TMA Quick Insights for Q4 2025

Analysis reveals that STAR Vijay, Colors, and STAR Plus are top media outlets in television with ad spends of ₹1.3Cr, ₹1.27Cr, and ₹1.15Cr respectively, evidencing their market leadership and vast audience engagement potential. Brands prefer these platforms for national campaigns and premium launches owing to their significant reach and guaranteed visibility. Given these insights, investing in video ads and headline sponsorships on these channels could result in high ROI for advertisers, ensuring efficient and impactful brand communication.

Top Medias with Highest Ad Spend

STAR Vijay

STAR Vijay, a market leader with the highest total spend of ₹1.3Cr in television, offers unrivaled reach, appealing to a diverse audience profile. Chosen for national campaigns, premium launches, and corporate branding, its multifaceted platform ensures excellent visibility, enhancing recall, and driving robust ROI. Catering naturally to the television vertical, STAR Vijay guarantees impactful communication that resonates, making your brand's voice heard. Trust us to script your brand story persuasively and effectively.

Colors

Dominating the television vertical, Colors leads the market with a staggering total expenditure of ₹1.27Cr, reflecting its vast reach and lucrative audience profile. A preferred choice for national campaigns, high-profile launches, and corporate branding, its longevity and visibility provide powerful recall figures, enhancing ROI significantly. Trust Colors for striking resonance and impressive returns in the competitive TV advertising landscape.

STAR Plus

STAR Plus, the market leader in the television sphere, offers unparalleled reach and a robust audience profile. By commanding the highest total spend of 1.15Cr, it brings together visibility, recall and striking ROI, making it the advertisers' first choice for national campaigns, premium launches and corporate branding. Step into the world of STAR Plus, where each moment is an opportunity for dynamic, high-impact advertising.

Goldmines Bollywood

Leading the market, Goldmines Bollywood boasts an unmatched television spend of ₹10.1L, promising unprecedented visibility and recall. Catering to a diverse audience profile, our wide-spread reach forms the backbone of numerous national campaigns, premium launches, and corporate branding initiatives. Choose us for an assured ROI, as advertisers nationally do. Let the persuasive power of Goldmines Bollywood elevate your brand through the captivating realm of television.

News18 India

Garnering highest Total Spend of ₹82.88L, News18 India has unequivocally asserted its market leadership within the television vertical. Offering unique opportunities for national campaigns, premium launches, and corporate branding, the channel's compelling audience profile and extensive reach guarantee exceptional visibility.The preferred choice for advertisers, News18 India provides unsurpassed recall and ROI, legitimizing its dominance in the industry with a persuasive and impactful approach that adapts naturally to the ever-evolving world of television.

Top Media Options Used in Television Campaigns

Video Ad

Video Ad, the undisputed market leader—with a whopping record of 187 campaigns executed on television—offers unparalleled audience profiling and extensive reach. Advertisers prefer it for national campaigns, high-profile launches, and corporate branding, thanks to its superior visibility, unmatched recall, and promising ROI. Its natural adaptation to the television vertical further accentuates its appeal. Choose Video Ad—an epitome of persuasive, professional, and impactful advertising. Propel your brand into the spotlight today!

L Band

Illuminate your brand with market leader, L Band. Conducting a record 44 campaigns on television, L Band targets an extensive audience profile, ensuring remarkable reach. Preferred for national campaigns, premium launches, and corporate branding, advertisers trust us for superior visibility and unbeatable recall - both critical for robust ROI. At L Band, we smoothly segue into the television vertical, crafting persuasive, professional, and impactful promotions that provoke engagement and stimulate sales.

Live Interview

As market leaders, Live Interview uniquely offers massive reach and precise audience profiling, excelling in media industry with the successful execution of highest 9 TV campaigns. Advertisers nationwide prefer us for large-scale campaigns, premium launches, and corporate branding, leveraging our offerings for superior visibility, impressive recall, and outstanding ROI. Seamlessly adaptable to the television vertical, Live Interview ensures your message leaves a persuasive, professional, and impact-full mark on audiences.

Headline Sponsorship

Headline Sponsorship, a market leader in the media landscape, has amplified eight high-impact television campaigns, showcasing its unparalleled audience reach and profile. Favored for national campaigns, premium launches, and corporate branding, it guarantees unrivalled visibility, substantial recall, and impressive ROI. Advertisers attest to the brand's innate ability to naturally coalesce with the television vertical, contributing to its sustained preference. Opt for Headline Sponsorship for powerful, professional promotion, which leaves a lasting impact.

J-Band

Leading the television vertical with absolute dominance, J-Band captivates a comprehensive audience profile, promising extensive reach and recall. Our impactful campaigns, including two highest executed on television, provide exemplary visibility, etching brands deep into consumer consciousness. Advertisers prefer J-Band for national campaigns, premium launches, and corporate branding, primarily for its excellent ROI. We're not just about promoting brands; J-Band is synonymous with market leadership and fostering influential connections. Trust in J-Band, where your brand meets success.

Top Categories by Ad Spend in Q4 2025

Zee Network TV Advertising

Television remains a dominant medium, and Zee Network provides a robust platform for television advertising, allowing advertisers to effectively connect with their target audience. Despite the surge in digital and OTT platforms, television ads on Zee Network continue to capture a broad audience with their compelling and engaging content. Leveraging Zee Network TV Advertisement allows brands to craft impactful TV ads that resonate with viewers and enhance brand visibility. 

Embrace the enduring appeal of television advertising with Zee Network to make a lasting impression on your target audience.

Zee Network offers a range of advertising formats, providing flexibility for crafting your message:

• Television Commercials (TVCs): TVCs are short, dynamic clips aired during commercial breaks, typically lasting 30 seconds. They deliver your message succinctly and effectively.

• Overlays: These ads appear on the screen’s edge during programs, often featuring text or graphics. They are highly noticeable but also among the most expensive formats.

• Infomercials: Budget-friendly and often aired during off-peak hours, these extended ads can run up to an hour, ideal for in-depth product presentations.

• Sponsorship Mentions: The brand’s name is subtly mentioned alongside a program, often with phrases like “brought to you by,” ensuring visibility without traditional ads.

Zee Network TV Advertisement Price

The Zee Network TV Advertising Price is influenced by several variable factors, with the time of airing being a crucial one. For instance, ads aired during prime time, such as at 9 PM, are priced significantly higher than those broadcast at other times of the day. The Zee Network TV Advertising Cost also largely depends on the ad format you choose. Overlay ads, which appear on the screen during an ongoing program, tend to be the most expensive due to their high visibility and impression rates.

The Zee Network TV Advertisement Cost is calculated based on several key factors:

• TV Channel Ad Rate Per Second: Zee Network offers a range of channels across various genres and regions. The ad rate per second is a major determinant of the overall Zee Network TV advertising price.

• TV Ad Duration: The longer the advertisement, the higher the Zee Network TV Advertisement Cost.

• Number of Spots Per Day: To determine the daily Zee Network TV Ads Price, multiply the cost per spot by the total number of spots booked for the day.

• TV Advertising Time Band: Different time slots have varying ad rates, with evening slots generally being more expensive.

• TV Advertising Ad Format: While video ads are common, other formats like Aston bands, L bands, and scroller ads have their own unique Zee Network advertisement price structures.

Zee Network is a top choice for TV advertising, and the Zee Network TV Ads Price is a significant reason for its popularity. Zee Network offers competitive pricing, making it a strong choice for businesses looking to reach a wide audience through television advertising.

Why Choose Zee Network for TV Advertising?

Advertising on Zee Network offers several compelling advantages:

• Wide Reach: Zee Network has a vast audience base, making it an ideal platform for reaching a large and diverse viewership across various demographics.
• Targeted Audience: With a range of channels covering different genres and regions, Zee Network allows you to target specific audiences based on their interests and location.
• Competitive Pricing: The Zee Network TV Ads Price is competitively lower compared to many other networks, providing excellent value for advertisers looking to maximize their ROI.
• Flexible Ad Formats: Zee Network offers multiple ad formats, from traditional TV commercials to overlays, ensuring that your message is delivered effectively.
• High Engagement: The network's programming is known for high viewer engagement, which can translate into better ad recall and higher conversion rates for your brand.
• Brand Visibility: By advertising on a popular and trusted network like Zee Network, your brand gains credibility and visibility, enhancing its reputation among viewers.

These benefits make Zee Network a smart choice for businesses looking to leverage television advertising to boost their brand presence and reach a broader audience.

Zee Network Television Advertising Agency

The Media Ant is a leading television advertising agency that specializes in providing comprehensive media solutions for brands seeking to enhance their visibility through television. As a trusted partner in the industry, The Media Ant offers a range of services including media planning, buying, and strategic consultation. Their expertise in navigating the television landscape ensures that clients can effectively target their audience and maximize their advertising impact. With a commitment to delivering innovative and results-driven strategies, The Media Ant is dedicated to helping brands achieve their marketing goals through impactful television campaigns. 

Contact us now!

FAQs on Zee Network TV advertising

1. How do I give a Zee Network TV ad?

To place a Zee Network TV ad, first, buy an advertising slot from a broadcast station or cable provider. Alternatively, hire an ad agency to manage this process for you. The agency will handle negotiations and slot purchases, and often help with ad creation, production, and placement. Ensure your ad is tailored to your target audience, and choose a time slot that maximizes visibility. The agency or station will guide you through the technical requirements and scheduling to ensure your ad airs as planned.

2. How do you buy Zee Network TV advertising?

To buy Zee Network TV advertising, start by contacting their advertising department to discuss available slots and rates. Choose a package that fits your budget and campaign goals. Negotiate terms for pricing and placement, and provide your ad content according to their specifications. Confirm the details, including the scheduling and airing of your ad. Alternatively, you can hire an ad agency to handle the purchasing and placement for you, ensuring a seamless process. 

3. What is the effectiveness of Zee Network advertising?

The effectiveness of Zee Network advertising depends on its reach and target audience alignment. Zee Network may offer broad viewership or a niche audience, enhancing ad impact if it matches your demographic. Evaluate its effectiveness by tracking metrics like viewer engagement, brand recall, and sales performance. Additionally, assess the network's audience demographics, ratings, and relevance to your market. High-quality ad placements and strategic scheduling on Zee Network can significantly boost your campaign’s reach and effectiveness.

4. How do I get a commercial ad on Zee Network TV?

To get a commercial ad on Zee Network TV, contact your local broadcast station or cable provider to purchase an ad slot. Alternatively, hire an ad agency to manage the process, including negotiating ad space and creating the commercial. Provide the agency or station with your ad content and desired scheduling details. They will handle the technical aspects, placement, and airing of your commercial. Ensure your ad aligns with your target audience for maximum effectiveness.

5. How much does it cost to advertise on Zee Network?

The cost to advertise on Zee Network varies based on factors such as time slot, ad duration, and audience reach. Prime time slots generally cost more than off-peak times. Rates can also differ based on the channel's viewership and geographic market. For precise pricing, contact Zee Network's advertising department or request a quote. Alternatively, an ad agency can provide detailed cost estimates and help negotiate the best rates for your campaign.

Discover additional Channel Network options - 

Sun Network Television Advertisement

ETV Network Television Advertisement

NDTV Network Television Advertisement

TV9 Network Television Advertisement

Zee Network Television Advertisement

Colors Network Television Advertisement

UTV Television Advertisement

Goldmines Telefilms Pvt. Ltd. Television Advertisement