Dainik Bhaskar Advertising

TMA Quick Insights for Q2 2026

With unmatched media dominance, Times of India boasts the highest ad spend and Times of India, Education Times carries a readership of 25.38L. The customized ads rule the newspaper vertical with 38 national campaigns. These platforms ensure high visibility, substantial return on investment, and far-reaching recall. Their ability to engage with various audience profiles makes them invaluable for national campaigns, premium launches, and corporate branding. Seize these opportunities for impactful, persuasive, and professional campaigns.

Top Newspapers with Highest Ad Spend

Times Of India, All India, English

Times of India, All India, English's dominance in the media landscape is undisputed, boasting the highest total newspaper spend at a whopping ₹55.74Cr. With a broad, dedicated audience profile, it ensures far-reaching visibility and recall for your brand. Advertisers nationwide rely on it for premium product launches and corporate branding, thanks to its robust reach and substantial ROI. Invest now for impactful, persuasive, and professional campaigns.

Economic Times, All India, English

Capitalizing on its unmatched market leadership, Economic Times, All India, English sweeps the newspaper vertical with the highest total spend of ₹92.07L. It's the chosen platform for national campaigns, premium launches, and corporate branding, delighting advertisers with its enormous reach and versatile audience profile. High visibility and recall, alongside impressive ROI, make it a preferred choice. Trust Economic Times for persuasive, professional, and impactful engagements.

Times Of India, Bangalore, English

Times of India, Bangalore, English asserts its market supremacy with a whopping total spend of ₹9.17Cr - an unmatched feat in the newspaper vertical. Patronized by a diverse audience profile and noted for its colossal reach, it is the preferred choice for national campaigns, premium launches, and corporate branding. Its superior visibility and recall guarantee an impressive ROI, making it a top contender in the advertising arena. Experience Times of India's power and influence. Amplify your voice; make a persuasive, lasting impact.

Dainik Jagran, Lucknow, Hindi

Unparalleled in reach and impact, Dainik Jagran, Lucknow, Hindi occupies a distinctive leadership position in the newspaper vertical. Commanding the highest Total Spend of ₹66.5L, this esteemed brand provides unmatched visibility and recall for national campaigns, premium launches, and corporate branding. With a sizable audience profile spanning diverse demographics, it ensures advertisers hefty returns on investments. Favour it for your brand journey, and experience the transformative power of media advertising at its finest.

Lokmat, Maharastra, Marathi

Asserting unmatched market leadership, Lokmat stands as Maharashtra's premier Marathi newspaper, commanding an impressive total spend of ₹52.9L. Our expansive reach and astute audience profile make us the top choice for national campaigns, premium launches and corporate branding. Advertisers bank on Lokmat for high visibility, memorable recall and substantial ROI. Lokmat easily adapts within the dynamic newspaper vertical, ensuring persuasive, professional, and impactful campaigns. Explore the Lokmat advantage, experience the power of authentic Marathi communication.

Popular Newspapers by Readership

Dainik Bhaskar, All India, Hindi

Dainik Bhaskar dominates the All India, Hindi newspaper vertical, boasting the highest readership figure of 35.67L. Manifesting unparalleled reach across diverse audience profiles, it has cemented its market leadership, resulting in advertisers selecting it as their preferred platform for national campaigns, premium launches, and corporate branding. Besides sweeping visibility and recall, Dainik Bhaskar guarantees an exceptional ROI, enforcing its reputation not merely as an advertising platform, but an influential partner in your journey to success.

Times Of India, All India, English

Times of India, All India, English, commands a market leadership in the newspaper industry with the highest readership of 31L, solidifying its esteemed audience profile and expansive reach. The reasons advertisers favor it for national campaigns, premium launches, and corporate branding are manifold. Its visibility assures unparalleled recall while providing favorable returns on investment (ROI), adapting naturally and effectively to the newspaper vertical. The persuasive, professional, and high-impact language it employs makes it a preferred choice for impactful brand promotion.

Times Of India, Education Times, All India, English

Times Of India, Education Times, All India, English's market leadership reigns supreme with India's highest newspaper readership of 25.38L. Offering an unmatched reach and a diverse audience profile, it's the preferred choice for advertisers undertaking national campaigns, premium launches, and corporate branding. Lauded for its maximized visibility, enhanced recall, and promising ROI, it expertly adapts to the dynamic newspaper vertical. Enjoy persuasive, professional, and impactful communication - only with Times Of India, Education Times.

Times Of India, Times Ascent All India, English

With the highest readership of 25.38L, Times Of India, Times Ascent All India and English asserts its market leadership in the newspaper vertical. It offers a compelling platform to advertisers for national campaigns, premium launches, and corporate branding due to its comprehensive reach and highly targeted audience profile. The preference for this medium is credited to its powerful visibility, unmatched recall, and significant return on investment, making it an ingenious choice for marketers across the country.

Malayala Manorama, All India, Malayalam

With the highest readership standing at 24.87L, Malayala Manorama dominates All India Malayalam's newspaper vertical, securing its uncontested market leadership. The strategic audience profile and extensive reach make it an ideal choice for national campaigns, premium launches, and corporate branding. Advertisers prefer it for the remarkable visibility, superior recall, and impactful ROI it offers. Partner with Malayala Manorama for persuasive and professional communication that delivers tangible results.

Top Media Options Used in Newspaper Campaigns

Custom Sized Ads

Capturing significance in just 60 words, Custom Sized Ads is a market leader in the newspaper vertical. With an impressive record of executing the highest number of 38 campaigns, we astoundingly captivate vast audience profiles. Emphasizing our phenomenal reach, advertisers nationally choose us for premium launches and corporate branding, ensuring heightened visibility, remarkable recall, and excellent ROI. Your brand, amplified.

Quarter Page

Being the market leader, Quarter Page, with its record of successfully executing 26 high-impact campaigns in newspapers, has carved a niche for itself. We offer unparalleled audience profiling and outreach, making us the preferred choice for national campaigns, premium launches, and corporate branding. Our strategic placements ensure maximum visibility, recall and provide an impressive ROI. We seamlessly adapt to the newspaper vertical, delivering persuasive, professional, and impactful advertisements that captivate and convince your target audience.

Jacket Both Sides

Accentuating Jacket Both Sides's unequivocal market leadership, the brand basks in the glory of executing an impressive 23 campaigns in the newspapers. Furthermore, its reach and meticulously profiled audience not only guarantee maximized visibility and recall but also drive promising ROI. Advertisers' first choice for national campaigns, premium launches, and corporate branding, JBS resonates with the newspaper vertical' s essence, thereby cementing its foothold in the industry.

Half Page

Half Page's superior market leadership in the newspaper vertical is unmissable, having executed an unmatched 19 campaigns, drawing in an extensive, diverse audience profile. Our reach transcends regions, making us the premier choice for national campaigns, premium launches, and corporate branding. Advertisers prefer us because we ensure supreme visibility, memorable recall, and a substantial ROI. Invest in Half Page, and invest in a persuasive, professional, and impactful brand perception.

Full Page

Full Page, a market leader in the newspaper vertical, is celebrated for executing the highest number of campaigns (13) with remarkable reach and robust audience profile. Known for stimulating visibility, enhancing recall and delivering optimum ROI, it's no wonder why advertisers select Full Page for national campaigns, premium launches, and corporate branding. Experience the sheer magnitude of its influence. Let Full Page amplify your brand's resonance today!

Top Categories by Ad Spend in Q2 2026

Dainik Bhaskar Advertising in India: Why Is It a Powerful Choice for Brands?

Dainik Bhaskar Advertising in India offers brands an unmatched opportunity to connect with a massive, loyal Hindi-speaking audience across both urban and rural markets. Established in 1958, Dainik Bhaskar has grown into one of India’s most trusted Hindi newspapers, delivering credible journalism across current affairs, politics, business, entertainment, and lifestyle.

For advertisers evaluating Dainik Bhaskar advertisement price, newspaper advertising cost, and newspaper front page ad cost, Dainik Bhaskar stands out due to its strong regional penetration and high reader trust

With dominant readership in Madhya Pradesh, Rajasthan, Maharashtra, Gujarat, Chhattisgarh, and Haryana, Dainik Bhaskar ad campaigns enable brands to achieve scale, relevance, and credibility simultaneously.

For businesses looking to connect with a vast and engaged audience,Dainik Bhaskar ads offer unparalleled opportunities. The newspaper's strong presence in key states like Madhya Pradesh, Rajasthan, Maharashtra, Gujarat, Chhattisgarh, and Haryana makes it a powerful platform for impactful advertising.

What Is the Dainik Bhaskar Circulation in India?

The Dainik Bhaskar is one of India’s premier business dailies, boasting an impressive circulation of 31,26,656 that spans both its print and digital platforms. Its print edition reaches millions of business professionals and decision-makers across the country, while the digital version enjoys a substantial, highly engaged readership.

This extensive circulation ensures that Dainik Bhaskar newspaper advertisement rates deliver consistent visibility among decision-makers, households, and business audiences driving higher recall and conversion readiness.

Dainik Bhaskar Circulation in Top Cities: Where Does Your Brand Get Maximum Exposure?

For advertisers comparing Dainik Bhaskar rate, news paper advertisement cost, and newspaper advertising cost, city-wise editions allow precise geographic targeting, reducing wastage and improving
ROI.

When Does Newspaper Advertising Work Best for Brands?

Newspaper advertising delivers the strongest results during high-readership days such as weekends, festive seasons, and major launches. Compared to fluctuating digital CPMs, newspaper ad cost offers stable visibility and long-lasting recall.

Industry data shows that print advertising remains one of the most trusted formats in India, especially for high-consideration decisions.

Why Choose Dainik Bhaskar for Advertising?

Wondering why Dainik Bhaskar should be your go-to choice? Here’s why:

• Massive Readership: Dainik Bhaskar is a daily destination for millions, providing unparalleled visibility for advertisers. Its broad readership ensures your brand gains extensive exposure, maximizing impact across diverse audiences, while offering competitive newspaper ad cost options for effective reach. 

• Dainik Bhaskar features region-specific editions, allowing advertisers to tailor their campaigns geographically. This targeted approach ensures your message reaches the most relevant audience, enhancing campaign effectiveness.

• Flexible Advertising Options: Dainik Bhaskar accommodates various advertising needs with its versatile ad formats.From economical classifieds to premium front-page ads, Dainik Bhaskar ad pricing fits every budget. 

• High Credibility: Advertising in Dainik Bhaskar, a newspaper known for its reliability, significantly boosts your brand’s image. When advertisers evaluate the price of Dainik Bhaskar newspaper advertising or the Dainik Bhaskar front page ad cost, they also benefit from the publication’s established trust and credibility, which positively influences readers’ perceptions and enhances brand authority. 

• High Engagement & Trust : Readers of Dainik Bhaskar tend to have a strong connection with the material, which extends to the advertisements. Magazines and similar publications are generally perceived as credible sources, lending additional credibility to the advertisements they host. 

•  Tangible & Lasting Impact:  Unlike digital advertisements, which can be fleeting, print ads in Dainik Bhaskar have a lasting presence. They can be revised multiple times, offering repeated exposure to the advertising content while giving advertisers better value and clarity on newspaper advertisement cost and overall Dainik Bhaskar price efficiency.

• Visual Appeal:  The format of Dainik Bhaskar allows for creative and visually appealing advertisements. High-quality graphics and the tactile nature of print make ads more striking and effective compared to some digital formats, while also offering flexibility across different newspaper advertising cost options and newspaper advertisement price ranges to suit varied budgets.

• Cross-Platform Integration: Dainik Bhaskar now offer digital versions of and cross- platform advertising opportunities, allowing advertisers to combine the strength of both print and digital media. 

Advertising in Dainik Bhaskar ensures your brand stands out in a highly competitive market.

What Are the Types of Ads in Dainik Bhaskar?

Dainik Bhaskar offers a diverse range of newspaper advertising options to cater to different business needs, marketing objectives, and budget levels. Whether you're looking to build brand awareness, promote a sale, or make a public announcement, the ad formats below provide both flexibility and visibility:

1. Display Ads

These are the most popular and high-impact newspaper advertisements. Display ads are visually rich and can include images, logos, creative text, and contact details. Businesses often evaluate Dainik Bhaskar ad charges and front page newspaper advertising cost when planning such campaigns, as these ads are placed in premium sections of the newspaper such as the front page, back page, or inside pages. Display ads are ideal for businesses looking to

• Launch new products or services

• Announce festive offers or discounts

• Build brand recall on a large scale

Ad sizes range from a few square centimeters to full-page and jacket ads, depending on your budget.

2. Classified Ads

Classified advertising is a cost-effective option ideal for personal and small business promotions, especially for advertisers looking for affordable Dainik Bhaskar newspaper advertisement rates. These are simple text-based ads categorized under various sections like jobs, realestate, matrimony, and announcements, making them one of the most economical Dainik Bhaskar advertisement charges options for local visibility.

• Matrimonial

• Real Estate (Buy/Sell/Lease)

• Jobs and Recruitment

• Business Proposals

• Obituaries & Announcements

Advertisers can choose between Classified Text Ads (pure text) and Classified Display Ads (text with logos or images) to improve visibility.

3. Innovative Ads

These ads are designed for maximum attention and creativity, making them ideal for premium placements like a Dainik Bhaskar ad. They break the traditional format and often include innovative layouts, visuals, or messaging. Due to their high visibility especially on premium positions such as the front page the newspaper front page ad cost and Dainik Bhaskar ad price are typically higher compared to standard ad formats.

• Jacket Ads – Full newspaper wraparounds for front, back, or both sides

• Gatefold Ads – Fold-out ads offering an extended canvas

• Bookmarks – Slender ad inserts placed inside pages

• Ear Panels – Small ad boxes next to the newspaper’s masthead

• False Covers – Ads designed as mock front pages

• Skybus Ads – Top banner ads across the newspaper width

These formats are perfect for high-budget campaigns, product launches, and impactful messaging.

4. Appointment and Tender Ads

Specialized formats under classified or display sections commonly used by government bodies, public sector companies, and corporates are planned based on factors such as Dainik Bhaskar newspaper price and overall Dainik Bhaskar ad pricing to ensure cost-effective visibility

• Publish job vacancies

• Announce tenders or bids

• Release public notices or financial statements

These ads must follow strict compliance guidelines and are usually placed in specific newspaper sections.

5. Public Notice and Legal Ads

Mandatory for real estate, court proceedings, financial settlements, and government compliance. These notices are legally recognized and trusted by readers due to the publication’s credibility, with Dainik Bhaskar price newspaper advertising cost remaining a key consideration for advertisers planning such announcements.

What Are the Advertisement Costs in Dainik Bhaskar?

Below is an updated list of Dainik Bhaskar Advertisement Rates for 2026, along with indicative price ranges and their benefits:

• Front Page Ads Cost: ₹5,00,000 to ₹8,00,000

Front Page Ads provide prime positioning for maximum visibility. The front page newspaper advertising cost depends on the edition, readership strength, and market demand.

• Half Page Ads Cost: ₹1,00,000 to ₹3,00,000

Half Page Ads offer substantial brand exposure and are strategically placed for high engagement, with newspaper ad cost varying based on city and section placement.

• Quarter Page Ads Cost: ₹50,000 to ₹1,50,000

Quarter Page Ads are an effective way to gain visibility at a competitive cost. The news paper advertisement price and Dainik Bhaskar ad charges are influenced by factors like publication day, edition, and audience reach.

• Full Page Ads Cost: ₹3,00,000 to ₹6,00,000

Full Page Ads, like a Dainik Bhaskar ad, dominate an entire page, ensuring strong brand impact. The Dainik Bhaskar ad price and Dainik Bhaskar newspaper price depend on factors such as circulation, edition popularity, and newspaper readership.

• Strip Ads Cost: ₹80,000 to ₹1,50,000

Strip Ads are cost-effective horizontal ads positioned at the bottom of the page, ensuring sustained visibility.

• Jacket Ads Cost: ₹5,00,000 to ₹10,00,000

Jacket Ads offer premium front-cover visibility, making them ideal for high-impact campaigns. Pricing is based on circulation strength and edition demand.

Source: TMA Internal Data

Note: These are approximate rates and may vary depending on factors like city, ad size, placement, and demand. For the best deals and customized quotations, get in touch with The Media Ant today! We’ll help you find the perfect advertising plan tailored to your needs.

How Much Does It Cost to Advertise in Dainik Bhaskar?

Indicative newspaper advertising cost ranges include:

• Dainik Bhaskar front page ad cost: ₹5–8 Lakhs

• Dainik Bhaskar full page ad cost: ₹3–6 Lakhs

• Half Page Ads: ₹1–3 Lakhs

• Quarter Page Ads: ₹50,000–₹1.5 Lakhs

These align with prevailing newspaper advertising cost benchmarks in India.

What Are the Factors Affecting Newspaper Advertisement Cost?

Newspaper advertising remains one of the most trusted and impactful mediums for brands, especially in India. However, the cost of newspaper ads, such as the Dainik Bhaskar rate or the price of Dainik Bhaskar newspaper, can vary significantly based on several key factors. If you're planning to advertise in newspapers, here's what affects your final ad cost:

1. Newspaper Selection

The popularity, circulation, and readership of the newspaper play a major role in determining ad cost.

• Regional or local newspapers are more affordable and suitable for targeting specific cities or language-speaking audiences.

Example: An ad in TOI Delhi will cost more than the same ad in a local Kannada newspaper.

2. Ad Type

Newspapers offer various ad formats, and each type has a different pricing structure:

• Classified Text Ads – Simple text; most economical

• Classified Display Ads – With images/logo; mid-range

• Display Ads – Full-scale creatives; costliest but most eye-catching

Example: A 10x10 cm black & white classified ad will cost much less than a full-page color display ad.

3. Ad Size

Larger ads occupy more space and hence cost more.

• Ad size is usually measured in centimeters (cm) or column centimeters

• Common sizes: 4x5 cm, quarter page, half page, full page, etc.

Example: A half-page ad in Hindustan Times Mumbai could cost ₹3–4 lakhs, whereas a 4x5 cm ad may cost ₹15,000–₹25,000.

4. Ad Placement

Premium positions fetch higher visibility—and higher rates.

• Front Page

• Back Page

• Page 3 or Editorial Page

• Right-Hand Side (RHS) vs. Left-Hand Side (LHS)

Example: A front-page ad in The Hindu Chennai will cost significantly more than the same-size ad on an inner page.

5. City Editions / Circulation Area

Ad costs differ across city editions of the same newspaper.

• Metro cities have higher ad rates due to greater readership and demand

• Tier 2 & 3 cities offer lower-cost advertising options

Example: A display ad in Dainik Bhaskar Jaipur will be priced differently than in Dainik Bhaskar Indore.

6. Color vs. Black & White

Color ads are more visually appealing and more expensive.

• Color ads can cost 25–50% more than black-and-white versions of the same size and placement.

7. Day of the Week

Ad rates may vary depending on the day you choose to publish.

• Weekends (especially Sunday) attract higher rates due to higher circulation

• Weekdays are relatively economical

Example: A full-page ad on Sunday in Malayala Manorama is costlier than on a Tuesday.

8. Supplement or Main Paper

Publishing your ad in the main newspaper costs more than in a supplement.

Supplements like Brunch, CityLife,Ascent, etc., are more affordable for niche targeting (education, careers, real estate, etc.)

How Can You Book Dainik Bhaskar Ads Online?

Advertising in Dainik Bhaskar is simple and hassle-free with The Media Ant in the most convenient way. Here’s how to book:

1. Share Your Advertising Goals

Let us know what you want to achieve brand visibility, lead generation, or promotions. We’ll recommend the best ad formats and placements in Dainik Bhaskar tailored to your needs.

2. Select the Right Ad Option

Whether it’s a front-page ad, half-page, or quarter-page, we’ll guide you in choosing the most effective option that fits your budget and goals.

3. Get a Customized Quotation

We provide transparent pricing and ensure you get the best rates for advertising in Dainik Bhaskar.

4. Relax While We Handle the Rest

From booking your ad to ensuring timely publication, our team manages everything, so you don’t have to.

Why wait? Reach out to The Media Ant today, and let’s make your advertising campaign a success.

Frequently Asked Questions

1. How do I give an ad in the Dainik Bhaskar?

Placing an ad in main newspaper is simple, especially when you do it through The Media Ant. All you need to do is:

• Reach out to The Media Ant: Share your advertising requirements like the type of ad, city/region, and budget.

• Get a personalized plan: The Media Ant will provide ad options tailored to your needs.

• Finalize the details: Choose your preferred ad size and placement.

The Media Ant takes care of everything, from booking to ensuring your ad is perfectly placed in Dainik Bhaskar.

2. How much does it cost to advertise in the Dainik Bhaskar?

The cost to advertise in Dainik Bhaskar ranges between ₹50,000 and ₹10,00,000, depending on the ad size, placement, and edition

3. What is the size of the front full page ad in Dainik Bhaskar?

The size of a front full-page ad in Dainik Bhaskar is typically 32.9 cm (width) x 52.5 cm (height). This large format is perfect for high-impact advertising, ensuring maximum visibility for your brand.

4. What are the available ad sizes for advertising in Dainik Bhaskar?

The available ad sizes in Dainik Bhaskar include:

• Full Page: 32.9 cm x 52.5 cm

• Half Page: 32.9 cm x 25 cm (horizontal) or 16 cm x 52.5 cm (vertical)

• Quarter Page: 16 cm x 25 cm

• Strip Ads: 32.9 cm x 5 cm

These sizes cater to various advertising needs, from brand awareness to localized campaigns.

5. How does the cost vary between a full-page ad and a half-page ad in Dainik Bhaskar?

The cost difference is significant because of the size and prominence.

• Full-Page Ads: ₹3,00,000 to ₹6,00,000, ideal for impactful campaigns.

• Half-Page Ads: ₹1,00,000 to ₹3,00,000, suitable for budget-conscious advertisers.

The placement (front page, inside, or supplements) also influences the cost.

6. What are the best ad sizes for targeting a specific audience in Dainik Bhaskar?

For specific targeting:

• Full-Page Ads: Perfect for creating a strong impression across a wide audience.

• Half-Page Ads: Great for regional targeting or promoting multiple products.

• Quarter-Page Ads: Cost-effective for local promotions.

Choose the size based on your campaign goals, and consult The Media Ant for expert guidance.

7. Can I combine different ad sizes (like a full-page and a half-page) in a single issue of Dainik Bhaskar?

Yes, you can combine different ad sizes in a single issue of Dainik Bhaskar to maximize your reach and impact. For example, you might use a full-page ad for brand awareness and a smaller ad in a specific section to target niche readers. 

8. Is it possible to get a discount if I opt for a larger ad size or multiple placements in Dainik Bhaskar?

Absolutely! Dainik Bhaskar often provides discounts for:

• Bulk bookings (multiple insertions over time).

• Larger ad sizes, like full pages.

• Long-term campaigns that span multiple editions.