TMA Quick Insights for Q1 2026

Leading in the newspaper vertical, 'Times of India, Bangalore, English' saw the highest ad spend with ₹179.82L, while 'Dainik Bhaskar, All India, Hindi' commanded the top readership nationally at 35.67L. 'Custom Sized Ads' dominated the media options in the newspaper campaigns with 38 high-impact executions, denoting their market appeal. These leaders, with their impressive reach, robust audience profile, and unparalleled visibility, offer unmatched opportunities for national campaigns, premium launches, and corporate branding, underscoring their potential for a lucrative ROI.

Top Newspapers with Highest Ad Spend

Times Of India, Bangalore, English

Times Of India, Bangalore, English dominates the newspaper industry with an outstanding Total Spend of ₹179.82L, asserting its market leadership. Its robust audience profile and unparalleled reach make it a preferred choice for national campaigns, premium launches, and corporate branding. Offering remarkably high visibility, it ensures indelible recall and lucrative ROI. With aligned features and holistic coverage, Times Of India, Bangalore, English naturally adapts to newspaper vertical, making it an influential and professional choice for advertisers.

Economic Times, All India, English

Economic Times, All India, English, boasts unassailable market leadership with the highest total spend of ₹11.1Cr, setting the gold standard in the newspaper vertical. Our unmatched audience profile guarantees unparalleled visibility, instant recall, and impressive ROI. We remain the go-to destination for national campaigns, premium launches, and corporate branding. With our extensive reach, we don't just deliver news; we offer a platform for impactful communications that resonates with savvy professionals nationwide.

Deccan Chronicle, Hyderabad, English

Deccan Chronicle, Hyderabad, English sits at the pinnacle of newspaper platforms with its unmatched market supremacy, shouldering the colossal total spend of ₹59L. This dynamic media-giant, famed for its extensive reach and precise audience profile, is the go-to companion of advertisers for upscale national campaigns, premium launches, and potent corporate branding. By championing visibility, recall, and solid ROI, it assures an efficient, memorable advertising plan naturally tailored to the newspaper vertical. Embrace the unmistakable impact and professional appeal of Deccan Chronicle, Hyderabad, English.

Times Of India, All India, English

Times Of India, All India, English, stands unrivalled as the leader in the newspaper vertical with the highest Total Spend of ₹57.7L, marking its formidable presence in media. With an unparalleled reach and influential audience profile, it becomes the first choice for national campaigns, premium launches, and corporate branding. High visibility, superior recall, and valuable ROI make it the advertisers' preferred choice, amplifying their impact effectively. Trust Times Of India, All India, English, for powerful brand promotion.

Dainik Jagran, Lucknow, Hindi

Dainik Jagran, Lucknow, Hindi is a transcendent market leader with an unrivaled reach in the newspaper vertical, commanding the highest total spend of ₹42.2L. Our audience profile offers unparalleled visibility and recall, making this the prime choice for advertisers conducting national campaigns, premium launches, or corporate branding. The proven ROI and extensive reach of Dainik Jagran, Lucknow, Hindi are compelling reasons for its preference. Experience the potency of impactful advertising where relevance meets reach.

Popular Newspapers by Readership

Dainik Bhaskar, All India, Hindi

Emphasizing the unrivalled reach of Dainik Bhaskar, All India, Hindi in the nation's media landscape, its steady market leadership is unmissable. With the highest readership tallied at 35.67L, it ensures high visibility and recall, offering excellent ROI for advertisers. The meticulously curated audience profile makes it a preferred choice for national campaigns, premium launches, and corporate branding. Trust Dainik Bhaskar, All India, Hindi for persuasive, impactful messaging that naturally fits your needs in the newspaper vertical.

Times Of India, All India, English

Boost your brand visibility with Times Of India, All India, English, the market leader in the newspaper vertical with a top-tier readership of 31L. Known for its vast reach and diverse audience profile, it's the preferred choice for national campaigns, premium launches, and corporate branding. Advertisers capitalize on Times Of India's power to enhance recall and maximise ROI, thanks to its influential presence in the reader's mind, augmenting the impact of your message. Immerse your brand in compelling narratives; make a profound impact!

Times Of India, Education Times, All India, English

The Times Of India's Education Times consistently leads the English market in All India with an unrivaled readership of 25.38L. Owing to its substantial reach and high-caliber audience profile, it offers unmatched potential for national campaigns, premium launches, and corporate branding. The selective visibility and recall it guarantees ensure an optimal return on investment (ROI). That's why advertisers prefer it for its exceptional effectiveness and excellence in the newspaper vertical.

Times Of India, Times Ascent All India, English

Times Of India, Times Ascent All India, English takes the lead in the newspaper domain with its unrivaled readership of 25.38L. It offers an unmatched advertising platform—bolstered by its comprehensive audience profile, pan-India reach, and the trust it commands—making it the choice medium for national campaigns, premium launches, and corporate branding. Its superior visibility guarantees robust recall, thereby maximizing your ROI. Let's elevate your brand's impact and perception with the undisputed market leader.

Malayala Manorama, All India, Malayalam

As a market leader in the All India, Malayalam space, Malayala Manorama, with its highest readership of 24.87L, offers unparalleled reach and an elite audience profile. Favored by advertisers for national campaigns, premium launches, and corporate branding, it brings in incredible visibility, strong recall, and impressive ROI. Its dominance in the newspaper vertical bolsters your brand's presence, making each advertisement a persuasive exercise in commanding consumer attention.

Top Media Options Used in Newspaper Campaigns

Custom Sized Ads

Redefining what's possible in the newspaper vertical, Custom Sized Ads solidifies its market leadership with a towering record of 38 high-impact campaigns. Our profound insight into audience demographic ensures superior visibility and recall, underpinning your national campaigns, premium launches, and corporate branding initiatives. Advertisers prefer us for our exceptional reach and undeniably promising ROI. Experience the power of persuasive branding, marked by professionalism and impact with Custom Sized Ads.

Quarter Page

Quarter Page retains market leadership with its sterling track record of executing 25 high-impact campaigns in the newspaper vertical, successfully engaging a diverse reader profile. With unparalleled reach, it emerges as the preferred choice for national campaigns, premium launches, and corporate branding. Advertisers fancy Quarter Page for its unmatched visibility, high recall value, and assured ROI. Get the Quarter Page advantage, adopting a powerful, persuasive strategy that adds unmatched value to your brand.

Full Page

With a legacy of executing 20 high-impact campaigns, Full Page stands firmly as a market leader in the newspaper vertical. Known for its vast audience profile and widespread reach, Full Page is the choice for national campaigns, premium launches, and corporate branding. Advertisers vouch for Full Page for its unparalleled visibility, recall, and positive ROI, underscoring its phenomenal influence. Experience the power of Full Page; magnify your brand's resonance and witness transformative growth.

Jacket Both Sides

Showcasing market leadership, Jacket Both Sides takes pride in successfully executing 18 high-profile campaigns. Their comprehensive audience profile and unbeatable reach make them the go-to choice for national campaigns, premium launches, and robust corporate branding. Advertisers prefer Jacket Both Sides for their remarkable visibility, impressive recall, and substantial ROI. Seamlessly adapting to the newspaper sector, Jacket Both Sides ensures an engaging, professional and impactful platform for your brand to shine.

Half Page

Enjoy unmatched market leadership with Half Page, a trailblazer in executing a record 15K campaigns in newspapers with astounding pan-India reach. Our audience profile outperforms competition, securing premium visibility, maximum recall, and impressive ROI. Choose us for national campaigns, inaugural launches, and corporate branding. We tailor strategies to align naturally with the newspaper vertical, providing a compelling advertising experience that guarantees measurable impact. Trust Half Page, your ultimate partner for persuasive, professional, and impactful promotions.

Top Categories by Ad Spend in Q1 2026

Why Is Economic Times Advertising in India Effective for Reaching High-Intent Audiences?

Looking to advertise in a newspaper with an impressive reach? Economic Times advertisement in India remains one of the most powerful and trusted ways for brands to connect with millions of readers nationwide. As India’s most widely read English daily, the Economic Times offers unmatched credibility, scale, and visibility. With flexible Economic Times advertisement rates tailored to different business needs, brands of all sizes can plan campaigns effectively while understanding the overall Economic Times advertisement cost, making it a preferred choice for both small businesses and large enterprises.

Whether your objective is brand awareness, retail promotions, lead generation, or public announcements, advertising in Economic Times ensures your message reaches the right audience at the right time, in the right cities.

With its wide readership and strong penetration across metro cities and regional markets, Economic Times offers advertisers a powerful platform for both mass reach and targeted exposure. This balanced visibility helps brands stand out in a highly competitive landscape, while the Economic Times ad cost remains flexible enough to suit different budgets and campaign objectives.

What is the circulation of Economic Times in top Indian cities?

The Economic Times is one of India’s premier business dailies, boasting an impressive circulation of 2,76,954 that spans both its print and digital platforms. Its print edition reaches millions of business professionals and decision-makers across the country, while the digital version enjoys a substantial, highly engaged readership. This extensive reach underscores the publication’s influence and makes it an ideal platform for advertisers targeting a premium, business-oriented audience.

What Is the Circulation of Economic Times in Top Cities?

If you’re evaluating where to invest your newspaper advertising cost in India, here’s why Economic Times consistently ranks at the top:

• Massive Readership: Economic Times is a daily destination for millions of readers, offering advertisers unparalleled exposure. This scale makes Economic Times advertisement rates highly competitive for brands seeking nationwide visibility. 

• Targeted Reach: With city-specific editions, advertisers can geographically tailor campaigns maximizing relevance and reducing wastage. This flexibility directly influences Economic Times advertising rates and conversion efficiency.

• Flexible Advertising Options: From premium display ads to economical classifieds, Economic Times supports diverse budgets and objectives. Whether you’re evaluating toi front page ad cost or a small classified, there’s a format for every need. 

• High Credibility: Advertising in undefined, a newspaper known for its reliability, significantly boosts your brand’s image by leveraging the publication’s long-standing trust and credibility. This positive perception among readers makes ads more impactful, and when compared with Economic Times ad rates, it offers advertisers a clear perspective on value, reach, and brand influence.

• High Engagement & Trust : Readers of Economic Times tend to have a strong connection with the material, which extends to the advertisements. Magazines and similar publications are generally perceived as credible sources, lending additional credibility to the advertisements they host. 

•  Tangible & Lasting Impact:  Unlike digital advertisements, which can be fleeting, print ads in Economic Times have a lasting presence. They can be revised multiple  times, offering repeated exposure to the advertising content. 

• Visual Appeal:  The format of Economic Times supports creative and visually appealing ads. With high-quality graphics and the tactile impact of print, advertisements appear more striking than many digital formats. When considering the Economic Times full front page ad cost, advertisers often find the newspaper advertisement price worthwhile for the strong visibility and brand impact it delivers.  

• Cross-Platform Integration: Economic Times now offer digital versions of and cross- platform advertising opportunities, allowing advertisers to combine the strength of both print and digital media. 

Advertising in Economic Times ensures your brand stands out in a highly competitive market

How Can I Book a Economic Times Advertisement Online?

newspaper advertising inEconomic Times offers a wide range of formats tailored to suit different marketing goals and budgets. Whether you want to make a big impact or keep it cost-efficient, here are the main types of newspaper ads available:

• Display Ads: These are the most prominent ads found in newspapers  available in full page, half page, quarter page, or custom sizes. They can be placed on any page and include images, logos, and creative layouts. Perfect for branding, product launches, and big announcements.

• Classified Text Ads: Simple, cost-effective, and text-only, these ads are placed under specific categories like Jobs, Matrimonial, Real Estate, or Services. Ideal for individuals or businesses looking to post short messages to a local audience.

• Classified Display Ads: A hybrid between classified and display ads, these allow small images, logos, and styled text within the classified section. A popular choice for real estate, recruitment, or personal ads with a visual edge.

• Jacket Ads: High-impact, front-page or back-page wrap ads that immediately grab attention. These are typically used by major brands during launches, sales, or festive promotions.

• Skybus / Skyline Ads: Banner-style ads placed at the top of the front page, visible at first glance. Great for short, punchy messages and high visibility at a competitive rate.

• Pointer Ads: Small, boxed ads pointing to a page or section inside the paper — perfect for guiding readers to a larger story or ad inside.

• InnovativeAd Formats: Some newspapers in Economic Times also offer creative formats like bookmark ads, false covers, and adhesive post-it ads for brands looking to stand out with interactive experiences.

What Are the Economic Times Advertisement Rates in 2026?

Here’s an updated list of Economic Times Advertisement Rates in 2025 with indicative ranges:

• Custom Sized Ads: ₹72 to ₹8,454: Custom Sized Ads are priced on a per square centimeter basis, offering unparalleled flexibility for advertisers with unique design requirements.

• Quarter Page Ads: ₹30,080 to ₹14,97,088: Quarter Page Ads deliver targeted visibility, with pricing influenced by factors such as publication day, edition, and market demand.

• Half Page Ads: ₹60,720 to ₹28,07,040: Half Page Ads provide substantial brand exposure, where costs vary based on strategic placement and city-specific audience dynamics.

• Full Page Ads: ₹1,14,114 to ₹52,54,779: Full Page Ads ensure maximum impact, with the price reflecting the extensive reach, readership metrics, and specific edition details.

• Jacket Front Side Ads: ₹66,066 to ₹82,10,592: Jacket Front Side Ads, occupying premium cover placements, command a high rate that corresponds to their superior visibility and broad audience engagement.

Source: TMA Internal Data

Note: These are approximate rates and may vary by city, ad size, placement, and demand. The front page newspaper advertising cost differs across publications, including the cost of a front page newspaper ad in premium dailies.

For accurate details on the Economic Times full page ad cost and Economic Times newspaper size, connect with The Media Ant to get customized pricing and the best ad solutions.

How Can I Book a Economic Times Advertisement Online?

Advertising in Economic Times is simple and hassle-free with The Media Ant in the most convenient way. Here’s how to book:

1. Share Your Advertising Goals

Let us know what you want to achieve brand visibility, lead generation, or promotions. We’ll recommend the best ad formats and placements in Economic Times tailored to your needs.

2. Select the Right Ad Option

Whether it’s a front-page ad, half-page, or quarter-page, we’ll guide you in choosing the most effective option that fits your budget and goals.

3. Get a Customized Quotation

We provide transparent pricing and ensure you get the best rates for advertising in Economic Times

4. Relax While We Handle the Rest

From booking your ad to ensuring timely publication, our team manages everything, so you don’t have to.

Why wait? Reach out to

The Media Ant

today, and let’s make your advertising campaign a success.

Why Choose The Media Ant for Economic Times Advertising?

Choosing the right media partner is critical when investing in Economic Times, and The Media Ant makes the entire process transparent, strategic, and results-driven. We help brands confidently navigate Economic Times advertisement cost and media planning decisions without complexity or hidden surprises.

• Complete Pricing Transparency
  We provide full visibility into the Economic Times ad cost, Economic Times advertisement rates, and newspaper advertisement price, ensuring advertisers clearly understand the cost of advertising in the newspaper before booking.

• Access to Competitive Rates
  With strong publisher relationships, we help brands secure optimal ad rates Economic Times, including premium placements such as toi front page ad cost, Economic Times front page ad cost, and Economic Times first page ad cost across editions.

• Expert Guidance on Ad Sizes & Formats
  Our specialists guide you on choosing the right format whether it’s Economic Times half page ad size, Economic Times full page ad cost, or high-impact options like Economic Times full front page ad cost based on your campaign goals and budget.

• Simplified Media Planning
  We break down the Economic Times rate cards, explain Economic Times newspaper size, and compare front page newspaper advertising cost with inner-page options, making decision-making easier.

• End-to-End Campaign Management
  From planning and booking to execution, The Media Ant handles everything, helping advertisers optimize Economic Times advertising rates and overall newspaper advertising cost in India.

• Trusted Print Advertising Partner
  For brands comparing newspaper advertisement rates in India, The Media Ant stands out for reliability, clarity, and ROI-focused planning.
  

With The Media Ant, Economic Times advertising becomes simpler, smarter, and more cost-effective.

Frequently Asked Questions

1. How do I give an ad in the Economic Times?

Placing an ad in Economic Times a is simple, especially when you do it through The Media Ant. All you need to do is:

• Reach out to The Media Ant: Share your advertising requirements—like the type of ad, city/region, and budget.

• Get a personalized plan: The Media Ant will provide ad options tailored to your needs.

• Finalize the details: Choose your preferred ad size and placement.

The Media Ant takes care of everything, from booking to ensuring your ad is perfectly placed in Economic Times.

2. How much does it cost to advertise in the Economic Times?

The cost to advertise in Economic Times ranges between ₹50,000 and ₹10,00,000, depending on the ad size, placement, and edition

3. What is the size of the front full page ad in Economic Times?

The size of a front full-page ad in Economic Times is typically 32.9 cm (width) x 52.5 cm (height). This large format is perfect for high-impact advertising, ensuring maximum visibility for your brand.

4. What are the available ad sizes for advertising in Economic Times?

The available ad sizes in Economic Times include:

• Full Page: 32.9 cm x 52.5 cm

• Half Page: 32.9 cm x 25 cm (horizontal) or 16 cm x 52.5 cm (vertical)

• Quarter Page: 16 cm x 25 cm

• Strip Ads: 32.9 cm x 5 cm

These sizes cater to various advertising needs, from brand awareness to localized campaigns.

5. How does the cost vary between a full-page ad and a half-page ad in Economic Times?

The cost difference is significant because of the size and prominence.

• Full-Page Ads: ₹3,00,000 to ₹6,00,000, ideal for impactful campaigns.

• Half-Page Ads: ₹1,00,000 to ₹3,00,000, suitable for budget-conscious advertisers.

The placement (front page, inside, or supplements) also influences the cost.

6. What are the best ad sizes for targeting a specific audience in Economic Times?

For specific targeting:

• Full-Page Ads: Perfect for creating a strong impression across a wide audience.

• Half-Page Ads: Great for regional targeting or promoting multiple products.

• Quarter-Page Ads: Cost-effective for local promotions.

Choose the size based on your campaign goals, and consult The Media Ant for expert guidance.

7. Can I combine different ad sizes (like a full-page and a half-page) in a single issue of Economic Times?

Yes, you can combine different ad sizes in a single issue of Economic Times to maximize your reach and impact. For example, you might use a full-page ad for brand awareness and a smaller ad in a specific section to target niche readers. 

8. Is it possible to get a discount if I opt for a larger ad size or multiple placements in Economic Times?

Absolutely! Economic Times often provides discounts for:

• Bulk bookings (multiple insertions over time).

• Larger ad sizes, like full pages.

• Long-term campaigns that span multiple editions.