TMA Quick Insights for Q4 2025

With top-spent totals across respected outlets like "Times of India" and niche markets like "Malayala Manorama, Kerala, Malayalam", brands achieve comprehensive national campaigns and corporate branding. Advertisers capitalize on the impressive ROI and broad audience engagement targeted by these media leaders. Leveraging popular ad formats like Custom Sized Ads or Half Page increases recall and market reach. Brands benefit greatly from aligning with these top media platforms for superior visibility and impactful campaigns.

Top Newspapers with Highest Ad Spend

Times Of India, Bangalore, English

Lead the way into the future of advertising with the Times Of India, Bangalore, English - the market leader in the newspaper industry with the stunning Total Spend of ₹1.41Cr. Its broad reach and diverse audience profile make it an advertiser's preferred choice for national campaigns, corporate branding, and premium launches. High visibility, superior recall, and impressive ROI are guaranteed. Partner with the power of print and command an indomitable presence in the marketplace.

Economic Times, All India, English

Economic Times, All India, English, commands unrivaled market leadership with a whopping total spend of ₹14.1Cr in the newspaper industry. Its vast reach and comprehensive audience profile make it the preferred choice for national campaigns, premium launches, and corporate branding. Advertisers are lured by its remarkable visibility, impactful recall, and impressive ROI. Hence, for a persuasive, professional, and powerful presence in the newspaper vertical, there's no match to Economic Times, All India, English.

Times Of India, Bombay Times, English

Commanding the highest total spend of ₹75.17L in the newspaper sector, Times Of India and Bombay Times in English demonstrate market leadership par excellence. Offering an unmatched reach with a refined audience profile, they’re the top choice for national campaigns, premium launches, and corporate branding. Advertisers prioritize them for their remarkable visibility, potent brand recall, and robust ROI. Hence, for impactful communication in the newspaper vertical, rely on the credibility and command of Times Of India and Bombay Times.

Malayala Manorama, Kerala, Malayalam

Malayala Manorama, Kerala's Malayalam market leader, packs a punch in the newspaper landscape. Captivating a wide audience profile, it successfully pulls in a robust reach, evidenced by an unprecedented Total Spend of ₹36L. The news giant has carved its niche as a preferred platform for national campaigns, premium launches, and corporate branding. Harnessing unparalleled visibility, superior recall and remarkable ROI, it's an ideal choice for advertisers. Trust Malayala Manorama to transcend your message seamlessly in the pulsating rhythm of the newspaper vertical.

Lokmat, Maharastra, Marathi

With a total spend of ₹34.23L, in the newspaper vertical, Lokmat leads the market in Maharashtra, establishing itself as the go-to Marathi medium for advertisers. Lokmat's broad audience profile, expansive reach, and intimate language connect, position it as the preferred choice for national campaigns, premium launches, and corporate branding. Advertisers bank on Lokmat for high visibility, unbeatable recall, and unparalleled ROI, making it a true champion in Maharashtra's advertising landscape.

Popular Newspapers by Readership

Dainik Bhaskar, All India, Hindi

When it comes to national campaigns, premium launches, and corporate branding, Dainik Bhaskar stands at the forefront in All India, Hindi press. With an unparalleled reach and a staggering readership of 35.67L, it boasts an influential audience profile that promises maximum visibility. Advertisers prefer Dainik Bhaskar for its market leadership, great recall rate, and impressive ROI. This makes it an efficient and reliable choice in the newspaper vertical. Discover the power of impactful messaging with Dainik Bhaskar!

Times Of India, All India, English

The Times Of India, All India, English, enjoys an unparalleled leadership in the newspaper vertical, with the highest readership of 31L, radiating an extensive reach across the nation. Its compelling audience profile is instrumental in achieving high visibility, recall, and robust ROI, making it a prime choice for national campaigns, premium launches, and corporate branding. Leveraging its extensive readership can significantly amplify your brand's voice, ensuring maximum impact and value.

Times Of India, Education Times, All India, English

Times Of India's Education Times commands an enviable reach across All India, offering unparalleled visibility to advertisers seeking to make an impact. Fuelled by the highest readership of 25.38L, its English newspaper segment is a preferred platform for national campaigns, premium launches, and corporate branding. Reasons abound why this formidable market leader is the go-to choice - high recall, superior ROI, and a vast audience profile. Aid your brand's success with the weigh of the Times, ensuring your message resonates with your audience.

Times Of India, Times Ascent All India, English

Experience unparalleled reach with Times Of India, Times Ascent All India, English, a market leader in the newspaper vertical with the highest readership of 25.38L individuals. Our superior audience profile empowers your national campaigns, premium launches, and corporate branding with unmatched visibility and recall. Advertisers prefer us, assured of an attractive ROI. Witness the power of persuasive and impactful promotion, precisely tailored to resonate with your target audience.

Malayala Manorama, All India, Malayalam

Leading the newspaper industry in All India, Malayalam, Malayala Manorama, with its highest readership of 24.87L, is an undefeated market player. Its diverse audience profile and unparalleled reach make it the go-to platform for national campaigns, premium launches, and corporate branding. Advertisers bank on Malayala Manorama for its unwavering visibility, impactful recall, and tangible ROI, which naturally aligns with the newspaper vertical's dynamics, ensuring a persuasive and professional reach every time.

Top Media Options Used in Newspaper Campaigns

Custom Sized Ads

Custom Sized Ads - A market leader with a remarkable record of executing 105 campaigns in newspaper advertising. Providing unmatched visibility and recall, our know-how adapts naturally to the newspaper vertical, resonating with a diverse audience profile. With an expansive reach, Custom Sized Ads offers an impressive ROI, making it a preferred choice for national campaigns, premium launches, and corporate branding. Witness the power of persuasion with our professionally curated, impactful advertising. Experience greatness with Custom Sized Ads.

Quarter Page

As a market leader, Quarter Page redefines media visibility with an unrivaled reach, offering solid recall and significant ROI to advertisers. Successfully executing 41 high-profile campaigns, it holds the record for the most in the newspaper industry. Known for its diversified audience profile, it's the preferred choice for national campaigns, premium launches, and corporate branding, promising an impactful and enduring presence. Choose Quarter Page, for persuasive and dynamic promotion tailor-made to the newspaper vertical.

Skybus

Skybus, leading the market with an unprecedented 22 campaigns successfully executed in newspaper, caters to a vast, diverse audience profile. Its extensive reach translates into maximum visibility, ensuring exemplary recall and promising a significant ROI. Preferring Skybus for national campaigns, premium launches, and corporate branding is no longer a choice, but a savvy marketing decision. Make your brand soar with Skybus and align yourself with a media platform that is esteemed in the newspaper vertical.

Half Page

Prominently positioned, Half Page reigns as a market leader with a record execution of 22 high-profile campaigns in newspapers nationwide. Our distinctive audience profile assures you of unparalleled visibility and recall, delivering impressive ROI. With our expansive reach, advertisers nationally endorse us for premium launches and corporate branding. Embrace the colossal impact of Half Page, making waves in the newspaper vertical with credentials that command attention.

Jacket Both Sides

Undisputedly spearheading the newspaper vertical, Jacket Both Sides embodies market leadership with its monumental record of executing the highest 16 campaigns. Ranging from national campaigns to premium launches and corporate branding, it caters to a divergent audience profile, offering exceptional reach. Advertisers favor Jacket Both Sides due to its enhanced visibility, remarkable recall, and impressive ROI, fortifying it as a powerhouse in the media sphere. Harness the unrivalled force of persuasion and impact that Jacket Both Sides offers for your brand today.

Top Categories by Ad Spend in Q4 2025

Top Newspaper Advertising Agency in Mumbai

Looking to advertise in Mumbai newspapers and reach one of India’s most commercially influential audiences? The Media Ant is a trusted newspaper advertising agency in Mumbai, helping brands plan, price, and execute high-impact print campaigns across English, Hindi, and Marathi publications.

Mumbai is a complex, high-density media market spanning South Mumbai, Western Suburbs, Central Mumbai, Navi Mumbai, and Thane. Advertising success here depends on selecting the right newspaper edition, placement, and publication day. The Media Ant simplifies this process by offering transparent pricing, expert guidance, and access to all leading Mumbai newspapers through a single platform.

Whether you’re a local business targeting a specific suburb or a national brand planning a city-wide launch, The Media Ant ensures your newspaper ads are placed strategically for maximum visibility and ROI.

Types of Newspaper Ads You Can Book in Mumbai

Mumbai newspapers offer a wide range of advertising formats to suit different campaign goals.

Popular Newspaper Ad Formats in Mumbai

• Pointer Ads
  Compact front-page ads (typically ~20 sq. cm) ideal for quick brand recall.

• Skybus Ads
  Fixed-size ads placed at the top of pages, effective for short-term promotions.

• Display Ads
  Available as full page, half page, quarter page, and custom sizes across main pages and supplements.

• Jacket Ads
  One of the most premium formats, covering or preceding the front page.

• Advertorials & Content Integrations
  Brand stories designed to look like editorial content, improving engagement and credibility.

• Innovative Print Integrations
  Including ear panels, half jackets, special inserts, and custom conceptual print solutions executed by The Media Ant.

Note: Classified ads are executed through partner agencies, while The Media Ant manages planning, pricing, and execution for display and premium formats.

What is the cost of Newspaper Advertising in Mumbai?

Newspaper ad rates in Mumbai start from ₹300 and can go up to ₹20+ lakh, depending on the ad format, newspaper, placement, and day of publication. Classified ads sit at the lower end of the spectrum, while display ads are typically priced between ₹2,000 and ₹20,000+ per square centimetre. Premium placements such as front-page and jacket ads in leading Mumbai newspapers fall at the higher end of the range, especially during weekends and festive periods.

How to Plan a Newspaper Ad Campaign in Mumbai Using The Media Ant?

Planning your Mumbai newspaper campaign is straightforward:

1. Visit The Media Ant website and select the Newspaper category

2. Enter Mumbai in the Geography filter

3. View all Mumbai editions, including main papers and city-specific supplements

4. Compare newspapers by circulation, readership, language, frequency, and pricing

5. Select ad sizes (full page, half page, quarter page, or fixed formats)

6. Add options to cart and request exclusive discounted newspaper advertising rates

7. Book online or connect with the client servicing team for assistance

Advantages of Utilizing a Mumbai Newspaper Advertising Agency

• Additional Discounts on Newspaper Tariff Rates: Avail special negotiated discounts on newspaper advertising rates across all major publications in Mumbai.

• Expert Media Planning Support: Get guidance from experienced media professionals to help you optimize ad placements and make the most of your advertising budget.

• Professional Ad Formatting & Design Assistance: Receive support with ad design, sizing, and formatting to ensure better visibility and higher response rates.

• Dedicated Customer Support: Our support team is always available to address your queries and provide real-time updates on your advertisement bookings.

• No Extra Service Charges: Enjoy all planning, design, and execution services at no additional cost, ensuring complete transparency and value.

Demographics of Newspaper Readers in Mumbai

Mumbai has one of India’s most diverse and economically active newspaper-reading populations.

Key readership insights:

• Mumbai consists of South Mumbai and Suburban regions

• Population exceeds 20 million, with high urban density

• Literacy rate: ~90%

• Over 70% of residents are aged 15+

• Around 35% of households earn ₹5 lakh+ annually

• A large migrant population from Gujarat and other states increases linguistic diversity

This demographic mix makes Mumbai newspapers highly effective for real estate, FMCG, BFSI, education, retail, and recruitment advertising.

Leading Newspapers in Mumbai by Language

English Newspapers

• The Times of India – Mumbai

• Hindustan Times – Mumbai

• Economic Times – Mumbai

• Mid-Day

• Mumbai Mirror

• The Indian Express – Mumbai

Hindi Newspapers

• Navbharat Times

• Dainik Bhaskar

• Hindustan

• Amar Ujala

Marathi Newspapers

• Maharashtra Times

• Loksatta

• Lokmat

• Navakal

• Sakal

Many newspapers offer zone-specific editions for South Mumbai, Western Suburbs, and Central Mumbai, allowing advertisers to localize campaigns further.

Contact Us for newspaper advertising campaigns

📞 Call Us (For Advertising Only*)
080-3730-7893

✉️ Email Us
Advertisers: ad@themediaant.com
Media Owners: map@themediaant.com

Our media experts are available to assist with planning, pricing, and booking newspaper advertising campaigns across Mumbai and other major cities.