TMA Quick Insights for Q4 2025

With top-spent totals across respected outlets like "Times of India" and niche markets like "Malayala Manorama, Kerala, Malayalam", brands achieve comprehensive national campaigns and corporate branding. Advertisers capitalize on the impressive ROI and broad audience engagement targeted by these media leaders. Leveraging popular ad formats like Custom Sized Ads or Half Page increases recall and market reach. Brands benefit greatly from aligning with these top media platforms for superior visibility and impactful campaigns.

Top Newspapers with Highest Ad Spend

Times Of India, Bangalore, English

Lead the way into the future of advertising with the Times Of India, Bangalore, English - the market leader in the newspaper industry with the stunning Total Spend of ₹1.41Cr. Its broad reach and diverse audience profile make it an advertiser's preferred choice for national campaigns, corporate branding, and premium launches. High visibility, superior recall, and impressive ROI are guaranteed. Partner with the power of print and command an indomitable presence in the marketplace.

Economic Times, All India, English

Economic Times, All India, English, commands unrivaled market leadership with a whopping total spend of ₹14.1Cr in the newspaper industry. Its vast reach and comprehensive audience profile make it the preferred choice for national campaigns, premium launches, and corporate branding. Advertisers are lured by its remarkable visibility, impactful recall, and impressive ROI. Hence, for a persuasive, professional, and powerful presence in the newspaper vertical, there's no match to Economic Times, All India, English.

Times Of India, Bombay Times, English

Commanding the highest total spend of ₹75.17L in the newspaper sector, Times Of India and Bombay Times in English demonstrate market leadership par excellence. Offering an unmatched reach with a refined audience profile, they’re the top choice for national campaigns, premium launches, and corporate branding. Advertisers prioritize them for their remarkable visibility, potent brand recall, and robust ROI. Hence, for impactful communication in the newspaper vertical, rely on the credibility and command of Times Of India and Bombay Times.

Malayala Manorama, Kerala, Malayalam

Malayala Manorama, Kerala's Malayalam market leader, packs a punch in the newspaper landscape. Captivating a wide audience profile, it successfully pulls in a robust reach, evidenced by an unprecedented Total Spend of ₹36L. The news giant has carved its niche as a preferred platform for national campaigns, premium launches, and corporate branding. Harnessing unparalleled visibility, superior recall and remarkable ROI, it's an ideal choice for advertisers. Trust Malayala Manorama to transcend your message seamlessly in the pulsating rhythm of the newspaper vertical.

Lokmat, Maharastra, Marathi

With a total spend of ₹34.23L, in the newspaper vertical, Lokmat leads the market in Maharashtra, establishing itself as the go-to Marathi medium for advertisers. Lokmat's broad audience profile, expansive reach, and intimate language connect, position it as the preferred choice for national campaigns, premium launches, and corporate branding. Advertisers bank on Lokmat for high visibility, unbeatable recall, and unparalleled ROI, making it a true champion in Maharashtra's advertising landscape.

Popular Newspapers by Readership

Dainik Bhaskar, All India, Hindi

When it comes to national campaigns, premium launches, and corporate branding, Dainik Bhaskar stands at the forefront in All India, Hindi press. With an unparalleled reach and a staggering readership of 35.67L, it boasts an influential audience profile that promises maximum visibility. Advertisers prefer Dainik Bhaskar for its market leadership, great recall rate, and impressive ROI. This makes it an efficient and reliable choice in the newspaper vertical. Discover the power of impactful messaging with Dainik Bhaskar!

Times Of India, All India, English

The Times Of India, All India, English, enjoys an unparalleled leadership in the newspaper vertical, with the highest readership of 31L, radiating an extensive reach across the nation. Its compelling audience profile is instrumental in achieving high visibility, recall, and robust ROI, making it a prime choice for national campaigns, premium launches, and corporate branding. Leveraging its extensive readership can significantly amplify your brand's voice, ensuring maximum impact and value.

Times Of India, Education Times, All India, English

Times Of India's Education Times commands an enviable reach across All India, offering unparalleled visibility to advertisers seeking to make an impact. Fuelled by the highest readership of 25.38L, its English newspaper segment is a preferred platform for national campaigns, premium launches, and corporate branding. Reasons abound why this formidable market leader is the go-to choice - high recall, superior ROI, and a vast audience profile. Aid your brand's success with the weigh of the Times, ensuring your message resonates with your audience.

Times Of India, Times Ascent All India, English

Experience unparalleled reach with Times Of India, Times Ascent All India, English, a market leader in the newspaper vertical with the highest readership of 25.38L individuals. Our superior audience profile empowers your national campaigns, premium launches, and corporate branding with unmatched visibility and recall. Advertisers prefer us, assured of an attractive ROI. Witness the power of persuasive and impactful promotion, precisely tailored to resonate with your target audience.

Malayala Manorama, All India, Malayalam

Leading the newspaper industry in All India, Malayalam, Malayala Manorama, with its highest readership of 24.87L, is an undefeated market player. Its diverse audience profile and unparalleled reach make it the go-to platform for national campaigns, premium launches, and corporate branding. Advertisers bank on Malayala Manorama for its unwavering visibility, impactful recall, and tangible ROI, which naturally aligns with the newspaper vertical's dynamics, ensuring a persuasive and professional reach every time.

Top Media Options Used in Newspaper Campaigns

Custom Sized Ads

Custom Sized Ads - A market leader with a remarkable record of executing 105 campaigns in newspaper advertising. Providing unmatched visibility and recall, our know-how adapts naturally to the newspaper vertical, resonating with a diverse audience profile. With an expansive reach, Custom Sized Ads offers an impressive ROI, making it a preferred choice for national campaigns, premium launches, and corporate branding. Witness the power of persuasion with our professionally curated, impactful advertising. Experience greatness with Custom Sized Ads.

Quarter Page

As a market leader, Quarter Page redefines media visibility with an unrivaled reach, offering solid recall and significant ROI to advertisers. Successfully executing 41 high-profile campaigns, it holds the record for the most in the newspaper industry. Known for its diversified audience profile, it's the preferred choice for national campaigns, premium launches, and corporate branding, promising an impactful and enduring presence. Choose Quarter Page, for persuasive and dynamic promotion tailor-made to the newspaper vertical.

Skybus

Skybus, leading the market with an unprecedented 22 campaigns successfully executed in newspaper, caters to a vast, diverse audience profile. Its extensive reach translates into maximum visibility, ensuring exemplary recall and promising a significant ROI. Preferring Skybus for national campaigns, premium launches, and corporate branding is no longer a choice, but a savvy marketing decision. Make your brand soar with Skybus and align yourself with a media platform that is esteemed in the newspaper vertical.

Half Page

Prominently positioned, Half Page reigns as a market leader with a record execution of 22 high-profile campaigns in newspapers nationwide. Our distinctive audience profile assures you of unparalleled visibility and recall, delivering impressive ROI. With our expansive reach, advertisers nationally endorse us for premium launches and corporate branding. Embrace the colossal impact of Half Page, making waves in the newspaper vertical with credentials that command attention.

Jacket Both Sides

Undisputedly spearheading the newspaper vertical, Jacket Both Sides embodies market leadership with its monumental record of executing the highest 16 campaigns. Ranging from national campaigns to premium launches and corporate branding, it caters to a divergent audience profile, offering exceptional reach. Advertisers favor Jacket Both Sides due to its enhanced visibility, remarkable recall, and impressive ROI, fortifying it as a powerhouse in the media sphere. Harness the unrivalled force of persuasion and impact that Jacket Both Sides offers for your brand today.

Top Categories by Ad Spend in Q4 2025

Why Is Economic Times Advertising in India Effective for Reaching High-Intent Audiences?

Looking to advertise in a newspaper with an impressive reach? Economic Times advertisement in India remains one of the most powerful and trusted ways for brands to connect with millions of readers nationwide. As India’s most widely read English daily, the Economic Times offers unmatched credibility, scale, and visibility. With flexible Economic Times advertisement rates tailored to different business needs, brands of all sizes can plan campaigns effectively while understanding the overall Economic Times advertisement cost, making it a preferred choice for both small businesses and large enterprises.

Whether your objective is brand awareness, retail promotions, lead generation, or public announcements, advertising in Economic Times ensures your message reaches the right audience at the right time, in the right cities.

With its wide readership and strong penetration across metro cities and regional markets, Economic Times offers advertisers a powerful platform for both mass reach and targeted exposure. This balanced visibility helps brands stand out in a highly competitive landscape, while the Economic Times ad cost remains flexible enough to suit different budgets and campaign objectives.

What is the circulation of Economic Times in top Indian cities?

The Economic Times is one of India’s premier business dailies, boasting an impressive circulation of 2,76,954 that spans both its print and digital platforms. Its print edition reaches millions of business professionals and decision-makers across the country, while the digital version enjoys a substantial, highly engaged readership. This extensive reach underscores the publication’s influence and makes it an ideal platform for advertisers targeting a premium, business-oriented audience.

What Is the Circulation of Economic Times in Top Cities?

If you’re evaluating where to invest your newspaper advertising cost in India, here’s why Economic Times consistently ranks at the top:

• Massive Readership: Economic Times is a daily destination for millions of readers, offering advertisers unparalleled exposure. This scale makes Economic Times advertisement rates highly competitive for brands seeking nationwide visibility. 

• Targeted Reach: With city-specific editions, advertisers can geographically tailor campaigns maximizing relevance and reducing wastage. This flexibility directly influences Economic Times advertising rates and conversion efficiency.

• Flexible Advertising Options: From premium display ads to economical classifieds, Economic Times supports diverse budgets and objectives. Whether you’re evaluating toi front page ad cost or a small classified, there’s a format for every need. 

• High Credibility: Advertising in undefined, a newspaper known for its reliability, significantly boosts your brand’s image by leveraging the publication’s long-standing trust and credibility. This positive perception among readers makes ads more impactful, and when compared with Economic Times ad rates, it offers advertisers a clear perspective on value, reach, and brand influence.

• High Engagement & Trust : Readers of Economic Times tend to have a strong connection with the material, which extends to the advertisements. Magazines and similar publications are generally perceived as credible sources, lending additional credibility to the advertisements they host. 

•  Tangible & Lasting Impact:  Unlike digital advertisements, which can be fleeting, print ads in Economic Times have a lasting presence. They can be revised multiple  times, offering repeated exposure to the advertising content. 

• Visual Appeal:  The format of Economic Times supports creative and visually appealing ads. With high-quality graphics and the tactile impact of print, advertisements appear more striking than many digital formats. When considering the Economic Times full front page ad cost, advertisers often find the newspaper advertisement price worthwhile for the strong visibility and brand impact it delivers.  

• Cross-Platform Integration: Economic Times now offer digital versions of and cross- platform advertising opportunities, allowing advertisers to combine the strength of both print and digital media. 

Advertising in Economic Times ensures your brand stands out in a highly competitive market

How Can I Book a Economic Times Advertisement Online?

newspaper advertising inEconomic Times offers a wide range of formats tailored to suit different marketing goals and budgets. Whether you want to make a big impact or keep it cost-efficient, here are the main types of newspaper ads available:

• Display Ads: These are the most prominent ads found in newspapers  available in full page, half page, quarter page, or custom sizes. They can be placed on any page and include images, logos, and creative layouts. Perfect for branding, product launches, and big announcements.

• Classified Text Ads: Simple, cost-effective, and text-only, these ads are placed under specific categories like Jobs, Matrimonial, Real Estate, or Services. Ideal for individuals or businesses looking to post short messages to a local audience.

• Classified Display Ads: A hybrid between classified and display ads, these allow small images, logos, and styled text within the classified section. A popular choice for real estate, recruitment, or personal ads with a visual edge.

• Jacket Ads: High-impact, front-page or back-page wrap ads that immediately grab attention. These are typically used by major brands during launches, sales, or festive promotions.

• Skybus / Skyline Ads: Banner-style ads placed at the top of the front page, visible at first glance. Great for short, punchy messages and high visibility at a competitive rate.

• Pointer Ads: Small, boxed ads pointing to a page or section inside the paper — perfect for guiding readers to a larger story or ad inside.

• InnovativeAd Formats: Some newspapers in Economic Times also offer creative formats like bookmark ads, false covers, and adhesive post-it ads for brands looking to stand out with interactive experiences.

What Are the Economic Times Advertisement Rates in 2026?

Here’s an updated list of Economic Times Advertisement Rates in 2025 with indicative ranges:

• Custom Sized Ads: ₹72 to ₹8,454: Custom Sized Ads are priced on a per square centimeter basis, offering unparalleled flexibility for advertisers with unique design requirements.

• Quarter Page Ads: ₹30,080 to ₹14,97,088: Quarter Page Ads deliver targeted visibility, with pricing influenced by factors such as publication day, edition, and market demand.

• Half Page Ads: ₹60,720 to ₹28,07,040: Half Page Ads provide substantial brand exposure, where costs vary based on strategic placement and city-specific audience dynamics.

• Full Page Ads: ₹1,14,114 to ₹52,54,779: Full Page Ads ensure maximum impact, with the price reflecting the extensive reach, readership metrics, and specific edition details.

• Jacket Front Side Ads: ₹66,066 to ₹82,10,592: Jacket Front Side Ads, occupying premium cover placements, command a high rate that corresponds to their superior visibility and broad audience engagement.

Source: TMA Internal Data

Note: These are approximate rates and may vary by city, ad size, placement, and demand. The front page newspaper advertising cost differs across publications, including the cost of a front page newspaper ad in premium dailies.

For accurate details on the Economic Times full page ad cost and Economic Times newspaper size, connect with The Media Ant to get customized pricing and the best ad solutions.

How Can I Book a Economic Times Advertisement Online?

Advertising in Economic Times is simple and hassle-free with The Media Ant in the most convenient way. Here’s how to book:

1. Share Your Advertising Goals

Let us know what you want to achieve brand visibility, lead generation, or promotions. We’ll recommend the best ad formats and placements in Economic Times tailored to your needs.

2. Select the Right Ad Option

Whether it’s a front-page ad, half-page, or quarter-page, we’ll guide you in choosing the most effective option that fits your budget and goals.

3. Get a Customized Quotation

We provide transparent pricing and ensure you get the best rates for advertising in Economic Times

4. Relax While We Handle the Rest

From booking your ad to ensuring timely publication, our team manages everything, so you don’t have to.

Why wait? Reach out to

The Media Ant

today, and let’s make your advertising campaign a success.

Why Choose The Media Ant for Economic Times Advertising?

Choosing the right media partner is critical when investing in Economic Times, and The Media Ant makes the entire process transparent, strategic, and results-driven. We help brands confidently navigate Economic Times advertisement cost and media planning decisions without complexity or hidden surprises.

• Complete Pricing Transparency
  We provide full visibility into the Economic Times ad cost, Economic Times advertisement rates, and newspaper advertisement price, ensuring advertisers clearly understand the cost of advertising in the newspaper before booking.

• Access to Competitive Rates
  With strong publisher relationships, we help brands secure optimal ad rates Economic Times, including premium placements such as toi front page ad cost, Economic Times front page ad cost, and Economic Times first page ad cost across editions.

• Expert Guidance on Ad Sizes & Formats
  Our specialists guide you on choosing the right format whether it’s Economic Times half page ad size, Economic Times full page ad cost, or high-impact options like Economic Times full front page ad cost based on your campaign goals and budget.

• Simplified Media Planning
  We break down the Economic Times rate cards, explain Economic Times newspaper size, and compare front page newspaper advertising cost with inner-page options, making decision-making easier.

• End-to-End Campaign Management
  From planning and booking to execution, The Media Ant handles everything, helping advertisers optimize Economic Times advertising rates and overall newspaper advertising cost in India.

• Trusted Print Advertising Partner
  For brands comparing newspaper advertisement rates in India, The Media Ant stands out for reliability, clarity, and ROI-focused planning.
  

With The Media Ant, Economic Times advertising becomes simpler, smarter, and more cost-effective.

Frequently Asked Questions

1. How do I give an ad in the Economic Times?

Placing an ad in Economic Times a is simple, especially when you do it through The Media Ant. All you need to do is:

• Reach out to The Media Ant: Share your advertising requirements—like the type of ad, city/region, and budget.

• Get a personalized plan: The Media Ant will provide ad options tailored to your needs.

• Finalize the details: Choose your preferred ad size and placement.

The Media Ant takes care of everything, from booking to ensuring your ad is perfectly placed in Economic Times.

2. How much does it cost to advertise in the Economic Times?

The cost to advertise in Economic Times ranges between ₹50,000 and ₹10,00,000, depending on the ad size, placement, and edition

3. What is the size of the front full page ad in Economic Times?

The size of a front full-page ad in Economic Times is typically 32.9 cm (width) x 52.5 cm (height). This large format is perfect for high-impact advertising, ensuring maximum visibility for your brand.

4. What are the available ad sizes for advertising in Economic Times?

The available ad sizes in Economic Times include:

• Full Page: 32.9 cm x 52.5 cm

• Half Page: 32.9 cm x 25 cm (horizontal) or 16 cm x 52.5 cm (vertical)

• Quarter Page: 16 cm x 25 cm

• Strip Ads: 32.9 cm x 5 cm

These sizes cater to various advertising needs, from brand awareness to localized campaigns.

5. How does the cost vary between a full-page ad and a half-page ad in Economic Times?

The cost difference is significant because of the size and prominence.

• Full-Page Ads: ₹3,00,000 to ₹6,00,000, ideal for impactful campaigns.

• Half-Page Ads: ₹1,00,000 to ₹3,00,000, suitable for budget-conscious advertisers.

The placement (front page, inside, or supplements) also influences the cost.

6. What are the best ad sizes for targeting a specific audience in Economic Times?

For specific targeting:

• Full-Page Ads: Perfect for creating a strong impression across a wide audience.

• Half-Page Ads: Great for regional targeting or promoting multiple products.

• Quarter-Page Ads: Cost-effective for local promotions.

Choose the size based on your campaign goals, and consult The Media Ant for expert guidance.

7. Can I combine different ad sizes (like a full-page and a half-page) in a single issue of Economic Times?

Yes, you can combine different ad sizes in a single issue of Economic Times to maximize your reach and impact. For example, you might use a full-page ad for brand awareness and a smaller ad in a specific section to target niche readers. 

8. Is it possible to get a discount if I opt for a larger ad size or multiple placements in Economic Times?

Absolutely! Economic Times often provides discounts for:

• Bulk bookings (multiple insertions over time).

• Larger ad sizes, like full pages.

• Long-term campaigns that span multiple editions.