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Advertising in Zee Ganga

Advertising in Zee Ganga

Advertising in Zee Ganga

650M

Monthly AMA

Bhojpuri

Language

About Advertising in Zee Ganga

You will get the rate for advertising in Zee Ganga in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Zee Ganga is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Zee Ganga will come to Rs 300 X 10 = Rs 3,000. Advertising Rate for Zee Ganga varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the News category is from 6 pm to 10 pm. 9 pm to 10 pm is also considered super prime time. Rates for Prime Time in Zee Ganga and Super Prime Time in Zee Ganga is significantly higher than non-prime time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the TV planning agency to include it in the plans.

Key Insights

Prime Time

1800-2400

Monthly Cume Reach

86.1M

Metro Share (%)

2

Urban Share (%)

29

Female (%)

54

Categories

Movies

Top Choice

Popular

Video Ad

Rack Rate

₹ 530 / Per Second

TMA Offer

Login To View

Video ads are telecasted during ad breaks. The minimum duration for a video ad is 10 seconds and increases by 5. Click on "Customize and Get Quote" and enter the ad duration in seconds, number of days, frequency per day and the timeband to know the cost of the campaign.

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Media Demographics & Analytics

Top Advertisers

1
Brooke Bond Red Label
2
Cadburys Bournvita
3
Clinic Plus Shampoo
4
Bajaj Almond Drops
5
Surf Excel Easy Wash
6
Glow & Lovely Advanced Multivitamin

User Reach & Demographics

Viewership%

Gender

Male

Female

46

54

Viewership%

Prime vs Non Prime

PT

NPT

43

45

Viewership%

Age

in %


<21

52

22-30

15

31-40

13

41-50

12

51-60

8

61+

6

Viewership%

Income - NCCS

in %


A

9

B

28

CDE

64

Viewership%

Metros

in %


Delhi

3

Mumbai

3

Kolkata

1

Viewership%

Urban vs Rural

in %


Urban

29

Rural

71

Viewership%

Geo

in %


Bihar, Jharkhand

33

Uttar Pradesh ,Uttarakhand

30

Madhyapradesh , Chhattisgarh

15

Maharashtra, Goa

4

Gujrat, Daman and Diu, Dadra And Nagar Haveli

3

West Bengal

3

Delhi

3

Assam, North East, Sikkim

2

Rajasthan

2

Punjab, Chandigarh

2

Odisha

1

Haryana, Himachal Pradesh, Jammu & Kashmir

1


Media in 60 words

Advertising through Zee Ganga is an effective advertising method in the Television media type. Advertising in Zee Ganga will help the brand to reach out to the right target audience. Television advertising helps the advertiser to target a very large group of audience and also provides the ease of targeting a specific time band based on the requirement. Advertising through Zee Ganga is popular for a brand that is trying to reach out to a large number of premium users within certain geography in a small time. Because the Channel carries different sets of programs, it appeals to almost everyone in the family thereby assuring a complete household reach. Zee Ganga is the leading Television Channel and is strongly recommended for all marketing campaigns.

Rates for Advertising in Zee Ganga

You will get the rate for advertising in Zee Ganga in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Zee Ganga is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Zee Ganga will come to Rs 300 X 10 = Rs 3,000. Advertising Rate for Zee Ganga varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the News category is from 6 pm to 10 pm. 9 pm to 10 pm is also considered super prime time. Rates for Prime Time in Zee Ganga and Super Prime Time in Zee Ganga is significantly higher than non-prime time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the TV planning agency to include it in the plans.

How to select the right Agency for advertising in Zee Ganga

Media Agency can play a critical role if you are planning to advertise in Zee Ganga. There are several roles that a media agency plays while executing your TV campaign. Firstly, the media agency will help you in deciding if advertising in Zee Ganga is right for your brand. The agency uses BARC data to decide the TG and Zee Ganga viewer profile matches. Once you have decided to go ahead with advertising in Zee Ganga, the next step for the TV ad buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in the prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in Zee Ganga. The last role of the TV ad buying agency is to ensure that the ad is played on Zee Ganga and provide the advertiser with the number of people who saw your ad. The Media Ant being an authorized agency for ad planning and buying on Zee Ganga provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.

Why Advertise in Zee Ganga

The rate to advertise in Zee Ganga is one of the lowest among all other news channels in India. Its popularity in the Hindi belt makes advertising in Zee Ganga a critical part of any Television campaign. Zee Ganga advertising rate is available on the Media Option and Pricing tab of our website. These are the current ad rates and are updated weekly. Zee Ganga has popular programmes and TV anchors. Because of this, the engagement of viewers is very high with the channel. The Media Ant is an authorized advertising agency that can help you plan and buy ad spots in Zee Ganga at the lowest rate.

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