TMA Quick Insights for Q4 2025

With top-spent totals across respected outlets like "Times of India" and niche markets like "Malayala Manorama, Kerala, Malayalam", brands achieve comprehensive national campaigns and corporate branding. Advertisers capitalize on the impressive ROI and broad audience engagement targeted by these media leaders. Leveraging popular ad formats like Custom Sized Ads or Half Page increases recall and market reach. Brands benefit greatly from aligning with these top media platforms for superior visibility and impactful campaigns.

Top Newspapers with Highest Ad Spend

Times Of India, Bangalore, English

Lead the way into the future of advertising with the Times Of India, Bangalore, English - the market leader in the newspaper industry with the stunning Total Spend of ₹1.41Cr. Its broad reach and diverse audience profile make it an advertiser's preferred choice for national campaigns, corporate branding, and premium launches. High visibility, superior recall, and impressive ROI are guaranteed. Partner with the power of print and command an indomitable presence in the marketplace.

Economic Times, All India, English

Economic Times, All India, English, commands unrivaled market leadership with a whopping total spend of ₹14.1Cr in the newspaper industry. Its vast reach and comprehensive audience profile make it the preferred choice for national campaigns, premium launches, and corporate branding. Advertisers are lured by its remarkable visibility, impactful recall, and impressive ROI. Hence, for a persuasive, professional, and powerful presence in the newspaper vertical, there's no match to Economic Times, All India, English.

Times Of India, Bombay Times, English

Commanding the highest total spend of ₹75.17L in the newspaper sector, Times Of India and Bombay Times in English demonstrate market leadership par excellence. Offering an unmatched reach with a refined audience profile, they’re the top choice for national campaigns, premium launches, and corporate branding. Advertisers prioritize them for their remarkable visibility, potent brand recall, and robust ROI. Hence, for impactful communication in the newspaper vertical, rely on the credibility and command of Times Of India and Bombay Times.

Malayala Manorama, Kerala, Malayalam

Malayala Manorama, Kerala's Malayalam market leader, packs a punch in the newspaper landscape. Captivating a wide audience profile, it successfully pulls in a robust reach, evidenced by an unprecedented Total Spend of ₹36L. The news giant has carved its niche as a preferred platform for national campaigns, premium launches, and corporate branding. Harnessing unparalleled visibility, superior recall and remarkable ROI, it's an ideal choice for advertisers. Trust Malayala Manorama to transcend your message seamlessly in the pulsating rhythm of the newspaper vertical.

Lokmat, Maharastra, Marathi

With a total spend of ₹34.23L, in the newspaper vertical, Lokmat leads the market in Maharashtra, establishing itself as the go-to Marathi medium for advertisers. Lokmat's broad audience profile, expansive reach, and intimate language connect, position it as the preferred choice for national campaigns, premium launches, and corporate branding. Advertisers bank on Lokmat for high visibility, unbeatable recall, and unparalleled ROI, making it a true champion in Maharashtra's advertising landscape.

Popular Newspapers by Readership

Dainik Bhaskar, All India, Hindi

When it comes to national campaigns, premium launches, and corporate branding, Dainik Bhaskar stands at the forefront in All India, Hindi press. With an unparalleled reach and a staggering readership of 35.67L, it boasts an influential audience profile that promises maximum visibility. Advertisers prefer Dainik Bhaskar for its market leadership, great recall rate, and impressive ROI. This makes it an efficient and reliable choice in the newspaper vertical. Discover the power of impactful messaging with Dainik Bhaskar!

Times Of India, All India, English

The Times Of India, All India, English, enjoys an unparalleled leadership in the newspaper vertical, with the highest readership of 31L, radiating an extensive reach across the nation. Its compelling audience profile is instrumental in achieving high visibility, recall, and robust ROI, making it a prime choice for national campaigns, premium launches, and corporate branding. Leveraging its extensive readership can significantly amplify your brand's voice, ensuring maximum impact and value.

Times Of India, Education Times, All India, English

Times Of India's Education Times commands an enviable reach across All India, offering unparalleled visibility to advertisers seeking to make an impact. Fuelled by the highest readership of 25.38L, its English newspaper segment is a preferred platform for national campaigns, premium launches, and corporate branding. Reasons abound why this formidable market leader is the go-to choice - high recall, superior ROI, and a vast audience profile. Aid your brand's success with the weigh of the Times, ensuring your message resonates with your audience.

Times Of India, Times Ascent All India, English

Experience unparalleled reach with Times Of India, Times Ascent All India, English, a market leader in the newspaper vertical with the highest readership of 25.38L individuals. Our superior audience profile empowers your national campaigns, premium launches, and corporate branding with unmatched visibility and recall. Advertisers prefer us, assured of an attractive ROI. Witness the power of persuasive and impactful promotion, precisely tailored to resonate with your target audience.

Malayala Manorama, All India, Malayalam

Leading the newspaper industry in All India, Malayalam, Malayala Manorama, with its highest readership of 24.87L, is an undefeated market player. Its diverse audience profile and unparalleled reach make it the go-to platform for national campaigns, premium launches, and corporate branding. Advertisers bank on Malayala Manorama for its unwavering visibility, impactful recall, and tangible ROI, which naturally aligns with the newspaper vertical's dynamics, ensuring a persuasive and professional reach every time.

Top Media Options Used in Newspaper Campaigns

Custom Sized Ads

Custom Sized Ads - A market leader with a remarkable record of executing 105 campaigns in newspaper advertising. Providing unmatched visibility and recall, our know-how adapts naturally to the newspaper vertical, resonating with a diverse audience profile. With an expansive reach, Custom Sized Ads offers an impressive ROI, making it a preferred choice for national campaigns, premium launches, and corporate branding. Witness the power of persuasion with our professionally curated, impactful advertising. Experience greatness with Custom Sized Ads.

Quarter Page

As a market leader, Quarter Page redefines media visibility with an unrivaled reach, offering solid recall and significant ROI to advertisers. Successfully executing 41 high-profile campaigns, it holds the record for the most in the newspaper industry. Known for its diversified audience profile, it's the preferred choice for national campaigns, premium launches, and corporate branding, promising an impactful and enduring presence. Choose Quarter Page, for persuasive and dynamic promotion tailor-made to the newspaper vertical.

Skybus

Skybus, leading the market with an unprecedented 22 campaigns successfully executed in newspaper, caters to a vast, diverse audience profile. Its extensive reach translates into maximum visibility, ensuring exemplary recall and promising a significant ROI. Preferring Skybus for national campaigns, premium launches, and corporate branding is no longer a choice, but a savvy marketing decision. Make your brand soar with Skybus and align yourself with a media platform that is esteemed in the newspaper vertical.

Half Page

Prominently positioned, Half Page reigns as a market leader with a record execution of 22 high-profile campaigns in newspapers nationwide. Our distinctive audience profile assures you of unparalleled visibility and recall, delivering impressive ROI. With our expansive reach, advertisers nationally endorse us for premium launches and corporate branding. Embrace the colossal impact of Half Page, making waves in the newspaper vertical with credentials that command attention.

Jacket Both Sides

Undisputedly spearheading the newspaper vertical, Jacket Both Sides embodies market leadership with its monumental record of executing the highest 16 campaigns. Ranging from national campaigns to premium launches and corporate branding, it caters to a divergent audience profile, offering exceptional reach. Advertisers favor Jacket Both Sides due to its enhanced visibility, remarkable recall, and impressive ROI, fortifying it as a powerhouse in the media sphere. Harness the unrivalled force of persuasion and impact that Jacket Both Sides offers for your brand today.

Top Categories by Ad Spend in Q4 2025

Dainik Bhaskar Advertising in India: Why Is It a Powerful Choice for Brands?

Dainik Bhaskar Advertising in India offers brands an unmatched opportunity to connect with a massive, loyal Hindi-speaking audience across both urban and rural markets. Established in 1958, Dainik Bhaskar has grown into one of India’s most trusted Hindi newspapers, delivering credible journalism across current affairs, politics, business, entertainment, and lifestyle.

For advertisers evaluating Dainik Bhaskar advertisement price, newspaper advertising cost, and newspaper front page ad cost, Dainik Bhaskar stands out due to its strong regional penetration and high reader trust

With dominant readership in Madhya Pradesh, Rajasthan, Maharashtra, Gujarat, Chhattisgarh, and Haryana, Dainik Bhaskar ad campaigns enable brands to achieve scale, relevance, and credibility simultaneously.

For businesses looking to connect with a vast and engaged audience,Dainik Bhaskar ads offer unparalleled opportunities. The newspaper's strong presence in key states like Madhya Pradesh, Rajasthan, Maharashtra, Gujarat, Chhattisgarh, and Haryana makes it a powerful platform for impactful advertising.

What Is the Dainik Bhaskar Circulation in India?

The Dainik Bhaskar is one of India’s premier business dailies, boasting an impressive circulation of 31,26,656 that spans both its print and digital platforms. Its print edition reaches millions of business professionals and decision-makers across the country, while the digital version enjoys a substantial, highly engaged readership.

This extensive circulation ensures that Dainik Bhaskar newspaper advertisement rates deliver consistent visibility among decision-makers, households, and business audiences driving higher recall and conversion readiness.

Dainik Bhaskar Circulation in Top Cities: Where Does Your Brand Get Maximum Exposure?

For advertisers comparing Dainik Bhaskar rate, news paper advertisement cost, and newspaper advertising cost, city-wise editions allow precise geographic targeting, reducing wastage and improving
ROI.

When Does Newspaper Advertising Work Best for Brands?

Newspaper advertising delivers the strongest results during high-readership days such as weekends, festive seasons, and major launches. Compared to fluctuating digital CPMs, newspaper ad cost offers stable visibility and long-lasting recall.

Industry data shows that print advertising remains one of the most trusted formats in India, especially for high-consideration decisions.

Why Choose Dainik Bhaskar for Advertising?

Wondering why Dainik Bhaskar should be your go-to choice? Here’s why:

• Massive Readership: Dainik Bhaskar is a daily destination for millions, providing unparalleled visibility for advertisers. Its broad readership ensures your brand gains extensive exposure, maximizing impact across diverse audiences, while offering competitive newspaper ad cost options for effective reach. 

• Dainik Bhaskar features region-specific editions, allowing advertisers to tailor their campaigns geographically. This targeted approach ensures your message reaches the most relevant audience, enhancing campaign effectiveness.

• Flexible Advertising Options: Dainik Bhaskar accommodates various advertising needs with its versatile ad formats.From economical classifieds to premium front-page ads, Dainik Bhaskar ad pricing fits every budget. 

• High Credibility: Advertising in Dainik Bhaskar, a newspaper known for its reliability, significantly boosts your brand’s image. When advertisers evaluate the price of Dainik Bhaskar newspaper advertising or the Dainik Bhaskar front page ad cost, they also benefit from the publication’s established trust and credibility, which positively influences readers’ perceptions and enhances brand authority. 

• High Engagement & Trust : Readers of Dainik Bhaskar tend to have a strong connection with the material, which extends to the advertisements. Magazines and similar publications are generally perceived as credible sources, lending additional credibility to the advertisements they host. 

•  Tangible & Lasting Impact:  Unlike digital advertisements, which can be fleeting, print ads in Dainik Bhaskar have a lasting presence. They can be revised multiple times, offering repeated exposure to the advertising content while giving advertisers better value and clarity on newspaper advertisement cost and overall Dainik Bhaskar price efficiency.

• Visual Appeal:  The format of Dainik Bhaskar allows for creative and visually appealing advertisements. High-quality graphics and the tactile nature of print make ads more striking and effective compared to some digital formats, while also offering flexibility across different newspaper advertising cost options and newspaper advertisement price ranges to suit varied budgets.

• Cross-Platform Integration: Dainik Bhaskar now offer digital versions of and cross- platform advertising opportunities, allowing advertisers to combine the strength of both print and digital media. 

Advertising in Dainik Bhaskar ensures your brand stands out in a highly competitive market.

What Are the Types of Ads in Dainik Bhaskar?

Dainik Bhaskar offers a diverse range of newspaper advertising options to cater to different business needs, marketing objectives, and budget levels. Whether you're looking to build brand awareness, promote a sale, or make a public announcement, the ad formats below provide both flexibility and visibility:

1. Display Ads

These are the most popular and high-impact newspaper advertisements. Display ads are visually rich and can include images, logos, creative text, and contact details. Businesses often evaluate Dainik Bhaskar ad charges and front page newspaper advertising cost when planning such campaigns, as these ads are placed in premium sections of the newspaper such as the front page, back page, or inside pages. Display ads are ideal for businesses looking to

• Launch new products or services

• Announce festive offers or discounts

• Build brand recall on a large scale

Ad sizes range from a few square centimeters to full-page and jacket ads, depending on your budget.

2. Classified Ads

Classified advertising is a cost-effective option ideal for personal and small business promotions, especially for advertisers looking for affordable Dainik Bhaskar newspaper advertisement rates. These are simple text-based ads categorized under various sections like jobs, realestate, matrimony, and announcements, making them one of the most economical Dainik Bhaskar advertisement charges options for local visibility.

• Matrimonial

• Real Estate (Buy/Sell/Lease)

• Jobs and Recruitment

• Business Proposals

• Obituaries & Announcements

Advertisers can choose between Classified Text Ads (pure text) and Classified Display Ads (text with logos or images) to improve visibility.

3. Innovative Ads

These ads are designed for maximum attention and creativity, making them ideal for premium placements like a Dainik Bhaskar ad. They break the traditional format and often include innovative layouts, visuals, or messaging. Due to their high visibility especially on premium positions such as the front page the newspaper front page ad cost and Dainik Bhaskar ad price are typically higher compared to standard ad formats.

• Jacket Ads – Full newspaper wraparounds for front, back, or both sides

• Gatefold Ads – Fold-out ads offering an extended canvas

• Bookmarks – Slender ad inserts placed inside pages

• Ear Panels – Small ad boxes next to the newspaper’s masthead

• False Covers – Ads designed as mock front pages

• Skybus Ads – Top banner ads across the newspaper width

These formats are perfect for high-budget campaigns, product launches, and impactful messaging.

4. Appointment and Tender Ads

Specialized formats under classified or display sections commonly used by government bodies, public sector companies, and corporates are planned based on factors such as Dainik Bhaskar newspaper price and overall Dainik Bhaskar ad pricing to ensure cost-effective visibility

• Publish job vacancies

• Announce tenders or bids

• Release public notices or financial statements

These ads must follow strict compliance guidelines and are usually placed in specific newspaper sections.

5. Public Notice and Legal Ads

Mandatory for real estate, court proceedings, financial settlements, and government compliance. These notices are legally recognized and trusted by readers due to the publication’s credibility, with Dainik Bhaskar price newspaper advertising cost remaining a key consideration for advertisers planning such announcements.

What Are the Advertisement Costs in Dainik Bhaskar?

Below is an updated list of Dainik Bhaskar Advertisement Rates for 2026, along with indicative price ranges and their benefits:

• Front Page Ads Cost: ₹5,00,000 to ₹8,00,000

Front Page Ads provide prime positioning for maximum visibility. The front page newspaper advertising cost depends on the edition, readership strength, and market demand.

• Half Page Ads Cost: ₹1,00,000 to ₹3,00,000

Half Page Ads offer substantial brand exposure and are strategically placed for high engagement, with newspaper ad cost varying based on city and section placement.

• Quarter Page Ads Cost: ₹50,000 to ₹1,50,000

Quarter Page Ads are an effective way to gain visibility at a competitive cost. The news paper advertisement price and Dainik Bhaskar ad charges are influenced by factors like publication day, edition, and audience reach.

• Full Page Ads Cost: ₹3,00,000 to ₹6,00,000

Full Page Ads, like a Dainik Bhaskar ad, dominate an entire page, ensuring strong brand impact. The Dainik Bhaskar ad price and Dainik Bhaskar newspaper price depend on factors such as circulation, edition popularity, and newspaper readership.

• Strip Ads Cost: ₹80,000 to ₹1,50,000

Strip Ads are cost-effective horizontal ads positioned at the bottom of the page, ensuring sustained visibility.

• Jacket Ads Cost: ₹5,00,000 to ₹10,00,000

Jacket Ads offer premium front-cover visibility, making them ideal for high-impact campaigns. Pricing is based on circulation strength and edition demand.

Source: TMA Internal Data

Note: These are approximate rates and may vary depending on factors like city, ad size, placement, and demand. For the best deals and customized quotations, get in touch with The Media Ant today! We’ll help you find the perfect advertising plan tailored to your needs.

How Much Does It Cost to Advertise in Dainik Bhaskar?

Indicative newspaper advertising cost ranges include:

• Dainik Bhaskar front page ad cost: ₹5–8 Lakhs

• Dainik Bhaskar full page ad cost: ₹3–6 Lakhs

• Half Page Ads: ₹1–3 Lakhs

• Quarter Page Ads: ₹50,000–₹1.5 Lakhs

These align with prevailing newspaper advertising cost benchmarks in India.

What Are the Factors Affecting Newspaper Advertisement Cost?

Newspaper advertising remains one of the most trusted and impactful mediums for brands, especially in India. However, the cost of newspaper ads, such as the Dainik Bhaskar rate or the price of Dainik Bhaskar newspaper, can vary significantly based on several key factors. If you're planning to advertise in newspapers, here's what affects your final ad cost:

1. Newspaper Selection

The popularity, circulation, and readership of the newspaper play a major role in determining ad cost.

• Regional or local newspapers are more affordable and suitable for targeting specific cities or language-speaking audiences.

Example: An ad in TOI Delhi will cost more than the same ad in a local Kannada newspaper.

2. Ad Type

Newspapers offer various ad formats, and each type has a different pricing structure:

• Classified Text Ads – Simple text; most economical

• Classified Display Ads – With images/logo; mid-range

• Display Ads – Full-scale creatives; costliest but most eye-catching

Example: A 10x10 cm black & white classified ad will cost much less than a full-page color display ad.

3. Ad Size

Larger ads occupy more space and hence cost more.

• Ad size is usually measured in centimeters (cm) or column centimeters

• Common sizes: 4x5 cm, quarter page, half page, full page, etc.

Example: A half-page ad in Hindustan Times Mumbai could cost ₹3–4 lakhs, whereas a 4x5 cm ad may cost ₹15,000–₹25,000.

4. Ad Placement

Premium positions fetch higher visibility—and higher rates.

• Front Page

• Back Page

• Page 3 or Editorial Page

• Right-Hand Side (RHS) vs. Left-Hand Side (LHS)

Example: A front-page ad in The Hindu Chennai will cost significantly more than the same-size ad on an inner page.

5. City Editions / Circulation Area

Ad costs differ across city editions of the same newspaper.

• Metro cities have higher ad rates due to greater readership and demand

• Tier 2 & 3 cities offer lower-cost advertising options

Example: A display ad in Dainik Bhaskar Jaipur will be priced differently than in Dainik Bhaskar Indore.

6. Color vs. Black & White

Color ads are more visually appealing and more expensive.

• Color ads can cost 25–50% more than black-and-white versions of the same size and placement.

7. Day of the Week

Ad rates may vary depending on the day you choose to publish.

• Weekends (especially Sunday) attract higher rates due to higher circulation

• Weekdays are relatively economical

Example: A full-page ad on Sunday in Malayala Manorama is costlier than on a Tuesday.

8. Supplement or Main Paper

Publishing your ad in the main newspaper costs more than in a supplement.

Supplements like Brunch, CityLife,Ascent, etc., are more affordable for niche targeting (education, careers, real estate, etc.)

How Can You Book Dainik Bhaskar Ads Online?

Advertising in Dainik Bhaskar is simple and hassle-free with The Media Ant in the most convenient way. Here’s how to book:

1. Share Your Advertising Goals

Let us know what you want to achieve brand visibility, lead generation, or promotions. We’ll recommend the best ad formats and placements in Dainik Bhaskar tailored to your needs.

2. Select the Right Ad Option

Whether it’s a front-page ad, half-page, or quarter-page, we’ll guide you in choosing the most effective option that fits your budget and goals.

3. Get a Customized Quotation

We provide transparent pricing and ensure you get the best rates for advertising in Dainik Bhaskar.

4. Relax While We Handle the Rest

From booking your ad to ensuring timely publication, our team manages everything, so you don’t have to.

Why wait? Reach out to The Media Ant today, and let’s make your advertising campaign a success.

Frequently Asked Questions

1. How do I give an ad in the Dainik Bhaskar?

Placing an ad in main newspaper is simple, especially when you do it through The Media Ant. All you need to do is:

• Reach out to The Media Ant: Share your advertising requirements like the type of ad, city/region, and budget.

• Get a personalized plan: The Media Ant will provide ad options tailored to your needs.

• Finalize the details: Choose your preferred ad size and placement.

The Media Ant takes care of everything, from booking to ensuring your ad is perfectly placed in Dainik Bhaskar.

2. How much does it cost to advertise in the Dainik Bhaskar?

The cost to advertise in Dainik Bhaskar ranges between ₹50,000 and ₹10,00,000, depending on the ad size, placement, and edition

3. What is the size of the front full page ad in Dainik Bhaskar?

The size of a front full-page ad in Dainik Bhaskar is typically 32.9 cm (width) x 52.5 cm (height). This large format is perfect for high-impact advertising, ensuring maximum visibility for your brand.

4. What are the available ad sizes for advertising in Dainik Bhaskar?

The available ad sizes in Dainik Bhaskar include:

• Full Page: 32.9 cm x 52.5 cm

• Half Page: 32.9 cm x 25 cm (horizontal) or 16 cm x 52.5 cm (vertical)

• Quarter Page: 16 cm x 25 cm

• Strip Ads: 32.9 cm x 5 cm

These sizes cater to various advertising needs, from brand awareness to localized campaigns.

5. How does the cost vary between a full-page ad and a half-page ad in Dainik Bhaskar?

The cost difference is significant because of the size and prominence.

• Full-Page Ads: ₹3,00,000 to ₹6,00,000, ideal for impactful campaigns.

• Half-Page Ads: ₹1,00,000 to ₹3,00,000, suitable for budget-conscious advertisers.

The placement (front page, inside, or supplements) also influences the cost.

6. What are the best ad sizes for targeting a specific audience in Dainik Bhaskar?

For specific targeting:

• Full-Page Ads: Perfect for creating a strong impression across a wide audience.

• Half-Page Ads: Great for regional targeting or promoting multiple products.

• Quarter-Page Ads: Cost-effective for local promotions.

Choose the size based on your campaign goals, and consult The Media Ant for expert guidance.

7. Can I combine different ad sizes (like a full-page and a half-page) in a single issue of Dainik Bhaskar?

Yes, you can combine different ad sizes in a single issue of Dainik Bhaskar to maximize your reach and impact. For example, you might use a full-page ad for brand awareness and a smaller ad in a specific section to target niche readers. 

8. Is it possible to get a discount if I opt for a larger ad size or multiple placements in Dainik Bhaskar?

Absolutely! Dainik Bhaskar often provides discounts for:

• Bulk bookings (multiple insertions over time).

• Larger ad sizes, like full pages.

• Long-term campaigns that span multiple editions.