TMA Quick Insights for Q2 2026

With unmatched media dominance, Times of India boasts the highest ad spend and Times of India, Education Times carries a readership of 25.38L. The customized ads rule the newspaper vertical with 38 national campaigns. These platforms ensure high visibility, substantial return on investment, and far-reaching recall. Their ability to engage with various audience profiles makes them invaluable for national campaigns, premium launches, and corporate branding. Seize these opportunities for impactful, persuasive, and professional campaigns.

Top Newspapers with Highest Ad Spend

Times Of India, All India, English

Times of India, All India, English's dominance in the media landscape is undisputed, boasting the highest total newspaper spend at a whopping ₹55.74Cr. With a broad, dedicated audience profile, it ensures far-reaching visibility and recall for your brand. Advertisers nationwide rely on it for premium product launches and corporate branding, thanks to its robust reach and substantial ROI. Invest now for impactful, persuasive, and professional campaigns.

Economic Times, All India, English

Capitalizing on its unmatched market leadership, Economic Times, All India, English sweeps the newspaper vertical with the highest total spend of ₹92.07L. It's the chosen platform for national campaigns, premium launches, and corporate branding, delighting advertisers with its enormous reach and versatile audience profile. High visibility and recall, alongside impressive ROI, make it a preferred choice. Trust Economic Times for persuasive, professional, and impactful engagements.

Times Of India, Bangalore, English

Times of India, Bangalore, English asserts its market supremacy with a whopping total spend of ₹9.17Cr - an unmatched feat in the newspaper vertical. Patronized by a diverse audience profile and noted for its colossal reach, it is the preferred choice for national campaigns, premium launches, and corporate branding. Its superior visibility and recall guarantee an impressive ROI, making it a top contender in the advertising arena. Experience Times of India's power and influence. Amplify your voice; make a persuasive, lasting impact.

Dainik Jagran, Lucknow, Hindi

Unparalleled in reach and impact, Dainik Jagran, Lucknow, Hindi occupies a distinctive leadership position in the newspaper vertical. Commanding the highest Total Spend of ₹66.5L, this esteemed brand provides unmatched visibility and recall for national campaigns, premium launches, and corporate branding. With a sizable audience profile spanning diverse demographics, it ensures advertisers hefty returns on investments. Favour it for your brand journey, and experience the transformative power of media advertising at its finest.

Lokmat, Maharastra, Marathi

Asserting unmatched market leadership, Lokmat stands as Maharashtra's premier Marathi newspaper, commanding an impressive total spend of ₹52.9L. Our expansive reach and astute audience profile make us the top choice for national campaigns, premium launches and corporate branding. Advertisers bank on Lokmat for high visibility, memorable recall and substantial ROI. Lokmat easily adapts within the dynamic newspaper vertical, ensuring persuasive, professional, and impactful campaigns. Explore the Lokmat advantage, experience the power of authentic Marathi communication.

Popular Newspapers by Readership

Dainik Bhaskar, All India, Hindi

Dainik Bhaskar dominates the All India, Hindi newspaper vertical, boasting the highest readership figure of 35.67L. Manifesting unparalleled reach across diverse audience profiles, it has cemented its market leadership, resulting in advertisers selecting it as their preferred platform for national campaigns, premium launches, and corporate branding. Besides sweeping visibility and recall, Dainik Bhaskar guarantees an exceptional ROI, enforcing its reputation not merely as an advertising platform, but an influential partner in your journey to success.

Times Of India, All India, English

Times of India, All India, English, commands a market leadership in the newspaper industry with the highest readership of 31L, solidifying its esteemed audience profile and expansive reach. The reasons advertisers favor it for national campaigns, premium launches, and corporate branding are manifold. Its visibility assures unparalleled recall while providing favorable returns on investment (ROI), adapting naturally and effectively to the newspaper vertical. The persuasive, professional, and high-impact language it employs makes it a preferred choice for impactful brand promotion.

Times Of India, Education Times, All India, English

Times Of India, Education Times, All India, English's market leadership reigns supreme with India's highest newspaper readership of 25.38L. Offering an unmatched reach and a diverse audience profile, it's the preferred choice for advertisers undertaking national campaigns, premium launches, and corporate branding. Lauded for its maximized visibility, enhanced recall, and promising ROI, it expertly adapts to the dynamic newspaper vertical. Enjoy persuasive, professional, and impactful communication - only with Times Of India, Education Times.

Times Of India, Times Ascent All India, English

With the highest readership of 25.38L, Times Of India, Times Ascent All India and English asserts its market leadership in the newspaper vertical. It offers a compelling platform to advertisers for national campaigns, premium launches, and corporate branding due to its comprehensive reach and highly targeted audience profile. The preference for this medium is credited to its powerful visibility, unmatched recall, and significant return on investment, making it an ingenious choice for marketers across the country.

Malayala Manorama, All India, Malayalam

With the highest readership standing at 24.87L, Malayala Manorama dominates All India Malayalam's newspaper vertical, securing its uncontested market leadership. The strategic audience profile and extensive reach make it an ideal choice for national campaigns, premium launches, and corporate branding. Advertisers prefer it for the remarkable visibility, superior recall, and impactful ROI it offers. Partner with Malayala Manorama for persuasive and professional communication that delivers tangible results.

Top Media Options Used in Newspaper Campaigns

Custom Sized Ads

Capturing significance in just 60 words, Custom Sized Ads is a market leader in the newspaper vertical. With an impressive record of executing the highest number of 38 campaigns, we astoundingly captivate vast audience profiles. Emphasizing our phenomenal reach, advertisers nationally choose us for premium launches and corporate branding, ensuring heightened visibility, remarkable recall, and excellent ROI. Your brand, amplified.

Quarter Page

Being the market leader, Quarter Page, with its record of successfully executing 26 high-impact campaigns in newspapers, has carved a niche for itself. We offer unparalleled audience profiling and outreach, making us the preferred choice for national campaigns, premium launches, and corporate branding. Our strategic placements ensure maximum visibility, recall and provide an impressive ROI. We seamlessly adapt to the newspaper vertical, delivering persuasive, professional, and impactful advertisements that captivate and convince your target audience.

Jacket Both Sides

Accentuating Jacket Both Sides's unequivocal market leadership, the brand basks in the glory of executing an impressive 23 campaigns in the newspapers. Furthermore, its reach and meticulously profiled audience not only guarantee maximized visibility and recall but also drive promising ROI. Advertisers' first choice for national campaigns, premium launches, and corporate branding, JBS resonates with the newspaper vertical' s essence, thereby cementing its foothold in the industry.

Half Page

Half Page's superior market leadership in the newspaper vertical is unmissable, having executed an unmatched 19 campaigns, drawing in an extensive, diverse audience profile. Our reach transcends regions, making us the premier choice for national campaigns, premium launches, and corporate branding. Advertisers prefer us because we ensure supreme visibility, memorable recall, and a substantial ROI. Invest in Half Page, and invest in a persuasive, professional, and impactful brand perception.

Full Page

Full Page, a market leader in the newspaper vertical, is celebrated for executing the highest number of campaigns (13) with remarkable reach and robust audience profile. Known for stimulating visibility, enhancing recall and delivering optimum ROI, it's no wonder why advertisers select Full Page for national campaigns, premium launches, and corporate branding. Experience the sheer magnitude of its influence. Let Full Page amplify your brand's resonance today!

Top Categories by Ad Spend in Q2 2026

Top Newspaper Advertising Agency in Mumbai

Looking to advertise in Mumbai newspapers and reach one of India’s most commercially influential audiences? The Media Ant is a trusted newspaper advertising agency in Mumbai, helping brands plan, price, and execute high-impact print campaigns across English, Hindi, and Marathi publications.

Mumbai is a complex, high-density media market spanning South Mumbai, Western Suburbs, Central Mumbai, Navi Mumbai, and Thane. Advertising success here depends on selecting the right newspaper edition, placement, and publication day. The Media Ant simplifies this process by offering transparent pricing, expert guidance, and access to all leading Mumbai newspapers through a single platform.

Whether you’re a local business targeting a specific suburb or a national brand planning a city-wide launch, The Media Ant ensures your newspaper ads are placed strategically for maximum visibility and ROI.

Types of Newspaper Ads You Can Book in Mumbai

Mumbai newspapers offer a wide range of advertising formats to suit different campaign goals.

Popular Newspaper Ad Formats in Mumbai

• Pointer Ads
  Compact front-page ads (typically ~20 sq. cm) ideal for quick brand recall.

• Skybus Ads
  Fixed-size ads placed at the top of pages, effective for short-term promotions.

• Display Ads
  Available as full page, half page, quarter page, and custom sizes across main pages and supplements.

• Jacket Ads
  One of the most premium formats, covering or preceding the front page.

• Advertorials & Content Integrations
  Brand stories designed to look like editorial content, improving engagement and credibility.

• Innovative Print Integrations
  Including ear panels, half jackets, special inserts, and custom conceptual print solutions executed by The Media Ant.

Note: Classified ads are executed through partner agencies, while The Media Ant manages planning, pricing, and execution for display and premium formats.

What is the cost of Newspaper Advertising in Mumbai?

Newspaper ad rates in Mumbai start from ₹300 and can go up to ₹20+ lakh, depending on the ad format, newspaper, placement, and day of publication. Classified ads sit at the lower end of the spectrum, while display ads are typically priced between ₹2,000 and ₹20,000+ per square centimetre. Premium placements such as front-page and jacket ads in leading Mumbai newspapers fall at the higher end of the range, especially during weekends and festive periods.

How to Plan a Newspaper Ad Campaign in Mumbai Using The Media Ant?

Planning your Mumbai newspaper campaign is straightforward:

1. Visit The Media Ant website and select the Newspaper category

2. Enter Mumbai in the Geography filter

3. View all Mumbai editions, including main papers and city-specific supplements

4. Compare newspapers by circulation, readership, language, frequency, and pricing

5. Select ad sizes (full page, half page, quarter page, or fixed formats)

6. Add options to cart and request exclusive discounted newspaper advertising rates

7. Book online or connect with the client servicing team for assistance

Advantages of Utilizing a Mumbai Newspaper Advertising Agency

• Additional Discounts on Newspaper Tariff Rates: Avail special negotiated discounts on newspaper advertising rates across all major publications in Mumbai.

• Expert Media Planning Support: Get guidance from experienced media professionals to help you optimize ad placements and make the most of your advertising budget.

• Professional Ad Formatting & Design Assistance: Receive support with ad design, sizing, and formatting to ensure better visibility and higher response rates.

• Dedicated Customer Support: Our support team is always available to address your queries and provide real-time updates on your advertisement bookings.

• No Extra Service Charges: Enjoy all planning, design, and execution services at no additional cost, ensuring complete transparency and value.

Demographics of Newspaper Readers in Mumbai

Mumbai has one of India’s most diverse and economically active newspaper-reading populations.

Key readership insights:

• Mumbai consists of South Mumbai and Suburban regions

• Population exceeds 20 million, with high urban density

• Literacy rate: ~90%

• Over 70% of residents are aged 15+

• Around 35% of households earn ₹5 lakh+ annually

• A large migrant population from Gujarat and other states increases linguistic diversity

This demographic mix makes Mumbai newspapers highly effective for real estate, FMCG, BFSI, education, retail, and recruitment advertising.

Leading Newspapers in Mumbai by Language

English Newspapers

• The Times of India – Mumbai

• Hindustan Times – Mumbai

• Economic Times – Mumbai

• Mid-Day

• Mumbai Mirror

• The Indian Express – Mumbai

Hindi Newspapers

• Navbharat Times

• Dainik Bhaskar

• Hindustan

• Amar Ujala

Marathi Newspapers

• Maharashtra Times

• Loksatta

• Lokmat

• Navakal

• Sakal

Many newspapers offer zone-specific editions for South Mumbai, Western Suburbs, and Central Mumbai, allowing advertisers to localize campaigns further.

Contact Us for newspaper advertising campaigns

📞 Call Us (For Advertising Only*)
080-3730-7893

✉️ Email Us
Advertisers: ad@themediaant.com
Media Owners: map@themediaant.com

Our media experts are available to assist with planning, pricing, and booking newspaper advertising campaigns across Mumbai and other major cities.