TMA Quick Insights for Q1 2026

Leading in the newspaper vertical, 'Times of India, Bangalore, English' saw the highest ad spend with ₹179.82L, while 'Dainik Bhaskar, All India, Hindi' commanded the top readership nationally at 35.67L. 'Custom Sized Ads' dominated the media options in the newspaper campaigns with 38 high-impact executions, denoting their market appeal. These leaders, with their impressive reach, robust audience profile, and unparalleled visibility, offer unmatched opportunities for national campaigns, premium launches, and corporate branding, underscoring their potential for a lucrative ROI.

Top Newspapers with Highest Ad Spend

Times Of India, Bangalore, English

Times Of India, Bangalore, English dominates the newspaper industry with an outstanding Total Spend of ₹179.82L, asserting its market leadership. Its robust audience profile and unparalleled reach make it a preferred choice for national campaigns, premium launches, and corporate branding. Offering remarkably high visibility, it ensures indelible recall and lucrative ROI. With aligned features and holistic coverage, Times Of India, Bangalore, English naturally adapts to newspaper vertical, making it an influential and professional choice for advertisers.

Economic Times, All India, English

Economic Times, All India, English, boasts unassailable market leadership with the highest total spend of ₹11.1Cr, setting the gold standard in the newspaper vertical. Our unmatched audience profile guarantees unparalleled visibility, instant recall, and impressive ROI. We remain the go-to destination for national campaigns, premium launches, and corporate branding. With our extensive reach, we don't just deliver news; we offer a platform for impactful communications that resonates with savvy professionals nationwide.

Deccan Chronicle, Hyderabad, English

Deccan Chronicle, Hyderabad, English sits at the pinnacle of newspaper platforms with its unmatched market supremacy, shouldering the colossal total spend of ₹59L. This dynamic media-giant, famed for its extensive reach and precise audience profile, is the go-to companion of advertisers for upscale national campaigns, premium launches, and potent corporate branding. By championing visibility, recall, and solid ROI, it assures an efficient, memorable advertising plan naturally tailored to the newspaper vertical. Embrace the unmistakable impact and professional appeal of Deccan Chronicle, Hyderabad, English.

Times Of India, All India, English

Times Of India, All India, English, stands unrivalled as the leader in the newspaper vertical with the highest Total Spend of ₹57.7L, marking its formidable presence in media. With an unparalleled reach and influential audience profile, it becomes the first choice for national campaigns, premium launches, and corporate branding. High visibility, superior recall, and valuable ROI make it the advertisers' preferred choice, amplifying their impact effectively. Trust Times Of India, All India, English, for powerful brand promotion.

Dainik Jagran, Lucknow, Hindi

Dainik Jagran, Lucknow, Hindi is a transcendent market leader with an unrivaled reach in the newspaper vertical, commanding the highest total spend of ₹42.2L. Our audience profile offers unparalleled visibility and recall, making this the prime choice for advertisers conducting national campaigns, premium launches, or corporate branding. The proven ROI and extensive reach of Dainik Jagran, Lucknow, Hindi are compelling reasons for its preference. Experience the potency of impactful advertising where relevance meets reach.

Popular Newspapers by Readership

Dainik Bhaskar, All India, Hindi

Emphasizing the unrivalled reach of Dainik Bhaskar, All India, Hindi in the nation's media landscape, its steady market leadership is unmissable. With the highest readership tallied at 35.67L, it ensures high visibility and recall, offering excellent ROI for advertisers. The meticulously curated audience profile makes it a preferred choice for national campaigns, premium launches, and corporate branding. Trust Dainik Bhaskar, All India, Hindi for persuasive, impactful messaging that naturally fits your needs in the newspaper vertical.

Times Of India, All India, English

Boost your brand visibility with Times Of India, All India, English, the market leader in the newspaper vertical with a top-tier readership of 31L. Known for its vast reach and diverse audience profile, it's the preferred choice for national campaigns, premium launches, and corporate branding. Advertisers capitalize on Times Of India's power to enhance recall and maximise ROI, thanks to its influential presence in the reader's mind, augmenting the impact of your message. Immerse your brand in compelling narratives; make a profound impact!

Times Of India, Education Times, All India, English

The Times Of India's Education Times consistently leads the English market in All India with an unrivaled readership of 25.38L. Owing to its substantial reach and high-caliber audience profile, it offers unmatched potential for national campaigns, premium launches, and corporate branding. The selective visibility and recall it guarantees ensure an optimal return on investment (ROI). That's why advertisers prefer it for its exceptional effectiveness and excellence in the newspaper vertical.

Times Of India, Times Ascent All India, English

Times Of India, Times Ascent All India, English takes the lead in the newspaper domain with its unrivaled readership of 25.38L. It offers an unmatched advertising platform—bolstered by its comprehensive audience profile, pan-India reach, and the trust it commands—making it the choice medium for national campaigns, premium launches, and corporate branding. Its superior visibility guarantees robust recall, thereby maximizing your ROI. Let's elevate your brand's impact and perception with the undisputed market leader.

Malayala Manorama, All India, Malayalam

As a market leader in the All India, Malayalam space, Malayala Manorama, with its highest readership of 24.87L, offers unparalleled reach and an elite audience profile. Favored by advertisers for national campaigns, premium launches, and corporate branding, it brings in incredible visibility, strong recall, and impressive ROI. Its dominance in the newspaper vertical bolsters your brand's presence, making each advertisement a persuasive exercise in commanding consumer attention.

Top Media Options Used in Newspaper Campaigns

Custom Sized Ads

Redefining what's possible in the newspaper vertical, Custom Sized Ads solidifies its market leadership with a towering record of 38 high-impact campaigns. Our profound insight into audience demographic ensures superior visibility and recall, underpinning your national campaigns, premium launches, and corporate branding initiatives. Advertisers prefer us for our exceptional reach and undeniably promising ROI. Experience the power of persuasive branding, marked by professionalism and impact with Custom Sized Ads.

Quarter Page

Quarter Page retains market leadership with its sterling track record of executing 25 high-impact campaigns in the newspaper vertical, successfully engaging a diverse reader profile. With unparalleled reach, it emerges as the preferred choice for national campaigns, premium launches, and corporate branding. Advertisers fancy Quarter Page for its unmatched visibility, high recall value, and assured ROI. Get the Quarter Page advantage, adopting a powerful, persuasive strategy that adds unmatched value to your brand.

Full Page

With a legacy of executing 20 high-impact campaigns, Full Page stands firmly as a market leader in the newspaper vertical. Known for its vast audience profile and widespread reach, Full Page is the choice for national campaigns, premium launches, and corporate branding. Advertisers vouch for Full Page for its unparalleled visibility, recall, and positive ROI, underscoring its phenomenal influence. Experience the power of Full Page; magnify your brand's resonance and witness transformative growth.

Jacket Both Sides

Showcasing market leadership, Jacket Both Sides takes pride in successfully executing 18 high-profile campaigns. Their comprehensive audience profile and unbeatable reach make them the go-to choice for national campaigns, premium launches, and robust corporate branding. Advertisers prefer Jacket Both Sides for their remarkable visibility, impressive recall, and substantial ROI. Seamlessly adapting to the newspaper sector, Jacket Both Sides ensures an engaging, professional and impactful platform for your brand to shine.

Half Page

Enjoy unmatched market leadership with Half Page, a trailblazer in executing a record 15K campaigns in newspapers with astounding pan-India reach. Our audience profile outperforms competition, securing premium visibility, maximum recall, and impressive ROI. Choose us for national campaigns, inaugural launches, and corporate branding. We tailor strategies to align naturally with the newspaper vertical, providing a compelling advertising experience that guarantees measurable impact. Trust Half Page, your ultimate partner for persuasive, professional, and impactful promotions.

Top Categories by Ad Spend in Q1 2026

Dainik Bhaskar Advertising in India: Why Is It a Powerful Choice for Brands?

Dainik Bhaskar Advertising in India offers brands an unmatched opportunity to connect with a massive, loyal Hindi-speaking audience across both urban and rural markets. Established in 1958, Dainik Bhaskar has grown into one of India’s most trusted Hindi newspapers, delivering credible journalism across current affairs, politics, business, entertainment, and lifestyle.

For advertisers evaluating Dainik Bhaskar advertisement price, newspaper advertising cost, and newspaper front page ad cost, Dainik Bhaskar stands out due to its strong regional penetration and high reader trust

With dominant readership in Madhya Pradesh, Rajasthan, Maharashtra, Gujarat, Chhattisgarh, and Haryana, Dainik Bhaskar ad campaigns enable brands to achieve scale, relevance, and credibility simultaneously.

For businesses looking to connect with a vast and engaged audience,Dainik Bhaskar ads offer unparalleled opportunities. The newspaper's strong presence in key states like Madhya Pradesh, Rajasthan, Maharashtra, Gujarat, Chhattisgarh, and Haryana makes it a powerful platform for impactful advertising.

What Is the Dainik Bhaskar Circulation in India?

The Dainik Bhaskar is one of India’s premier business dailies, boasting an impressive circulation of 31,26,656 that spans both its print and digital platforms. Its print edition reaches millions of business professionals and decision-makers across the country, while the digital version enjoys a substantial, highly engaged readership.

This extensive circulation ensures that Dainik Bhaskar newspaper advertisement rates deliver consistent visibility among decision-makers, households, and business audiences driving higher recall and conversion readiness.

Dainik Bhaskar Circulation in Top Cities: Where Does Your Brand Get Maximum Exposure?

For advertisers comparing Dainik Bhaskar rate, news paper advertisement cost, and newspaper advertising cost, city-wise editions allow precise geographic targeting, reducing wastage and improving
ROI.

When Does Newspaper Advertising Work Best for Brands?

Newspaper advertising delivers the strongest results during high-readership days such as weekends, festive seasons, and major launches. Compared to fluctuating digital CPMs, newspaper ad cost offers stable visibility and long-lasting recall.

Industry data shows that print advertising remains one of the most trusted formats in India, especially for high-consideration decisions.

Why Choose Dainik Bhaskar for Advertising?

Wondering why Dainik Bhaskar should be your go-to choice? Here’s why:

• Massive Readership: Dainik Bhaskar is a daily destination for millions, providing unparalleled visibility for advertisers. Its broad readership ensures your brand gains extensive exposure, maximizing impact across diverse audiences, while offering competitive newspaper ad cost options for effective reach. 

• Dainik Bhaskar features region-specific editions, allowing advertisers to tailor their campaigns geographically. This targeted approach ensures your message reaches the most relevant audience, enhancing campaign effectiveness.

• Flexible Advertising Options: Dainik Bhaskar accommodates various advertising needs with its versatile ad formats.From economical classifieds to premium front-page ads, Dainik Bhaskar ad pricing fits every budget. 

• High Credibility: Advertising in Dainik Bhaskar, a newspaper known for its reliability, significantly boosts your brand’s image. When advertisers evaluate the price of Dainik Bhaskar newspaper advertising or the Dainik Bhaskar front page ad cost, they also benefit from the publication’s established trust and credibility, which positively influences readers’ perceptions and enhances brand authority. 

• High Engagement & Trust : Readers of Dainik Bhaskar tend to have a strong connection with the material, which extends to the advertisements. Magazines and similar publications are generally perceived as credible sources, lending additional credibility to the advertisements they host. 

•  Tangible & Lasting Impact:  Unlike digital advertisements, which can be fleeting, print ads in Dainik Bhaskar have a lasting presence. They can be revised multiple times, offering repeated exposure to the advertising content while giving advertisers better value and clarity on newspaper advertisement cost and overall Dainik Bhaskar price efficiency.

• Visual Appeal:  The format of Dainik Bhaskar allows for creative and visually appealing advertisements. High-quality graphics and the tactile nature of print make ads more striking and effective compared to some digital formats, while also offering flexibility across different newspaper advertising cost options and newspaper advertisement price ranges to suit varied budgets.

• Cross-Platform Integration: Dainik Bhaskar now offer digital versions of and cross- platform advertising opportunities, allowing advertisers to combine the strength of both print and digital media. 

Advertising in Dainik Bhaskar ensures your brand stands out in a highly competitive market.

What Are the Types of Ads in Dainik Bhaskar?

Dainik Bhaskar offers a diverse range of newspaper advertising options to cater to different business needs, marketing objectives, and budget levels. Whether you're looking to build brand awareness, promote a sale, or make a public announcement, the ad formats below provide both flexibility and visibility:

1. Display Ads

These are the most popular and high-impact newspaper advertisements. Display ads are visually rich and can include images, logos, creative text, and contact details. Businesses often evaluate Dainik Bhaskar ad charges and front page newspaper advertising cost when planning such campaigns, as these ads are placed in premium sections of the newspaper such as the front page, back page, or inside pages. Display ads are ideal for businesses looking to

• Launch new products or services

• Announce festive offers or discounts

• Build brand recall on a large scale

Ad sizes range from a few square centimeters to full-page and jacket ads, depending on your budget.

2. Classified Ads

Classified advertising is a cost-effective option ideal for personal and small business promotions, especially for advertisers looking for affordable Dainik Bhaskar newspaper advertisement rates. These are simple text-based ads categorized under various sections like jobs, realestate, matrimony, and announcements, making them one of the most economical Dainik Bhaskar advertisement charges options for local visibility.

• Matrimonial

• Real Estate (Buy/Sell/Lease)

• Jobs and Recruitment

• Business Proposals

• Obituaries & Announcements

Advertisers can choose between Classified Text Ads (pure text) and Classified Display Ads (text with logos or images) to improve visibility.

3. Innovative Ads

These ads are designed for maximum attention and creativity, making them ideal for premium placements like a Dainik Bhaskar ad. They break the traditional format and often include innovative layouts, visuals, or messaging. Due to their high visibility especially on premium positions such as the front page the newspaper front page ad cost and Dainik Bhaskar ad price are typically higher compared to standard ad formats.

• Jacket Ads – Full newspaper wraparounds for front, back, or both sides

• Gatefold Ads – Fold-out ads offering an extended canvas

• Bookmarks – Slender ad inserts placed inside pages

• Ear Panels – Small ad boxes next to the newspaper’s masthead

• False Covers – Ads designed as mock front pages

• Skybus Ads – Top banner ads across the newspaper width

These formats are perfect for high-budget campaigns, product launches, and impactful messaging.

4. Appointment and Tender Ads

Specialized formats under classified or display sections commonly used by government bodies, public sector companies, and corporates are planned based on factors such as Dainik Bhaskar newspaper price and overall Dainik Bhaskar ad pricing to ensure cost-effective visibility

• Publish job vacancies

• Announce tenders or bids

• Release public notices or financial statements

These ads must follow strict compliance guidelines and are usually placed in specific newspaper sections.

5. Public Notice and Legal Ads

Mandatory for real estate, court proceedings, financial settlements, and government compliance. These notices are legally recognized and trusted by readers due to the publication’s credibility, with Dainik Bhaskar price newspaper advertising cost remaining a key consideration for advertisers planning such announcements.

What Are the Advertisement Costs in Dainik Bhaskar?

Below is an updated list of Dainik Bhaskar Advertisement Rates for 2026, along with indicative price ranges and their benefits:

• Front Page Ads Cost: ₹5,00,000 to ₹8,00,000

Front Page Ads provide prime positioning for maximum visibility. The front page newspaper advertising cost depends on the edition, readership strength, and market demand.

• Half Page Ads Cost: ₹1,00,000 to ₹3,00,000

Half Page Ads offer substantial brand exposure and are strategically placed for high engagement, with newspaper ad cost varying based on city and section placement.

• Quarter Page Ads Cost: ₹50,000 to ₹1,50,000

Quarter Page Ads are an effective way to gain visibility at a competitive cost. The news paper advertisement price and Dainik Bhaskar ad charges are influenced by factors like publication day, edition, and audience reach.

• Full Page Ads Cost: ₹3,00,000 to ₹6,00,000

Full Page Ads, like a Dainik Bhaskar ad, dominate an entire page, ensuring strong brand impact. The Dainik Bhaskar ad price and Dainik Bhaskar newspaper price depend on factors such as circulation, edition popularity, and newspaper readership.

• Strip Ads Cost: ₹80,000 to ₹1,50,000

Strip Ads are cost-effective horizontal ads positioned at the bottom of the page, ensuring sustained visibility.

• Jacket Ads Cost: ₹5,00,000 to ₹10,00,000

Jacket Ads offer premium front-cover visibility, making them ideal for high-impact campaigns. Pricing is based on circulation strength and edition demand.

Source: TMA Internal Data

Note: These are approximate rates and may vary depending on factors like city, ad size, placement, and demand. For the best deals and customized quotations, get in touch with The Media Ant today! We’ll help you find the perfect advertising plan tailored to your needs.

How Much Does It Cost to Advertise in Dainik Bhaskar?

Indicative newspaper advertising cost ranges include:

• Dainik Bhaskar front page ad cost: ₹5–8 Lakhs

• Dainik Bhaskar full page ad cost: ₹3–6 Lakhs

• Half Page Ads: ₹1–3 Lakhs

• Quarter Page Ads: ₹50,000–₹1.5 Lakhs

These align with prevailing newspaper advertising cost benchmarks in India.

What Are the Factors Affecting Newspaper Advertisement Cost?

Newspaper advertising remains one of the most trusted and impactful mediums for brands, especially in India. However, the cost of newspaper ads, such as the Dainik Bhaskar rate or the price of Dainik Bhaskar newspaper, can vary significantly based on several key factors. If you're planning to advertise in newspapers, here's what affects your final ad cost:

1. Newspaper Selection

The popularity, circulation, and readership of the newspaper play a major role in determining ad cost.

• Regional or local newspapers are more affordable and suitable for targeting specific cities or language-speaking audiences.

Example: An ad in TOI Delhi will cost more than the same ad in a local Kannada newspaper.

2. Ad Type

Newspapers offer various ad formats, and each type has a different pricing structure:

• Classified Text Ads – Simple text; most economical

• Classified Display Ads – With images/logo; mid-range

• Display Ads – Full-scale creatives; costliest but most eye-catching

Example: A 10x10 cm black & white classified ad will cost much less than a full-page color display ad.

3. Ad Size

Larger ads occupy more space and hence cost more.

• Ad size is usually measured in centimeters (cm) or column centimeters

• Common sizes: 4x5 cm, quarter page, half page, full page, etc.

Example: A half-page ad in Hindustan Times Mumbai could cost ₹3–4 lakhs, whereas a 4x5 cm ad may cost ₹15,000–₹25,000.

4. Ad Placement

Premium positions fetch higher visibility—and higher rates.

• Front Page

• Back Page

• Page 3 or Editorial Page

• Right-Hand Side (RHS) vs. Left-Hand Side (LHS)

Example: A front-page ad in The Hindu Chennai will cost significantly more than the same-size ad on an inner page.

5. City Editions / Circulation Area

Ad costs differ across city editions of the same newspaper.

• Metro cities have higher ad rates due to greater readership and demand

• Tier 2 & 3 cities offer lower-cost advertising options

Example: A display ad in Dainik Bhaskar Jaipur will be priced differently than in Dainik Bhaskar Indore.

6. Color vs. Black & White

Color ads are more visually appealing and more expensive.

• Color ads can cost 25–50% more than black-and-white versions of the same size and placement.

7. Day of the Week

Ad rates may vary depending on the day you choose to publish.

• Weekends (especially Sunday) attract higher rates due to higher circulation

• Weekdays are relatively economical

Example: A full-page ad on Sunday in Malayala Manorama is costlier than on a Tuesday.

8. Supplement or Main Paper

Publishing your ad in the main newspaper costs more than in a supplement.

Supplements like Brunch, CityLife,Ascent, etc., are more affordable for niche targeting (education, careers, real estate, etc.)

How Can You Book Dainik Bhaskar Ads Online?

Advertising in Dainik Bhaskar is simple and hassle-free with The Media Ant in the most convenient way. Here’s how to book:

1. Share Your Advertising Goals

Let us know what you want to achieve brand visibility, lead generation, or promotions. We’ll recommend the best ad formats and placements in Dainik Bhaskar tailored to your needs.

2. Select the Right Ad Option

Whether it’s a front-page ad, half-page, or quarter-page, we’ll guide you in choosing the most effective option that fits your budget and goals.

3. Get a Customized Quotation

We provide transparent pricing and ensure you get the best rates for advertising in Dainik Bhaskar.

4. Relax While We Handle the Rest

From booking your ad to ensuring timely publication, our team manages everything, so you don’t have to.

Why wait? Reach out to The Media Ant today, and let’s make your advertising campaign a success.

Frequently Asked Questions

1. How do I give an ad in the Dainik Bhaskar?

Placing an ad in main newspaper is simple, especially when you do it through The Media Ant. All you need to do is:

• Reach out to The Media Ant: Share your advertising requirements like the type of ad, city/region, and budget.

• Get a personalized plan: The Media Ant will provide ad options tailored to your needs.

• Finalize the details: Choose your preferred ad size and placement.

The Media Ant takes care of everything, from booking to ensuring your ad is perfectly placed in Dainik Bhaskar.

2. How much does it cost to advertise in the Dainik Bhaskar?

The cost to advertise in Dainik Bhaskar ranges between ₹50,000 and ₹10,00,000, depending on the ad size, placement, and edition

3. What is the size of the front full page ad in Dainik Bhaskar?

The size of a front full-page ad in Dainik Bhaskar is typically 32.9 cm (width) x 52.5 cm (height). This large format is perfect for high-impact advertising, ensuring maximum visibility for your brand.

4. What are the available ad sizes for advertising in Dainik Bhaskar?

The available ad sizes in Dainik Bhaskar include:

• Full Page: 32.9 cm x 52.5 cm

• Half Page: 32.9 cm x 25 cm (horizontal) or 16 cm x 52.5 cm (vertical)

• Quarter Page: 16 cm x 25 cm

• Strip Ads: 32.9 cm x 5 cm

These sizes cater to various advertising needs, from brand awareness to localized campaigns.

5. How does the cost vary between a full-page ad and a half-page ad in Dainik Bhaskar?

The cost difference is significant because of the size and prominence.

• Full-Page Ads: ₹3,00,000 to ₹6,00,000, ideal for impactful campaigns.

• Half-Page Ads: ₹1,00,000 to ₹3,00,000, suitable for budget-conscious advertisers.

The placement (front page, inside, or supplements) also influences the cost.

6. What are the best ad sizes for targeting a specific audience in Dainik Bhaskar?

For specific targeting:

• Full-Page Ads: Perfect for creating a strong impression across a wide audience.

• Half-Page Ads: Great for regional targeting or promoting multiple products.

• Quarter-Page Ads: Cost-effective for local promotions.

Choose the size based on your campaign goals, and consult The Media Ant for expert guidance.

7. Can I combine different ad sizes (like a full-page and a half-page) in a single issue of Dainik Bhaskar?

Yes, you can combine different ad sizes in a single issue of Dainik Bhaskar to maximize your reach and impact. For example, you might use a full-page ad for brand awareness and a smaller ad in a specific section to target niche readers. 

8. Is it possible to get a discount if I opt for a larger ad size or multiple placements in Dainik Bhaskar?

Absolutely! Dainik Bhaskar often provides discounts for:

• Bulk bookings (multiple insertions over time).

• Larger ad sizes, like full pages.

• Long-term campaigns that span multiple editions.