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Advertising in Economic Times, Website

Advertising in Economic Times, Website
Popular Media
Reference Image

Banner

Per Impression

Card Rate

₹ 0.17

Offer Rate

₹ 0.14
Premium Media
Homepage Presence

Article

Per Campaign

Card Rate

₹ 3,50,000

Offer Rate

₹ 3,00,000
Reference Image

RoadBlock

Per Day

Card Rate

₹ 15,50,000

Offer Rate

₹ 15,00,000
**18% GST is applicable on the above rates

Language

English

Monthly Active Users

16 Mn

Unique Visitors/ Month

13 Mn

Category Name

Business, Finance And Management

About Economic Times Advertising

About Economic Times in 60 words

A Times Internet Product the Economic Times is an English-language Indian daily news application published by Bennett, Coleman & Co. Ltd., more popularly known as The Times Group. The Economic Times is the No. 1 Business News website in the country. The Economic Times had vernacular editions and is accessible on both desktop and mobile. Get the best rates for advertising on Economic Times with The Media Ant.

View Website

How does Economic Times work?

Why advertise on Economic Times?

With a huge customer base of 16+ Mn monthly users, globally Economic Times is one of the most well-known applications. It is also ranked in one of the most viewed websites globally. Reasons to advertise on Economic Times are as below-

1. Economic Times makes sure your ad reaches out to a huge audience globally. 

2. On Economic Times you have various targeting filters. This helps the brand to reach out to their desired audience.

3. You can target the audience based on gender, geography, income, etc. 


Media Options Available-

1. Banner Ads- There are three types of banners- Skinning Banner, Leaderboard, Medium Rectangular Banner. They can be placed on the homepage or can be ROS. 

2. Article- Sponsored content will be posted on the homepage which later gets saved in archives. This boosts brand visibility and engagement. You can expect about 25K pages views.

Who should advertise on Economic Times

1. Brands looking forward to a new product launch or unboxing.

2. Brands looking at the economy industry.

3. Brands wanting to increase sales and brand awareness. 

4. Brands advertising for a social cause.

5. Brands related to the finance industry, which include banking, mutual funds, life insurance policies, etc. 

Past Advertisers

1. Fidel

2. Propstrata

3. Ensurity

4. Filose

Facts and Figures

Demography- Gender
GENDERUSER %
Female32%
Male68%
Demography- Age
AGEUSER
18-4481%
45+19%
Device Traffic
DEVICETRAFFIC
Mobile85%
Desktop15%
Targeting Options
  • ​Gender
  • Age
  • Geography
  • Device
  • Section

Execution Process and Media Specifications

Steps in Execution

Step 1:  Add Media to the Dashboard

Step 2: Customize it as per your requirement using the filters below:

Filters availableExample
Placement PageRun On Site/ Home Page/ Movie Page
Dimension300 x 250/ 120 x 600/ 728 x 90
Banner TypeLeaderboard/ Tower/ Rectangle

Step 3: Select Start and end Date

Step 4: Upload artwork and make payment

How do I know my ad has been placed?

1. When the campaign is live, you will get a link to the dashboard from where you can track the campaign on a daily basis.

2. After the completion of the campaign,  an Excel Report will be shared with you.

The Media Ant’s Guide to Ad Sizes

Economic Times, Website Website advertising is utilized by variety of brands to reach out to their target audience. You can explore Economic Times, Website Website advertising rates, different types of media options and advertising cost here. Economic Times, Website advertising offers you the opportunity to speak to a young and involved target group and present your brand in a unique environment. With Economic Times, Website Website advertising campaigns, you will achieve your business goals quickly and easily.

How The Media Ant Can Help You

The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted digital media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. We help you to get better ROI and scalability to make your campaign a complete success.

Question:

How long will it take for my ad to go live?

Answer:

Once the campaign is confirmed, it may take up to 48 hours for the ad to go live. 


Question:

What is the difference between CPM and CPC pricing?

Answer:

CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times. 

CPC stands for Cost per Click. You pay when someone clicks on your ad.


Question:

Can the impressions be distributed equally across he campaign?

Answer:

Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.


Question:

Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?

Answer:

The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.

You can click here to understand in detail the tech reason for the discrepancy in these two numbers. 


Question:

Is there a chance that my ad can get paused in the middle of a campaign?

Answer:

Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.


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