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The Media Ant

Radio Advertising Agency in Kolkata

The Media Ant is a leading Radio advertising agency in Kolkata. Having served multiple clients across Kolkata, we guarantee the best rates for FM advertising. Our data-led planning for the Radio campaign ensures that we pick the best radio stations in Kolkata and at the optimal cost.  Contact us either through email or phone for your Radio campaign in Kolkata. 

There are various ways to place ads on the FM stations of Kolkata. The conventional method of placing an ad in FM stations of Kolkata is to contact a radio advertising agency in Kolkata. After you have contacted the ad agency and shared your requirement, the radio ad agency would share a radio plan, negotiate the rate for placing ads in Kolkata FM on your behalf, buy the ad spots and monitor them. The Media Ant is one of the best radio ad agencies in Kolkata and can help you in planning your Radio ad campaign. You can reach out to us for a custom plan and avail the best rates for your Radio campaign in Kolkata.

Radio Advertising Rate in Kolkata

Radio Advertising Rate in Kolkata for all the FM stations has been updated. FM Ad Rate in Kolkata and in all the other cities differ for different stations. Ad rates for FM channels in Hyderabad are reliant on the compass of a station just as the sort of crowd. Ad rates are typically directly proportional to the popularity of the FM station. The cost of Radio advertising in Kolkata will be high for the stations which are popular and low for stations that are not that popular. Similarly, FM stations that cater to a niche audience might charge a premium to the advertisers. For e.g: FM station playing English music in Kolkata might have a lower reach but because it caters to a niche audience, it might charge a premium for advertising on the FM station.

Radio Advertising costs in Kolkata will also vary with the kind of media option that has been opted for. There are multiple ad formats available to advertise on the FM stations of Kolkata. Along with the rate of Jingle advertising in FM stations of Kolkata, our website also offers rates for other innovative ad types like RJ Mention, Sponsorship tag, Interviews, Studio shift, and other custom ad types.

Prime Time ad rate and Non-Prime Time ad rate for FM stations in Kolkata also varies. Prime Time: These are morning, from 7 am – 12 noon or early evening slots, from 5 pm -10 pm when most of the audiences are listening to the radio as they commute. The rates are usually higher than the other slots.
Non-Prime Time: The time-band in which the viewership/ listenership is relatively low as compared to prime time. The cost is usually the lowest.
RODP (Mixed Time): Ads get placed in equal slots between morning peak, evening peak, and non-peak. The rates are usually moderate.

We have jotted down more information for you to decide the best FM Radio station for your brand:
Ad Rates: If the cost of an ad is listed as Rs 400 for a radio station in a city, it means its the pricing unit of 1 jingle played for 10 seconds If advertisers play a 30-second Ad 5 times for 7 days, the cost would be Rs. (400 X 30*5*7)/10 = Rs. 42,000.
Discounted Rates: We show the lowest rates the ads can be purchased directly in our Media Options and Pricing Tab. Additional Discounts on ad rates depend upon the volume of ad buying by advertisers.
Additional Cost: Advertisers will have to pay an additional 18% on discounted rates as a service tax while buying ad spots.

Radio Advertising Rates in Kolkata for 2021                            
The Media Ant is committed to getting the most accurate data for the users. Hence, we ensure the advertising rates are updated on a frequent basis. Most advertising platforms update their rates at the beginning of a new year. Hence, it is very important to check the updated radio advertising rates before booking your campaign. To find the updated Radio Advertising Rates in Kolkata for 2021, please click on the media card on the page, visit the particular radio advertising option and look for the latest Radio Advertising Rates in Kolkata for 2021 under the heading “Top Choice /Other Ad Options”.

Radio advertising agency in Kolkata

There are various ways to place ads in the FM stations of Kolkata. The conventional method of placing an ad in FM stations of Kolkata is to contact a radio advertising agency in Kolkata. After you have contacted the ad agency and shared your requirement, the radio ad agency would share a radio plan, negotiate the rate for placing ads in Kolkata FM on your behalf, buy the ad spots and monitor them. The Media Ant is one of the best radio ad agency in Kolkata and can help you in planning your Radio ad campaign. You can reach out to us for a custom plan and avail the best rates for your Radio campaign in Kolkata.

How to use The Media Ant website for planning your FM ad campaign in Kolkata?

There is no need for you to meet us physically, the ad campaigns can be executed online without any hassle. The ad rates for all FM stations of Kolkata are available online. The advertiser has to only to select the Radio station, the number of ads that he would want to place and upload the jingle. Our Radio advertising planners will also assist you in selecting the right number of ad spots based on your budget. We also work with the FM stations to help you get a jingle recorded. Therefore, if you are looking to run a FM radio campaign in Kolkata while sitting anywhere in the world, The Media Ant is the best choice for your brand. You can be assured of the best rate for FM ad campaign in Kolkata as our experienced buying team negotiates on your behalf. The rates available and planning assistance is not limited to jingle advertising on FM channels of Kolkata. We also share rates and plan for innovative ad types on Kolkata FM channels like RJ mentions, sponsorship tag, time check, interviews, and Radio shifts. 

The Media Ant provides you with all the information that you require to plan a successful FM ad campaign in Kolkata. The initial step is to go to the Radio planning tool on Media Ant site and in Geography box type in “Kolkata”. This will then list all FM stations of Kolkata. One can chose the language from the language filter to see the right FM station that suits your audience. The FM station list is by default sorted in the order of the number of searches happening. One can sort the list basis City Station Rank, Search Popularity and Price. The user can also toggle between list view and card view for ease of usage. If you are looking to plan or advertise on more than one FM station of Kolkata, the list view is the recommended view else you can use the card view. You can also use the filter of Media option to see the rates and plan for other ad options like RJ mention, Sponsorship tags, etc. Further, click on any Radio Station link and get into the Data section to get additional details around FM Radio advertisements. After you have selected the FM stations of Kolkata where you would like to place your ad, you can add them to the cart and request for the special discounted rate. Being one of the best FM Radio advertising agency in Kolkata gets us special discounted rates for our clients. Once we receive a specific requirement, our agency’s client servicing team works with the media buying team and gets the best rate for placing your ad in the top FM stations of Kolkata.

Another way to book your ad here is doing it online from your cart. We provide complete refund in case the ad spot that you have booked is not available for the given date. Booking the ad online for your FM campaign additionally guarantees that you get the best discounted rate for your campaign. Any discount is added as a credit to your account which you can either use for your future campaign or refund it back to your campaign. You can be always assured that you will get the best rate for your FM Radio ad campaign in Kolkata regardless of you booking it online or offline.

Demographics of Radio listeners in Kolkata

The metropolitan city of Kolkata is the capital of the state of West Bengal and is the primary business center point of East India. Some of the popular tourist attractions to see in Kolkata are Victoria Memorial, Fort William Kolkata, Belur Math, Howrah Bridge, Birla Planetarium, Indian Museum, etc. The total population of the city in 2020 in around 4.4 Million which constitutes 52.4% males and 47.4% females. Kolkata’s population is expected to reach 20 million by 2025. Bengali is the most common language and all FM stations in Kolkata play Bengali music. The average literacy rate of Kolkata is 86.31%. 88.34% male population and 84.06% female population can read. People listen to Radio while traveling to work in their cars or by public transport and at home.

Popular FM stations of Kolkata:

1. Radio Mirchi, Kolkata
2. Red FM, Kolkata
3. Big FM, Kolkata
4. Radio Fever, Kolkata
5. AIR FM Rainbow, Kolkata
6. Radio One, Kolkata
7. Aamar FM, Kolkata
8. Aamar FM Gold, Kolkata

Ad Types for Kolkata FM

Jingle Ads The most popular ad format for FM stations in Kolkata. Pre-recorded jingles are played during the ad breaks. The ad duration varies from 10 seconds to 60 seconds. Jingles longer than 60-sec can also be played however are rare and also the cost of ad increases proportionately with the ad duration. This ad format guarantees a high reach and frequency.
RJ Mentions This is the ad format where an RJ from the FM station of Kolkata will talk about your product or service. He spends about 30-40 seconds talking about your brand. This ad format is expensive but manages to cut the clutter and is presented as part of the content. It is important to remember than people tune into any FM station in Kolkata to listen to both to the music as well as RJs talking.
Studio Shift: Any of the Radio shows can be broadcasted out of a location outside of the studio which is decided by the brand. For example, the RJ’s can broadcast out of a particular restaurant to promote that brand. 
Interviews This is another ad format where someone from the brand team is interviewed by the RJ. During the chat, an advertiser can talk about the product.
Road Block Ad spots in this advertisement spot including jingles and RJ mentions are blocked for the given advertiser. During the selected time bracket, all ads on the given FM station of Kolkata will play only ads of a given brand. Marketers and radio broadcasters now resort to radio roadblocks to break the clutter.
Contests: Any form of games that can be sponsored by advertisers where the listener stands a chance to win a prize. Some examples include quizzes & singing competitions. The sponsor has to provide the winner with a prize worth a minimum cost of Rs 3000.
Sponsorship Tags: Advertisers have the opportunity the name of the brand to any specific program or song of the Radio Station as Title Sponsorship, Powered by or associate sponsorship.
Specials: Advertisers can wish the audience on special occasions such as Diwali, Holi, Navratri, Independence Day, etc.
Premium Placements: Advertisers can get premium placements at a higher cost for a 10 second FCT which is aired as the last or the first spot of the break.

Radio Advertising agency in other top cities of India

The Media Ant can help you in executing your advertising campaigns in all major cities of India. You can click on any of the below-mentioned links in order to get rates for FM advertising for the particular city.

FM Radio Advertising Agency in Ahmedabad
FM Radio Advertising Agency in Bangalore
FM Radio Advertising Agency in Chennai
FM Radio Advertising Agency in Hyderabad
FM Radio Advertising Agency in Delhi NCR
FM Radio Advertising Agency in Mumbai
FM Radio Advertising Agency in Pune 
FM Radio Advertising Agency in Jaipur


Top 5 Radio Advertisers in Kolkata in Oct-Dec 2021

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