TMA Quick Insights for Q1 2026

Aaj Tak, TV9 Telugu, News18 India, Times Now, and 24 News are leading revenues in the television ad market, respectively amassing ₹28.81L, ₹9.83L, ₹7.61L, ₹5.57L, and ₹5.5L. Preferred ad formats are the L Band leading with 51 campaigns, followed by Headline Sponsorship and Video Ad. Advertisers lean towards these platforms for exceptional visibility, recall, and ROI during national campaigns, premium launches, and corporate branding, solidifying their market position and broad influence.

Top Medias with Highest Ad Spend

Aaj Tak

Leading the television vertical with an unsurpassed total spend of ₹28.81L, Aaj Tak stands as the preferred choice for national campaigns, premium launches, and corporate branding. With its significant reach and differentiated audience profile, it ensures outstanding visibility, strong recall, and robust ROI. The market leader, Aaj Tak, exhibits compelling reasons why advertisers choose it time and again; portraying a vivid testimony of its enduring trust and influential impact.

TV9 Telugu

As the market leader, TV9 Telugu commands a remarkable total spend of ₹9.83L, demonstrating its dominating presence in the television vertical. The platform’s distinguished audience profile and extensive reach make it a prime choice for advertisers seeking national campaigns, premium launches, and corporate branding. TV9 Telugu delivers amplified visibility and impressive recall, ensuring a robust return on investment. Leveraging its robust market position, TV9 Telugu guarantees persuasive and powerful brand narratives, cementing its reputation as the ultimate platform for impactful advertising.

News18 India

News18 India, the market leader with a robust Television spend of ₹7.61L, offers a compelling platform for national campaigns, premium launches, and corporate branding. Our diverse audience profile and vast reach make us an advertiser's choice for maximising visibility and recall. Additionally, we boast of delivering notable ROI, establishing News18 India as a preferred channel in the TV vertical. Experience the essence of persuasive, professional, and impactful advertising with us.

Times Now

Times Now, the market leader in the television vertical, boasts a reach that's unparalleled, engaging a diverse audience profile across the nation. With the highest total spend of ₹5.57L, our platform offers immense visibility, guaranteeing improved recall and better ROI. The top reasons why eminent advertisers prefer Times Now for national campaigns, premium launches, and corporate branding are its astronomical reach, high-impact, and professional appeal. Be a part of Times Now and witness your brand's meteoric rise!

24 News

24 News reigns supreme in the television vertical, leading the industry with the highest Total Spend of ₹5.5L. With our expansive reach and curated audience profile, we provide unmatched visibility and recall, promising a lucrative ROI for all advertisers. National campaigns, premium launches, or corporate branding, 24 News is preferred by advertisers for being impactful and persuasively professional. Join us at 24 News, where your brand is destined for leadership.

Top Media Options Used in Television Campaigns

L Band

L Band continues to set industry trends with 51 top-tier TV campaigns under its belt. Boasting strong audience profiling and an expansive reach, we discern why it remains a favorite amongst national-scale advertisers. It's not just about corporate branding or premium launches, it's about ensuring visibility, unforgettable recall, and high ROI. Adapted seamlessly to the TV vertical, L Band's service delivery remains unmatched, asserting its dominance and market leadership.

Headline Sponsorship

Headline Sponsorship demonstrates market leadership, having impeccably executed eight top-tier television campaigns. Chosen for its expansive reach and targeted audience profile, it's the first preference for advertisers planning national campaigns, premium launches, and corporate branding. Exceptional visibility and recall ensure an impressive ROI for every campaign. Natural adaptability to the television vertical elevates Headline Sponsorship's prowess, making it typically persuasive, professional, and impactful.

Video Ad

Video Ad boasts a dominant position in the industry, leading the advertising arena with three record-breaking television campaigns. Our wide-reaching and diverse audience profile ensures significant visibility and recall, while delivering a remarkable ROI. Advertisers nationwide prefer Video Ad for their high-profile campaigns, premium launches, and corporate branding owing to its unmatched reach. Seamlessly adapted to television, Video Ad assures a persuasive, professional, and impactful promotion that redefines success. Choose Video Ad for your brand, where leadership converts to powerful resonance.

J-Band

Embodying market leadership, J-Band delivers powerful television advertising, achieving incredibly high visibility and recall that converts to impressive ROI. With our vast reach and nuanced understanding of varied audience profiles, we've executed unmatched top 2 campaigns reaching 1.5Cr viewers collectively. Advertisers nationwide prefer J-Band for critical national campaigns, premium product launches, and powerful corporate branding. We thrive on clear-cut performance and impactful results, establishing us in TV vertical's leading edge. Trust J-Band, the future of your brand's visibility.

Top Categories by Ad Spend in Q1 2026

Cable TV Advertisement

Cable TV Advertisement is advertising on television via TV channels that are present on the Cable Network. The network type is determined by the coverage of the television channels under the network or the mode of transmission. 

Hence, targeting the network type in TV advertisements is beneficial for brands who would like to target an audience based on the location like national or international, or based on the type of connection they have, for example, local cable connection or DTH channels.

Cable TV Advertisement offers a variety of television channels and TV ad formats. What makes Cable TV Advertisement different from other network-based TV advertisements is the reach offered and also the type of television channels under its umbrella. 

To know which are the television channels that offer Cable television ads, you can scroll up and check out the TV channel cards. You would find channels from different genres like entertainment, news, sports, and others under Cable TV advertisement. This would help brands reach their target audience with maximum effectiveness.

Cable TV Advertisement Price

Cable TV Advertisement Price depends on a number of factors: 

• Channels under Cable: Cable TV ad rates would primarily depend on the channels covered under the network. These channels vary in a number of ways.
  The biggest two contributors to Cable TV ads price would be the TV channel reach and the brand name. For example, Star Plus would charge a very high TV ad cost as compared to a local cable channel.
• Coverage under Cable: The Cable Advertising Price also depends on the area that is being covered by the network. A national coverage would cost more than local coverage.
  

Cable TV Advertising Price

Cable TV Advertising Price is calculated on the basis of the following components:

1. TV Channel Ad Rate Per Second: The advertising rates offered by different TV channels vary according to the reach and popularity of the channel and the programs. TV channel ad rate per second is the biggest factor in determining the Cable TV advertising price.
   
   
2. TV Ad Duration: In the above section, we discussed the television ad rates per second. Hence, to calculate the advertising charges to place ads in a particular spot, we would need to know the duration of the TV commercial. This multiplication would give us TV ad cost per spot for the Cable.
   
   
3. Number of Spots Per Day: Now that we have got the Cable TV ads price per spot, we just have to multiply it with the total number of spots per day.
   
   
4. TV Advertising Time Band: Another factor that indirectly affects the Cable TV Advertising Price is the time band in which the brands want to advertise. The TV ad cost for the Prime Time band (the evening hours) is higher than the other time bands.
   
   
5. TV Advertising Ad Format: All the above factors come into play in the case of television video ads. However, there are other popular TV advertising formats too like Aston band, L band, scroller ads, etc for which the Cable advertisement price would be calculated differently.

Cable TV Ads Price

Cable TV ads price would vary on basis of channels from INR 80 per second on the GTPL cable channel to INR 7000 per second for Star Plus, a national channel. 

The Media Ant is the best Television Advertising Agency in India. You can check out our website for the best Cable TV ads price. Not only will we help you with getting the best ad rates but also would support you in planning, executing, monitoring, and reporting your campaign.

Frequently Asked Questions

What is the benefit of advertising on Cable TV?

Advertising on Cable TV would help the brands reach out to their audience in an effective way. This method of the targeting would ensure that the audience is filtered out on the basis of the location they are based and the mode of TV subscription they have.

How do you buy Cable TV advertising?

To buy Cable TV advertising, brands would need to contact and coordinate with each channel for rates and campaign execution or they can hire a Cable TV  advertising agency to be hassle-free. The Media Ant combines the best of both worlds by letting brands access the rates and reach data for all the Cable TV channels on a single platform and also helps brands run end-to-end campaigns.