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Advertising in Friends FM - Kolkata

Advertising in Friends FM - Kolkata

Advertising in Friends FM - Kolkata

6

City Rank

301K

Weekly Listenership

About Advertising in Friends FM - Kolkata

You will get the rate for advertising in Friends FM, Kolkata in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Friends FM, Kolkata is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Friends FM, Kolkata come to Rs 300 X 10 = Rs 3,000. Advertising Rate for Friends FM, Kolkata varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the Radio is from 7AM to 12PM & 5PM - 11PM. Rates for Prime Time in Friends FM, Kolkata is significantly higher than non-prime time and mixed time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the Radio planning agency to include it in the plans.

Key Insights

Frequency

91.9

Language

Hindi

Prime Time

07:00 -12:00, 17:00-23:00

Top Choice

Popular

Jingle

Jingle is a short audio message, used to define and promote a product or a brand. It usually varies between 10-30 seconds. It can be played during the following time bands: Prime Time - Ads are split between 7am - 12pm & 5pm - 11pm, Non-Prime Time - Ads are split between 12pm - 5pm, Mixed Time - Ads are split between 7am - 11pm.

Rack Rate

₹ 31 / Per Ad Length (Sec)


TMA Offer

₹ 26 / Per Ad Length (Sec)

Other Ad Options

RJ Mentions

Rack Rate

₹ 8,000 / Per Mention


TMA Offer

₹ 6,000 / Per Mention

Contest

Rack Rate

₹ 6,000 / Per Contest


TMA Offer

₹ 5,000 / Per Contest

Sponsorship Tags

Rack Rate

₹ 2,400 / Per Mention


TMA Offer

₹ 1,000 / Per Mention

Roadblock

Rack Rate

₹ 1,35,000 / Per Hour


TMA Offer

₹ 1,10,000 / Per Hour

Content Creation

Rack Rate

₹ 5,000 / Per Jingle Recording


TMA Offer

₹ 4,000 / Per Jingle Recording

Outdoor Broadcasting

On Request

Top RJs and Shows in Friends FM, Kolkata

Rj Srijan
Rj Srijan

Good Morning Friends

6 AM - 10 AM, Mon - Sat

Rj Simon
Rj Simon

Friends Lounge

10 AM - 12 PM, Mon - Fri

Rj Sabby
Rj Sabby

Friends Lounge

10AM - 12PM, Mon - Fri

Rj Raja
Rj Raja

Ganner Feriwala

12 PM - 2 PM, Mon - Fri

Rj Nilanjana
Rj Nilanjana

Box Office

2 PM - 5 PM, Mon - Fri

Rj Smriti
Rj Smriti

Cheers Kolkata

5 PM - 9 PM, Mon - Sat

Rj Arko
Rj Arko

Friends Forever

9 PM - 12 AM, Mon - Thu

Confused?
We can help

Hire our expert media planners to find, plan and place your next promotion.

The Media Ant

Media Demographics & Analytics

Top Advertisers

1
Switz Foods Pvt. Ltd.
2
Fairplay
3
Chandigarh University
4
LG Electronics India Pvt. Ltd.
5
Fujitsu General (India) Pvt. Ltd.
6
Tata BlueScope Steel Ltd.

User Reach & Demographics

Listenership Profile %

Gender Distribution

Male

Female

55

45

Listenership Profile

Age Distribution

In %


20-29

30

50+

20

Others

50

Listenership Profile

Mother Tongue

In %


Bengali

80

Others

20


About Radio Advertising in Friends FM, Kolkata

Friends FM, Kolkata is one of the most popular radio stations in Kolkata. Advertising through Friends FM, Kolkata allows the advertiser to reach out to their target audience. With a significant market share in Kolkata, Friends FM, Kolkata is one of the top stations to advertise in. Placing creative ads in Friends FM, Kolkata gives your brand a comprehensive and efficient coverage across Kolkata to deliver a high level of cost-effective response.

Rate for advertising in Friends FM, Kolkata

You will get the rate for advertising in Friends FM, Kolkata in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Friends FM, Kolkata is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Friends FM, Kolkata come to Rs 300 X 10 = Rs 3,000. Advertising Rate for Friends FM, Kolkata varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the Radio is from 7AM to 12PM & 5PM - 11PM. Rates for Prime Time in Friends FM, Kolkata is significantly higher than non-prime time and mixed time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the Radio planning agency to include it in the plans.

How to select the right agency for advertising in Friends FM, Kolkata

Media Agency can play a critical role if you are planning to advertise in Friends FM, Kolkata. There are several roles that a media agency plays while executing your Radio campaign. Firstly, the media agency will help you in deciding if the advertising in Friends FM, Kolkata is right for your brand. The agency uses IRS data to decide the TG and Friends FM, Kolkata listener profile match. Once you have decided to go ahead with advertising in Friends FM, Kolkata, the next step for the radio ad-buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in the prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in Friends FM, Kolkata. The last role of the radio ad-buying agency is to ensure that the ad is played on Friends FM, Kolkata and provide the advertiser with the number of people who listen to your ad. The Media Ant being an authorized agency for ad planning and buying on Friends FM, Kolkata provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.

Why Advertise in Friends FM, Kolkata

Advertising in Friends FM, Kolkata would help brands to reach out to their target audience in the most effective way. The advantages of advertising in Friends FM, Kolkata, are:

  • ​Friends FM, Kolkata is one of the most popular radio stations in Kolkata. Advertising on Friends FM, Kolkata would help brands reach out to maximum people in Kolkata.
  • Friends FM, Kolkata can help brands go beyond radio advertising by running brand integration campaigns, enabling a 360-degree approach to target the audience.
  • Friends FM, Kolkata is popular for its RJs who are also some of the most trusted influencers of Kolkata city. Advertising on Friends FM, Kolkata would help brands leverage this to build trust among their audience.
  • Friends FM, Kolkata is the choice of entertainment for daily commuters while they travel to their work. By Advertising on Friends FM, Kolkata during morning and evening, advertisers can target working professionals, students, etc.

How Does Radio Advertising Work?

There are two factors that need to be considered before planning any Radio campaign.

Factor 1: Selection of Channel/Station

Factor 2: Ad-option

Detailing of Factor 1:

Selection of channel is based on the below-mentioned factors:

i) Target Audience

ii) Language

iii) Show/Station Popularity

iv) Content & the genre of music played by the station

Detailing of Factor 2:

Radio offers multiple advertising options which the advertisers can explore to promote their brands. Jingle is the most preferred form of advertising opted by all major advertisers. Below are all the most preferred options in detail.

  • Jingle: this is the most popular media option for radio advertising. ​It is when a short message is used to describe and promote a product or a brand. It usually varies between 10-30 seconds. Jingles are played during the ad breaks
  • RJ Mention: when the RJ talks about your brand while conducting the show, it helps to promote your brand. The RJ spends about 30-45 sec talking about your brand
  • Sponsorship Tag: it is a promotion form that involves attaching the name of the brand to any specific program or song. Sponsorship tags are played at the beginning and/or ending of the program/song
  • Contest: when advertising brand(s) sponsor games on radio and give away prizes/gift vouchers. Example: Singing competition, quiz, etc. Contests are played during the show
How Pricing Works

Pricing for Advertising in Radio depends on the below-mentioned points:
i) Rates depend on the creative length, time band selected and duration of the campaign​
ii) Premium charges are applicable for targeting specific programs, crunched time bands, and spot positioning

Ad TimeAd OptionAd TypeDescription
07:00 AM - 12:00 PMPrime TimeMorning DriveIt is one of the recommended ad slots for radio advertisers because of the high engagement of listeners, due to this the cost of this time slot is also high
12:00 PM - 05:00 PMNon Prime TimeMiddayThe cost of these ad slots are the lowest as there are lesser number of radio listeners during this period. However, major talk shows are played in this day part
05:00 PM - 11:00 PMPrime TimeEvening DriveCoveted times for advertising as most of the commuters listen to radio during this time. The rates are similar to Morning Drive
07:00 AM – 12:00 PM, 12:00 PM – 05:00 PM, 05:00 PM – 11:00 PMMixed Time or RODPAll DayThe ads get equal slots between morning drive, midday and evening drive. Where the cost incurred will be moderate

Execution Details Related to Advertising in Friends FM, Kolkata

Execution steps/Execution Process Flow

Step 1: Planning: Select the Media Option, Ad length, Time Band, Total number of Ads, Campaign Duration and Start Date

In case you need any help with planning, please write to help@TheMediaAnt.com, if not the above details can be mailed to us on the same ID or Create Package online at The Media Ant

Step 2: We will check the ad space availability and other privileges like discounts, depending on the time of booking

Step 3: Submit the artwork and make the payment

Step 4: Campaign execution: Tentative log timings will be shared on a daily basis so the client can hear their Ads live

Guidelines for Artwork Creation
  • Creative Format: MP3​
Word Limit Based On Jingle Duration
Jingle DurationWord Limit
10 seconds15 - 20 words
15 seconds20 - 25 words
20 seconds25 - 35 words
30 seconds40 - 45 words
40 seconds50 - 55 words
50 seconds65 - 70 words
Proof of Execution
  • Log Report: tentative log timings will be shared on a daily basis so the client can hear their Ads live​​
  • Broadcast Certificate: at the end of the campaign, radio stations provide a Broadcast Certificate with the exact timings of the Ads aired. The Broadcast Certificate is generated on the last date of every month
Jingles Of Past Execution

Click here to check the past campaigns

Friends FM Kolkata Advertising Rates 2022

The Media Ant is committed to getting the most accurate data for the users. Hence, we ensure the advertising rates are updated on a frequent basis. Friends FM Kolkata Advertising is one of the most popular Radio advertising options hence it is very important for advertisers to know Friends FM Kolkata Advertising Rates 2022. You can find the updated Friends FM Kolkata Advertising Rates 2022 under the heading “Top Choice/Other Ad Options” after clicking on the particular advertising option.

Top 10 Radio Advertisers in Kolkata in Jan-March 2022
Sr.noAdvertiser
1Vimal Pan Masala
2Govt. Of West Bengal - Duare Sarkar
3Mother Dairy - Mishti Doi
4Dept. Of Health & Family Welfare, Govt. Of West Bengal
5LIC - Nivesh Plus
6Great Eastern Retail - Special Offer
7Mio Amore
8LIC Housing Finance - Home Loan
9LIC - New Jeevan Shanti
10SRMB - TMT Bars: Special Offer
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