TMA Quick Insights for Q2 2026

Radio stations Mirchi 95, Big FM, and Radio Mirchi lead the market with the highest ad spends across Bengaluru, Jaipur, Ahmedabad and Ajmer. Coupled with high listenership in Delhi and Mumbai, these platforms guarantee extensive reach and engagement, ideal for national campaigns and corporate branding. The preferred ad format, Jingles, further enhances visibility and recall. Brands should leverage these insights to secure impressive ROI and influence in the radio vertical.

Top Radio Stations with Highest Ad Spend

Mirchi 95, Bengaluru

Mirchi 95, Bengaluru, undisputed market leader, offers exceptional reach and engagement showcasing a spend of ₹10.8L in radio alone. Our diversified audience profile ensures superior visibility and recall, promising remarkable ROI in line with your strategic goals. Preferred for national campaigns, premium launches, and corporate branding, we adapt effortlessly to the radio vertical. Invest with Mirchi 95, Bengaluru, for impact and professionalism in your brand promotion.

Big FM, Bengaluru

Big FM, Bengaluru dominates the airwaves, renowned for its market leadership and commitment to quality with a total spend of ₹8.6L testament to its superiority in the radio vertical. Its distinguished audience profile and expansive reach make it a preferred choice for national campaigns, premium launches, and corporate branding. Advertisers capitalize on its exceptional visibility and recall to secure impressive ROI. Trust Big FM, Bengaluru for persuasive, professional and impactful brand promotion.

Radio Mirchi, Jaipur

Radio Mirchi, Jaipur is the undisputed market leader in the competitive radio sector, commanding the highest total spend of ₹8.34L in radio advertising. With an unmatched audience profile, it extends unparalleled reach and visibility, making it the favored choice for national campaigns, premium launches, and corporate branding. Its high recall rate guarantees excellent ROI, which adds to its advertising appeal. Experience the power of our influential pull in the radio vertical and ensure your brand makes an impact today.

Radio Mirchi, Ahmedabad

Radio Mirchi, Ahmedabad, leads its market sector with an unrivalled Total Spend of ₹8.22L, confirming its dominance in the radio vertical. With an extensive audience profile and impressive reach, it's the favored choice for national campaigns, high-end product launches, and corporate branding. Advertisers prefer us for our incredible visibility, superior recall, and unparalleled ROI - making it not just an advertising platform, but a catalyst for success.

My FM, Ajmer

Undeniable market leader, My FM, Ajmer commands the highest total radio spend at an impressive ₹7.33L, integrating into the daily lives of an extensive audience. Our reach and audience profile make us the preferred choice for national campaigns, premium product launches and potent corporate branding. Succinctly translating visibility to recall, we assure unmatched return on investment (ROI). With us, your brand not only adapts to the influential radio vertical, but also resonates persistently. Trust us to amplify your brand's voice, professionally, persuasively, and impactfully.

Top Radio Stations by Listenership

Radio Mirchi, Delhi

Radiating indomitable market leadership, Radio Mirchi, Delhi boasts the highest listenership with 42.88L dedicated fans. Its spirited, diverse audience profile paired with its exceptional reach makes it an advertiser's paradise for national campaigns, premium launches, and corporate branding. With Radio Mirchi, visibility breathes life, recall embosses impressions, and ROI amplifies success. For those looking to stand out in the radio vertical with persuasive, professional yet impactful messaging, Radio Mirchi, Delhi is the sound choice.

Radio Mirchi, Mumbai

Prominent in Mumbai's media landscape, Radio Mirchi holds market supremacy with the highest listenership of 32.8L, a testament to its unrivalled reach and profile draw. This vibrant radio bastion is a formidable choice for national campaigns, premium launches, or corporate branding, boasting exceptional visibility, enhanced recall, and compelling return on investments. In the radio vertical, advertisers trust Radio Mirchi, Mumbai for its meaningful connections and peerless impact - strategic advertising at its finest.

Red FM, Mumbai

Red FM, Mumbai's market leadership in the radio vertical is unparalleled, boasting the highest listenership of a whopping 28.9L. With a diverse audience profile and far-reaching impact, it ensures high visibility and recall, contributing to effective ROI for advertisers. As a preferred choice for national campaigns, premium launches, and corporate branding, it seamlessly adapts to all promotional requirements. Choose Red FM, Mumbai for persuasive, professional, and impactful brand promotion.

Red FM, Delhi

Supercharge your brand with Delhi's market leader, Red FM. With the highest listenership of 27.04L, our robust reach and diverse audience profile provide the most impactful platforms for national campaigns, premium launches, and corporate branding. Advertisers prefer us for the unmatched visibility, superior recall, and optimal ROI we offer. Naturally adapting to the radio vertical, Red FM, Delhi ensures your message resonates, leaving a lasting impact.

Big FM, Mumbai

Big FM, Mumbai reigns supreme, commanding a listenership of 25.5L making it a market leader in the radio vertical. The station's broad audience profile, extensive reach, and elevated recall rate make it a favored platform for advertisers eyeing national campaigns, premium launches, and corporate branding. Big FM not just radiates visibility but promises a high ROI, substantiating why corporates consistently prefer it for their grand promotions.

Top Media Options Used in Radio Campaigns

Jingle

Jingle, the market leader in radio campaigns, has successfully executed a record-breaking 333 campaigns, exhibiting an unmatched blend of reach and audience profiling. National campaigns, premium launches, or corporate branding, Jingle is the preferred choice of advertisers. We ensure dominant visibility, impressive recall, and a robust ROI. Benefit from our expertise in the radio vertical to make your brand resound in the market with Jingle.

Sponsorship Tags

Sponsorship Tags stands as the market frontrunner in the radio vertical, boasting the highest three campaigns executed with astonishing reach and profiled audience. It's no wonder advertisers nationwide prefer Sponsorship Tags for premium launches and corporate branding. The magic lies in its compelling visibility, lasting recall and skyrocketing ROI. Don't just adapt; lead with Sponsorship Tags. Experience the potent mix of persuasive professionalism and impacting results today.

Radio Indigo Advertising

Radio Indigo advertising is a fantastic medium for local advertisers as it allows them to reach out to the local community in a highly targeted and cost effective way. Brand building requires broad reach and involvement: Offering scale with lower entry cost and greater regional flexibility is a huge selling point for Radio Indigo FM, and one that isn’t really exploited by many advertisers. Book Radio Indigo FM ads online today.

Indigo 91.9 FM is Bangalore and Goa’s international music station. Advertisers can place their advert in country’s first International music station network playing a vibrant array of genres of music from pop, blues, hip-hop, metal, rock, jazz, top 40, dance, country to world music with radio stations in Bangalore and Goa.

Other Top Radio Stations to Advertise in

• Radio Mirchi Advertising
• Red FM Advertising
• Big FM Advertising
• Radio One Advertising
• Radio Fever Advertising
• Radio City Advertising
• Hit FM Advertising
• Chennai Live FM Advertising
• My FM Advertising

About The Media Ant – Radio Advertising Agency

We are India’s first Radio ad agency that provides discounted cost without asking any question or forcing you to signup. As a leading Radio Indigo Advertising agency we offer the best rates to our clients. We keep total cost down and provide you with very competitive rates. You can also contact us to know more about placing adverts

Options in 91.9 FM Radio Indigo Advertising

Radio Commercials: Free Commercial Time also know as FCT is made available by the Radio Station. Advertisers can promote their brand by buying a set of time slots at discounted rates. Commercial times and 91.9 FM Radio Indigo Advertising rates are further classified on the following basis:

• Prime Time: These are morning or early evening slots when most of the audiences are listening to the radio as they commute. 91.9 FM Radio Indigo Advertising rates are usually higher than the other slots.
• Non Prime Time: The time-band in which the viewership/ listenership is relatively low as compared to prime time. 91.9 FM Radio Indigo Advertising cost is usually the lowest.
• RODP (Mixed Time): Ads gets placed in equal slots between morning peak, evening peak and non peak. 91.9 FM Radio Indigo Advertising rates are usually moderate.

RJ Mentions: RJ talks about advertiser’s brand while conducting the show. The RJ spends about 30-45 sec talking about the brand.

Contests: Any form of games which can be sponsored by advertisers where the listener stands a chance to win a prize. Some examples include quizzes & singing competitions. The sponsor has to provide the winner with a prize worth a minimum cost at Rs 1500.

Studio Shift: Any of the Radio shows can be broadcasted out of a location outside of the studio which is decided by the brand. For example the RJ’s can broadcast out of a particular restaurant to promote that brand.

Time Check: RJs talks about the brand while conducting the show. The RJ spends about 30-45 sec talking about the brand.

Sponsorship Tags: Advertisers have the opportunity the name of the brand to any specific program or song of the Radio Station as Title Sponsorship, Powered by or associate sponsorship

Roadblock: Brands looking to advertise can acquire all the ad spots of Radio station within a time frame.

Specials: Brands looking to advertise can wish the audience on special occasions such as Diwali, Holi, Navratri, Independence Day, etc.

Premium Placements: Advertisers can get premium placements at a higher cost for a 10 second FCT which is aired as the last or the first spot of the break.

Pricing Details of 91.9 FM Radio Indigo Advertising

Ad Rates: If the cost of an ad is listed as Rs 400 for a radio station in a city, it means its the pricing unit of 1 jingle played for 10 seconds If advertisers play a 30-second Ad 5 times for 7 days, the cost would be Rs. (400 X 30*5*7)/10 = Rs. 42,000.

Discounted Rates: We show the lowest rates the ads can be purchased for directly in our Media Options and Pricing Tab. Additional Discounts on ad rates depend upon the volume of ad buying by advertisers.

Additional Cost: Advertisers will have to pay an additional 15% on discounted rates as a service tax while buying ad spots.

Other details of 91.9 FM Radio Indigo Advertising

Planning Assistance: Our experts can help brands looking to advertise by recommending the right slots at the best rates.

Ad Length & Campaign Duration: Minimum Ad length excepted is 10-seconds and campaign should run at least for 1 day. Whilst the most common ad lengths are 30 and 40 seconds, ad spots can in effect be any time length up to 60 seconds or even longer. The longer the time length, the more expensive the spot airtime will cost.

Ad Frequency: Recommended repetition for radio ads are 5 times/ day.

Ad Booking Deadline: Advertisements can be booked a day prior to the execution day, if the brands looking to advertise are ready with their creative and agree with the final Radio Indigo Advertising rates.

Multiple Creatives: Advertisers can rotate their ad creatives according to their requirements at the same cost.

Recording A Jingle: Brands looking to advertise have to submit a script for recording, if the bill amount exceeds Rs.30000 they can avail complimentary ad recording services with two changes, free of cost!

Providing Ad Creative: Format to submit radio jingle or voice over ads is MP3 or WAV

Tracking a Campaign: Spot timing report will be provided on the first day of activity. Further reports will be provided on request.

Proof of Execution: Advertisers will receive a broadcast certificate on campaign completion

Ad Measurement: Advertisers can measure the success of their campaign via tracking parameters such as web traffic, call volumes, sales trends and discount codes.

RAM (Radio Audience Measurement) and IRS Data is available for all leading radio channels. As this is published on a weekly basis, advertisers will get a direct insight into the reach of their advertisement campaign.

If an ad does not play as per schedule we will either compensatory ads of same value or repayment of value of dropped ads. 

How to give Advertisement in Radio Indigo

Brands looking to advertise can log on to our website and book ads online or they can contact us at help@themediaant.com to know more.

How to Advertise in Radio Indigo

Advertisers in generally run their advertisements in clusters or sets, scattered throughout the broadcasting hour. The first or second commercial to air during a commercial break has higher recall than those airing later in the set.

Radio Indigo Advertising Rates for 2024

Radio Indigo Advertising rates will vary depending on time of year, time of day, how well the station is doing in the particular geography a brand is trying to reach. The busier the time of year for radio station, the more a brand can expect to spend on Advertising.

Radio Indigo Advertising rates also depend on the length of spot the brand selects to run. Although ten second spots are the most common, the station also sells advertising airtime in sixty, thirty and fifteen second intervals

How much does it cost to advertise on Radio Indigo

Advertising in a 10 second spot can be as little Rs. 200 or as much as Rs. 1500, depending on their audience size, location and the time of day the ad runs. The majority of advertising spots cost in the Rs. 200 – Rs. 2000 range.

Advantages of Radio Indigo Advertising

Radio advertisement and can always be heard; whether in the car, via a mobile phone or on the way to work. This means we can get advertiser’s brand message to potential customers at all times of the day in a variety of different ways. Sponsoring a show or programme feature on station means that advertisers can advertise to specific audiences as opposed to mass listenership.

Other advantages are mentioned below:

• Response: Placing creative ads gives advertisers a comprehensive and efficient coverage across the country to deliver high level of cost-effective response.
• Reach – The station reaches most of the population in multiple environments, home, office, car and in everyday situations like shopping.
• Consistency – The station’s audiences don't fall over the summer time.
• Cost efficient – The station offers reach, frequency, impact and economical advertising solutions for advertisers in media value and productions solutions.

Ad Slots Details of Radio Indigo Advertising

Radio Ad Examples:

• Handcrafted Products
• Educational Consultancy Services
• Fashion Designing Institute
• Educational Institute