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Advertising in Economic Times, Website

Advertising in Economic Times, Website
Popular Media
Economic Times- Banner Advertising-Option 1

Banner

Per Impression

Card Rate

₹ 0.15

Offer Rate

₹ 0.15
Premium Media
Economic Times- Article Advertising-Option 1

Article

Per Campaign

Card Rate

₹ 3,50,000

Offer Rate

₹ 3,00,000
Economic Times- Roadblock Advertising

RoadBlock

Per Day

Card Rate

₹ 5,00,000

Offer Rate

₹ 5,00,000
**18% GST is applicable on the above rates

Language

English

Monthly Active Users

16 Mn

Avg C T R

0.3%

Category Name

Business

About Economic Times Advertising

About Economic Times in 60 words

A Times Internet Product the Economic Times is an English-language Indian daily news application published by Bennett, Coleman & Co. Ltd., more popularly known as The Times Group. The Economic Times is the No. 1 Business News website in the country. The Economic Times had vernacular editions and is accessible on both desktop and mobile. Get the best rates for advertising on Economic Times with The Media Ant.

View Website

How does Economic Times work?

Why advertise on Economic Times?

With a huge customer base of 16+ Mn monthly users, globally Economic Times is one of the most well-known applications. It is also ranked in one of the most viewed websites globally. Reasons to advertise on Economic Times are as below-

1. Economic Times makes sure your ad reaches out to a huge audience globally. 

2. On Economic Times you have various targeting filters. This helps the brand to reach out to their desired audience.

3. You can target the audience based on gender, geography, income, etc. 


Media Options Available-

1. Banner Ads- There are three types of banners- Skinning Banner, Leaderboard, Medium Rectangular Banner. They can be placed on the homepage or can be ROS. 

2. Article- Sponsored content will be posted on the homepage which later gets saved in archives. This boosts brand visibility and engagement. You can expect about 25K pages views.

Who should advertise on Economic Times

1. Brands looking forward to a new product launch or unboxing.

2. Brands looking at the economy industry.

3. Brands wanting to increase sales and brand awareness. 

4. Brands advertising for a social cause.

5. Brands related to the finance industry, which include banking, mutual funds, life insurance policies, etc. 

Past Advertisers

1. Fidel

2. Propstrata

3. Ensurity

4. Filose

Screenshots of Past Advertisers



Facts and Figures

Demography- Gender
GENDERUSER %
Female32%
Male68%
Demography- Age
AGEUSER
18-4481%
45+19%
Device Traffic
DEVICETRAFFIC
Mobile85%
Desktop15%
Targeting Options
  • ​Gender
  • Age
  • Geography
  • Device
  • Section

Execution Process and Media Specifications

Steps in Execution

Step 1:  Add Media to the Dashboard

Step 2: Customize it as per your requirement using the filters below:

Filters availableExample
Placement PageRun On Site/ Home Page/ Movie Page
Dimension300 x 250/ 120 x 600/ 728 x 90
Banner TypeLeaderboard/ Tower/ Rectangle

Step 3: Select Start and end Date

Step 4: Upload artwork and make payment

How do I know my ad has been placed?

1. When the campaign is live, you will get a link to the dashboard from where you can track the campaign on a daily basis.

2. After the completion of the campaign,  an Excel Report will be shared with you.

The Media Ant’s Guide to Ad Sizes

Economic Times Advertising Rates 2021

The Media Ant is committed towards getting the most accurate data for the users. Hence, we ensure the advertising rates are updates on a frequent basis. Economic Times Advertising is one of the most popular Digital advertising option hence it is very important for advertisers to know Economic Times Advertising Rates 2021. You can find the updated Economic Times Advertising Rates 2021 under the tab “Media Options & Pricing” To know the last updated date for Economic Times Media Kit 2021, please check the blue tick beside the Economic Times Advertising Rates under the Media Options tab.

Top 5 Digital Advertising Platforms in News Category in India according to Similarweb January - March 2021
Digital PlatformCategoryRanking
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DailyhuntNews2
AajtakNews3
NDTVNews4
Indian ExpressNews5
Question:

How long will it take for my ad to go live?

Answer:

Once the campaign is confirmed, it may take up to 48 hours for the ad to go live. 


Question:

What is the difference between CPM and CPC pricing?

Answer:

CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times. 

CPC stands for Cost per Click. You pay when someone clicks on your ad.


Question:

Can the impressions be distributed equally across he campaign?

Answer:

Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.


Question:

Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?

Answer:

The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.

You can click here to understand in detail the tech reason for the discrepancy in these two numbers. 


Question:

Is there a chance that my ad can get paused in the middle of a campaign?

Answer:

Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.


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