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Advertising in Punjabi Fever - Delhi

Advertising in Punjabi Fever - Delhi

Advertising in Punjabi Fever - Delhi

9

City Rank

997K

Weekly Listenership

About Advertising in Punjabi Fever - Delhi

Punjabi Fever, Delhi is a Hindi language radio station that is a high-impact marketing strategy for brand promotion in a limited time. Punjabi Fever, Delhi Advertising targets listeners who usually tune in to the radio while stuck in traffic or commuting. In Radio Ads, advertisers buy airtime to play a brief audio containing the brand message. This radio station was previously known as Radio Nasha.Radio Advertising allows customised brand messages to be played to improve brands credibility and promotes brand recall to potential customers. Through repeated advertising, Advertising in Punjabi Fever, Delhi will generate consumer attraction and influences a city-wide audience effectively. Place your Punjabi Fever, Delhi Ads Now!

Key Insights

Frequency

107

Language

Hindi

Prime Time

07:00-12:00, 17:00-23:00

Top Choice

Popular

Jingle

Rack Rate

₹ 46 / Per Ad Length (Sec)

TMA Offer

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Jingle is a short audio message, used to define and promote a product or a brand. It usually varies between 10-30 seconds. It can be played during the following time bands: Prime Time - Ads are split between 7am - 12pm & 5pm - 11pm, Non-Prime Time - Ads are split between 12pm - 5pm, Mixed Time - Ads are split between 7am - 11pm.

Other Ad Options

RJ Mentions
Rack Rate
₹ 5,290 / Per Mention
TMA Offer
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Roadblock
Rack Rate
₹ 5,00,000 / Per Hour
TMA Offer
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Content Creation
Rack Rate
₹ 5,000 / Per Jingle Recording
TMA Offer
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Outdoor Broadcasting
On Request

Top RJs and Shows in Punjabi Fever, Delhi

RJ Akriti
RJ Akriti

Dhak Dhak Evenings

5:00 PM -7:00 PM

Rj Peeyush
Rj Peeyush

Jhakass Mornings

7:00 AM - 11:00 AM

Rj Anmol
Rj Anmol

Ek Main Aur Ek Tu

7:00 PM - 9:00 PM

Confused?
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The Media Ant

Media Demographics & Analytics

User Reach & Demographics

Listenership Profile

Gender Distribution

In %

Male

Female

65

35

Listenership Profile

Age Distribution

In %


12-15

9

16-19

11

20-29

26

30-39

23

40-49

16

50+

13

Others

-1

Listenership Profile

NCCS Category

In %


A1

29

A2

19

A3

17

B1

10

B2

9

Others

36

Listenership Profile

NCCS Category

In %


Hindi

97

Others

3


Punjabi Fever, Delhi Advertising

Punjabi Fever, Delhi is a Hindi language radio station that is a high-impact marketing strategy for brand promotion in a limited time. Punjabi Fever, Delhi Advertising targets listeners who usually tune in to the radio while stuck in traffic or commuting. In Radio Ads, advertisers buy airtime to play a brief audio containing the brand message. This radio station was previously known as Radio Nasha.

Radio Advertising allows customised brand messages to be played to improve brands credibility and promotes brand recall to potential customers. Through repeated advertising, Advertising in Punjabi Fever, Delhi will generate consumer attraction and influences a city-wide audience effectively. Place your Punjabi Fever, Delhi Ads Now!

Punjabi Fever, Delhi Advertisement

With 997000 weekly listenership, Punjabi Fever, Delhi Advertising helps target a wide audience. Radio Advertisement is promoting brand products or services during radio shows or commercials. Punjabi Fever, Delhi Advertising is a great marketing strategy for businesses looking to improve their brand awareness and sales 

Punjabi Fever, Delhi Advertisement also has an emotional effect because listeners can be influenced by messages even when they're not paying attention. Advertisers can place their ads on different time bands like Prime Time and Mixed Time which will help them to reach out to specific target audiences. 

Punjabi Fever, Delhi Ads

Punjabi Fever, Delhi Ads would be the finest option for advertisers to place their ads to a larger base with their engaging content. With more and more people listening to the radio on a daily basis, it is important for businesses to consider radio ads as an effective marketing tool. Advertisers can buy radio ad spots for during airtime on Punjabi Fever, Delhi which are cost-effective and can be placed immediately.

Businesses like yours pay for every second of airtime, and the station broadcasts your radio commercials to its audience. Most radio ads listeners can be reached while they're in their cars, at work or even out running errands.

On Punjabi Fever, Delhi Ads, advertisers can display their ads before, after, and during the shows for 10 to 30 seconds. On Punjabi Fever, Delhi Ads, advertisers can customize their ads based on their requirements or engage and reach consumers on the go. 

Punjabi Fever, Delhi Advertising Cost

Want to Get Radio Advertising Cost? Punjabi Fever, Delhi Advertisement Cost may vary depending on the time slot chosen by the brands. Our pricing models for Punjabi Fever, Delhi Advertising Cost are according to the media options selected by the advertisers.

Ads cost in Radio will help brands to target a wide range of audience from within the city. Advertisers can choose to play their Punjabi Fever, Delhi Advertisement during Prime Time and Mixed Time. Punjabi Fever, DelhiAdvertisement 

Punjabi Fever, Delhi Advertising Rates

Punjabi Fever, Delhi Advertising Rates will depend on the media option the client chooses, the total seconds of the ad’s airtime, and the frequency of ads per day. Each radio advertising option will include various options for Punjabi Fever, Delhi Advertising like pre-roll and mid-roll ads and promotional videos. 

Punjabi Fever, Delhi Advertising Rates will depend on the media options that the advertisers have selected based on their requirements. 

Check Punjabi Fever, Delhi Advertising Rates offered by The Media Ant

Punjabi Fever, Delhi Advertisement Rates

Punjabi Fever, Delhi Advertisement Rates will vary based on the kind of adverts and the timing of the jingle. Punjabi Fever, Delhi Advertisement Rates are available at discounted rates, from which brands and companies can select their timeslot according to their requirements and availability.

Our “Top Choice” section on “Advertising on Punjabi Fever, Delhi” will include all the Radio Advertising media ad options the companies can choose from according to their requirements. Just like other mainstream ads, in radio advertising, advertisers will be provided with a broadcast certificate after the jingle is played

You can check out discounted Radio Advertisement Rates on the official website of The Media Ant. Companies can pick the ad options most relevant to their needs.

Radio Advertisement Agency

Looking to Place Your Ads in Radio? The Media Ant is one of India’s leading radio advertising agencies that helps you with advertising and brand recognition needs. 

With a presence across top Indian cities like Bangalore, Mumbai, and Delhi, The Media Ant ensures you a one-stop solution for all your outdoor advertising needs. 

We help you plan, buy, execute and monitor all your radio advertising campaigns across the country. Our in-house team ensures to provide you with the best Radio Adverts plans at the best possible rates available and flawless execution of the advertising in skywalk.

Our best rates for advertising on radio platforms are available online on our website. As part of the execution process in radio advertising, The Media Ant will provide advertisers with broadcast certificates.

You can contact us through Whatsapp, Phone, or Email for all your ads in radio. The Media Ant contact details are available in the Contact Us section of our website.

Punjabi Fever, Delhi Advertisement FAQs

Here are some frequently asked questions on Radio Advertising:

Why Should I Do Radio Advertising?

Radio Advertising is an effective way to advertise brand products or services to a city-wide audience. Ads on Radio will help brands in a multiple ways, however, here are a few reasons why Radio Advertising is the best option for you. 

  • Being one of the most popular stations in the city. Advertising on Radio would help brands reach out to the maximum number of people in the city. 
  • Ads on Radio can help brands go beyond normal advertising tactics by running brand integration campaigns, enabling a 360-degree approach to target a wide range of audiences who are listening in while traveling in the city or from one city to the other.
  • Radio jockeys who are also some of the most trusted influencers, are a good influence and people tend to find them most credible. Radio Advertising would help brands leverage this to build trust among their target audience. 
  • Ads on Radio are the choice of entertainment for daily commuters while they travel to their work. By Advertising on the Radio during the the morning and evening in their prime time, advertisers can target working professionals, students, and more depending on their required target audience.

How Does Radio Advertising Work?

Brands can visit The Media Ant’s website and check out the various media options available for radio advertising. Brands can then choose the ad option and customize their requirements based on their needs. After the customizations, brands will be able to click on the express quote and get the best rates for radio advertisement

You can also contact us to find the best possible way to place your radio advertising

How Much Should I Spend On Advertising?

To place your radio advertising you can spend as much money, however, the price varies depending on the media type and the number of days they want to place their advertisement. 

You can check out discounted Radio Advertisement Rates on the official website of The Media Ant. Companies can pick the ad options most relevant to their needs.

How Is Radio Used In Advertising?

Through Radio Advertising, advertisers can buy their ads on various radio stations using which they can promote their products or brand based on their preferences at large base. Advertisers can place their ads on the radio during popular shows and podcasts which will help them to make a great impact on the audience. 

How Soon Can My Radio Advertising Campaign Be On Air?

Ads on radios can be live as soon as the time slot and the jingle that is to be played are fixed. Radio Advertising is fixed at night for every day, and advertisers are required to provide their jingle by 4 pm so their ads on the radio can be played the next day. 

Radio Advertising campaign duration will be varied based on the time slot chosen by the client. Mostly the radio ads range between 30 to 60 seconds. 

About Radio Advertising in Radio Nasha, Delhi

Summary in 60 words

Advertisers can place their ads in Radio Nasha Delhi, a key player in Retro Hindi music space. Advertisements through Radio Nasha in Delhi lets advertisers reach out to Hindi music listeners. With significant market share in Delhi, Radio Nasha is one of the most popular stations to advertise in. Placing creative ads in Radio Nasha FM gives your brand a comprehensive and efficient coverage across Delhi to deliver a high-level cost-effective response.

Rate for advertising in Radio Nasha, Delhi

You will get the rate for advertising in Radio Nasha, Delhi in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Radio Nasha, Delhi is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Radio Nasha, Delhi come to Rs 300 X 10 = Rs 3,000. Advertising Rate for Radio Nasha, Delhi varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the Radio is from 7AM to 12PM & 5PM - 11PM. Rates for Prime Time in Radio Nasha, Delhi is significantly higher than non-prime time and mixed time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the Radio planning agency to include it in the plans.

How to select the right agency for advertising in Radio Nasha, Delhi

Media Agency can play a critical role if you are planning to advertise in Radio Nasha, Delhi. There are several roles that a media agency plays while executing your Radio campaign. Firstly, the media agency will help you in deciding if the advertising in Radio Nasha, Delhi is right for your brand. The agency uses IRS data to decide the TG and Radio Nasha, Delhi listener profile match. Once you have decided to go ahead with advertising in Radio Nasha, Delhi, the next step for the radio ad-buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in the prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in Radio Nasha, Delhi. The last role of the radio ad-buying agency is to ensure that the ad is played on Radio Nasha, Delhi and provide the advertiser with the number of people who listen to your ad. The Media Ant being an authorized agency for ad planning and buying on Radio Nasha, Delhi provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.

Why Advertise in Radio Nasha, Delhi

Advertising in Radio Nasha, Delhi would help brands to reach out to their target audience in the most effective way. The advantages of advertising in Radio Nasha, Delhi, are:

  • Radio Nasha, Delhi is one of the most popular radio stations in Delhi. Advertising on Radio Nasha, Delhi would help brands reach out to maximum people in Delhi. 
  • Radio Nasha, Delhi can help brands go beyond radio advertising by running brand integration campaigns, enabling a 360-degree approach to target the audience. 
  • Radio Nasha, Delhi is popular for its RJs who are also some of the most trusted influencers of Delhi city. Advertising on Radio Nasha, Delhi would help brands leverage this to build trust among their audience. 
  • Radio Nasha, Delhi is the choice of entertainment for daily commuters while they travel to their work. By Advertising on Radio Nasha, Delhi during morning and evening, advertisers can target working professionals, students, etc. 
How Does Radio Advertising Work?
There are two factors that need to be considered before planning any Radio campaign.

Factor 1: Selection of Channel/Station

Factor 2:  Ad-option

Detailing of Factor 1:
Selection of channel is based on the below-mentioned factors:

i) Target Audience

ii) Language

iii) Show/Station Popularity

iv) Content & the genre of music played by the station

Detailing of Factor 2:
Radio offers multiple advertising options which the advertisers can explore to promote their brands. Jingle is the most preferred form of advertising opted by all major advertisers. Below are all the most preferred options in detail.
  • Jingle: this is the most popular media option for radio advertising. ​It is when a short message is used to describe and promote a product or a brand. It usually varies between 10-30 seconds. Jingles are played during the ad breaks
  • RJ Mention: when the RJ talks about your brand while conducting the show, it helps to promote your brand. The RJ spends about 30-45 sec talking about your brand
  • Sponsorship Tag: it is a promotion form that involves attaching the name of the brand to any specific program or song. Sponsorship tags are played at the beginning and/or ending of the program/song
  • Contest: when advertising brand(s) sponsor games on radio and give away prizes/gift vouchers. Example: Singing competition, quiz, etc. Contests are played during the show
How Pricing Works
Pricing for Advertising in Radio depends on the below-mentioned points:
i) Rates depend on the creative length, time band selected and duration of the campaign​
ii) Premium charges are applicable for targeting specific programs, crunched time bands, and spot positioning
Ad TimeAd OptionAd TypeDescription
07:00 AM - 12:00 PMPrime TimeMorning DriveIt is one of the recommended ad slots for radio advertisers because of the high engagement of listeners, due to this the cost of this time slot is also high
12:00 PM - 05:00 PMNon Prime TimeMiddayThe cost of these ad slots are the lowest as there are lesser number of radio listeners during this period. However, major talk shows are played in this day part
05:00 PM - 11:00 PMPrime TimeEvening DriveCoveted times for advertising as most of the commuters listen to radio during this time. The rates are similar to Morning Drive
07:00 AM – 12:00 PM, 12:00 PM – 05:00 PM, 05:00 PM – 11:00 PMMixed Time or RODPAll DayThe ads get equal slots between morning drive, midday and evening drive. Where the cost incurred will be moderate

Features of Radio Nasha, Delhi

Event Details

To know more about special events/concerts on Radio Nasha, Delhi, click here

Who Should Advertise on Radio Nasha, Delhi?
S. No.FactorsApplicability
1)ReachYes
2)FrequencyYes
3)National ReachNo
4)City ReachYes
5)Hyperlocal ReachNo
6)Short Term PerformanceYes
7)Long Term Brand BuildingYes
8)Low BudgetYes
9)Premium AudienceYes
Past Advertisers
AdvertiserCategory
M-Fine, Practo, HelerHeath & Fitness/Wellness
Sony, Philips, SamsungConsumer Durables
Suzuki, TVS, BMWAutomobile
Carl Zeiss, Asics, Chumbak, Toys R UsRetail
Fisdom, IIFL, HDFCFinancial Services
Google, TCL, Luxoft, MPhasisInformation Technology
QTrove, Uber, DunzoE-Commerce
Akash Institute, Chinmaya University, JigsawEducation

Facts and Figures of Radio Nasha, Delhi

Reach
  • Weekly number of listeners on Radio Nasha in Delhi as per IRS March 2021 is 12,91,000
IRS Data for Radio Stations in Delhi as per 2020-21 report
Radio StationListenership
Mirchi4607000
Red / Suryan4146000
Big FM3711000
Radio City2847000
Fever 2954000
One2012000
Hit 2759000
Ishq 828000
Nasha1291000

Execution Details Related to Advertising in Radio Nasha, Delhi

Execution steps/Execution Process Flow

Step 1: Planning: Select the Media Option, Ad length, Time Band, Total number of Ads, Campaign Duration and Start Date

In case you need any help with planning, please write to help@TheMediaAnt.com, if not the above details can be mailed to us on the same ID or Create Package online at The Media Ant

Step 2: We will check the ad space availability and other privileges like discounts, depending on the time of booking

Step 3: Submit the artwork and make the payment

Step 4: Campaign execution: Tentative log timings will be shared on a daily basis so the client can hear their Ads live

Guidelines for Artwork Creation
  • ​Creative Format: MP3
Word Limit Based On Jingle Duration
Jingle DurationWord Limit
10 seconds15 - 20 words
15 seconds20 - 25 words
20 seconds25 - 35 words
30 seconds40 - 45 words
40 seconds50 - 55 words
50 seconds65 - 70 words
Proof of Execution
  • ​Log Report: tentative log timings will be shared on a daily basis so the client can hear their Ads live
  • ​Broadcast Certificate: at the end of the campaign, radio stations provide a Broadcast Certificate with the exact timings of the Ads aired. The Broadcast Certificate is generated on the last date of every month 
Jingles Of Past Execution

Click here to check the past campaigns

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