Advertisers can place their ads in Radio Mirchi 98.3 FM, a key player in the Hindi music space. Advertisements through Radio Mirchi in Pune lets advertisers reach out to Hindi music listeners. With significant market share in Pune, Radio Mirchi 98.3 FM is one of the top stations to advertise in. Starting Rate Card for Radio Mirchi Advertising in Pune is Rs. 580. RJ Smita is one amongst the most popular RJ's in Pune. Chenderi Nights and HI Pune the top two show for Radio Mirchi Branding in Pune. Placing creative ads in Radio Mirchi gives your brand a comprehensive and efficient coverage across Pune to deliver high level of cost-effective response.

Radio Mirchi FM, launched in 2000 is a leading radio station with 49 centres in 43 cities across India, 1 in UAE. This extensive coverage increases number of listeners and provides a national media platform for advertisers. The channel reaches to more than 46.5 Million listeners. Over 6500 companies have advertised in Radio Mirchi till date, many of them being served by our advertising agency. 

You can also advertise in Radio Mirchi local on ground campaigns. Radio Mirchi has done over 300 ground activities - one every alternative day. You can write to us to know more about customized services by Radio Mirchi.

Brand: Maggi

Advertising Platform: Radio Mirchi FM and Radio Mirchi Twitter Promotion

Ad Duration: 2 Days

Advertising Location: India

Advertising Results: Reached 5.5 Million people, 26 million impressions with 4063 posts on Twitter

Source: Exchange4Media

Step 1: Select Variables: Media Option, Ad length, Number of Ads per day, Campaign Duration and Campaign Start Date. 

In case you need any help with planning, please write to help@TheMediaAnt.com

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and other privileges like discounts, depending on the time of booking

Step 4: You need to submit the artwork and make the payment

The Radio Station will provide the precise spot timings of the Advertisement on every day of the campaign.

• Red FM, Pune Advertising Rates & Options
• Radio City, Pune Advertising Rates & Options
• Radio One, Pune Advertising Rates & Options

Radio Commercials: Free Commercial Time also know as FCT is made available by the Radio Station. Advertisers can promote their brand by buying a set of time slots at discounted rates. Commercial times and their rates are further classified on the following basis:

• Prime Time: These are morning or early evening slots when most of the audiences are listening to the radio as they commute. The rates are usually higher than the other slots.
• Non Prime Time: The time-band in which the viewership/ listenership is relatively low as compared to prime time. The cost is usually the lowest.
• RODP (Mixed Time): Ads gets placed in equal slots between morning peak, evening peak and non peak. The rates are usually moderate.

RJ Mentions: RJ talks about advertiser’s brand while conducting the show. The RJ spends about 30-45 sec talking about the brand.

Contests: Any form of games which can be sponsored by advertisers where the listener stands a chance to win a prize. Some examples include quizzes & singing competitions. The sponsor has to provide the winner with a prize worth a minimum cost at Rs 2000.

Studio Shift: Any of the Radio shows can be broadcasted out of a location outside of the studio which is decided by the brand. For example the RJ’s can broadcast out of a particular restaurant to promote that brand. 

Time Check: RJs talks about the brand while conducting the show. The RJ spends about 30-45 sec talking about the brand.

Sponsorship Tags: Advertisers have the opportunity the name of the brand to any specific program or song of the Radio Station as Title Sponsorship, Powered by or associate sponsorship

Roadblock: Advertisers can acquire all the ad spots of Radio station within a time frame.

Specials: Advertisers can wish the audience on special occasions such as Diwali, Holi, Navratri, Independence Day, etc.

Premium Placements: Advertisers can get premium placements at a higher cost for a 10 second FCT which is aired as the last or the first spot of the break.

Ad Rates: If the cost of an ad is listed as Rs 400 for a radio station in a city, it means its the pricing unit of 1 jingle played for 10 seconds If advertisers play a 30-second Ad 5 times for 7 days, the cost would be Rs. (400 X 30*5*7)/10 = Rs. 42,000.

Discounted Rates: We show the lowest rates the ads can be purchased for directly in our Media Options and Pricing Tab. Additional Discounts on ad rates depend upon the volume of ad buying by advertisers.

Additional Cost: Advertisers will have to pay an additional 18% on discounted rates as a service tax while buying ad spots.

We are India’s first Radio ad agency that provides discounted cost without asking any question or forcing you to signup. As a leading Radio Advertising agency in Pune we offer the best rates to our clients. We keep total cost down and provide you with very competitive rates. Explore more about Radio Mirchi Pune’s Ad card rates and discounted rates in Media Options and Pricing Tab. You can also contact us to know more about placing adverts in Radio Mirchi 98.3 FM, Pune.

Planning Assistance: Our experts can help advertisers book ads for their brand by recommending the right slots at the best rates.

Ad Length & Campaign Duration: Minimum Ad length excepted is 10-seconds and campaign should run at least for 1 day. Whilst the most common ad lengths are 30 and 40 seconds, ad spots can in effect be any time length up to 60 seconds or even longer. The longer the time length, the more expensive the spot airtime will cost.

Ad Frequency: Recommended repetition for radio ads are 5 times/ day. 

Ad Booking Deadline: Advertisements can be booked a day prior to the execution day, if the advertisers are ready with their creative and agree with the final rates.

Multiple Creatives: Advertisers can rotate their ad creatives according to their requirements at the same cost.