Fixed Advertising Rates

TMA Quick Insights for Q2 2026

Embracing powerful platforms like IPL On JioHotstar, YouTube, and Spotify allows advertisers to engage audiences on a grand scale, with significant ad spends reaching ₹82.83Cr and counting. These platforms offer extensive reach, visibility, and return on investment, making them ideal for national campaigns, premium product launches, and corporate branding. With substantial skews towards Video and Banner formats, brands can create memorable narratives, persuading their audiences effectively in a dynamic digital landscape.

Top Medias with Highest Ad Spend

IPL On JioHotstar

IPL On JioHotstar has firmly imprinted itself as a market leader, boasting the highest total spend in the digital realm with a staggering ₹82.83Cr investment. This platform captivates a diverse audience profile, offering unparalleled reach, making it a favorite choice for national campaigns, premium product launches, and strong corporate branding. It excels in providing high visibility, powerful recall, and promising return on investments, effortlessly adapting to the digital vertical. Choose IPL On JioHotstar, it's where persuasive messaging meets high impact delivery!

YouTube

With an unrivalled total spend of ₹11.99Cr in the digital space, YouTube indisputably pilots the internet's media landscape. Its potent audience profile and expansive reach make YouTube the go-to platform for national campaigns, premium launches and corporate branding. Advertisers prefer it for its assured visibility, remarkable recall rates and impressive ROI. It seamlessly adapts to the evolving digital sphere while maintaining its iconic appeal. Drive your message home with YouTube—where your success is not just seen, but remembered.

Rich Media and Contextual Ads Through MediaKart

Through its market leadership in the digital sphere, Rich Media and Contextual Ads Through MediaKart has proven to be the preferred choice for national campaigns, premium launches, and corporate branding with a record total spend of ₹85.24L. Our platform guarantees boosted visibility, effective recall, and impressive ROI, tailor-made for today's digital realm. Embrace the powerful synergy of professional, persuasive messaging and high-impact advertising through MediaKart.

JioHotstar

Harness the power of JioHotstar, the maestro of digital realm, with an extravagant total spend of ₹64.85L. Renowned for its broad reach and specialized audience profile, JioHotstar is the first choice for impactful national campaigns, premium launches, and sophisticated corporate branding. Step into the digital vertical, reap high visibility, unprecedented recall, and a formidable ROI. Sync with JioHotstar, catalyze your brand journey with persuasive and professional tenor, for an advertising experience that leaves an indelible mark.

Spotify

Spot ify, the market leader in the digital vertical, delivers unparalleled reach and precision targeting with an advertising spend exceeding ₹54.47L. Our platform wields formidable power in national campaigns, premium launches, and corporate branding, making us a prime choice for advertisers. With Spotify, brands gain superior visibility and recall, ensuring an exceptional return on investment. Engage the Spotify experience and witness how we redefine and elevate your advertising game.

Popular Medias with Unique Views

JioHotstar

Leverage the undisputed leader in digital media, JioHotstar, boasting the highest unique views of 8.29K to magnify your brand's visibility, recall, and ROI. With its widespread reach and rich audience profile, it is the preferred platform for national campaigns, premier launches, and corporate branding. Advertisers trust JioHotstar's formidable digital vertical for successful adaptation, amplifying both engagement and impact. Trust JioHotstar to deliver persuasive, professional, and powerful outcomes.

Book My Show

Book My Show-affirming its market leadership with the highest unique views of 4.6K in the digital realm-benefits advertisers with remarkable reach and a distinguished audience profile. Advertisers routinely prefer it for national campaigns, premium launches, and corporate branding due to its unparalleled visibility, unforgettable recall value, and impressive ROI. Seamlessly adapting to the digital vertical, Book My Show offers persuasive, professional, and impactful solutions for your brand's omnipresence. Entrust us with your brand, experience the power of market leadership.

YourStory

YourStory, the market leader in the digital domain, commands an impressive 4.17K unique views, unparalleled in class. Our reach extends to an audience with diverse profiles, making us the ideal choice for national campaigns, premium launches, or corporate branding. The visibility and recall we offer ensures maximum ROI. Adapting organically to the ever-evolving digital landscape, we consistently deliver persuasive, professional, and impactful narratives. Choose YourStory, where brand stories become success stories.

Hindustan Times

Hindustan Times, a market leader in digital media, garners the highest unique views at 2.57K. Our audience, with its varied profiles and expansive reach, is a magnet for national campaigns, premium launches, and corporate branding. Advertisers vouch for Hindustan Times’ unparalleled visibility and recall rate, heralding substantial ROI. Adapting seamlessly to the digital vertical, Hindustan Times furnishes a persuasive, professional, and impactful platform for your brand's voice.

Money Control

Establish your brand with Money Control, the market leader boasting the highest unique views at 2.15K in the digital spectrum. Our unmatched audience profile and extensive reach make us an advertiser's favourite for national campaigns, premium launches, and corporate branding. Money Control's astounding visibility and recall rate promise an excellent return on investment (ROI). Choosing us means you're naturally adapting to the thriving digital vertical. Leverage Money Control's power for persuasive, professional, and impactful brand promotions.

Top Media Options Used

Banner

With a record-breaking execution of 123 campaigns in the digital landscape, Banner has unquestionably stamped its market leadership. Our comprehensive audience profile and exceptional reach make us an irresistible choice for advertisers seeking national campaigns, premium launches and corporate branding. The unmatched visibility and recall we provide deliver a robust ROI. Seamlessly adapted to the digital vertical, Banner ensures your brand message resonates clearly and impactfully. Trust the leader, choose Banner.

Video

Leading the pack in the digital realm, Video boasts an unmatched record of 80K successful campaigns. Tailored to suit every audience profile and guaranteed for extensive reach, it is the foremost choice for national campaigns, cutting-edge launches, and esteemed corporate branding. Video's striking visibility fuels unparalleled recall and substantial ROI. Naturally adapted to the digital vertical, it continually empowers brands to transcend traditional boundaries, offering a persuasive, impactful, and professional advertising solution.

Programmatic Advertising

Programmatic Advertising, the market leader, has executed an unparalleled 14 campaigns in digital showcasing its distinctive potential. Advertisers recognize its universal reach and comprehensive audience profile. Notably, for national campaigns, premium launches, and corporate branding, Programmatic Advertising is the go-to tool, marrying visibility and recall with significant ROI. Seamlessly adapting to the digital vertical, it's creating persuasive, professional, and impactful narratives for brands. Opt for Programmatic Advertising, the trusted partner for amplifying your brand's voice.

Connected TV

Connected TV emerges as a market leader, successfully executing an unrivaled 9 campaigns in the digital frontier. It offers unbeatable visibility and recall amongst a diverse audience profile, extending exceptional reach. The impressive ROI is why national campaigns, premium launches, and corporate brands prefer us. Our adaptability to the digital vertical enhances the potency of our promotions. Choose Connected TV, for persuasive, impactful and professional advertising solutions.

Audio

Audio's dominance in the media landscape is demonstrated by its industry-leading execution of 9 high-octane digital campaigns. Its unparalleled reach garners a complex audience profile, making it the go-to choice for national campaigns, premium launches, and corporate identity upliftment. Emphasizing visibility, recall and effective ROI, Audio seamlessly adapts to the digital vertical. Engage with Audio for persuasive, professional, and impactful brand communication that resounds across markets.

Top Categories by Ad Spend in Q2 2026

Fixed Advertising

Fixed advertising in digital advertising refers to digital ad options that follow a pricing model of Fixed. It means every time an action takes place from the user’s end, the advertiser is charged based on the pricing model.

On this website page, you would be able to view all thedigital advertising platforms that offer you Fixed pricing model. Fixed advertising is one of the top preferred pricing models in digital advertising.            

Fixed Advertising Model

One of the most common questions we get is what is the need to know the Fixed advertising model before deciding on which digital ad platform to use. 

It is very important to understand the pricing models before opting for digital advertising because:

• The pricing model can depend on the digital ad format and the platform: Many times digital advertising pricing model is based on the type of ads and the platform. For example, a video ad on an OTT platform is charged on per view or per-impression basis.
  
  
• The type of pricing model selected by the brand also depends on the purchase funnel: Look at the pricing model. Usually, the pricing model also tells you what the advertising platform is optimized for.
  
  For example, if your digital ad pricing model is CPM, the digital ad platform tries to maximize the impressions hence benefitting the advertisers with the objective of brand awareness.
  
  
• Did you know that the digital advertising pricing model can be fixed rate too? We have seen that most digital advertising pricing models are based on user actions but some digital ad options like YouTube Masthead are priced on per day basis. 

Hence, if you think that Fixed advertising model is the best for your campaign objective and selected ad format then you can select the digital ad platform and ad-option from the list above. 

Fixed Digital Advertising Price 

Fixed digital advertising price depends on the following factors: 

• The Digital Ad Platform: Often digital advertising platforms charge advertising fees based on their popularity, reach, and audience profile. Hence, a popular OTT app like Hotstar is likely to charge higher than other new apps.
  
  
• The number of User Responses: Fixed defines how much one audience response would cost. However, the actual Fixed digital advertising price is determined by multiplying it by the number of responses.
  
  
• Targeting Options: One unique benefit of digital advertising is the ability of digital ad platforms to filter out the irrelevant audience based on targeting options. Platforms that have a better capability of targeting users charge a higher digital ad rate. This is also because of the fact that targeting diminishes the target audience group in size.
  
  
• Ad Formats: Finally, ad formats also play a major role in determining the Fixed digital advertising price based on their screen presence and engagement, the availability of the response to these ad formats varies. For example, on an OTT platform, a video ad format may charge higher than a banner ad due to better engagement and a lower inventory. 

Fixed Advertising Company

There are several Fixed advertising companies who would help you explore and select the right Fixed ad platforms based on your requirements.

If you are looking for a company that can provide you with details of all relevant platforms, let you compare the rates, and book your campaign, within a matter of a few minutes, consider The Media Ant. 

The Media Ant is not only an online Fixed advertising company but also offers the best Fixed digital advertising price. To check the rates, refer to the top of this page. You would find all the Fixed digital ad platforms there. 

Fixed Advertising Examples

To view some Fixed advertising examples, select any of the cards on the page. On clicking the card, you would be able to see all the ad options available under this Fixed ad platform. Each ad option card has a section that carries a few Fixed advertising examples. 

Frequently Asked Questions on Fixed Ads

What is Fixed in online marketing?

Fixed in online marketing refers to the criteria that decide how an advertiser is charged every time an ad is delivered or there is a response to the ad. Fixed helps an advertiser to decide how they want to pay for every user interaction with the ad. 

How do you advertise using Fixed?

One can advertise using Fixed within minutes. Visit the digital tool page on The Media Ant website. From the multiple filters available on the top of the page, use the Pricing Models filter and select the Fixed option. You would be able to sort the options on the basis of the top searched or least priced. 

On selecting one of the ad platforms, you would be able to see and select any of the various ad options available. Once added to the bag, you would be able to edit and schedule the campaign. 

Why is Fixed important in advertising?

Fixed is important in advertising because it determines how the advertiser would be paying for running the digital ads. It gives the advertiser flexibility to select the payment model based on their requirements and the objective of the campaign. 

What is Fixed in ads?

Fixed in ads refers to a pricing strategy in digital advertising that determines the payment structure for advertisers. It tells the advertiser when to pay for each user interaction.