Economic Times Advertising

TMA Quick Insights for Q3 2026

Capitalizing on top media outlets like Times of India and Economic Times, which dominate the newspaper vertical with market influence reaching up to 10.94Cr and 1.06Cr respectively, brands gain phenomenal visibility and recall. Leveraging massive reach and exceptional ROI these platforms offer, advertisers maximize impact using ad formats like Half Page and Full Page. Such strategic advertising solutions make these media platforms attractive for national campaigns, premium launches, and corporate branding.

Top Newspapers with Highest Ad Spend

Times Of India, All India, English

Times Of India, All India, English leads the newspaper vertical with a market influence worth 10.94Cr in total spends, owing to its expansive audience profile and massive reach. Its dominance provides high visibility and guaranteed recall, fostering an exceptional return on investment. Preferred for national campaigns, premium product launches, and corporate branding, Times Of India stands unparalleled, making it an ideal choice for advertisers aiming for weighty impact. Embrace the power of language and advertising with us.

Economic Times, All India, English

Economic Times, All India, English, commands market leadership with its unmatched reach and premium audience profile, making it the favored choice for national campaigns, innovative launches, and key branding exercises. A total spend of a staggering ₹1.06Cr in its newspaper vertical amplifies visibility, ensuring high recall and enhanced ROI. Advertisers trust this powerful platform for its remarkable adaptability, drawing in discerning readers across the country, thereby making every invested rupee count.

Times Of India, Bangalore, English

Times of India, Bangalore, English, reigns supreme in the newspaper vertical with a staggering total spend of ₹8.25Cr, speaking volumes about its market leadership. Drawing a distinct audience profile, it offers unmatched reach, making it the preferred choice for national campaigns, premium product launches, and corporate branding. Advertisers relish its ability to provide superior visibility, foster recall, and deliver impressive ROI, solidifying their preference for this media powerhouse. The influence it commands is simply irrefutable!

Times Of India, Mumbai, English

At the pinnacle of English print media in Mumbai is the Times Of India, claiming the highest total spend at ₹56.75L. Its unparalleled reach and discerning audience profile make it the go-to platform for national campaigns, premium launches, and corporate branding. With its remarkable visibility and recall, it promises an impressive ROI. Choose Times Of India, Mumbai, English for persuasive, professional and impactful advertising that caters to the pinnacle of urban Indian readership.

The Hindu, Bangalore, English

An undisputed market leader, The Hindu, Bangalore, English stands at the zenith of newspaper advertising with a staggering total spend of ₹3.85Cr. Instilled in the daily life of a versatile audience profile, its unmatched reach renders it an unequivocal choice for national campaigns, premium launches, and corporate branding. The eminent visibility offers compelling recall value, driving an impressive ROI. Advertisers habitually gravitate towards this newspaper vertical, entrusting The Hindu, Bangalore, English for its persuasive professionalism and impactful messaging.

Popular Newspapers by Readership

Dainik Bhaskar, All India, Hindi

Dainik Bhaskar, All India, Hindi imparts extraordinary visibility and recall, dominating as the market leader with an unrivaled readership of 35.7L . Its wide reach, rich audience profile, and significant impact make it an inevitable choice for national campaigns, premium launches, and corporate branding. Acknowledge the persuasive power of superior ROI with Dainik Bhaskar, the trusted name in the newspaper vertical.

Times Of India, All India, English

As the market leader in the newspaper vertical, Times Of India, All India, English offers unparalleled visibility, ensuring your brand resonates with our robust audience profile of 31L readers. Preferred by advertisers nationwide for premium launches and corporate branding, our reach guarantees high recall and delivers impressive ROI. Trust Times Of India to provide the stage for your brand story, fostering lasting connections with engaged readers across India.

Times Of India, Education Times, All India, English

Times Of India, Education Times assures unparalleled reach across All India, affixing the brand with a rock-solid English readership of a whopping 253.8K, the highest in the newspaper terrain. Chosen for national campaigns, premium launches, and corporate branding, it offers astounding visibility, recall, and unbeatable ROI. Its prominent audience profile makes it a hot favourite for advertisers, striking a perfect balance between persuasive communication and impactful business promotion.

Times Of India, Times Ascent All India, English

Times Of India, Times Ascent All India, English, takes the spotlight as the market leader in the newspaper vertical with the highest readership of 25.38L nationwide. Our vast audience profile and extensive reach make us the preferred choice for advertisers across national campaigns, premium launches, and corporate branding. With our impressive visibility and recall rates, we assure impactful returns on investment. Experience persuasive and professional advertising only with us. Make your brand matter; make it a sensation with Times of India.

Malayala Manorama, All India, Malayalam

Malayala Manorama, an undisputed leader in Malayalam's newspaper industry, goes beyond boundaries to touch the hearts of All India, Malayalam audience. With the highest readership, a staggering 24.87L, our reach extends to an audience profile diverse and vast. Advertisers nationwide prefer us for premium launches and corporate branding campaigns, as we assure maximum visibility, enhanced recall, and impressive ROI. Elevate your brand's status with the Malayala Manorama advantage today.

Top Media Options Used in Newspaper Campaigns

Half Page

Half Page, the market leader with a laudable count of 30 high-performing national campaigns in newspapers, continues to impress with its terrific reach and distinctive audience profile. The unparalleled visibility, enhanced recall, and lucrative ROI make it the go-to choice for advertisers looking for premium launches and corporate branding. Choose Half Page to ensure your brand rises to unsurpassed heights while carving its niche in the newspaper vertical.

Full Page

Leading the newspaper vertical, Full Page commands visibility and recall like no other, having executed 21 market-topping campaigns. Tailored to reach a diverse audience profile, our widespread coverage delivers unmatched ROI impressions for national campaigns, premium launches, and corporate branding. Advertisers choose Full Page for our market leadership and impactful strategies. Trust us to deliver persuasive, professional communication to maximize your brand's potential.

Custom Sized Ads

Leading the market, Custom Sized Ads flawlessly executed an impressive 21 campaigns across newspapers nationwide, showcasing its unparalleled reach and understanding of audience profiles. Advertisers favor Custom Sized Ads for premium launches, national campaigns, and corporate branding, due to its superior visibility, recall, and ROI. Seamlessly adapted to the newspaper vertical, it offers persuasive, professional, and impactful outreach that truly stands out.

Quarter Page

Leverage Quarter Page's market dominance, an advertising aficionado with the highest 19 campaigns executed in the newspaper sector. Our garnished audience profile ensures extensive reach, which is why advertisers nationwide choose us for high-end launches and corporate branding. Expect unprecedented visibility, swift recall, and indomitable ROI. Seamlessly adapted to the fast-paced newspaper vertical, Quarter Page crafts narratives that resonate. Trust us, and feel your brand's impact amplified.

E Newspaper

E Newspaper, a market leader in the media industry, has successfully executed over 6 high-impact campaigns, proving its mettle in audience engagement and reach. Advertisers prefer E Newspaper for national campaigns, premium launches, and corporate branding owing to its superior visibility, unmatched recall, and impressive ROI. Amply adorning the verticals of every newspaper, E Newspaper amplifies the intensity of communication, making every message persuasive, professional, and impactful. Position your brand with us and seize the power of meaningful reach.

Top Categories by Ad Spend in Q3 2026

Why Is Economic Times Advertising in India Effective for Reaching High-Intent Audiences?

Looking to advertise in a newspaper with an impressive reach? Economic Times advertisement in India remains one of the most powerful and trusted ways for brands to connect with millions of readers nationwide. As India’s most widely read English daily, the Economic Times offers unmatched credibility, scale, and visibility. With flexible Economic Times advertisement rates tailored to different business needs, brands of all sizes can plan campaigns effectively while understanding the overall Economic Times advertisement cost, making it a preferred choice for both small businesses and large enterprises.

Whether your objective is brand awareness, retail promotions, lead generation, or public announcements, advertising in Economic Times ensures your message reaches the right audience at the right time, in the right cities.

With its wide readership and strong penetration across metro cities and regional markets, Economic Times offers advertisers a powerful platform for both mass reach and targeted exposure. This balanced visibility helps brands stand out in a highly competitive landscape, while the Economic Times ad cost remains flexible enough to suit different budgets and campaign objectives.

What is the circulation of Economic Times in top Indian cities?

The Economic Times is one of India’s premier business dailies, boasting an impressive circulation of 2,76,954 that spans both its print and digital platforms. Its print edition reaches millions of business professionals and decision-makers across the country, while the digital version enjoys a substantial, highly engaged readership. This extensive reach underscores the publication’s influence and makes it an ideal platform for advertisers targeting a premium, business-oriented audience.

What Is the Circulation of Economic Times in Top Cities?

If you’re evaluating where to invest your newspaper advertising cost in India, here’s why Economic Times consistently ranks at the top:

• Massive Readership: Economic Times is a daily destination for millions of readers, offering advertisers unparalleled exposure. This scale makes Economic Times advertisement rates highly competitive for brands seeking nationwide visibility. 

• Targeted Reach: With city-specific editions, advertisers can geographically tailor campaigns maximizing relevance and reducing wastage. This flexibility directly influences Economic Times advertising rates and conversion efficiency.

• Flexible Advertising Options: From premium display ads to economical classifieds, Economic Times supports diverse budgets and objectives. Whether you’re evaluating toi front page ad cost or a small classified, there’s a format for every need. 

• High Credibility: Advertising in undefined, a newspaper known for its reliability, significantly boosts your brand’s image by leveraging the publication’s long-standing trust and credibility. This positive perception among readers makes ads more impactful, and when compared with Economic Times ad rates, it offers advertisers a clear perspective on value, reach, and brand influence.

• High Engagement & Trust : Readers of Economic Times tend to have a strong connection with the material, which extends to the advertisements. Magazines and similar publications are generally perceived as credible sources, lending additional credibility to the advertisements they host. 

•  Tangible & Lasting Impact:  Unlike digital advertisements, which can be fleeting, print ads in Economic Times have a lasting presence. They can be revised multiple  times, offering repeated exposure to the advertising content. 

• Visual Appeal:  The format of Economic Times supports creative and visually appealing ads. With high-quality graphics and the tactile impact of print, advertisements appear more striking than many digital formats. When considering the Economic Times full front page ad cost, advertisers often find the newspaper advertisement price worthwhile for the strong visibility and brand impact it delivers.  

• Cross-Platform Integration: Economic Times now offer digital versions of and cross- platform advertising opportunities, allowing advertisers to combine the strength of both print and digital media. 

Advertising in Economic Times ensures your brand stands out in a highly competitive market

How Can I Book a Economic Times Advertisement Online?

newspaper advertising inEconomic Times offers a wide range of formats tailored to suit different marketing goals and budgets. Whether you want to make a big impact or keep it cost-efficient, here are the main types of newspaper ads available:

• Display Ads: These are the most prominent ads found in newspapers  available in full page, half page, quarter page, or custom sizes. They can be placed on any page and include images, logos, and creative layouts. Perfect for branding, product launches, and big announcements.

• Classified Text Ads: Simple, cost-effective, and text-only, these ads are placed under specific categories like Jobs, Matrimonial, Real Estate, or Services. Ideal for individuals or businesses looking to post short messages to a local audience.

• Classified Display Ads: A hybrid between classified and display ads, these allow small images, logos, and styled text within the classified section. A popular choice for real estate, recruitment, or personal ads with a visual edge.

• Jacket Ads: High-impact, front-page or back-page wrap ads that immediately grab attention. These are typically used by major brands during launches, sales, or festive promotions.

• Skybus / Skyline Ads: Banner-style ads placed at the top of the front page, visible at first glance. Great for short, punchy messages and high visibility at a competitive rate.

• Pointer Ads: Small, boxed ads pointing to a page or section inside the paper — perfect for guiding readers to a larger story or ad inside.

• InnovativeAd Formats: Some newspapers in Economic Times also offer creative formats like bookmark ads, false covers, and adhesive post-it ads for brands looking to stand out with interactive experiences.

What Are the Economic Times Advertisement Rates in 2026?

Here’s an updated list of Economic Times Advertisement Rates in 2025 with indicative ranges:

• Custom Sized Ads: ₹72 to ₹8,454: Custom Sized Ads are priced on a per square centimeter basis, offering unparalleled flexibility for advertisers with unique design requirements.

• Quarter Page Ads: ₹30,080 to ₹14,97,088: Quarter Page Ads deliver targeted visibility, with pricing influenced by factors such as publication day, edition, and market demand.

• Half Page Ads: ₹60,720 to ₹28,07,040: Half Page Ads provide substantial brand exposure, where costs vary based on strategic placement and city-specific audience dynamics.

• Full Page Ads: ₹1,14,114 to ₹52,54,779: Full Page Ads ensure maximum impact, with the price reflecting the extensive reach, readership metrics, and specific edition details.

• Jacket Front Side Ads: ₹66,066 to ₹82,10,592: Jacket Front Side Ads, occupying premium cover placements, command a high rate that corresponds to their superior visibility and broad audience engagement.

Source: TMA Internal Data

Note: These are approximate rates and may vary by city, ad size, placement, and demand. The front page newspaper advertising cost differs across publications, including the cost of a front page newspaper ad in premium dailies.

For accurate details on the Economic Times full page ad cost and Economic Times newspaper size, connect with The Media Ant to get customized pricing and the best ad solutions.

How Can I Book a Economic Times Advertisement Online?

Advertising in Economic Times is simple and hassle-free with The Media Ant in the most convenient way. Here’s how to book:

1. Share Your Advertising Goals

Let us know what you want to achieve brand visibility, lead generation, or promotions. We’ll recommend the best ad formats and placements in Economic Times tailored to your needs.

2. Select the Right Ad Option

Whether it’s a front-page ad, half-page, or quarter-page, we’ll guide you in choosing the most effective option that fits your budget and goals.

3. Get a Customized Quotation

We provide transparent pricing and ensure you get the best rates for advertising in Economic Times

4. Relax While We Handle the Rest

From booking your ad to ensuring timely publication, our team manages everything, so you don’t have to.

Why wait? Reach out to

The Media Ant

today, and let’s make your advertising campaign a success.

Why Choose The Media Ant for Economic Times Advertising?

Choosing the right media partner is critical when investing in Economic Times, and The Media Ant makes the entire process transparent, strategic, and results-driven. We help brands confidently navigate Economic Times advertisement cost and media planning decisions without complexity or hidden surprises.

• Complete Pricing Transparency
  We provide full visibility into the Economic Times ad cost, Economic Times advertisement rates, and newspaper advertisement price, ensuring advertisers clearly understand the cost of advertising in the newspaper before booking.

• Access to Competitive Rates
  With strong publisher relationships, we help brands secure optimal ad rates Economic Times, including premium placements such as toi front page ad cost, Economic Times front page ad cost, and Economic Times first page ad cost across editions.

• Expert Guidance on Ad Sizes & Formats
  Our specialists guide you on choosing the right format whether it’s Economic Times half page ad size, Economic Times full page ad cost, or high-impact options like Economic Times full front page ad cost based on your campaign goals and budget.

• Simplified Media Planning
  We break down the Economic Times rate cards, explain Economic Times newspaper size, and compare front page newspaper advertising cost with inner-page options, making decision-making easier.

• End-to-End Campaign Management
  From planning and booking to execution, The Media Ant handles everything, helping advertisers optimize Economic Times advertising rates and overall newspaper advertising cost in India.

• Trusted Print Advertising Partner
  For brands comparing newspaper advertisement rates in India, The Media Ant stands out for reliability, clarity, and ROI-focused planning.
  

With The Media Ant, Economic Times advertising becomes simpler, smarter, and more cost-effective.

Frequently Asked Questions

1. How do I give an ad in the Economic Times?

Placing an ad in Economic Times a is simple, especially when you do it through The Media Ant. All you need to do is:

• Reach out to The Media Ant: Share your advertising requirements—like the type of ad, city/region, and budget.

• Get a personalized plan: The Media Ant will provide ad options tailored to your needs.

• Finalize the details: Choose your preferred ad size and placement.

The Media Ant takes care of everything, from booking to ensuring your ad is perfectly placed in Economic Times.

2. How much does it cost to advertise in the Economic Times?

The cost to advertise in Economic Times ranges between ₹50,000 and ₹10,00,000, depending on the ad size, placement, and edition

3. What is the size of the front full page ad in Economic Times?

The size of a front full-page ad in Economic Times is typically 32.9 cm (width) x 52.5 cm (height). This large format is perfect for high-impact advertising, ensuring maximum visibility for your brand.

4. What are the available ad sizes for advertising in Economic Times?

The available ad sizes in Economic Times include:

• Full Page: 32.9 cm x 52.5 cm

• Half Page: 32.9 cm x 25 cm (horizontal) or 16 cm x 52.5 cm (vertical)

• Quarter Page: 16 cm x 25 cm

• Strip Ads: 32.9 cm x 5 cm

These sizes cater to various advertising needs, from brand awareness to localized campaigns.

5. How does the cost vary between a full-page ad and a half-page ad in Economic Times?

The cost difference is significant because of the size and prominence.

• Full-Page Ads: ₹3,00,000 to ₹6,00,000, ideal for impactful campaigns.

• Half-Page Ads: ₹1,00,000 to ₹3,00,000, suitable for budget-conscious advertisers.

The placement (front page, inside, or supplements) also influences the cost.

6. What are the best ad sizes for targeting a specific audience in Economic Times?

For specific targeting:

• Full-Page Ads: Perfect for creating a strong impression across a wide audience.

• Half-Page Ads: Great for regional targeting or promoting multiple products.

• Quarter-Page Ads: Cost-effective for local promotions.

Choose the size based on your campaign goals, and consult The Media Ant for expert guidance.

7. Can I combine different ad sizes (like a full-page and a half-page) in a single issue of Economic Times?

Yes, you can combine different ad sizes in a single issue of Economic Times to maximize your reach and impact. For example, you might use a full-page ad for brand awareness and a smaller ad in a specific section to target niche readers. 

8. Is it possible to get a discount if I opt for a larger ad size or multiple placements in Economic Times?

Absolutely! Economic Times often provides discounts for:

• Bulk bookings (multiple insertions over time).

• Larger ad sizes, like full pages.

• Long-term campaigns that span multiple editions.