digital advertising would vary as per the digital hyperlocal advertising platforms, digital hyperlocal ad types, ad size, ad position and targeting options. However, hyperlocal digital ads rates are quite cost effective, and are ideal for SMEs. This is because you don’t need to run nationwide or regional campaigns, so the budget spent on the ad can be kept minimum.  

You’ll also save on hyperlocal digital ad budget because your target audience is hyper-specific. This will lead to reduction in cost per target and increase in return on ad spend. You can get the hyperlocal digital ads rates in the hyperlocal digital advertising tool of The Media Ant. 

Most of the hyperlocal digital marketing platforms use these two types of advertising options:

• Banner Ads: These are rectangular image advertisements is a form of popular media, which will appear on all the pages. The rates for banner ads are Rs. 0.15 per impressions.

• Video Ads: A video ad is a form of premium media that appears on all the pages which is automatically played to the user as soon as the page is loaded. The rates for video ads is Rs. 0.25 per view.

There are some golden rules to follow when it comes to hyperlocal digital marketing there are some practices that can be adopted to create effective ads:

Real-time Targeting: This lets businesses select a particular area and this technology even allows you to target the ads to the audience who are present in that area in real-time. This target area may be as narrow as 400 meters and can also go up to any length. Real-time targeting can be done through:

• Proximity scaling

• Across households when connected to Wi-Fi

Targeting through hyperlocal digital marketing is very effective as the data of the audience is already available, but at the same time there is no relying on any kind of personal data. Hence, the privacy of the audience is maintained at all cost.

The most important advantage of hyperlocal digital marketing is that it combines the power of hyperlocal targeting as well as digital advertising. What it means in simple terms is that brands would be able to grab audience’s attention in real time through digital advertising based on their physical locations. To sum up the benefits of hyperlocal digital marketing in three points:

• Opportunity to identify the audience based on their behavior and target them during moments when they are most likely to take an action. For example, showing your café’s ad to a foodie when they are within 1 km of your café. 

• Since hyperlocal digital marketing targets people based on their physical location as well as other factors, small and medium sized brands having a limited catchment area can get the best return on investment and avoid wastage. 

• Since hyperlocal digital marketing is focused on small audience sizes, innovation and customization in the form of communication becomes possible.

The Media Ant is India's one of the leading hyperlocal digital advertising agency With presence across top cities like Mumbai, Delhi and Bangalore, we are the best digital hyperlocal advertising agency in India. Get the best rates to place your ad in any digital platform of your choice. Our best rates for hyperlocal digital advertising are available online . You can check the best rates to advertise on various digital hyperlocal advertising platforms at the hyperlocal digital advertising planning tool on The Media Ant.

Hyperlocal Digital Advertising is done using the handset proximity data.  The exact location of a handset is determined using the phone data that is collected anonymously. The same handset can then be shown a contextual ad. The targeting overlays location data with other demographic and psychographic data to get the best result. Two examples to will help understand this media better:

1. Showing a banner ad on the phone to all visitors of a mall in the past 1 month

2. Showing video ad to all users who pass by a hoarding

You can find the advertising rate for the  Hyperlocal Digital Marketing, Website  in the media options and pricing tab of the page. The section has detailed pricing for all media options available on the portal. You can also use the advanced pricing filters to check the targeting available while advertising digitally on the  Hyperlocal Digital Marketing, Website . To access the advanced pricing section, one needs to save the media option to the bag and access it there. In the same advanced pricing section, you can also check the best-discounted rate for your selected volume. Rates for digital ads can be quoted in terms of CPM, CPC, or a fixed price. CPM rate for Hyperlocal Digital Marketing, Website varies with the page position and the ad size. However,  Hyperlocal Digital Marketing, Website  provides one of the lowest CPM in its category.

The Media Ant is a recognized media agency to place your ads digitally on  Hyperlocal Digital Marketing, Website . We help advertisers plan, buy, execute, and monitor their digital campaigns on the  Hyperlocal Digital Marketing, Website . Our in-house performance team ensures that your digital campaigns are monitored and tweaked to ensure the best performance. The parameters we monitor but not limited to are Impressions, views, and clicks. In addition to this, we can also measure campaign engagement for relevant campaigns. As a leading digital agency, The Media Ant assure the best advertising rate and flawless execution of your campaigns in  Hyperlocal Digital Marketing, Website . Our online monitoring dashboard will help you monitor the campaign from your phone. In case you are looking for an agency that can help you place ads in  Hyperlocal Digital Marketing, Website , The Media Ant is the right choice. You can contact us over , Phone, or emails. Contact details are mentioned in the Contact Us section of the website. 

Other advertising options similar to  Hyperlocal Digital Marketing, Website  are advertising in the cabs of Bangalore are auto advertising, outdoor advertising in Bangalore, and AC Bus Bangalore advertising.

if you are looking to book your digital campaign in the  Hyperlocal Digital Marketing, Website  with The Media Ant, you can use either the online or the offline process.  I will explain here both the online as well as the offline process of booking the campaign. If an online booking is what you would prefer, go to the media page of  Hyperlocal Digital Marketing, Website . Select the media option of your choice. Add your selected media options to the bag. You can customize your requirement in the bag by specifying the targeting options. Best cost of advertising in the  Hyperlocal Digital Marketing, Website  is shown for your selection. You can then add this to the dashboard. Once in the dashboard, you can schedule dates, upload artwork, and make the payment and take your campaign live. Once the payment has been made and artwork uploaded, it can take up to 48 hours to take the campaign live.  To book the ad offline you can contact us through , email, or phone. You can also fill the planning requirement form and share your requirement. Our client servicing team will reach out to you. Once you confirm your digital campaign, a client servicing or account manager is assigned to you who will remain your point of contact through the period of the campaign. Once the campaign is over, we will provide you with a final report of the execution. Digital reports include impressions, clicks, CTR, and cost. 

Popular advertising options in  Hyperlocal Digital Marketing, Website  includes video ads and images ads. Image ads are also known as banner ads. 

1. When the campaign is live, you will get a link to the dashboard from where you can track the campaign on a daily basis.

2. After the completion of the campaign,  an Excel Report will be shared with you.