Advertising in Economic Times, Chennai - Main Newspaper
Popular Options

Custom Sized Ads

Per Square Centimetre

Card Rate

₹ 745

Offer Rate

₹ 671
Premium Options
Fixed Size

Fixed Size

Per Insert

Card Rate

₹ 2,98,000

Offer Rate

₹ 1,63,900
Jacket

Jacket

Per Insert

Card Rate

₹ 18,36,120

Offer Rate

₹ 7,34,448
Other Media

Skybus

Per Insert

Card Rate

₹ 3,53,100

Offer Rate

₹ 3,00,135
Pointer Ad

Pointer Ad

Per Insert

Card Rate

₹ 42,800

Offer Rate

₹ 36,380
**5% GST is applicable on the above rates

Language

English

Print Day

Monday-Saturday

Edition

Chennai

Circulation

39,000

Newspaper Type

Main

Unique Id

499

Newspaper Advertising in Economic Times Chennai

About Economic Times Chennai

Economic Times - Chennai edition is a Daily English Newspaper. It is a Newspaper in the Business and Finance category. There are 2 English Business and Finance Newspapers in Chennai. Economic Times - Chennai edition is ranked 1 among other English Business and Finance Newspapers in Chennai. Display ads and Classified ads are the most common forms of Newspaper advertising in Economic Times - Chennai edition. Newspaper advertising cost in Economic Times - Chennai edition can be either obtained online here or through a Newspaper advertising agency in Chennai like The Media Ant. We can provide you with the best advertising rate for Economic Times - Chennai Edition. Best discounted rate for Economic Times - Chennai Edition would depend on the ad size and advertiser category

Why Advertise in Economic Times Chennai?

Advertising in Economic Times Chennai would help brands in reaching out to their target customers and build trust. The advantages of advertising in Economic Times Chennai are:

  • Economic Times Chennai is the most read newspaper in Chennai. Ads placed in Economic Times Chennai would reach to maximum newspaper readers.
  • Economic Times Chennai covers news and articles on a number of topics and genres apart from Business and Finance hence by placing ads in Economic Times Chennai, advertisers can reach out to the audience having various interests.
  • Economic Times is one of the most trusted newspaper brands in India. Advertising in Economic Times Chennai will help advertisers build trust with their audience.

Economic Times Ad Types and Ad Rates

Economic Times Chennai Ad Types

Following are the Advertisement types accepted by Economic Times Chennai:

  • Variable Ad Size charged on per square area: Advertiser can select the ad size. However, there are minimum size requirements- 240 sq cm in case of front page and 20 sq cm in case of all other pages.
  • Fixed Ad Size: These are premium options of placing ads in Economic Times Chennai Newspaper. Following three types of fixed size ads are available:
    • Full Page
    • Half Page
    • Quarter Page
  • Jacket: This is a premium Full Page Ad option that appears before the front page. It is not a part of the newspaper.Both the sides of the jacket page (before the front page) are printed.
  • Skybus: Skybus appears as a fixed size horizontal ad on top most part of the first page.
  • Pointer: Pointer ads are very small sized ads that appear on the front page.
Ad Rates Economic Times Chennai

Economic Times Chennai Advertisement Rate varies based on many factors like Ad Size, Ad Placement, Demand, Season etc. You can refer to the “Media Options & Pricing” tab for The Economic Times Chennai Rate Card. The Economic Times Chennai Ad Rates mentioned are the discounted Economic Times Chennai Ad rates exclusively offered by The Media Ant. There are no extra charges levied except the GST which is 5% for newspaper advertising.

Economic Times Chennai Front Page Advertisement Rate: This is one of the most popular choices for ad placement. Ads on the front page attract more attention hence cost higher than other placement options.

Economic Times Chennai Jacket Advertisement Rate: Jacket is another premium and popular option for ad placements. It appears before the front page hence costs higher. Also, since brands cannot place full page advertisement on the first page, jacket is the only option for a full front page ad.

Economic Times Chennai Pointer Advertisement Rate:  Pointer Ads are the smallest possible ads on the front page and also cost significantly less than other advertising options on the front page.

Economic Times Chennai Skybus Advertisement Rate:  Skybus ads are the first ads to come to notice on a newspaper hence, skybus ads cost higher than other ads of the same size.

Execution Process

Steps in Execution

Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Campaign Date.

In case you need any help with planning, please write to help@TheMediaAnt.com

VariablesSample Variable Selections
Media OptionPage 1/ Last Page/ Any Page/ Pointer Ad
Number of Insertions1/2/3
Size of the adHalf page/ Quarter page/ 240 sq cm
Date of Insertions1st Jan/ 2nd Jan/ 3rd Jan

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.

How do I know my ad has been placed?

Once the ad is printed we will share the soft copy of the newspaper within 2 working days and hard copy within 15 working days from the date of execution.

Guidelines for Artwork Creation
  • PDF format should be PDF/X1a
  • All images/graphics should be in High Resolution
  • All images/graphics must be saved in CMYK color space
  • Reverse text size should be 12 points or greater

The Media Ant- Economic Times Chennai Advertising Agency

Why opt for Economic Times Chennai Advertising Agency?

Economic Times Chennai Advertising Agencies would be the point of contact between the advertisers and the Economic Times Chennai Newspaper. Most of them would charge a commission on the ads they place for the brands. Still, opting for an advertising agency specialising in Economic Times Chennai Advertising makes a good choice for the following reasons:

  • On the basis of large volumes of business that media agencies do, they can offer a discounted price to their clients. This price can be lesser than the card rate that Economic Times Chennai directly charges its customers.
  • For first time advertisers, taking care of small details involved in Economic Times Chennai Advertising can be tasking. A media agency can not only hand hold the advertiser but also execute the entire marketing campaign for you.
The Media Ant- The Best Agency for Economic Times Chennai Advertising

The Media Ant is one of the leading Economic Times Chennai Advertising Agencies. The Media Ant offers an online platform free of cost to check and compare Economic Times Chennai Ad Rates and other leading newspapers. On the basis of years of partnership with the publishers, The Media Ant offers the best ECONOMIC TIMES Chennai Ad Rates. The Media Ant offers 100 % transparency in ad booking process and also ensures a hassle-free execution. You can book your campaigns either online or contact us. For Economic Times Ad contact number or for more information on Economic Times Chennai Newspaper Advertising Options & Ad Rates at Help@TheMediaAnt.com.

Why advertise through The Media Ant

We are India’s first Newspaper advertising agency that provides discounted cost without asking any question or forcing you to signup. As a leading Newspaper Advertising agency in Chennai, we offer the best advertising cost to our clients. Explore Economic Times - Chennai Edition Newspaper Advertising cost here on The Media Ant.Contact us for the best advertising rate for Newspaper ads. You can download the best rates for Newspaper advertising directly from the website. In case you want to contact us for Newspaper advertising rate, you can either send an email or call us at phone number listed on the site.

Question:

What is the difference between circulation and readership in Newspaper ?

Answer:

Newspaper circulation is number of copies printed whereas Readership is number of people who read it. So a single Newspaper in a household is read by the entire family. 

Unless specific data is available, one can assume readership of a Newspaper to be 3 times that of its circulation. 


Question:

I am about to confirm my ad in a Newspaper. What all I should be aware of at this stage?

Answer:
  1. Publication reserves the right to put multiple jackets,flaps/any other competitors ad on the same or facing page
  2. Shared rate might change after the ad is submitted as Newspapers operate brand specific and category specific rates
  3. Your ad might not get published even after the booking. This happens when two or more ads fight for the same space. The bigger size ad is given preference in these cases. You will be informed in advance of any such conflict and alternate options would be offered. You can also choose to cancel the ad at no fee

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