TMA Quick Insights for Q4 2025

Leverage the media powerhouses of Radio Fever, Delhi with ₹26.5L ad spend, and Radio Mirchi, Delhi with a listenership of 42.88L for your national campaigns, premium launches, and corporate branding. By utilizing ad formats like Jingles and Show sponsorship, advertisers reach diverse audiences, assure optimal visibility, superior recall, and robust ROI. Trust these market leaders in the radio vertical for consistent results and impactful promotion. They are more than just radio stations - they enable optimal business growth and effective brand resonance.

Top Radio Stations with Highest Ad Spend

Radio Fever, Delhi

Leverage the power of Radio Fever, Delhi - the undisputed market leader in the radio vertical, with an impressive total spend of ₹26.5L. With an enviable audience profile and unparalleled reach, it's the preferred choice for national campaigns, premium launches, and corporate branding. Opt for Radio Fever, it guarantees superior visibility, recall, and robust ROI. It's more than a radio station, it's your optimal business growth partner.

Red FM, Bengaluru

Commanding a keen market leadership with the highest total spend of ₹16.92L in radio, Red FM, Bengaluru is a preferred choice for advertisers running national campaigns, premium launches, and corporate branding. Its vast reach and diverse audience profile assure phenomenal visibility, sparking recall and ensuring a substantial return on investment (ROI). Red FM not only adapts eloquently to the radio vertical but, powerfully converts airtime into persuasive, impactful narratives that stick.

Red FM, Hyderabad

Dominating the airwaves, Red FM, Hyderabad captures the market with the highest total spend of ₹14.65L in radio advertising. This leadership stems from an unmatched audience profile and extensive reach. Its legendary influence makes it a prime choice for national campaigns, premium launches, and corporate branding. Offering unparalleled visibility and impressive recall, it guarantees lucrative ROI for advertisers, adapting seamlessly to the radio vertical. In the high-stakes world of advertising, Red FM, Hyderabad delivers persuasive, professional and impactful results.

Radio Mango, Kochi

Look no further than Radio Mango, Kochi for your advertising needs. With the highest total spend at ₹10.21L in the radio industry, it's no surprise that national campaigns, premium launches, and corporations trust us for their branding. With a wide audience profile, exceptional reach, and a strong track record of visibility, recall, and impressive ROI, we stand undefeated in the radio industry. Success and great exposure are just a broadcast away!

Red FM, Delhi

Red FM, Delhi stands as a market leader, exemplifying the zenith of radio reach, with the highest Total Spend of ₹8.18L underlying its wide spectrum of audience influence. Our vast audience profile promises optimal visibility and unmatched recall, advancing advertisers' frontline choice for national campaigns, premium launches, and corporate branding. The robust return on investment speaks volumes of our efficiency, cementing Red FM, Delhi as the definitive choice in the radio vertical for consistent results and impactful brand promotion.

Top Radio Stations by Listenership

Radio Mirchi, Delhi

Unrivalled in reach and engagement, Radio Mirchi, Delhi proclaims market supremacy with the highest listenership of 42.88L. Its audience, a melting pot of diverse profiles, assures advertisers optimum visibility, superior recall, and profitable ROI. The station is the preferred choice for national campaigns, corporate branding, and premium launches, courtesy of its expansive reach and influential listenership. Align your brand with the power of voice and evoke emotional connections. Experience the strength of Radio Mirchi; let your voice resound across Delhi!

Radio Mirchi, Mumbai

Radio Mirchi, Mumbai continues to stamp its market dominant presence with a splendid listenership of 32.8L, standing as a leader in the radio stratosphere. Backed by an affluent audience profile and an unrivalled reach, it has turned into the prime choice for national campaigns, premium product launches, and corporate branding. The unmatched visibility, high recall rate, and impressive ROI further confirm why it's the preferred platform in the radio vertical. Make a sound investment - Choose Radio Mirchi, Mumbai, to powerfully resonate with the listeners and maximise your brand impact.

Red FM, Mumbai

With Red FM, Mumbai's commanding market leadership in radio and a staggering listenership of 28.9L, we are the preferred choice of top-tier advertisers for national campaigns, premium launches, and corporate branding. Our unrivaled reach and robust audience profile deliver unparalleled visibility, immediate recall, and a robust ROI. Seamless adaptation to the radio vertical reinforces our impact and prowess. Unleash the power of Red FM, Mumbai – where your message resonates profoundly.

Red FM, Delhi

Conquer the airwaves with Red FM, Delhi, a market leader in radio, boasting an unrivalled listenership of 27.04L. Our audience profile and extensive reach make us the preferred choice for national campaigns, premium launches, and corporate branding. Experience unsurpassed visibility, and enjoy a profound recall that guarantees a strong return on investment. Choose Red FM, Delhi and seamlessly adapt to the radio vertical, while also benefiting from our persuasive, professional, and impactful brand messaging.

Big FM, Mumbai

Big FM, Mumbai is the market leader in the radio industry, commanding the highest listenership of an impressive 25.5L. Our discerning audience profile coupled with unparalleled reach makes us the preferred choice for national campaigns, premium launches, and corporate branding. Add to it the visibility and recall we bring to your brand, ensuring an unmatched ROI. Aligning your brand with Big FM, Mumbai speaks of success. Turn your campaigns impactful, with our proven radio vertical adaptability, manifesting professional persuasion at every step.

Top Media Options Used in Radio Campaigns

Jingle

Lead the market with Jingle's superior media solution. With an unrivaled track record of 308 sophisticated radio campaigns, Jingle offers unparalleled audience profiling and national reach. Advertisers trust us for high-profile national campaigns, premium launches, and corporate branding, owing to our exceptional visibility, recall, and compelling ROI. Embrace the potential of the radio vertical with Jingle and experience a persuasive, professional, and impactful advertising journey.

On Ground Activity

At the forefront of innovative radio advertising, On Ground Activity stakes claim to a market leadership position. With a record of executing an unmatched 8 high-performing campaigns, it's no wonder we're advertisers' top choice for national campaigns, premium launches, and corporate branding. Our reach to a broad audience spectrum ensures high visibility, recall, and impressive ROI. Catered to the ever-evolving demands of the radio vertical, we offer an impactful and reputable platform for your brand to thrive.

Show Sponsorship

Show Sponsorship, pioneering in the market for its exemplary 1 radio campaign execution, has successfully acquainted with a diverse audience portfolio, extending its compelling reach nationwide. It holds a stellar reputation among advertisers for national campaigns, elite launches, and corporate branding due to its unmatched visibility, impactful recall, and robust ROI. Adapting seamlessly to the radio vertical, Show Sponsorship assures persuasive and influential promotion, underlining its supremacy in the industry.

Hello FM Advertising

Hello FM advertising is a fantastic medium for local advertisers as it allows them to reach out to the local community in a highly targeted and cost effective way. Brand building requires broad reach and involvement: Offering scale with lower entry cost and greater regional flexibility is a huge selling point for Hello FM, and one that isn’t really exploited by many advertisers. Book Hello FM ads online today.

Hello 106.4 FM started in 2006 broadcasting from Chennai, Coimbatore, Madurai, Trichy, Tirunelveli, Thoothukudi and to the union territory of Puducherry. Advertisers can place their ads in some of its most notable programmes such as Non-stop Music, Hello Thamizhaa, Chumma and Touring Talkies. Advertisers can also get RJ Mentions from main RJs such as Three Musketeers, Balaji, Saha, Kay Kay and Suresh. Hello FM advertising would cover over half the population of Tamil Nadu. With a target numbes of over 30 million listeners, Hello FM is one of the best stations to reach out to the Tamil speaking peoples across the state. Advertising to the loyal listeners of Hello FM helps advertisers spread their brand message to 7 major cities in Tamil Nadu.

Hello FM Advertising Rates

Hello FM advertising rates start as low as ₹250 and can go up to ₹2,000 per 10 seconds, based on the city and time slot selected. This makes Hello FM one of the most cost-effective options for radio advertising in Tamil Nadu, especially for local businesses aiming to reach Tamil-speaking audiences. In smaller cities and non-prime hours, advertisers can get slots for just ₹250 per 10-second ad, while in bigger cities like Chennai or Coimbatore during peak hours, the cost may rise to ₹2,000. With a strong regional presence and culturally resonant content, Hello FM radio ads offer a great return on investment. Ad rates can vary depending on the ad duration, time band, and campaign frequency. For the most competitive radio ad rates and tailored packages, reach out to The Media Ant, a trusted Radio ad agency that helps you maximize your media spend.

Types of Ads in Hello FM 

Radio Commercials: Free Commercial Time also know as FCT is made available by the Radio Station. Advertisers can promote their brand by buying a set of time slots at discounted rates. Commercial times and 106.4 Hello FM Advertising rates are further classified on the following basis:

• Prime Time: These are morning or early evening slots when most of the audiences are listening to the radio as they commute. 106.4 Hello FM Advertising rates are usually higher than the other slots.
• Non Prime Time: The time-band in which the viewership/ listenership is relatively low as compared to prime time. 106.4 Hello FM Advertising cost is usually the lowest.
• RODP (Mixed Time): Ads gets placed in equal slots between morning peak, evening peak and non peak. 106.4 Hello FM Advertising rates are usually moderate.

RJ Mentions: RJ talks about advertiser’s brand while conducting the show. The RJ spends about 30-45 sec talking about the brand.

Contests: Any form of games which can be sponsored by advertisers where the listener stands a chance to win a prize. Some examples include quizzes & singing competitions. The sponsor has to provide the winner with a prize worth a minimum cost at Rs 1500.

Studio Shift: Any of the Radio shows can be broadcasted out of a location outside of the studio which is decided by the brand. For example the RJ’s can broadcast out of a particular restaurant to promote that brand.

Time Check: RJs talks about the brand while conducting the show. The RJ spends about 30-45 sec talking about the brand.

Sponsorship Tags: Advertisers have the opportunity the name of the brand to any specific program or song of the Radio Station as Title Sponsorship, Powered by or associate sponsorship

Roadblock: Brands looking to advertise can acquire all the ad spots of Radio station within a time frame.

Specials: Brands looking to advertise can wish the audience on special occasions such as Diwali, Holi, Navratri, Independence Day, etc.

Premium Placements: Advertisers can get premium placements at a higher cost for a 10 second FCT which is aired as the last or the first spot of the break.

Advertise in Hello FM with The Media Ant

Ad Length & Campaign Duration: Minimum Ad length excepted is 10-seconds and campaign should run at least for 1 day. Whilst the most common ad lengths are 30 and 40 seconds, ad spots can in effect be any time length up to 60 seconds or even longer. The longer the time length, the more expensive the spot airtime will cost.

Ad Frequency: Recommended repetition for radio ads are 5 times/ day.

Ad Booking Deadline: Advertisements can be booked a day prior to the execution day, if the brands looking to advertise are ready with their creative and agree with the final 106.4 Hello FM Advertising rates.

Multiple Creatives: Advertisers can rotate their ad creatives according to their requirements at the same cost.

Recording A Jingle: Brands looking to advertise have to submit a script for recording, if the bill amount exceeds Rs.30000 they can avail complimentary ad recording services with two changes, free of cost!

Providing Ad Creative: Format to submit radio jingle or voice over ads is MP3 or WAV

Tracking a Campaign: Spot timing report will be provided on the first day of activity. Further reports will be provided on request.

Proof of Execution: Advertisers will receive a broadcast certificate on campaign completion

Ad Measurement: Advertisers can measure the success of their campaign via tracking parameters such as web traffic, call volumes, sales trends and discount codes.

RAM (Radio Audience Measurement) and IRS Data is available for all leading radio channels. As this is published on a weekly basis, advertisers will get a direct insight into the reach of their advertisement campaign.

If an ad does not play as per schedule we will either compensatory ads of same value or repayment of value of dropped ads.

Advantages of Hello FM Advertising

Radio advertisement and can always be heard; whether in the car, via a mobile phone or on the way to work. This means we can get advertiser’s brand message to potential customers at all times of the day in a variety of different ways. Sponsoring a show or programme feature on station means that advertisers can advertise to specific audiences as opposed to mass listenership.

• Response: Placing creative ads gives advertisers a comprehensive and efficient coverage across the country to deliver high level of cost-effective response.
• Reach – The station reaches most of the population in multiple environments, home, office, car and in everyday situations like shopping.
• Consistency – The station’s audiences don't fall over the summer time.
• Cost efficient – The station offers reach, frequency, impact and economical advertising solutions for advertisers in media value and productions solutions.

Top Radio Advertising Agency

Looking to advertise on radio without the hassle? We’ve got you covered. As India’s first radio advertising agency to offer discounted rates upfront without asking unnecessary questions or forcing you to sign up, we’re here to make radio advertising easy and affordable.
Whether you're targeting a specific city or planning a multi-city campaign, we offer the best rates for Hello FM and other top radio stations across India. Our aim is simple — to keep your total advertising cost low while delivering high-impact campaigns. At The Media Ant, we are experts in radio advertising. With years of experience and strong partnerships with all major radio networks, we help brands of all sizes connect with their audience through effective radio campaigns. From selecting the right time slots to crafting compelling ad scripts, our team ensures your message is heard loud and clear. Want to know more about placing ads on radio? Get in touch with us today — no strings attached.

Ad Slots Details of Hello 106.4 FM