TMA Quick Insights for Q2 2026

With unmatched media dominance, Times of India boasts the highest ad spend and Times of India, Education Times carries a readership of 25.38L. The customized ads rule the newspaper vertical with 38 national campaigns. These platforms ensure high visibility, substantial return on investment, and far-reaching recall. Their ability to engage with various audience profiles makes them invaluable for national campaigns, premium launches, and corporate branding. Seize these opportunities for impactful, persuasive, and professional campaigns.

Top Newspapers with Highest Ad Spend

Times Of India, All India, English

Times of India, All India, English's dominance in the media landscape is undisputed, boasting the highest total newspaper spend at a whopping ₹55.74Cr. With a broad, dedicated audience profile, it ensures far-reaching visibility and recall for your brand. Advertisers nationwide rely on it for premium product launches and corporate branding, thanks to its robust reach and substantial ROI. Invest now for impactful, persuasive, and professional campaigns.

Economic Times, All India, English

Capitalizing on its unmatched market leadership, Economic Times, All India, English sweeps the newspaper vertical with the highest total spend of ₹92.07L. It's the chosen platform for national campaigns, premium launches, and corporate branding, delighting advertisers with its enormous reach and versatile audience profile. High visibility and recall, alongside impressive ROI, make it a preferred choice. Trust Economic Times for persuasive, professional, and impactful engagements.

Times Of India, Bangalore, English

Times of India, Bangalore, English asserts its market supremacy with a whopping total spend of ₹9.17Cr - an unmatched feat in the newspaper vertical. Patronized by a diverse audience profile and noted for its colossal reach, it is the preferred choice for national campaigns, premium launches, and corporate branding. Its superior visibility and recall guarantee an impressive ROI, making it a top contender in the advertising arena. Experience Times of India's power and influence. Amplify your voice; make a persuasive, lasting impact.

Dainik Jagran, Lucknow, Hindi

Unparalleled in reach and impact, Dainik Jagran, Lucknow, Hindi occupies a distinctive leadership position in the newspaper vertical. Commanding the highest Total Spend of ₹66.5L, this esteemed brand provides unmatched visibility and recall for national campaigns, premium launches, and corporate branding. With a sizable audience profile spanning diverse demographics, it ensures advertisers hefty returns on investments. Favour it for your brand journey, and experience the transformative power of media advertising at its finest.

Lokmat, Maharastra, Marathi

Asserting unmatched market leadership, Lokmat stands as Maharashtra's premier Marathi newspaper, commanding an impressive total spend of ₹52.9L. Our expansive reach and astute audience profile make us the top choice for national campaigns, premium launches and corporate branding. Advertisers bank on Lokmat for high visibility, memorable recall and substantial ROI. Lokmat easily adapts within the dynamic newspaper vertical, ensuring persuasive, professional, and impactful campaigns. Explore the Lokmat advantage, experience the power of authentic Marathi communication.

Popular Newspapers by Readership

Dainik Bhaskar, All India, Hindi

Dainik Bhaskar dominates the All India, Hindi newspaper vertical, boasting the highest readership figure of 35.67L. Manifesting unparalleled reach across diverse audience profiles, it has cemented its market leadership, resulting in advertisers selecting it as their preferred platform for national campaigns, premium launches, and corporate branding. Besides sweeping visibility and recall, Dainik Bhaskar guarantees an exceptional ROI, enforcing its reputation not merely as an advertising platform, but an influential partner in your journey to success.

Times Of India, All India, English

Times of India, All India, English, commands a market leadership in the newspaper industry with the highest readership of 31L, solidifying its esteemed audience profile and expansive reach. The reasons advertisers favor it for national campaigns, premium launches, and corporate branding are manifold. Its visibility assures unparalleled recall while providing favorable returns on investment (ROI), adapting naturally and effectively to the newspaper vertical. The persuasive, professional, and high-impact language it employs makes it a preferred choice for impactful brand promotion.

Times Of India, Education Times, All India, English

Times Of India, Education Times, All India, English's market leadership reigns supreme with India's highest newspaper readership of 25.38L. Offering an unmatched reach and a diverse audience profile, it's the preferred choice for advertisers undertaking national campaigns, premium launches, and corporate branding. Lauded for its maximized visibility, enhanced recall, and promising ROI, it expertly adapts to the dynamic newspaper vertical. Enjoy persuasive, professional, and impactful communication - only with Times Of India, Education Times.

Times Of India, Times Ascent All India, English

With the highest readership of 25.38L, Times Of India, Times Ascent All India and English asserts its market leadership in the newspaper vertical. It offers a compelling platform to advertisers for national campaigns, premium launches, and corporate branding due to its comprehensive reach and highly targeted audience profile. The preference for this medium is credited to its powerful visibility, unmatched recall, and significant return on investment, making it an ingenious choice for marketers across the country.

Malayala Manorama, All India, Malayalam

With the highest readership standing at 24.87L, Malayala Manorama dominates All India Malayalam's newspaper vertical, securing its uncontested market leadership. The strategic audience profile and extensive reach make it an ideal choice for national campaigns, premium launches, and corporate branding. Advertisers prefer it for the remarkable visibility, superior recall, and impactful ROI it offers. Partner with Malayala Manorama for persuasive and professional communication that delivers tangible results.

Top Media Options Used in Newspaper Campaigns

Custom Sized Ads

Capturing significance in just 60 words, Custom Sized Ads is a market leader in the newspaper vertical. With an impressive record of executing the highest number of 38 campaigns, we astoundingly captivate vast audience profiles. Emphasizing our phenomenal reach, advertisers nationally choose us for premium launches and corporate branding, ensuring heightened visibility, remarkable recall, and excellent ROI. Your brand, amplified.

Quarter Page

Being the market leader, Quarter Page, with its record of successfully executing 26 high-impact campaigns in newspapers, has carved a niche for itself. We offer unparalleled audience profiling and outreach, making us the preferred choice for national campaigns, premium launches, and corporate branding. Our strategic placements ensure maximum visibility, recall and provide an impressive ROI. We seamlessly adapt to the newspaper vertical, delivering persuasive, professional, and impactful advertisements that captivate and convince your target audience.

Jacket Both Sides

Accentuating Jacket Both Sides's unequivocal market leadership, the brand basks in the glory of executing an impressive 23 campaigns in the newspapers. Furthermore, its reach and meticulously profiled audience not only guarantee maximized visibility and recall but also drive promising ROI. Advertisers' first choice for national campaigns, premium launches, and corporate branding, JBS resonates with the newspaper vertical' s essence, thereby cementing its foothold in the industry.

Half Page

Half Page's superior market leadership in the newspaper vertical is unmissable, having executed an unmatched 19 campaigns, drawing in an extensive, diverse audience profile. Our reach transcends regions, making us the premier choice for national campaigns, premium launches, and corporate branding. Advertisers prefer us because we ensure supreme visibility, memorable recall, and a substantial ROI. Invest in Half Page, and invest in a persuasive, professional, and impactful brand perception.

Full Page

Full Page, a market leader in the newspaper vertical, is celebrated for executing the highest number of campaigns (13) with remarkable reach and robust audience profile. Known for stimulating visibility, enhancing recall and delivering optimum ROI, it's no wonder why advertisers select Full Page for national campaigns, premium launches, and corporate branding. Experience the sheer magnitude of its influence. Let Full Page amplify your brand's resonance today!

Top Categories by Ad Spend in Q2 2026

Why Is Economic Times Advertising in India Effective for Reaching High-Intent Audiences?

Looking to advertise in a newspaper with an impressive reach? Economic Times advertisement in India remains one of the most powerful and trusted ways for brands to connect with millions of readers nationwide. As India’s most widely read English daily, the Economic Times offers unmatched credibility, scale, and visibility. With flexible Economic Times advertisement rates tailored to different business needs, brands of all sizes can plan campaigns effectively while understanding the overall Economic Times advertisement cost, making it a preferred choice for both small businesses and large enterprises.

Whether your objective is brand awareness, retail promotions, lead generation, or public announcements, advertising in Economic Times ensures your message reaches the right audience at the right time, in the right cities.

With its wide readership and strong penetration across metro cities and regional markets, Economic Times offers advertisers a powerful platform for both mass reach and targeted exposure. This balanced visibility helps brands stand out in a highly competitive landscape, while the Economic Times ad cost remains flexible enough to suit different budgets and campaign objectives.

What is the circulation of Economic Times in top Indian cities?

The Economic Times is one of India’s premier business dailies, boasting an impressive circulation of 2,76,954 that spans both its print and digital platforms. Its print edition reaches millions of business professionals and decision-makers across the country, while the digital version enjoys a substantial, highly engaged readership. This extensive reach underscores the publication’s influence and makes it an ideal platform for advertisers targeting a premium, business-oriented audience.

What Is the Circulation of Economic Times in Top Cities?

If you’re evaluating where to invest your newspaper advertising cost in India, here’s why Economic Times consistently ranks at the top:

• Massive Readership: Economic Times is a daily destination for millions of readers, offering advertisers unparalleled exposure. This scale makes Economic Times advertisement rates highly competitive for brands seeking nationwide visibility. 

• Targeted Reach: With city-specific editions, advertisers can geographically tailor campaigns maximizing relevance and reducing wastage. This flexibility directly influences Economic Times advertising rates and conversion efficiency.

• Flexible Advertising Options: From premium display ads to economical classifieds, Economic Times supports diverse budgets and objectives. Whether you’re evaluating toi front page ad cost or a small classified, there’s a format for every need. 

• High Credibility: Advertising in undefined, a newspaper known for its reliability, significantly boosts your brand’s image by leveraging the publication’s long-standing trust and credibility. This positive perception among readers makes ads more impactful, and when compared with Economic Times ad rates, it offers advertisers a clear perspective on value, reach, and brand influence.

• High Engagement & Trust : Readers of Economic Times tend to have a strong connection with the material, which extends to the advertisements. Magazines and similar publications are generally perceived as credible sources, lending additional credibility to the advertisements they host. 

•  Tangible & Lasting Impact:  Unlike digital advertisements, which can be fleeting, print ads in Economic Times have a lasting presence. They can be revised multiple  times, offering repeated exposure to the advertising content. 

• Visual Appeal:  The format of Economic Times supports creative and visually appealing ads. With high-quality graphics and the tactile impact of print, advertisements appear more striking than many digital formats. When considering the Economic Times full front page ad cost, advertisers often find the newspaper advertisement price worthwhile for the strong visibility and brand impact it delivers.  

• Cross-Platform Integration: Economic Times now offer digital versions of and cross- platform advertising opportunities, allowing advertisers to combine the strength of both print and digital media. 

Advertising in Economic Times ensures your brand stands out in a highly competitive market

How Can I Book a Economic Times Advertisement Online?

newspaper advertising inEconomic Times offers a wide range of formats tailored to suit different marketing goals and budgets. Whether you want to make a big impact or keep it cost-efficient, here are the main types of newspaper ads available:

• Display Ads: These are the most prominent ads found in newspapers  available in full page, half page, quarter page, or custom sizes. They can be placed on any page and include images, logos, and creative layouts. Perfect for branding, product launches, and big announcements.

• Classified Text Ads: Simple, cost-effective, and text-only, these ads are placed under specific categories like Jobs, Matrimonial, Real Estate, or Services. Ideal for individuals or businesses looking to post short messages to a local audience.

• Classified Display Ads: A hybrid between classified and display ads, these allow small images, logos, and styled text within the classified section. A popular choice for real estate, recruitment, or personal ads with a visual edge.

• Jacket Ads: High-impact, front-page or back-page wrap ads that immediately grab attention. These are typically used by major brands during launches, sales, or festive promotions.

• Skybus / Skyline Ads: Banner-style ads placed at the top of the front page, visible at first glance. Great for short, punchy messages and high visibility at a competitive rate.

• Pointer Ads: Small, boxed ads pointing to a page or section inside the paper — perfect for guiding readers to a larger story or ad inside.

• InnovativeAd Formats: Some newspapers in Economic Times also offer creative formats like bookmark ads, false covers, and adhesive post-it ads for brands looking to stand out with interactive experiences.

What Are the Economic Times Advertisement Rates in 2026?

Here’s an updated list of Economic Times Advertisement Rates in 2025 with indicative ranges:

• Custom Sized Ads: ₹72 to ₹8,454: Custom Sized Ads are priced on a per square centimeter basis, offering unparalleled flexibility for advertisers with unique design requirements.

• Quarter Page Ads: ₹30,080 to ₹14,97,088: Quarter Page Ads deliver targeted visibility, with pricing influenced by factors such as publication day, edition, and market demand.

• Half Page Ads: ₹60,720 to ₹28,07,040: Half Page Ads provide substantial brand exposure, where costs vary based on strategic placement and city-specific audience dynamics.

• Full Page Ads: ₹1,14,114 to ₹52,54,779: Full Page Ads ensure maximum impact, with the price reflecting the extensive reach, readership metrics, and specific edition details.

• Jacket Front Side Ads: ₹66,066 to ₹82,10,592: Jacket Front Side Ads, occupying premium cover placements, command a high rate that corresponds to their superior visibility and broad audience engagement.

Source: TMA Internal Data

Note: These are approximate rates and may vary by city, ad size, placement, and demand. The front page newspaper advertising cost differs across publications, including the cost of a front page newspaper ad in premium dailies.

For accurate details on the Economic Times full page ad cost and Economic Times newspaper size, connect with The Media Ant to get customized pricing and the best ad solutions.

How Can I Book a Economic Times Advertisement Online?

Advertising in Economic Times is simple and hassle-free with The Media Ant in the most convenient way. Here’s how to book:

1. Share Your Advertising Goals

Let us know what you want to achieve brand visibility, lead generation, or promotions. We’ll recommend the best ad formats and placements in Economic Times tailored to your needs.

2. Select the Right Ad Option

Whether it’s a front-page ad, half-page, or quarter-page, we’ll guide you in choosing the most effective option that fits your budget and goals.

3. Get a Customized Quotation

We provide transparent pricing and ensure you get the best rates for advertising in Economic Times

4. Relax While We Handle the Rest

From booking your ad to ensuring timely publication, our team manages everything, so you don’t have to.

Why wait? Reach out to

The Media Ant

today, and let’s make your advertising campaign a success.

Why Choose The Media Ant for Economic Times Advertising?

Choosing the right media partner is critical when investing in Economic Times, and The Media Ant makes the entire process transparent, strategic, and results-driven. We help brands confidently navigate Economic Times advertisement cost and media planning decisions without complexity or hidden surprises.

• Complete Pricing Transparency
  We provide full visibility into the Economic Times ad cost, Economic Times advertisement rates, and newspaper advertisement price, ensuring advertisers clearly understand the cost of advertising in the newspaper before booking.

• Access to Competitive Rates
  With strong publisher relationships, we help brands secure optimal ad rates Economic Times, including premium placements such as toi front page ad cost, Economic Times front page ad cost, and Economic Times first page ad cost across editions.

• Expert Guidance on Ad Sizes & Formats
  Our specialists guide you on choosing the right format whether it’s Economic Times half page ad size, Economic Times full page ad cost, or high-impact options like Economic Times full front page ad cost based on your campaign goals and budget.

• Simplified Media Planning
  We break down the Economic Times rate cards, explain Economic Times newspaper size, and compare front page newspaper advertising cost with inner-page options, making decision-making easier.

• End-to-End Campaign Management
  From planning and booking to execution, The Media Ant handles everything, helping advertisers optimize Economic Times advertising rates and overall newspaper advertising cost in India.

• Trusted Print Advertising Partner
  For brands comparing newspaper advertisement rates in India, The Media Ant stands out for reliability, clarity, and ROI-focused planning.
  

With The Media Ant, Economic Times advertising becomes simpler, smarter, and more cost-effective.

Frequently Asked Questions

1. How do I give an ad in the Economic Times?

Placing an ad in Economic Times a is simple, especially when you do it through The Media Ant. All you need to do is:

• Reach out to The Media Ant: Share your advertising requirements—like the type of ad, city/region, and budget.

• Get a personalized plan: The Media Ant will provide ad options tailored to your needs.

• Finalize the details: Choose your preferred ad size and placement.

The Media Ant takes care of everything, from booking to ensuring your ad is perfectly placed in Economic Times.

2. How much does it cost to advertise in the Economic Times?

The cost to advertise in Economic Times ranges between ₹50,000 and ₹10,00,000, depending on the ad size, placement, and edition

3. What is the size of the front full page ad in Economic Times?

The size of a front full-page ad in Economic Times is typically 32.9 cm (width) x 52.5 cm (height). This large format is perfect for high-impact advertising, ensuring maximum visibility for your brand.

4. What are the available ad sizes for advertising in Economic Times?

The available ad sizes in Economic Times include:

• Full Page: 32.9 cm x 52.5 cm

• Half Page: 32.9 cm x 25 cm (horizontal) or 16 cm x 52.5 cm (vertical)

• Quarter Page: 16 cm x 25 cm

• Strip Ads: 32.9 cm x 5 cm

These sizes cater to various advertising needs, from brand awareness to localized campaigns.

5. How does the cost vary between a full-page ad and a half-page ad in Economic Times?

The cost difference is significant because of the size and prominence.

• Full-Page Ads: ₹3,00,000 to ₹6,00,000, ideal for impactful campaigns.

• Half-Page Ads: ₹1,00,000 to ₹3,00,000, suitable for budget-conscious advertisers.

The placement (front page, inside, or supplements) also influences the cost.

6. What are the best ad sizes for targeting a specific audience in Economic Times?

For specific targeting:

• Full-Page Ads: Perfect for creating a strong impression across a wide audience.

• Half-Page Ads: Great for regional targeting or promoting multiple products.

• Quarter-Page Ads: Cost-effective for local promotions.

Choose the size based on your campaign goals, and consult The Media Ant for expert guidance.

7. Can I combine different ad sizes (like a full-page and a half-page) in a single issue of Economic Times?

Yes, you can combine different ad sizes in a single issue of Economic Times to maximize your reach and impact. For example, you might use a full-page ad for brand awareness and a smaller ad in a specific section to target niche readers. 

8. Is it possible to get a discount if I opt for a larger ad size or multiple placements in Economic Times?

Absolutely! Economic Times often provides discounts for:

• Bulk bookings (multiple insertions over time).

• Larger ad sizes, like full pages.

• Long-term campaigns that span multiple editions.