City Rank
Weekly Listenership
About Advertising in Red FM - Kolkata
Red FM 93.5, Kolkata is a key player in the Hindi and Bengali music space. Advertisements through Red FM in Kolkata lets advertisers reach out to Hindi and Bengali music listeners. With a significant market share in Kolkata, Red FM 93.5 is one of the top stations to advertise in. RJ Abhishek is one of the most popular RJ's in Kolkata. Namashkar Kolkata and Kolkata Cutting are the top two shows for Red FM 93.5 branding in Kolkata. Red FM 93.5 also offers advertisers a number of other distinctive opportunities to reach their target audiences through live concerts, social media platforms, and more.
₹ 60 / Per Ad Length (Sec)
Login To View
₹ 8,000 / Per Mention
Login To View
₹ 18,000 / Per Contest
Login To View
₹ 2,400 / Per Mention
Login To View
Gender Distribution
Male
Female
64
36
Age Distribution
In %
20-29
24
30-39
18
40-49
16
50+
22
Others
20
NCCS Category Distribution
In %
A1
15
A2
10
A3
10
B1
12
B2
14
C1
13
C2
15
Others
11
Mother Tongue
In %
Bengali
79
Hindi
16
Others
5
Red FM 93.5, Kolkata is a key player in the Hindi and Bengali music space. Advertisements through Red FM in Kolkata lets advertisers reach out to Hindi and Bengali music listeners. With a significant market share in Kolkata, Red FM 93.5 is one of the top stations to advertise in. RJ Abhishek is one of the most popular RJ's in Kolkata. Namashkar Kolkata and Kolkata Cutting are the top two shows for Red FM 93.5 branding in Kolkata. Red FM 93.5 also offers advertisers a number of other distinctive opportunities to reach their target audiences through live concerts, social media platforms, and more.
You will get the rate for advertising in Red FM 93.5, Kolkata in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Red FM 93.5, Kolkata is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Red FM 93.5, Kolkata come to Rs 300 X 10 = Rs 3,000. Advertising Rate for Red FM 93.5, Kolkata varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the Radio is from 7AM to 12PM & 5PM - 11PM. Rates for Prime Time in Red FM 93.5, Kolkata is significantly higher than non-prime time and mixed time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the Radio planning agency to include it in the plans.
Media Agency can play a critical role if you are planning to advertise in Red FM 93.5, Kolkata. There are several roles that a media agency plays while executing your Radio campaign. Firstly, the media agency will help you in deciding if the advertising in Red FM 93.5, Kolkata is right for your brand. The agency uses IRS data to decide the TG and Red FM 93.5, Kolkata listener profile match. Once you have decided to go ahead with advertising in Red FM 93.5, Kolkata, the next step for the radio ad-buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in the prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in Red FM 93.5, Kolkata. The last role of the radio ad-buying agency is to ensure that the ad is played on Red FM 93.5, Kolkata and provide the advertiser with the number of people who listen to your ad. The Media Ant being an authorized agency for ad planning and buying on Red FM 93.5, Kolkata provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.
Advertising in Red FM 93.5, Kolkata would help brands to reach out to their target audience in the most effective way. The advantages of advertising in Red FM, Kolkata, are:
Factor 1: Selection of Channel/Station
Factor 2: Ad-option
i) Target Audience
ii) Language
iii) Show/Station Popularity
iv) Content & the genre of music played by the station
Ad Time | Ad Option | Ad Type | Description |
07:00 AM - 12:00 PM | Prime Time | Morning Drive | It is one of the recommended ad slots for radio advertisers because of the high engagement of listeners, due to this the cost of this time slot is also high |
12:00 PM - 05:00 PM | Non Prime Time | Midday | The cost of these ad slots are the lowest as there are lesser number of radio listeners during this period. However, major talk shows are played in this day part |
05:00 PM - 11:00 PM | Prime Time | Evening Drive | Coveted times for advertising as most of the commuters listen to radio during this time. The rates are similar to Morning Drive |
07:00 AM – 12:00 PM, 12:00 PM – 05:00 PM, 05:00 PM – 11:00 PM | Mixed Time or RODP | All Day | The ads get equal slots between morning drive, midday and evening drive. Where the cost incurred will be moderate |
Programme Name | RJs | Timings |
Morning No 1 | Rj Praveen | 7 AM - 11 AM, Mon - Sat |
Kolkata Cutting | Rj Nilam | 11 AM - 2 PM, Mon - Sat |
Bolly Gang Phari | Rj Abhishek | 2 PM - 5 PM, Mon - Sat |
U-Turn | Rj Sharique | 5 PM - 9 PM, Mon - Sat |
Masala Nights | Rj Neil | 10 PM - 12 AM, Mon - Sat |
To know more about special events/concerts on Red FM 93.5, Kolkata, click here
S. No. | Factors | Applicability |
1) | Reach | Yes |
2) | Frequency | Yes |
3) | National Reach | No |
4) | City Reach | Yes |
5) | Hyperlocal Reach | No |
6) | Short Term Performance | Yes |
7) | Long Term Brand Building | Yes |
8) | Low Budget | Yes |
9) | Premium Audience | Yes |
Advertiser | Category |
M-Fine, Practo, Heler | Heath & Fitness/Wellness |
Sony, Philips, Samsung | Consumer Durables |
Suzuki, TVS, BMW | Automobile |
Carl Zeiss, Asics, Chumbak, Toys R Us | Retail |
Fisdom, IIFL, HDFC | Financial Services |
Google, TCL, Luxoft, MPhasis | Information Technology |
QTrove, Uber, Dunzo | E-Commerce |
Akash Institute, Chinmaya University, Jigsaw | Education |
Radio Station | Kolkata |
Mirchi | 833000 |
Red / Suryan | 489000 |
Big FM | 467000 |
Fever | 329000 |
One | 272000 |
Step 1: Planning: Select the Media Option, Ad length, Time Band, Total number of Ads, Campaign Duration and Start Date
In case you need any help with planning, please write to help@TheMediaAnt.com, if not the above details can be mailed to us on the same ID or Create Package online at The Media Ant
Step 2: We will check the ad space availability and other privileges like discounts, depending on the time of booking
Step 3: Submit the artwork and make the payment
Step 4: Campaign execution: Tentative log timings will be shared on a daily basis so the client can hear their Ads live
Jingle Duration | Word Limit |
10 seconds | 15 - 20 words |
15 seconds | 20 - 25 words |
20 seconds | 25 - 35 words |
30 seconds | 40 - 45 words |
40 seconds | 50 - 55 words |
50 seconds | 65 - 70 words |
Click here to check the past campaigns
The Media Ant is committed to getting the most accurate data for the users. Hence, we ensure the advertising rates are updated on a frequent basis. Red FM Kolkata Advertising is one of the most popular Radio advertising options hence it is very important for advertisers to know Red FM Kolkata Advertising Rates 2022. You can find the updated Red FM Kolkata Advertising Rates 2022 under the heading “Top Choice/Other Ad Options” after clicking on the particular advertising option.
Sr.no | Advertiser |
1 | Vimal Pan Masala |
2 | Govt. Of West Bengal - Duare Sarkar |
3 | Mother Dairy - Mishti Doi |
4 | Dept. Of Health & Family Welfare, Govt. Of West Bengal |
5 | LIC - Nivesh Plus |
6 | Great Eastern Retail - Special Offer |
7 | Mio Amore |
8 | LIC Housing Finance - Home Loan |
9 | LIC - New Jeevan Shanti |
10 | SRMB - TMT Bars: Special Offer |