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Advertising in Connected TV

Advertising in Connected TV

Advertising in Connected TV

App

Medium

CPM

Pricing Model

About Advertising in Connected TV

Connected TV advertising (CTV) is advertising placed on any TV that can be connected to the internet. It also includes Standard TVs that are connected to the internet via smart devices like Google Chromecast, Amazon Fire TV stick, Apple TV, etc. CTV enables access to video streaming content where ads can be displayed once the content is being played beyond the already available content normally offered by the cable provider. 

Key Insights

Bid Type

Managed

Language

English

Categories

OTT

Top Choice

Popular

Video

Rack Rate

₹ 0.176 / Per Impressions

TMA Offer

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10-30 Sec Mid Roll ads will be shown on either News or Entertainment Genre based on the city level geo-targeting. Ads will get displayed on news channels and entertainment platforms like Aaj Tak, Zee News, Voot, Zee5, and many others with an additional 1 million impressions.
Popular

Video+Household Devices

Rack Rate

₹ 0.4 / Per Impressions

TMA Offer

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The client can target a cross-screen audience and increase brand impact by syncing video ads on CTV with image ads on other devices in the household
Popular

One Million Promo Package

Rack Rate

₹ 2,00,000 / Per Package

TMA Offer

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This package includes 1 million free ads which are already included in the cost shown. Ads will be shown on either News or Entertainment Genre based on the city level geo-targeting. Ads get displayed on news channels and entertainment platforms like Aaj Tak, Zee News, Voot, Zee5, and many others with the impression of 3279000 and 2455000 respectively.

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Media Demographics & Analytics

User Reach & Demographics

Users

Viewership Contribution

in %


Top 8 Metros

59

HSM(Hindi Speaking Market)

71

Users

Language Distribution

in %


Hindi

60

Telugu

12

Marathi

10

Tamil

5

Bengali

4

Kannada

3

English

3

Others

2


About Advertising in Connected TV

Connected TV advertising (CTV) is advertising placed on any TV that can be connected to the internet. It also includes Standard TVs that are connected to the internet via smart devices like Google Chromecast, Amazon Fire TV stick, Apple TV, etc. CTV enables access to video streaming content where ads can be displayed once the content is being played beyond the already available content normally offered by the cable provider. 

Why advertise on connected TV?

With CTV advertising, brands can reach viewers much more than that of the traditional linear TV (i.e. cable, antenna, or satellite). The new audience consists of the growing number of people who don’t pay for cable or satellite services or cord-cutters. This rise in CTV and OTT viewership is providing more useful ways for brands to engage at the correct time and with the right target audience at the right moment. This helps you bring together the high impact of television viewership and the target precision of digital.

Advertising Rate for Connected TV

The rates for OTT-connected TV ads may vary depending on the type of ad you opt for. The pricing model for OTT Connected TV ads is CPM (Cost per impression).

The ‘Top Choice’ section on the page of OTT Connected TV Advertising has detailed ad rates for all media options available on The Media Ant portal. You can also select various targeting parameters while advertising on OTT-connected TV. This can be done by saving the media option to the bag and accessing it there. You will find headings like ‘video’ and ‘video+household sync’ from where you can pick the most suitable one.

You can also check the best-discounted rate for your selected volume. However, OTT-connected TV ad rates are very effective and are ideal for big brands. This is because you can run nationwide campaigns, the campaigns can target a large group of customers.

Advertising Agency for Connected TV

The Media Ant is India's one of the leading digital advertising agencies. With a presence across top cities like Mumbai, Delhi, and Bangalore, we are the best digital advertising agency in India. We help advertisers plan, buy, execute, and monitor their Connected TV ad campaigns. Our in-house performance team ensures that your connected TV advertising campaigns are monitored to ensure the best performance.

In addition to this, we can also measure campaign engagement for relevant campaigns. As a leading digital ad agency, The Media Ant assures the best advertising rate and flawless execution of your campaigns in connected TV ads. Get the best rates to place your ad on any digital platform of your choice. Our best rates for advertising on connected TV are available on our online monitoring dashboard that will help you to monitor the campaign from your phone. You can check the best rates to advertise on various platforms in the digital advertising planning tool on The Media Ant. You can contact us over Whatsapp, Phone, or email. Contact details are mentioned in the Contact Us section of the website.

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