Radio City, Delhi is one of the major Hindi music radio stations in the city. With significant market share in Delhi, Radio City lets advertisers reach out to the majority of listeners in and around the city. RJ Ginnie is one of the most popular RJ's in Delhi. Suno Na Dilli and City Ka Theka are the top two shows for Radio City FM Branding in Delhi. With engaging Intellectual Properties (IP) like Radio City Super Singer, Radio City Freedom Awards, Radio City Gully Premier League, Radio City Musical-e-Azam & Radio City Blue Carpet, the advertisers can reach out to All-SEC 12+ listeners across the nation.
Advertising in Radio City, Delhi would help brands to reach out to their target audience in the most effective way. The advantages of advertising in Radio City, Delhi are:
Factor 1: Selection of Channel/Station
Factor 2: Ad-option
i) Target Audience
iii) Show/Station Popularity
iv) Content & the genre of music played by the station
|Ad Time||Ad Option||Ad Type||Description|
|07:00 AM - 12:00 PM||Prime Time||Morning Drive||It is one of the recommended ad slots for radio advertisers because of the high engagement of listeners, due to this the cost of this time slot is also high|
|12:00 PM - 05:00 PM||Non Prime Time||Midday||The cost of these ad slots are the lowest as there are lesser number of radio listeners during this period. However, major talk shows are played in this day part|
|05:00 PM - 11:00 PM||Prime Time||Evening Drive||Coveted times for advertising as most of the commuters listen to radio during this time. The rates are similar to Morning Drive|
|07:00 AM – 12:00 PM, 12:00 PM – 05:00 PM, 05:00 PM – 11:00 PM||Mixed Time or RODP||All Day||The ads get equal slots between morning drive, midday and evening drive. Where the cost incurred will be moderate|
|Suno Na Dilli||Rj Ginnie||7 AM - 11 AM, Mon - Sat|
|Maa Behan Ka Show||Rj Divya||11 AM - 2 PM, Mon - Sat|
|City Ka Gabru||Rj Yuvi||2 PM - 5 PM, Mon - Sat|
|City Ka Theka||Rj Aadi||5 PM - 9 PM, Mon - Fri|
|Kal Bhi Aaj Bhi||Rj Ayaz||9 PM - 11 PM, Mon - Sat|
|6)||Short Term Performance||Yes|
|7)||Long Term Brand Building||Yes|
|M-Fine, Practo, Heler||Heath & Fitness/Wellness|
|Sony, Philips, Samsung||Consumer Durables|
|Suzuki, TVS, BMW||Automobile|
|Carl Zeiss, Asics, Chumbak, Toys R Us||Retail|
|Fisdom, IIFL, HDFC||Financial Services|
|Google, TCL, Luxoft, MPhasis||Information Technology|
|QTrove, Uber, Dunzo||E-Commerce|
|Akash Institute, Chinmaya University, Jigsaw||Education|
|Red / Suryan||3563000|
|Fever / Aahaa FM||2792000|
Jaipur Road - 90 kms
Chandigarh Road - 80 kms
Agra Road - 70 kms
Dehradun Road - 80 kms
Step 1: Planning: Select the Media Option, Ad length, Time Band, Total number of Ads, Campaign Duration and Start Date
In case you need any help with planning, please write to help@TheMediaAnt.com, if not the above details can be mailed to us on the same ID or Create Package online at The Media Ant
Step 2: We will check the ad space availability and other privileges like discounts, depending on the time of booking
Step 3: Submit the artwork and make the payment
Step 4: Campaign execution: Tentative log timings will be shared on a daily basis so the client can hear their Ads live
|Jingle Duration||Word Limit|
|10 seconds||15 - 20 words|
|15 seconds||20 - 25 words|
|20 seconds||25 - 35 words|
|30 seconds||40 - 45 words|
|40 seconds||50 - 55 words|
|50 seconds||65 - 70 words|
Click here to check the past campaigns
What Value Ads Can I get to amplify my campaign?
1. If the campaign size is more than 1 lac, we provide Show Sponsorship Tags as a Value Ad Free of Cost.
2. If the campaign size is up to Rs 5 lac, we provide Show Sponsorship Tags, RJ Mentions as a Value Ad Free of Cost.
3. If the campaign size is up to Rs 8 lac, we provide Show Sponsorship Tags, RJ Mentions, Contest as a Value Ad Free of Cost.
Are there any Terms and Conditions that I should be aware of?
1.Once the ad is approved and payment made, it takes 1 working day to start the campaign
2.At the start of the campaign, we will share approximate time at which ad will be played. However, these are not the exact timings. Broadcast certificate which is shared within 30 days of the campaign end will have the exact air time
3.Due to overbooking there might be drops in the number of ads scheduled for a day. Such drops are intimated to the advertisers and option given to them for airing them later.
For the cost mentioned on the site how many times would my ad be played?
Shared rate for Radio is per second. Let me explain this through an example.
Rate Radio Mirchi Delhi - Rs 100 per sec
Length of your jingle ad - 20 seconds
So every time your ad gets played, you would need to pay Rs 100 X 20 = Rs 2000
Now, if you play this ad 10 times it would cost Rs 2,000 X 10 = Rs 20,000
What is a show sponsorship tag?
A show sponsorship tag is the Tag line of the advertising brand which is aired before the start of the show.
Example - This show is brought to you by Carl Zeiss Drive Safe Lenses.......
What if an advertiser wants to place the ad at a specific position during the ad break?
1. The advertiser can choose a specific spot & time band for placing the ad by paying a premium over and above the normal cost of advertising.
2. The premium percentage ranges from 50 - 100 % depending on the station and market.
What is a non prime time band in radio advertising?
The afternoon time band, i.e. from 12PM to 5PM is the non prime time band in Radio Advertising.
What is an RJ Mention?
1. When the RJ talks about your brand while conducting the show, it helps to promote your brand.
2. The RJ spends about 30 - 45 sec talking about your brand.
How do I ensure that my ad is being played as desired?
1. We share the ad spot timings on a daily basis through which one can track the number of spots played during the campaign.
2. We share a Broadcast Certificate at the end of the campaign. The Broadcast Certificate is issued at the letter head of the Broadcaster.
What is an Interview?
The advertising brand has the option of recording and airing an exclusive interview which helps to promote the brand.
What is a prime time band in radio advertising?
The Morning hours (7AM to 12AM) and the Evening hours (5PM to 11PM) is the prime time band in Radio Advertising.
What happens in case the ad is not played or is dropped due to inventory crunch?
In case the ad gets dropped, the advertiser has two options to choose from:
1. The advertiser has an option schedule the dropped spots on the next date or on any other date and time as per his / her desire.
2. The advertiser can claim for a refund for the dropped spots.
What are the various types of advertising options available on Radio?
1. One can advertise on Radio in the form of a pre-recorded jingle which is played during the ad breaks on Radio stations.
2. There other forms of advertising on Radio are Sponsorship Tags, RJ Mentions and Interview.
How can an advertiser record the Interview?
The interview can be recorded at the studio of the radio station. Alternatively, the interview can be conducted & recorded over the phone.
How can I determine the total cost / budget for a Radio Campaign?
1. You can determine the total cost/budget by Rate per Second x Total Ad Duration x Frequency (spots to be played per day) x Total Days.
2. The rates vary according to the selected time band. For example: rates for prime time band are higher as compared to non-prime and mixed time band.
What is a Contest?
An advertising brand can sponsor games / quizzes on Radio and give away branded gratifications to the winners of the contest.
What is mixed time band in radio advertising?
The time band, i.e. from 7AM to 11PM is the mixed time band in Radio Advertising.
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