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The Indian Express Advertising Cost

The Indian Express Advertising Cost
62MMonthly Active Users
App and WebsiteMedium

Key Insights

Pricing Model
CPM, Fixed
Bid Type
Self and Managed
Language
English
Categories
News

Top Choice

Banner

A banner is an image-based ad format that appears on websites and app in various dimensions. These ads can be targeted based on specific audience segments, allowing for more effective reach. Banner ads run across different sections of the site, and the pricing is typically based on a CPM (Cost Per Impression) model. The final cost may vary depending on your campaign requirements, such as targeting, placement, and duration....view more
Base Rate

₹ 0.103 Per Impression

Listicle

Indian Express offers a Listicle Ad option, also known as a “list post,” where multiple products or services are showcased together in an engaging, easy-to-read article format curated by the Indian Express team. Brands can choose between two article options — one offering 50,000 page views, featuring placement on the homepage for 2 days, visibility in a relevant section for 5 days, and then remaining live on the site. It includes 2 backlinks to the brand’s website, 1 lead image, up to 2 inside images, and an option to embed a YouTube video. This option also gets extra visibility through posts on Indian Express’s official Twitter and Facebook handles. The second option provides 30,000 guaranteed page views, 5 days of homepage discovery promotion, and around 10,000 clicks, giving brands strong visibility and engagement through informative and visually rich storytelling....view more
Base Rate

₹ 2,25,000 Per Article

Podcast

The Indian Express offers two podcast formats: online and offline. In the online format, the moderator and brand leader connect virtually to record the conversation, which is later shared on The Indian Express YouTube channel with both a teaser and the full video. In the offline format, the moderator and brand leader meet in person for a face-to-face discussion, recorded in a professional setup to ensure engaging interaction, a natural flow, and high-quality audio and video. Just like the online version, both the teaser and the complete podcast are uploaded to the YouTube channel for viewers to enjoy....view more
Base Rate

₹ 5,11,500 Per Podcast Video

The Indian Express - Article Advertising Option 1

Article

Article ad is a format where your brand message is promoted through a written article or story on a website or app. It looks like regular content but is created to highlight your product, service, or campaign in an informative and engaging way. This helps build trust and gives more detailed information to the audience....view more
Base Rate

₹ 2,55,200 Per Article

The Indian Express - RoadBlock Advertising Option 1

RoadBlock

Roadblock is an ad format where your ad takes over the entire website or app for one full day, ensuring maximum visibility and reach. It helps create high impact by displaying your brand prominently across all pages during that day....view more
Base Rate

₹ 22,99,000 Per Day

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The Media Ant

Media Demographics & Analytics

Advertisers

1

Busy Accounting

2

IIM Cat

3

Lotto Smile

4

Venus

User Reach & Demographics

Users in %

Gender Distribution

Male

Female

60

40

Users

Age Distribution

in %


18-24

17

25-34

36

35-44

16

45-54

12

55-64

10

65+

9

Users

City Wise Distribution

In %


Mumbai

7

Bangalore

6

Delhi

5

Hyderabad

5

Chennai

3

Ahmedabad

3

Kolkata

2

Kochi

1

User

Other Area Covered

Cities in%


Pune

4

Jaipur

3

Lucknow

3

Patna

3

Nagpur

2

Agra

2

Bhubaneswar

1

Chandigarh

1

Visakhapatnam

1

Mysuru

1

Users

Income Level Distribution

In %


High

16

Mid

31

Low

53


The Indian Express Advertising Cost

Advertising Option

TMA Offer

Place Ads

Banner

₹ 0.094 Per Impression

Book Ads Now

Listicle

₹ 2,05,000 Per Article

Book Ads Now

Podcast

₹ 4,65,000 Per Podcast Video

Book Ads Now

Article

₹ 2,32,000 Per Article

Book Ads Now

RoadBlock

₹ 20,90,000 Per Day

Book Ads Now

The Indian Express is one of the most popular digital websites launched by Ramnath Goenka in 1932. The Indian Express Website Ad would be the best choice for companies to place their brand advertisement. Advertising on The Indian Express Website will allow the companies to build brand awareness and brand visibility. Place your The Indian Express Advertisement Now!

The Indian Express Advertisement are an affordable way to reach more people and target consumers at every stage. The Indian Express Advertisement are an innovative way to showcase your brand, products or services, as opposed to other traditional advertising options. With 62000000 monthly active users, The Indian Express Advertisement will help target a large-scale audience. The Indian Express Advertisement provides better ways for businesses of all sizes and budgets to advertise their product or service. With the rise of technology in today's world, there is no better time than now for you to invest in The Indian Express advertisement! Place Your The Indian Express Advertisement Now!

The Indian Express Advertising

Looking to Place A Digital Advertisement? The Indian Express Advertising will help with a targeted, data-driven advertising strategy for reaching consumers in every stage of the buying funnel and moving them from one stage of the buying funnel to the next. The Indian Express Advertising promotes business, products, and services to generate brand visibility, sales, and more among a large number of people. 

The Indian Express Ads

Confused On Which Platform To Place Your Digital Ads? The Indian Express Ads will help companies with an impressive Return On Investment for their marketing campaigns. The advertising sector is always changing and evolving, with Digital Advertising becoming a key player in the industry. 

The Indian Express Ads will help companies increase their marketing performance and build traction in their target markets using minimal effort. Online Advertising in The Indian Expressalso comes with a massive amount of data. You can track the performance and target different audiences based on their preferences. 

Why Advertise on The Indian Express?

The Indian Express is a well-established news platform covering topics such as politics, business, sports, entertainment, technology, lifestyle and other current affairs. The Indian Express Advertising can help brands reach audiences while they consume news and information across these content categories.

For businesses looking to build brand visibility, generate website traffic or promote products and services to a broad digital audience, advertising on The Indian Express can be considered as part of a wider digital media strategy.

The Indian Express Advertising Audience


The Indian Express attracts users interested in a wide range of news and information, including business, politics, sports, technology, entertainment, lifestyle and current affairs.

This broad content environment allows advertisers to consider campaigns based on their target audience and campaign objectives. Brands can also explore relevant content sections and available digital advertising formats when planning their media campaign.

How to Advertise on The Indian Express


Businesses looking to advertise on The Indian Express can select an appropriate digital advertising option based on their campaign objective, target audience, budget and desired campaign duration.

The Media Ant helps advertisers plan and execute digital campaigns by assisting with media selection, campaign planning, execution and monitoring. Available advertising options and pricing can vary based on the selected inventory and campaign requirements.

The Indian Express Advertisement Cost

The Indian Express Advertisement Cost will depend on the various media ad options chosen by the advertisers. Our pricing models for The Indian Express Advertisement Rates are as per the ad option chosen and customise accordingly.

Get the best rates to place your ad on any digital platform on The Media Ant

The Indian Express Advertisement Rates

The Indian Express Advertisement Rates can be found by visiting the “Top Choice” section on “Advertise on The Indian Express” will include all the digital advertising ad options the companies can choose from according to their requirements. Various ad options like video ads, banner ads, and more are available for The Indian Express Advertisement at discounted rates, from which brands and companies can select according to their requirements.

The Indian Express Advertising Rates

Throug campaign execution proofs, advertisers will be able to monitor their digital ad campaigns. Check the best rates to advertise on digital platforms in The Media Ant's digital advertising planning tools

You can check out discounted The Indian Express Advertisement Cost on the official website of The Media Ant. Companies can pick the ads option most relevant to their needs and requirements.

Who Should Advertise on The Indian Express?

The Indian Express Advertising can be relevant for businesses across multiple industries, particularly brands looking to reach a broad digital audience.

Potential advertisers include:

  • BFSI and Fintech – Promote financial products, investment services and digital banking solutions.
  • Real Estate – Build awareness for residential and commercial projects.
  • Education – Promote universities, courses, professional programs and educational services.
  • Automobiles – Launch new models, offers and automotive products.
  • E-commerce – Drive awareness and traffic for products and promotional campaigns.
  • Technology – Promote apps, software, smartphones and other technology products.
  • Travel & Hospitality – Promote destinations, hotels, travel services and offers.
  • FMCG – Introduce products and build mass-market awareness.

When Should You Advertise on The Indian Express?

The timing of a digital advertising campaign should depend on the brand's marketing objective and the audience it wants to reach. Businesses may plan campaigns around product launches, seasonal offers, major announcements, promotional periods or important events relevant to their target market.


For brands using news and content platforms as part of their media strategy, campaign timing can also be aligned with periods when relevant audiences are actively consuming news and information.



The Indian Express Advertisement Agency

Looking to Advertise on The Indian Express App? The Media Ant is India’s leading digital advertising agency that provides the best rates for all your digital advertising needs. Having a presence across India in major cities like Bangalore, Mumbai, and Delhi.

Where Can I Get The Best Digital Advertising Prices? We help you plan, buy, execute and monitor all your digital advertising campaigns across the country. Our in-house team ensures to provide you with the best advertising plans in India and monitors them to ensure flawless execution and the best performance. Check Out Our Previous Ads for Digital Platforms

Who Does Digital Advertising? The Media Ant also measures campaign engagement and provides you with the best rates for digital advertising campaigns. You can check the best rates to advertise your brand on various digital platforms in The Media Ant's digital advertising planning tools. 

Get the best rates to place your ad on any digital platform on The Media Ant

You can contact us through , Phone, or Email. The Media Ant contact details are available in the Contact Us section of our website.

FAQs for Advertising for The Indian Express

What is The Indian Express digital advertising?

The Indian Express digital advertising refers to paid promotional opportunities available across its digital platforms. Brands can use these opportunities to promote products, services or campaigns and reach audiences consuming news and other digital content.

What types of businesses can advertise on The Indian Express?

Businesses across industries such as BFSI, real estate, education, automobiles, technology, e-commerce, FMCG, travel and hospitality can consider advertising on The Indian Express when its audience and content environment align with their marketing objectives.

Can I advertise a product launch on The Indian Express?

Yes. The Indian Express can be considered as part of a digital media strategy for product launches. Advertisers can select suitable digital advertising formats based on their campaign objective, audience and available advertising inventory.

Can The Indian Express advertising help increase website traffic?

Digital advertising on The Indian Express can be used to direct interested users to a brand's website or landing page. Campaign performance will depend on factors such as the advertising format, creative, targeting, offer and campaign strategy.

Can I target a specific audience with The Indian Express Ads?

Audience targeting options depend on the specific advertising inventory and campaign setup available for the selected property. Advertisers can discuss their target audience and campaign requirements while planning the media buy.

Is The Indian Express suitable for brand awareness campaigns?

The Indian Express can be considered for brand-awareness campaigns where businesses want to build visibility among digital news audiences. The appropriate advertising format and campaign placement should be selected according to the brand's audience and communication objectives.

Can startups advertise on The Indian Express?

Yes. Startups can consider The Indian Express advertising when the platform's audience matches their target customers. The campaign can be planned around the startup's available budget, objectives, advertising format and desired reach.