Advertising in Economic Times, Website
Popular Media


Per Impression

Card Rate

₹ 0.17

Offer Rate

₹ 0.144
Premium Media
TOI Article Ad


Per Campaign

Card Rate

₹ 3,50,000

Offer Rate

₹ 3,00,000
Roadblock Banner


Per Day

Card Rate

₹ 15,50,000

Offer Rate

₹ 15,00,000
**18% GST is applicable on the above rates



Monthly Active Users

16 Mn

Unique Visitors/ Month

13 Mn

Category Name

Start Up, Business and Finance

Unique Id


Historical Performance Data

DateCampaign DurationClient CategoryMedia OptionAd TypeCTR
March-1720 DaysAnimal and HusbandryHalf Page Banner Run on SiteImage0.19%
April-179 DaysFinanceLeaderboard (728 x 90) on ROSImage0.09%


Economic Times is India's leading business newspaper offers Business news, Financial news, Stock/Share Market news, Economy news, Loans & Banking news, Live Stocks and News & Investment analysis on Mutual Funds, Gold, Forex and Real Estate. Get all media options & best rates for Economic Times Website through The Media Ant.

View Website
Past Advertisers
  • LIC
  • EDX
  • Vivo
  • Amazon
  • Scriptbox

Facts and Figures

Demographics - Gender
Demographics - Age
Demographics - Industry
Financial Professionals27%
IT & Telecom14%
Scientific and Tech9%
Education & Training5%
Electricity, Gas, Water & Mining5%
Transport & Wearhousing3%
Advertising Arts & Media3%
Healthcare & Social Assistance3%
Administrative & Support3%
Agriculture, Forestry & Fishing2%
Demographics - Occupation
Directors, CEO, CFO, Large Company Owners15.45
Middle Management15.27%
Full Time Student10.25%
Executives / Other White Collar5.73%
Sales & Customer Service2.06%
Administrative & Secretarial1.97%
Houswife / Husband0.67%
Standard Worker0.4%
Personal Service0.4%
Skilled Trade0.37%
Traffic - Regions
Geo LocationReach% Share
Global7.4 Mn18%
India32.8 Mn82%
Top 8 Cities
Bangalore3.3 Mn
Mumbai3 Mn
Hyderabad2.2 Mn
New Delhi2.1 Mn
Chennai1.9 Mn
Pune1.7 Mn
Kolkata1.4 Mn
Ahnedabad1.3 Mn
Traffic Distribution - Statistics
Traffic StatisticsDetails
Average number of Pages Viewed per Visit6.2 Pages
Average Time Spent by users per Visit30 mins

Execution Process

Steps in Execution

Step 1: Add Media to the Dashboard
Step 2: Customize it as per your requirement using the filters below:

Filters AvailableExample
Placement PageRun On Site/ Home Page/ Inside Page
Dimension300 x 250/ 120 x 600/ 728 x 90
Banner TypeLeaderboard/ Tower/ Rectangle

Step 3: Select Start and end Date
Step 4: Upload artwork and make payment

How do I know my ad has been placed?

When the campaign is live, you will get a screenshot of the ad within 24 hours.

After the completion of campaign, an Excel Report will be shared to the client.

The Media Ant’s Guide to Ad Sizes

Economic Times, Website Website advertising is utilized by variety of brands to reach out to their target audience. You can explore Economic Times, Website Website advertising rates, different types of media options and advertising cost here. Economic Times, Website advertising offers you the opportunity to speak to a young and involved target group and present your brand in a unique environment. With Economic Times, Website Website advertising campaigns, you will achieve your business goals quickly and easily.

How The Media Ant Can Help You

The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted digital media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. We help you to get better ROI and scalability to make your campaign a complete success.


How long will it take for my ad to go live?


Once the campaign is confirmed, it may take up to 48 hours for the ad to go live. 


What is the difference between CPM and CPC pricing?


CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times. 

CPC stands for Cost per Click. You pay when someone clicks on your ad.


Can the impressions be distributed equally across he campaign?


Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.


Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?


The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.

You can click here to understand in detail the tech reason for the discrepancy in these two numbers. 


Is there a chance that my ad can get paused in the middle of a campaign?


Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.