TMA Quick Insights for Q4 2025

Leverage the media powerhouses of Radio Fever, Delhi with ₹26.5L ad spend, and Radio Mirchi, Delhi with a listenership of 42.88L for your national campaigns, premium launches, and corporate branding. By utilizing ad formats like Jingles and Show sponsorship, advertisers reach diverse audiences, assure optimal visibility, superior recall, and robust ROI. Trust these market leaders in the radio vertical for consistent results and impactful promotion. They are more than just radio stations - they enable optimal business growth and effective brand resonance.

Top Radio Stations with Highest Ad Spend

Radio Fever, Delhi

Leverage the power of Radio Fever, Delhi - the undisputed market leader in the radio vertical, with an impressive total spend of ₹26.5L. With an enviable audience profile and unparalleled reach, it's the preferred choice for national campaigns, premium launches, and corporate branding. Opt for Radio Fever, it guarantees superior visibility, recall, and robust ROI. It's more than a radio station, it's your optimal business growth partner.

Red FM, Bengaluru

Commanding a keen market leadership with the highest total spend of ₹16.92L in radio, Red FM, Bengaluru is a preferred choice for advertisers running national campaigns, premium launches, and corporate branding. Its vast reach and diverse audience profile assure phenomenal visibility, sparking recall and ensuring a substantial return on investment (ROI). Red FM not only adapts eloquently to the radio vertical but, powerfully converts airtime into persuasive, impactful narratives that stick.

Red FM, Hyderabad

Dominating the airwaves, Red FM, Hyderabad captures the market with the highest total spend of ₹14.65L in radio advertising. This leadership stems from an unmatched audience profile and extensive reach. Its legendary influence makes it a prime choice for national campaigns, premium launches, and corporate branding. Offering unparalleled visibility and impressive recall, it guarantees lucrative ROI for advertisers, adapting seamlessly to the radio vertical. In the high-stakes world of advertising, Red FM, Hyderabad delivers persuasive, professional and impactful results.

Radio Mango, Kochi

Look no further than Radio Mango, Kochi for your advertising needs. With the highest total spend at ₹10.21L in the radio industry, it's no surprise that national campaigns, premium launches, and corporations trust us for their branding. With a wide audience profile, exceptional reach, and a strong track record of visibility, recall, and impressive ROI, we stand undefeated in the radio industry. Success and great exposure are just a broadcast away!

Red FM, Delhi

Red FM, Delhi stands as a market leader, exemplifying the zenith of radio reach, with the highest Total Spend of ₹8.18L underlying its wide spectrum of audience influence. Our vast audience profile promises optimal visibility and unmatched recall, advancing advertisers' frontline choice for national campaigns, premium launches, and corporate branding. The robust return on investment speaks volumes of our efficiency, cementing Red FM, Delhi as the definitive choice in the radio vertical for consistent results and impactful brand promotion.

Top Radio Stations by Listenership

Radio Mirchi, Delhi

Unrivalled in reach and engagement, Radio Mirchi, Delhi proclaims market supremacy with the highest listenership of 42.88L. Its audience, a melting pot of diverse profiles, assures advertisers optimum visibility, superior recall, and profitable ROI. The station is the preferred choice for national campaigns, corporate branding, and premium launches, courtesy of its expansive reach and influential listenership. Align your brand with the power of voice and evoke emotional connections. Experience the strength of Radio Mirchi; let your voice resound across Delhi!

Radio Mirchi, Mumbai

Radio Mirchi, Mumbai continues to stamp its market dominant presence with a splendid listenership of 32.8L, standing as a leader in the radio stratosphere. Backed by an affluent audience profile and an unrivalled reach, it has turned into the prime choice for national campaigns, premium product launches, and corporate branding. The unmatched visibility, high recall rate, and impressive ROI further confirm why it's the preferred platform in the radio vertical. Make a sound investment - Choose Radio Mirchi, Mumbai, to powerfully resonate with the listeners and maximise your brand impact.

Red FM, Mumbai

With Red FM, Mumbai's commanding market leadership in radio and a staggering listenership of 28.9L, we are the preferred choice of top-tier advertisers for national campaigns, premium launches, and corporate branding. Our unrivaled reach and robust audience profile deliver unparalleled visibility, immediate recall, and a robust ROI. Seamless adaptation to the radio vertical reinforces our impact and prowess. Unleash the power of Red FM, Mumbai – where your message resonates profoundly.

Red FM, Delhi

Conquer the airwaves with Red FM, Delhi, a market leader in radio, boasting an unrivalled listenership of 27.04L. Our audience profile and extensive reach make us the preferred choice for national campaigns, premium launches, and corporate branding. Experience unsurpassed visibility, and enjoy a profound recall that guarantees a strong return on investment. Choose Red FM, Delhi and seamlessly adapt to the radio vertical, while also benefiting from our persuasive, professional, and impactful brand messaging.

Big FM, Mumbai

Big FM, Mumbai is the market leader in the radio industry, commanding the highest listenership of an impressive 25.5L. Our discerning audience profile coupled with unparalleled reach makes us the preferred choice for national campaigns, premium launches, and corporate branding. Add to it the visibility and recall we bring to your brand, ensuring an unmatched ROI. Aligning your brand with Big FM, Mumbai speaks of success. Turn your campaigns impactful, with our proven radio vertical adaptability, manifesting professional persuasion at every step.

Top Media Options Used in Radio Campaigns

Jingle

Lead the market with Jingle's superior media solution. With an unrivaled track record of 308 sophisticated radio campaigns, Jingle offers unparalleled audience profiling and national reach. Advertisers trust us for high-profile national campaigns, premium launches, and corporate branding, owing to our exceptional visibility, recall, and compelling ROI. Embrace the potential of the radio vertical with Jingle and experience a persuasive, professional, and impactful advertising journey.

On Ground Activity

At the forefront of innovative radio advertising, On Ground Activity stakes claim to a market leadership position. With a record of executing an unmatched 8 high-performing campaigns, it's no wonder we're advertisers' top choice for national campaigns, premium launches, and corporate branding. Our reach to a broad audience spectrum ensures high visibility, recall, and impressive ROI. Catered to the ever-evolving demands of the radio vertical, we offer an impactful and reputable platform for your brand to thrive.

Show Sponsorship

Show Sponsorship, pioneering in the market for its exemplary 1 radio campaign execution, has successfully acquainted with a diverse audience portfolio, extending its compelling reach nationwide. It holds a stellar reputation among advertisers for national campaigns, elite launches, and corporate branding due to its unmatched visibility, impactful recall, and robust ROI. Adapting seamlessly to the radio vertical, Show Sponsorship assures persuasive and influential promotion, underlining its supremacy in the industry.

Why Choose Radio Advertising?

• Wide reach across urban & rural audiences — India’s FM radio network covers over 90% of the population.

• High frequency & repetition — radio ads can play multiple times daily, increasing recall.

• Local & language targeting — reach audiences in their preferred language and city.

• Cost-effective — perfect for small and medium businesses looking for affordable mass media.

• High engagement during commute — prime exposure during morning and evening drive times.

What Is Radio Advertising?

Radio advertising involves broadcasting brand messages or audio jingles through FM, AM, or online radio stations to engage listeners across cities and regions.

Radio ads range from 10-second spots to 60-second brand stories, jingles, and sponsorship integrations. They help advertisers reach people during commutes, work, or leisure hours with impactful, repetitive exposure.

Why Is It Gaining Momentum in India?

• FM radio remains one of India’s most trusted media, especially in Tier-II and Tier-III cities.

• With the rise of digital streaming (Gaana, Spotify, JioSaavn, etc.), brands now combine FM and digital radio for hybrid reach.

• Radio delivers personal connection and credibility, often missing in digital ads.

• Major brands like Maruti Suzuki, Amul, Swiggy, and HDFC Bank continue to invest in radio for brand awareness and regional reach.

• Smart audio targeting allows advertisers to tailor messages to local tastes, dialects, and culture.

Formats & Options in Radio Advertising

1. Spot Ads (Jingles / Audio Spots)

• Pre-recorded messages of 10 to 60 seconds aired multiple times per day.

• Ideal for product launches, brand awareness, and event promotions.

2. RJ Mentions / Endorsements

• Radio Jockeys talk about your brand live, making the message sound personal and authentic.

• Builds strong credibility and brand trust.
  

3. Sponsorship Tags

• Your brand sponsors popular radio segments — like news, traffic, or weather updates.

• E.g. “Traffic updates brought to you by [Your Brand].”

4. Contests & Integrations

• Engage listeners with brand-led contests, giveaways, or call-ins.

• Encourages active participation and memory retention.

5. Road Shows / Outdoor Activations

• On-ground radio events with RJ presence that merge on-air and offline branding.

• Perfect for hyperlocal marketing and engagement.

How Much Does Radio Advertising Cost in India?

• FM Radio Ads: ₹150 – ₹2,500 per 10 seconds, depending on station and city.

• RJ Mentions: ₹2,000 – ₹15,000 per mention (based on station popularity).

• Sponsorships: ₹20,000 – ₹2,00,000 per week (depending on time slot).

• National Radio Campaigns: ₹3,00,000 – ₹10,00,000+ monthly (for multi-city campaigns).

💡 Costs vary by station (Radio Mirchi, Red FM, Big FM, Fever FM, Radio City, etc.), city size, and time slot (prime vs non-prime).

Additional / Hidden Costs You Must Plan For

• Jingle production & voice-over charges (₹5,000 – ₹25,000+).

• Creative scripting or music licensing fees.

• Prime time slot premiums (7–11 AM and 5–9 PM).

• Agency fees & GST.

Why Does Radio Advertising Work?

• Theatre of the mind — listeners visualize messages, creating deeper emotional impact.

• High frequency = high recall — repetitive messaging builds brand memory.

• Localized targeting — speak directly to city-specific audiences.

• Flexible scheduling — ads can be adjusted quickly across time slots.

• Strong ROI — great for brand recall, store visits, and promotions.
  

Who Should Use Radio Advertising?

• Local businesses — restaurants, retail stores, healthcare clinics, and educational institutes.

• FMG & lifestyle brands — to reinforce awareness among commuters.

• Automobile and telecom brands — for frequent, high-volume messaging.

• Government campaigns — for public awareness and regional reach.

• E-commerce and apps — to drive downloads and engagement through radio + digital combos.

How Radio Campaigns Are Executed with The Media Ant?

Running your radio campaign with The Media Ant is quick, efficient, and data-driven:

1. Plan & Select Stations – Choose from top networks like Radio Mirchi, Red FM, Big FM, Fever FM, Radio City, and more across 300+ cities.

2. Book & Confirm Slots – We help you pick the right frequency, city mix, and time bands for maximum ROI.

3. Creative Production – Need a jingle or voiceover? Our creative team helps craft high-quality radio ads that resonate.

4. Campaign Activation – Your ad goes live as per the planned schedule, with guaranteed frequency and reach.

5. Monitoring & Reporting – Receive broadcast logs, proof of airing, and performance summaries post-campaign.
   
   

💡 The Media Ant offers transparent pricing, creative support, and full campaign execution — all under one roof.

Why The Media Ant’s Radio Advertising Service Stands Out?

• Access to 300+ radio stations across India.

• Discounted bulk rates across FM networks.

• Creative & jingle production assistance available.

• Real-time scheduling and monitoring.

• Personalized campaign planning for every brand and budget.

🎧 Launch Your Radio Campaign Today!

🎙️ Get Your Free Radio Ad Quote → [Contact Us]

Learn More About Radio Advertising in India

Want to learn about radio ad formats, jingles, and examples of real campaigns?
👉 Explore our detailed guide:
Radio Advertising in India — Types & Examples

This resource covers:

• How to create high-performing radio ads.

• Types of formats — spots, RJ mentions, and sponsorships.

• Real brand examples from across industries.

💡 Discover how radio ads can deliver lasting brand recall for your business.

Frequently Asked Questions

1) What is the cost of radio advertising in India?
It starts from ₹150 per 10 seconds in smaller cities and can go up to ₹2,500 per 10 seconds in metro FM stations.

2) How long should a radio ad be?
Typically between 10 and 60 seconds, depending on the brand message and budget.

3) Can I run my radio ads in multiple cities?
Yes — The Media Ant offers multi-city radio campaigns covering 300+ stations across India.

4) Do you provide jingle production?
Yes, we help with scripting, voiceovers, and music production for professional radio jingles.

5) When is the best time to air radio ads?
Prime time slots (7–11 AM and 5–9 PM) deliver maximum reach during commute hours.

6) How do I verify that my ad was aired?
You’ll receive official broadcast logs and reports from radio stations as proof of airing.

🎙️ Book Radio Ads Across India — Reach Millions Daily!
💰 Get Your Free Radio Ad Quote Now → Contact Us