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Advertising in Radio One - Pune

Advertising in Radio One - Pune

Advertising in Radio One - Pune

3

City Rank

1K

Weekly Listenership

About Advertising in Radio One - Pune

Radio One, Pune is the only radio station in the city that plays Contemporary Western music. With significant market share in Pune, Radio One is one of the most favoured stations by the advertisers to reach out to their target audience. RJ Tarun is one amongst the most popular RJ's in Pune. Breakfast and Mid Morning the top two show for Radio One Branding in Pune. Placing creative ads in Radio One gives your brand a comprehensive and efficient coverage across Pune to deliver a high level of cost-effective response.

Key Insights

Frequency

94.3

Language

English

Prime Time

0700-1200 ,1700-2300

Male (%)

22.78

Morning R J

Rj Tarun

Evening R J

Rj Meenal

Top Choice

Premium

Jingle

Rack Rate

₹ 50 / Per Ad Length (Sec)

TMA Offer

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When a short message is used to describe and promote a product or a brand. It usually varies between 10-30 seconds. It can be played in the following time bands: Prime Time - Ads split between 7am - 12pm & 5pm - 11pm, Non-Prime Time - Ads are split between 12pm - 5pm, Mixed Time - Ads are split between 7am - 11pm.
Premium

RJ Mentions

Rack Rate

₹ 6,000 / Per Mention

TMA Offer

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When the RJ talks about your brand while conducting the show, it helps to promote your brand. The RJ spends about 30-45 sec talking about your brand.
Premium

Contest

Rack Rate

₹ 5,000 / Per Contest

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When advertising brand(s) sponsor games on radio and give away prizes/gift vouchers. Example: Singing competition, quiz etc
Premium

Sponsorship Tags

Rack Rate

₹ 1,200 / Per Mention

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It is a promotion form that involves attaching the name of the brand to any specific program or song.
Roadblock
Roadblock
Rack Rate
₹ 1,30,000 / Per Hour
TMA Offer
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Studio Shift
Studio Shift
Rack Rate
₹ 6,54,000 / Per Show
TMA Offer
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Time Check
Rack Rate
₹ 1,200 / Per Mention
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Content Creation
Rack Rate
₹ 5,000 / Per Jingle Recording
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Outdoor Broadcasting
On Request

Top RJs

Bryan Tellis
Bryan Tellis

The Blues with Bryan Tellis

10:00 PM - 1:00 AM | Mon - Sat

Tarun
Tarun

Breakast

7:00 AM - 12:00 PM | Mon - Sat

Tia
Tia

Afternoon Show

12:00 PM - 5:00 PM | Mon - Fri

Meenal
Meenal

Evening Show

5:00 PM - 10:00 PM | Mon - Fri

Confused?
We can help

Hire our expert media planners to find, plan and place your next promotion.

Media Demographics & Analytics

Top Advertisers

1
VTP Realty
2
Sonigara Corp
3
City Corporation
4
Sai Ventures
5
Rama Group
6
Pyramid Lifestyle

User Reach & Demographics


About Radio Advertising in Radio One, Pune

Summary in 60 words

Radio One, Pune is the only radio station in the city that plays Contemporary Western music. With significant market share in Pune, Radio One is one of the most favoured stations by the advertisers to reach out to their target audience. RJ Tarun is one amongst the most popular RJ's in Pune. Breakfast and Mid Morning the top two show for Radio One Branding in Pune. Placing creative ads in Radio One gives your brand a comprehensive and efficient coverage across Pune to deliver a high level of cost-effective response.

Rate for advertising in Radio One, Pune

You will get the rate for advertising in Radio One, Pune in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Radio One, Pune is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Radio One, Pune come to Rs 300 X 10 = Rs 3,000. Advertising Rate for Radio One, Pune varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the Radio is from 7AM to 12PM & 5PM - 11PM. Rates for Prime Time in Radio One, Pune is significantly higher than non-prime time and mixed time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the Radio planning agency to include it in the plans.

How to select the right agency for advertising in Radio One, Pune

Media Agency can play a critical role if you are planning to advertise in Radio One, Pune. There are several roles that a media agency plays while executing your Radio campaign. Firstly, the media agency will help you in deciding if the advertising in Radio One, Pune is right for your brand. The agency uses IRS data to decide the TG and Radio One, Pune listener profile match. Once you have decided to go ahead with advertising in Radio One, Pune, the next step for the radio ad-buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in the prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in Radio One, Pune. The last role of the radio ad-buying agency is to ensure that the ad is played on Radio One, Pune and provide the advertiser with the number of people who listen to your ad. The Media Ant being an authorized agency for ad planning and buying on Radio One, Pune provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.

Why Advertise in Radio One, Pune

Advertising in Radio One, Pune would help brands to reach out to their target audience in the most effective way. The advantages of advertising in Radio One, Pune, are:

  • Radio One, Pune is one of the most popular radio stations in Pune. Advertising on Radio One, Pune would help brands reach out to maximum people in Pune. 
  • Radio One, Pune can help brands go beyond radio advertising by running brand integration campaigns, enabling a 360-degree approach to target the audience. 
  • Radio One, Pune is popular for its RJs who are also some of the most trusted influencers of Pune city. Advertising on Radio One, Pune would help brands leverage this to build trust among their audience. 
  • Radio One, Pune is the choice of entertainment for daily commuters while they travel to their work. By Advertising on Radio One, Pune during morning and evening, advertisers can target working professionals, students, etc. 
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