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UTV Television Advertisement 

UTV television advertisement remains a very popular option for television advertising despite the tremendous competition from various OTT platforms and other online media. Advertisers can put out creative and engaging ads and make quality impressions through UTV television advertising.

You can avail UTV television advertisement in different formats which would enable you to have more freedom while creating your ad:

  • TVC: Like all TV, television commercials (TVC) are the most popular type of ads available for UTV television advertisement. These are the short clips that are broadcasted during the intervals (commercial breaks)  in TV programs. The average duration of these audio-visual ads is about 30 seconds, though at times it can reach up to a whole minute. 
  • Overlays: These types of UTV TV advertisements are peculiar in that they are displayed simultaneously with the program along the edge of the screen. They are usually text-based, though they may sometimes include graphics as well. They are the costliest type of UTV TV ads as they appear with the program and hence can’t be ignored.
  • Infomercials: These are the least costly of all television advertisement formats as they are played during low viewership hours late at night or very early in the morning. These are long video ads that can extend well up to an hour. They are most commonly used for teleshopping.
  • Sponsorship Mentions: A sponsorship is a discrete form of television advertising whereby the name of the brand is mentioned prefixed by phrases like “brought to you by’’ or “sponsored by’’ every time a program is announced. Often the tagline of the brand is also included in the mention.

UTV television channels 

UTV is one of the most popular television channel networks that offers a bouquet of TV channels for advertising across several genres:

  • UTV GEC TV channels: General entertainment channel refers to channels having a variety of programs ranging from series to reality shows. UTV TV advertisement price is the highest among all UTV TV channels.
  • UTV News TV channels: News TV channels under UTV are perfect for television ads targeting male audiences, especially in the morning and evening.
  • UTV Movie TV channels: UTV TV ads price can be the most cost-effective if opted for during the premiere of popular movies.
  • UTV Sports TV channels: UTV TV advertising on Sports TV channels can be very effective to target sports enthusiasts, especially during the live broadcasts of matches. 

UTV TV Advertisement Price

UTV TV advertisement price depends on a number of variable factors. The time of airing is one of the most important of these factors. Ads aired on prime time like nine at night will cost considerably higher than those aired at other times of the day. 

UTV TV advertising price also depends largely on the ad format you chose. Overlays or the ads displayed on the screen in the middle of an ongoing program tend to be the costliest ones as they make the highest impressions.

UTV TV Advertising Price

UTV TV ads price is calculated on the following basis:

  • UTV TV Channel Ad Rate Per Second: There are a number of channels offered by UTV across genres and regions. TV channel ad rate per second is the biggest factor in determining the UTV TV advertising price.
  • TV Ad Duration: Needless to say, the longer your creative is, the higher is UTV TV advertising price.
  • Number of Spots Per Day: Now that we have got the UTV TV ads price per spot, we just have to multiply it by the total number of spots per day.
  • TV Advertising Time Band: It’s not surprising that most television channels charge different TV ad rates for different slots of time during the day. For example, the evening time band for TV advertising costs more. 
  • TV Advertising Ad Format: All the above factors come into play in the case of television video ads. However, there are other popular TV advertising formats too like Aston band, L band, scroller ads, etc for which the UTV advertisement price would be calculated differently. 

UTV TV Ads Price 

UTV is one of the best options in TV advertising and UTV ads price is only one of the reasons for that. You will be positively surprised at UTV advertising prices at The Media Ant.

Advertisers usually find UTV ads prices to be relatively lower than other options. And on The Media Ant website, you can still find UTV advertisements at further discounted rates. And if you are still not content with the television ad rates on there, don’t worry, our experienced team would be more than happy to negotiate on your behalf.

Frequently Asked Questions 

What is the benefit of advertising on UTV TV? 

Advertising on UTV TV would help the brands reach out to their audience in an effective way. This method of the targeting would ensure that the audience is filtered out on the basis of the location they are based and the mode of TV subscription they have. 

How do you buy UTV TV advertising? 

To buy UTV TV advertising, brands would need to contact and coordinate with each channel for rates and campaign execution or they can hire a UTV TV advertising agency to be hassle-free. The Media Ant combines the best of both worlds by letting brands access the rates and reach data for all the UTV TV channels on a single platform and also helps brands run end-to-end campaigns. 

What is the effectiveness of UTV advertising?

To get the best reach, the best strategy is to place television ads in different genres and channels. Advertising in UTV would ensure that a variety of channel genres are covered. The Media Ant offers all the top-rated channels under UTV for advertising at the best television ad cost

How much does it cost to advertise on UTV?

The cost to advertise on UTV depends on the genre of the TV channel, the reach of the TV channel, the time-band, and the program running on the UTV channels.