Economic Times Advertising

Economic Times Advertising in India

Looking to advertise in a newspaper with an impressive reach? Economic Times is one of India’s most trusted newspapers, delivering credible news to millions of readers across the country. Whether you’re a small business or a large corporation, advertising in Economic Times can help you connect with your target audience effectively.

With a strong presence in major cities and regional markets, Economic Times provides a platform for businesses to showcase their products and services to a diverse audience. From retail promotions to brand awareness campaigns, Economic Times caters to all advertising needs.

Economic Times Circulation 

The Economic Times is one of India’s premier business dailies, boasting an impressive circulation of 2,76,954 that spans both its print and digital platforms. Its print edition reaches millions of business professionals and decision-makers across the country, while the digital version enjoys a substantial, highly engaged readership. This extensive reach underscores the publication’s influence and makes it an ideal platform for advertisers targeting a premium, business-oriented audience.

Economic Times Circulation in Top Cities

Why Choose Economic Times for Advertising?

Wondering why Economic Times should be your go-to choice? Here’s why:

• Massive Readership: Economic Times is a daily destination for millions, providing unparalleled visibility for advertisers. Its broad readership ensures your brand gains extensive exposure, maximizing impact across diverse audiences.

• Targeted Reach: Economic Times features region-specific editions, allowing advertisers to tailor their campaigns geographically. This targeted approach ensures your message reaches the most relevant audience, enhancing campaign effectiveness.

• Flexible Advertising Options: Economic Times accommodates various advertising needs with its versatile ad formats.From impactful page spreads to economical classifieds, there are options to suit every budget, ensuring your campaign’s needs are met.  

• High Credibility: Advertising in undefined, a newspaper known for its reliability,significantly boosts your brand’s image. Ads benefit from the publication’s established trust and credibility, influencing readers' perceptions positively. 

• High Engagement & Trust : Readers of Economic Times tend to have a strong connection with the material, which extends to the advertisements. Magazines and similar publications are generally perceived as credible sources, lending additional credibility to the advertisements they host. 

•  Tangible & Lasting Impact:  Unlike digital advertisements, which can be fleeting, print ads in Economic Times have a lasting presence. They can be revised multiple  times, offering repeated exposure to the advertising content. 

• Visual Appeal:  The format of Economic Times allows for creative and visually appealing advertisements. High- quality graphics and the tactile nature of prints can make ads more striking and effective compared to some digital formats. 

• Cross-Platform Integration: Economic Times now offer digital versions of and cross- platform advertising opportunities, allowing advertisers to combine the strength of both print and digital media. 

Advertising in Economic Times ensures your brand stands out in a highly competitive market

Ad Booking Options in Economic Times

Newspaper advertising in Economic Times offers a wide range of formats tailored to suit different marketing goals and budgets. Whether you want to make a big impact or keep it cost-efficient, here are the main types of newspaper ads available:

• Display Ads: These are the most prominent ads found in newspapers — available in full page, half page, quarter page, or custom sizes. They can be placed on any page and include images, logos, and creative layouts. Perfect for branding, product launches, and big announcements.

• Classified Text Ads: Simple, cost-effective, and text-only, these ads are placed under specific categories like Jobs, Matrimonial, Real Estate, or Services. Ideal for individuals or businesses looking to post short messages to a local audience.

• Classified Display Ads: A hybrid between classified and display ads, these allow small images, logos, and styled text within the classified section. A popular choice for real estate, recruitment, or personal ads with a visual edge.

• Jacket Ads: High-impact, front-page or back-page wrap ads that immediately grab attention. These are typically used by major brands during launches, sales, or festive promotions.

• Skybus / Skyline Ads: Banner-style ads placed at the top of the front page, visible at first glance. Great for short, punchy messages and high visibility at a competitive rate.

• Pointer Ads: Small, boxed ads pointing to a page or section inside the paper — perfect for guiding readers to a larger story or ad inside.

• Innovative Ad Formats: Some newspapers in Economic Times also offer creative formats like bookmark ads, false covers, and adhesive post-it ads for brands looking to stand out with interactive experiences.

Economic Times Advertisement Rates

Here’s an updated list of Economic Times Advertisement Rates in 2025 with indicative ranges:

• Custom Sized Ads: ₹72 to ₹8,454: Custom Sized Ads are priced on a per square centimeter basis, offering unparalleled flexibility for advertisers with unique design requirements.

• Quarter Page Ads: ₹30,080 to ₹14,97,088: Quarter Page Ads deliver targeted visibility, with pricing influenced by factors such as publication day, edition, and market demand.

• Half Page Ads: ₹60,720 to ₹28,07,040: Half Page Ads provide substantial brand exposure, where costs vary based on strategic placement and city-specific audience dynamics.

• Full Page Ads: ₹1,14,114 to ₹52,54,779: Full Page Ads ensure maximum impact, with the price reflecting the extensive reach, readership metrics, and specific edition details.

• Jacket Front Side Ads: ₹66,066 to ₹82,10,592: Jacket Front Side Ads, occupying premium cover placements, command a high rate that corresponds to their superior visibility and broad audience engagement.

Note: These are approximate rates and may vary depending on factors like city, ad size, placement, and demand. For the best deals and customized quotations, get in touch with The Media Ant today! We’ll help you find the perfect advertising plan tailored to your needs.

Economic Times Online Booking Process

Advertising in Economic Times is simple and hassle-free with The Media Ant. Here’s how we make it happen:

1. Share Your Advertising Goals

Let us know what you want to achieve—brand visibility, lead generation, or promotions. We’ll recommend the best ad formats and placements in Economic Times tailored to your needs.

2. Select the Right Ad Option

Whether it’s a front-page ad, half-page, or quarter-page, we’ll guide you in choosing the most effective option that fits your budget and goals.

3. Get a Customized Quotation

We provide transparent pricing and ensure you get the best rates for advertising in Economic Times.

4. Relax While We Handle the Rest

From booking your ad to ensuring timely publication, our team manages everything, so you don’t have to.

Why wait? Reach out to The Media Ant today, and let’s make your advertising campaign a success.

Frequently Asked Questions

1. How do I give an ad in the Economic Times?

Placing an ad in Economic Times is simple, especially when you do it through The Media Ant. All you need to do is:

• Reach out to The Media Ant: Share your advertising requirements—like the type of ad, city/region, and budget.

• Get a personalized plan: The Media Ant will provide ad options tailored to your needs.

• Finalize the details: Choose your preferred ad size and placement.

The Media Ant takes care of everything, from booking to ensuring your ad is perfectly placed in Economic Times.

2. How much does it cost to advertise in the Economic Times?

The cost to advertise in Economic Times ranges between ₹50,000 and ₹10,00,000, depending on the ad size, placement, and edition

3. What is the size of the front full page ad in Economic Times?

The size of a front full-page ad in Economic Times is typically 32.9 cm (width) x 52.5 cm (height). This large format is perfect for high-impact advertising, ensuring maximum visibility for your brand.

4. What are the available ad sizes for advertising in Economic Times?

The available ad sizes in Economic Times include:

• Full Page: 32.9 cm x 52.5 cm

• Half Page: 32.9 cm x 25 cm (horizontal) or 16 cm x 52.5 cm (vertical)

• Quarter Page: 16 cm x 25 cm

• Strip Ads: 32.9 cm x 5 cm

These sizes cater to various advertising needs, from brand awareness to localized campaigns.

5. How does the cost vary between a full-page ad and a half-page ad in Economic Times?

The cost difference is significant because of the size and prominence.

• Full-Page Ads: ₹3,00,000 to ₹6,00,000, ideal for impactful campaigns.

• Half-Page Ads: ₹1,00,000 to ₹3,00,000, suitable for budget-conscious advertisers.

The placement (front page, inside, or supplements) also influences the cost.

6. What are the best ad sizes for targeting a specific audience in Economic Times?

For specific targeting:

• Full-Page Ads: Perfect for creating a strong impression across a wide audience.

• Half-Page Ads: Great for regional targeting or promoting multiple products.

• Quarter-Page Ads: Cost-effective for local promotions.

Choose the size based on your campaign goals, and consult The Media Ant for expert guidance.

7. Can I combine different ad sizes (like a full-page and a half-page) in a single issue of Economic Times?

Yes, you can combine different ad sizes in a single issue of Economic Times to maximize your reach and impact. For example, you might use a full-page ad for brand awareness and a smaller ad in a specific section to target niche readers. 

8. Is it possible to get a discount if I opt for a larger ad size or multiple placements in Economic Times?

Absolutely! Economic Times often provides discounts for:

• Bulk bookings (multiple insertions over time).

• Larger ad sizes, like full pages.

• Long-term campaigns that span multiple editions.