Paytm App Advertising Rates

Paytm App Advertising Rates

89.5M

Monthly Unique Users

App and Website

Medium

About Paytm App Advertising Rates

Being a digital wallet and e-commerce payment system in India, Paytm has a large user base who are highly engaged while using it for services like mobile recharges, payments, etc. Paytm Ads offers brands the opportunity to reach users at multiple touchpoints and effectively increase visibility through interactive advertising. Paytm is a great asset for brands to create a high impact among audiences in top cities.

Key Insights

Pages per Visit

3

Pricing Model

CPM, Fixed, CPC

Bid Type

Managed

App Store Rating

4.6

Language

English

Categories

eCommerce

Top Choice

Popular
Paytm - Thin Banner Advertising
Paytm - Standard Banner Advertising
Paytm - Interstitial Banner Advertising
Paytm - Standard Banner Advertising
Paytm - Standard Banner Advertising
Paytm - Standard Banner Advertising
Paytm - Standard Banner Advertising
Paytm - Thin Banner Advertising

Banner

Banners Ads are rectangular image ads displayed along with the content on the platform. On Paytm App, there are 4 placements running under the Banner Ad including ATF, BTF, Post Transaction Screen, and Portrait Tiles. The ATF(Above the fold) banner will be displayed before scrolling the platform and the BTF(Below the fold) banner will be displayed on the down screen after scrolling the screen while the Post Transaction Banner will be displayed once the transaction is completed and the Portrait Tiles Banner will be visible on the home screen along with a push notification as an add on. For more details on placing your advertisement on this platform, kindly contact us at help@TheMediaAnt.com or call us at 080-67415510.
Base Rate

₹ 0.221 Per Impression

Popular
Paytm Video Advertising
Paytm Video Advertising
Paytm Video Advertising
Paytm Video Advertising

Video

Video Ads will be displayed as both pre-roll and mid-roll videos on the OTT platform including Sony, Voot, Zee5, and MX Player which will be targeting Paytm App users. Video Ads will be displayed on the platform for a maximum of 10 to 20 seconds and the rate will be varied based on the duration chosen by the client. For more details to place your advertisement on this platform, kindly contact us at help@TheMediaAnt.com or call us at 080-67415510.
Base Rate

₹ 0.181 Per Impression

Premium
Paytm - RoadBlock Advertising
Paytm - RoadBlock Advertising

RoadBlock

Roadblock Ads are high-impact ads that will block all ad placements on the platform for a total of 24 hours. The mentioned information may not apply to this specific media option, for more details to place your advertisement on this platform, kindly contact us at help@TheMediaAnt.com or call us at 080-67415510.
Base Rate

₹ 7,26,000 Per Day

Other Ad Options

Paytm Smart Icons Advertising
Paytm Smart Icons Advertising
Paytm Others Advertising
Paytm Smart Icons Advertising
Others

Base Rate

₹ 12 / Per Icon

Paytm scratch card Advertising
Paytm scratch card Advertising
Paytm scratch card Advertising
Paytm scratch card Advertising
Paytm scratch card Advertising
Paytm scratch card Advertising
Paytm scratch card Advertising
Paytm scratch card Advertising
Scratch Card

Base Rate

₹ 0.363 / Per Coupon Code

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The Media Ant

Media Demographics & Analytics

Advertisers

1

Daoned Pte. Ltd.

2

OctaFX

User Reach & Demographics

Users in %

Gender Distribution

Male

Female

74

26

Users

Age Distribution

in %


12-15

1

16-19

20

20-29

43

30-39

16

40-49

9

50+

11

Users

City Wise Distribution

In %


Mumbai

9

Delhi

7

Kolkata

7

Bangalore

5

Chennai

4

Hyderabad

4

Ahmedabad

2

Users

State Wise Distribution

in %


Maharashtra

12

West Bengal

8

Karnataka

7

Gujarat

6

Tamil Nadu

5

Telangana

5

Kerala

4

Users

Income Level Distribution

In %


High

15

Mid

38

Low

47

Users

Language Distribution

in %


English

73

Hindi

19

Others

8

Users

Region Wise Distribution

in %


North

46

West

22

South

20

East

12

Users

Transactions

in %


Mobile App

90

Others

10

Users

Time Spent

in Mins


Per Day

9


Paytm App Advertising Cost

Advertising Option

TMA Offer

Banner

₹ 0.21 Per Impression

Video

₹ 0.165 Per Impression

RoadBlock

₹ 6,60,000 Per Day

Others

₹ 11 Per Icon

Scratch Card

₹ 0.33 Per Coupon Code

Paytm Advertising

Being a digital wallet and e-commerce payment system in India, Paytm has a large user base who are highly engaged while using it for services like mobile recharges, payments, etc. Paytm Ads offers brands the opportunity to reach users at multiple touchpoints and effectively increase visibility through interactive advertising. Paytm is a great asset for brands to create a high impact among audiences in top cities.

Founded by Vijay Shekhar in 2009, Paytm is an e-commerce platform that allows online recharge and bill payment services. With approx 68M monthly active users, Paytm Advertising will provide companies build visibility among a large audience. Using strategic innovative marketing options, Paytm Advertising helps with a wide reach to audiences of various socioeconomic status and demographics.

Paytm Ads offers interactive marketing solutions and tactics that will help target audiences consisting of big spenders to economic spenders. Place Your Paytm Ads Now!

Paytm Ads Rates

Paytm Ads Rates may vary depending on the various ad options chosen by the brands. Our pricing models for Paytm Ads Rates are per ad option chosen and the number of days for the ads.

Paytm Ads Rates will depend on the ad option the client chooses. Each advertising ad option will include various options for Paytm Ads Rates based on the media option that has been chosen. 

Our “Top Choice” section on “Advertise On Paytm App” will include all the digital advertising ad options the companies can choose from according to their requirements. Various ad options like roadblock ads, banner ads, and more to Advertise On Paytm are available at discounted rates, from which brands and companies can select according to their requirements.

You can check out discounted Paytm Ads Rates on the official website of The Media Ant. Companies can pick the ad option most relevant to their needs.

Paytm Ads Agency

To Advertise On Paytm, The Media Ant is one of India’s leading digital advertising agencies that helps you with advertising and brand awareness needs. With a presence across top Indian cities like Bangalore, Mumbai, and Delhi, The Media Ant ensures you a one-stop solution for all your advertising needs and online advertising cost in India. 

We help you plan, buy, execute and monitor all your digital advertising campaigns. Our in-house team ensures to provide you with the best advertising plans in India for Paytm Ads and monitors them to ensure flawless execution and the best performance. 

Our best rates for advertising on the digital platform in India are available online on our website. The Media Ant also measures campaign engagement and provides you with the best rates possible in digital advertising. Get the best rates to place your ad on any digital platform on The Media Ant.

Check the recent best rates to advertise your brand on various digital platforms in The Media Ant's digital advertising planning tools. Go check out our ROAS Calculator to find your return on ad spend. 

You can contact us through , Phone, or Email. The Media Ant contact details are available in the Contact Us section of our website.

Why Should I Do Paytm Advertisement?

Being one of India’s largest mobile payments businesses, Paytm Advertisement can help advertisers gain traction in their traffic and increase brand recognition. Paytm App has monthly active users of over 65.3M, and Paytm Advertising targets the users based on their interests, location, and demographic.

With a presence pan India, Paytm Advertising will target audiences from different earning spectrums. Advertisers who are looking to target high spenders to economic spending groups can use Paytm Advertisement.

Paytm Advertisement target users based on their data research and look for around-the-clock reach and engagement with users. Having users from all walks of life with varied lifestyles, Paytm Advertising targets users based on their interests using strategic data points to engage with the users. 

Paytm Advertisement uses an omnichannel 360-degree approach for the user journey and enhances user lifetime value. Companies advertise On Paytm in hopes to increase awareness on their business using strategic advertising plans.

Who Are Target Audiences for Paytm Ads?

Paytm Advertising targets users of various lifestyles, be it high spenders or economic spenders. With over 65.3 million monthly active users, Paytm has around 10% of its audience working the app in their regional languages. 

  • Around 86% of Paytm App users are males, and 14% are females.
  • Around 63% of Paytm Website users are males and 37% are females. 
  • Paytm App has around 48% of its total users from the age demographic of 25-34 years.
  • Paytm Website has around 41% of its total users from the age demographic of 18-24 years.

Who does Paytm Advertising?

Paytm Advertising is done by companies who are looking to showcase their products or services to a large-scale audience. Paytm Advertisement in Paytm App and Website to target mass audience and demonstrate their products or services in an innovative way using strategic advertising tactics. 

  • D2C: Companies target directly to the consumers through Paytm Ads as means to promote their brand recognition.
  • BFSI: Companies in the BFSI sector use Paytm Ads to target the right audience who are financially literate. 
  • FMCG: Previously, brands like ITC Ltd, Nestle Ltd, Godrej Consumer Products, and more have reserved Paytm Ads to help promote new products and services. They use Paytm Advertisements to build their brand recognition and improve their company image. 
  • E-commerce: Being one of India’s top digital payment platforms, Paytm App is the perfect place for e-commerce sites like Amazon, Myntra, and others to target the right customers. Using unique data points, Paytm Advertisement helps the companies can pull in customers by showcasing their deals and offers.

Some past advertisers who have previously done Paytm Advertising include OctaFX, DAONED, and many more.

FAQs for Paytm Ads

How To Advertise On Paytm?

Companies looking to advertise on Paytm can contact The Media Ant by visiting the official website. We offer you the best advertising rates in the market to display all your digital advertisements. 

What is Paytm?

Paytm is a digital payment and financial service platform that allows you to transfer payments with ease. Paytm is founded by Vijay Shekhar in 2010 under One97 Communications.