Television Advertising

About Television advertising in India

Television advertising in India is the most popular advertising option. Television advertising is popular because it has the lowest cost per reach among all other media verticals. Rates for advertising in Television in India is quoted in terms of advertising rate per 10 sec. There are specialist television advertising agencies who can help you get discounted rate on the television advertising card rate. By placing an ad on television, a brand can reach out to complete India in a single instance. Television advertising also has the added advantage of reaching out to users multiple times. TV ad engages with two senses of humans, eyes, and ears, and is more impactful than other formats. There are more than 1000 Television channels in India. Few popular TV channels in India for advertising are Star Plus, Zee TV, Colors, Sun TV, Aastha TV, Aaj Tak, CNBC, and Star Sports. India also has a strong network of cable TV. Cable TV advertising allows advertisers to reach out to a local populace.

Television in India is broadcasted in homes through cables and direct to home (DTH). Advertising on DTH is also an available media for television advertising. Advertisers can advertise in popular DTH service providers likes Tata Sky, Airtel DTH, and Videocon DTH.

Media options available for advertising in TV are video ads, scrollers, Aston bands, teleshopping, and L Bands

Viewership data for TV in India is reported by BARC. BARC stands for Broadcast Audience Research Council, and is a consortium of broadcasters, advertisers, and advertising and media agencies, via their apex bodies.

Advertising options in Televisions

Video ads are the most popular media option for TV advertising. Innovative television advertising options include L Band, Scrollers, and Aston Bands. When you book a TV campaign, most of the TV channels offer advertisers free sponsorship tags. The rate for innovative television media options is more than regular ads. Content integration is another popular television advertising option.

You can have a look at television ad type video examples by clicking

• Regular FCT Ad

These are the regular television ads that we see. They are the most popular format of ads on TV and are played during the break. Rates for regular TV ads are available on the site.

• Aston Band

Aston Band is a flash ad that plays at the bottom of the screen while the content is being played. Because Aston Band TV ads are played on TV along with content, the cost for the Aston band on television is more than other formats.

• Scrollers Ad

A popular format of the ad in News Channels on television, the ad keeps scrolling from one end to the other. Scroller ads are short duration ads and rates for scroller ads depend on the channel.

• Teleshopping ad

Teleshopping ads on Television are in the format of programs and mainly used for selling. The duration of teleshopping ads varies from 10 minutes to 30 minutes. Teleshopping ads are played in non-peak hours and are a low-cost medium for advertising on TV. You can find the list of popular TV channels in India accepting teleshopping ads on The Media Ant

• L Band

L bands are L shaped ads played on TV while the content is being played. As L Band ads are played during the program, the cost of L Band advertising is higher than regular ads.

Cost for advertising in Television

The cost of advertising on Television depends on the number of viewers for that particular channel. The rate for television advertising is always quoted as the amount that an advertiser needs to pay for playing a 10-sec ad once. For e.g: If Aaj Tak rate for advertising is Rs 500, it means that an advertiser needs to pay Rs 500 for playing the ad once. The cost of TV advertising also varies with the time of day. Time bands when more viewers are present cost more to advertise. Time band with the highest viewership is termed as Primetime bands for TV advertising. Another popular term used in TV advertising is 'Run of the Day part', also known as RODP. In RODP, the ads get equally distributed throughout the day. You can find the advertising rate on TV for Prime Time and Non-Prime time on The Media Ant. Advertising rates in television also vary for HD and Non HD connections. Cost per reach is higher for HD channels but due to less viewership for HD channels as compared to Non-HD channels, the 10-sec rate for HD channels is lesser than SD channels. Television advertising cost also changes with the time of year. Advertising cost goes up for certain categories depending on the time of the year. Business TV channels charge a premium for advertising during the budget season.

Television advertising ad format

To play their ad on television, advertisers need to provide their ad in .mov format. Specification of the video ad for Television ads varies across the TV channels. However, you can follow the table for the ad format of most of the channels. The following ad format works for Star HD channels and most of the popular television channels in India.

List of popular Television channels in India

The list of top popular Television in India for advertising is:

You can find the TV advertising card rate, the best rate for advertising on TV and reach details for the Televisions channels mentioned above, and advertising rates for all other TV channels, online at The Media Ant

The Media Ant - A Television Advertising Agency

The Media Ant is a Television advertising agency. We provide the best and lowest advertising rate for TV advertising to our clients. Through our tie-up with more than 1000 TV channels across India, we assure the best discounted advertising rate when placing an ad on Television through The Media Ant. You can contact us for the best discounts for TV ads and to execute your Television advertising campaign. You can contact us either online, or by sending a mail to Help@TheMediaAnt.com or calling us at 08067415510. The Media Ant not only works with TV channels but also with other service providers like Amagi, Cable networks, Tata Sky and Airtel DTH. Get the best rates for Amagi, advertising on cable TVs, and the Tata Sky TV ad at The Media Ant.

Advantages of advertising in Television

Television advertising is the favorite advertising vehicle among all advertisers. It is a brand's dream to place their ad on TV. Television advertising adds certain credibility to a brand. TV advertising offers a very low cost per reach. With the video format of ads, one can engage with the customers in a very entertaining way through advertising on TV. For an advertiser wanting to reach out to Pan India, no other advertising medium is more effective than Television.  Brands can also integrate their products with the programs thereby reaching out to their target group in a less intrusive way.

Viewership and monitoring Television advertising

Television viewership and monitoring of ads in India are provided by BARC for a fee. BARC stands for Broadcast Audience Research Council. BARC is an industry body, to design, commission, supervise and own an accurate, reliable, and timely television audience measurement system for India. Advertisers can ask their Television advertising agency to provide the reach of television and effective reach for their ad campaigns. BARC also reports the time at which your ads were played on TV.

Frequently Asked Questions (FAQ) about Television advertising

I. How much does it cost to advertise on a Television?

The cost of advertising on Television varies greatly. The cost would depend on the channels, time band, and ad format. Starting cost for advertising on TV is Rs 200 per 10 sec and going up to a few lakhs for a 10-sec ad.

II. How do I know the viewership of Television?

The number of viewers of a Television also known as viewership is reported by BARC. You can the basic reach for TV channels for free at The Media Ant. However, BARC is a subscription-based service, and providing a detailed reach number would involve a fee. You can also ask your Television advertising agency to furnish this. Reach numbers are important in selecting the channel.

III. How do I get discounts while advertising on Televisions?

The discount on the Television card rates depends on the business size. Television ad agencies can get you the best Television advertising discounted rate once you share your requirement with them.

IV. Will Television agencies help me design my ad?

Not all Television agencies can help you with ad design. However, The Media Ant can help you design your Television ad. The cost of Television ad design would depend on the brief and is not included in the Television advertising rate mentioned on the site.

V. How many days in advance do I need to book my Television ad?

One needs to book the ad 4 days in advance.

VI. Are the Television advertising rates mentioned the best rates?

No. The mentioned rates are not the best Television Advertising rates. Televisions keep coming up with discounts and advertising packages. One should always check with their TV advertising agency or the TV channel directly on any additional discount.

VII. In what format do Televisions accept ads?

The accepted Television advertising format is .mov

VIII. Can I cancel the ad once booked?

Yes. Advertisers can cancel the ad after booking provided the ad has not already been scheduled. Scheduling happens a day in advance.

IX. What steps need to be followed to place an ad on Television?

1. Share your requirement and budget for the TV campaign
2. Share your video with the agency in a specified Television advertising format
3. Check for available discounted advertising rate in Television
4. Make the payment

X. How would I know if my ad was played?

Television advertising agencies would provide you with a BARC report that mentions the time when your ad played. BARC also reports the ad length.