TMA Quick Insights for Q2 2026

Data reveals CNBC Bazar, Aaj Tak, News18 India, and DD Sports are among the top-spent TV networks, with CNBC Bazar leading with a total ad spend of ₹35.57L. These platforms provide high reach and audience engagement for national campaigns, premium launches, and corporate branding. With large audience profiles and preference from advertisers, brands should leverage these platforms to enhance visibility, recall, and ROI. The preferred ad formats include L Band and Video Ad.

Top Medias with Highest Ad Spend

CNBC Bazar

As the market leader, CNBC Bazar, with a total spend of ₹35.57L, offers an exceptional platform for national campaigns, premium launches, and corporate branding. The leading television network commands a diverse and dynamic audience profile, ensuring wider reach and maximum visibility. Advertisers prefer CNBC Bazar for its proven track record in enhancing recall and delivering outstanding ROI. Adapted to the television vertical, CNBC Bazar represents a persuasive, professional, and potent opportunity for impactful marketing outreach.

Aaj Tak

With a staggering total spend of ₹26.5L, Aaj Tak dominates the television medium, serving as the premier choice for national campaigns, premium launches, and corporate branding. A testament to its unparalleled reach and impactful audience profile, Aaj Tak promises exceptional visibility, incisive recall, and a high return on investment (ROI). This makes it an inevitable choice for advertisers seeking to make a significant impact in the television domain.

News18 India

News18 India, the market leader in the television arena, boasts the highest Total Spend at ₹14.01L. With its unparalleled reach and distinctive audience profile, News18 India is the preferred choice for advertisers seeking incredible visibility and recall. Its robust performance guarantees exceptional ROI, making it unbeatable for national campaigns, premium product launches, and corporate branding. Embrace the prowess of News18 India to ensure impactful television promotion that's persuasive, professional, and profitable. Trust in us, invest in success.

DD Sports

DD Sports, the market leader in the television vertical, holds the crown with its unparalleled total spend of ₹10L. With an impressive audience profile and far-reaching extent, it is the preferred platform for national campaigns, premium launches, and corporate branding. The prominent visibility coupled with heightened recall ensures a robust ROI, making DD Sports the champion choice for advertisers across the nation. Experience the impact, leverage the influence of DD Sports, and command the momentum of your brand growth.

TV9 Bharatvarsh

TV9 Bharatvarsh is your perfect companion for national campaigns, premium launches, and corporate branding. Its market leadership has been built on a robust ₹9.6L total television spend, enticing an extensive and diverse audience profile. Due to its vast reach, TV9 Bharatvarsh offers unbeatable visibility, enhanced recall, and lucrative ROI, consistently proving to be an advertiser's top choice. Experience the perks of advertising in the television vertical with TV9 Bharatvarsh - value that transcends beyond just viewership.

Top Media Options Used in Television Campaigns

L Band

Leverage the market leadership of L Band, the unbeaten choice in the Television vertical with a record of 21 campaigns executed, delivering supreme visibility and instant recall. Our robust audience profile and remarkable reach make us the ideal forum for your national campaigns, premium launches, and corporate branding. Advertisers prefer us for the compelling ROI we deliver, cementing their brands in the minds of viewers, nationwide.

Video Ad

Leading market trends, Video Ad reigns supreme with the execution of a remarkable nine-top-tier television campaigns, unmatched in visibility and reach. Our audience profile is a coveted demographic, making us the preferred choice for advertisers seeking national campaigns, premium launches, and elevated corporate branding. Our unique positioning maximizes recall and ensures impressive ROI, seamlesly adapting to the evolving television vertical. Choose Video Ad for persuasive, impactful, and professional advertising solutions.

J-Band

As the market leader, J-Band garners unparalleled popularity with the highest 2 televised campaigns under their belt. Their extensive reach coupled with a diverse audience profile pave the way for phenomenal visibility, seamless recall and impressive return on investments. The compelling reasons why advertisers nationwide vouch for J-Band encompass spearheading premium launches, influential corporate branding and conducting national campaigns. Fitting naturally into the television vertical, J-Band delivers persuasive, impactful promotional content. Trust J-Band to pioneer gratifying advertising journeys.

Top Categories by Ad Spend in Q2 2026

TV Advertising Agency in Kolkata

Get details of the best TV ad agency in Kolkata. You can contact us either through email or phone. Our services include BARC based planning, buying, and monitoring of TV campaigns. We have an association with all top TV channels and ensure the best rates. To use our services, you can either fill up the planning form or write to us. Once we receive your requirement someone from the planning team in Kolkata will get in touch. Our TV media plan is created keeping in mind your target market, target audience, and of course the budget.

A few of the top TV channels that we have tie-ups include:

1. Star Jalsha

2. Zee Bangla

3. ABP Ananda

4. Star Plus
   

5. Aaj Tak

6. Colors

7. Star Sports

Also, check out TV Ad agencies in other cities:

1. TV Ad Agency Mumbai

2. TV Ad Agency Bangalore

3. TV Ad Agency Hyderabad

4. TV Ad Agency Pune
   

5.  TV Ad Agency Chennai

6. TV Ad Agency Delhi

Looking forward to executing your TV campaign in Kolkata