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Advertising in Mirchi Love - Pune

Advertising in Mirchi Love - Pune

Advertising in Mirchi Love - Pune

6

City Rank

525K

Weekly Listenership

About Advertising in Mirchi Love - Pune

You will get the rate for advertising in Mirchi Love, Pune in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Mirchi Love, Pune is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Mirchi Love, Pune come to Rs 300 X 10 = Rs 3,000. Advertising Rate for Mirchi Love, Pune varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the Radio is from 7AM to 12PM & 5PM - 11PM. Rates for Prime Time in Mirchi Love, Pune is significantly higher than non-prime time and mixed time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the Radio planning agency to include it in the plans.

Key Insights

Frequency

104.2

Language

Hindi

Prime Time

0700-1200, 1700-2300

Top Choice

Popular

Jingle

Rack Rate

₹ 18 / Per Second / Per Second/Day / Per Day

TMA Offer

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Jingle is a short audio message, used to define and promote a product or a brand. It usually varies between 10-30 seconds. It can be played during the following time bands: Prime Time - Ads are split between 7am - 12pm & 5pm - 11pm, Non-Prime Time - Ads are split between 12pm - 5pm, Mixed Time - Ads are split between 7am - 11pm.

Other Ad Options

Contest
Rack Rate
₹ 5,000 / Per Contest
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RJ Mentions
Rack Rate
₹ 6,000 / Per Mention
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Sponsorship Tags
Rack Rate
₹ 1,200 / Per Mention
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Roadblock
Rack Rate
₹ 2,70,000 / Per Hour
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Content Creation
Rack Rate
₹ 5,000 / Per Jingle Recording
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Outdoor Broadcasting
On Request

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The Media Ant

Media Demographics & Analytics

Top Advertisers

1
B. U. Bhandari Automotive Pvt. Ltd.
2
Legacy Lifespaces
3
Chandukaka Saraf & Sons Pvt. Ltd.
4
Kalika Steel Alloys Pvt. Ltd.
5
Kavedia Jewellers Pvt. Ltd.
6
Samsung India Electronics Pvt. Ltd.

User Reach & Demographics

Listenership Profile %

Gender Distribution

Male

Female

59

41

Listenership Profile

NCCS Category Distribution

In %


A1

14

A2

17

A3

16

B1

18

B2

10

C1

12

Others

13

Listenership Profile

Age Distribution

In %


12-15

10

16-19

11

20-29

37

30-39

25

40-49

10

Others

6

Listenership Profile

Mother Tongue

In %


Hindi

14

Marathi

76

Others

10


About Radio Advertising in Mirchi Love, Pune

Summary in 60 words

Advertisers can place their ads in Mirchi Love, Pune, a key player in the Hindi music space. Advertisements through Mirchi Love Pune lets advertisers reach out to Hindi music listeners. With significant market share in Pune. Mirchi Love Pune is one of the top stations to advertise in. Placing creative ads in Mirchi Love Pune gives your brand a comprehensive and efficient coverage across Pune to deliver a high level of cost-effective response.

Rate for advertising in Mirchi Love, Pune

You will get the rate for advertising in Mirchi Love, Pune in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Mirchi Love, Pune is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Mirchi Love, Pune come to Rs 300 X 10 = Rs 3,000. Advertising Rate for Mirchi Love, Pune varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the Radio is from 7AM to 12PM & 5PM - 11PM. Rates for Prime Time in Mirchi Love, Pune is significantly higher than non-prime time and mixed time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the Radio planning agency to include it in the plans.

How to select the right agency for advertising in Mirchi Love, Pune

Media Agency can play a critical role if you are planning to advertise in Mirchi Love, Pune. There are several roles that a media agency plays while executing your Radio campaign. Firstly, the media agency will help you in deciding if the advertising in Mirchi Love, Pune is right for your brand. The agency uses IRS data to decide the TG and Mirchi Love, Pune listener profile match. Once you have decided to go ahead with advertising in Mirchi Love, Pune, the next step for the radio ad-buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in the prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in Mirchi Love, Pune. The last role of the radio ad-buying agency is to ensure that the ad is played on Mirchi Love, Pune and provide the advertiser with the number of people who listen to your ad. The Media Ant being an authorized agency for ad planning and buying on Mirchi Love, Pune provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.

Why Advertise in Mirchi Love, Pune

Advertising in Mirchi Love, Pune would help brands to reach out to their target audience in the most effective way. The advantages of advertising in Mirchi Love, Pune, are:

  • Mirchi Love, Pune is one of the most popular radio stations in Pune. Advertising on Mirchi Love, Pune would help brands reach out to maximum people in Pune. 
  • Mirchi Love, Pune can help brands go beyond radio advertising by running brand integration campaigns, enabling a 360-degree approach to target the audience. 
  • Mirchi Love, Pune is popular for its RJs who are also some of the most trusted influencers of Pune city. Advertising on Mirchi Love, Pune would help brands leverage this to build trust among their audience. 
  • Mirchi Love, Pune is the choice of entertainment for daily commuters while they travel to their work. By Advertising on Mirchi Love, Pune during morning and evening, advertisers can target working professionals, students, etc. 
How Does Radio Advertising Work?
There are two factors that need to be considered before planning any Radio campaign.

Factor 1: Selection of Channel/Station

Factor 2:  Ad-option

Detailing of Factor 1:
Selection of channel is based on the below-mentioned factors:

i) Target Audience

ii) Language

iii) Show/Station Popularity

iv) Content & the genre of music played by the station

Detailing of Factor 2:
Radio offers multiple advertising options which the advertisers can explore to promote their brands. Jingle is the most preferred form of advertising opted by all major advertisers. Below are all the most preferred options in detail.
  • Jingle: this is the most popular media option for radio advertising. ​It is when a short message is used to describe and promote a product or a brand. It usually varies between 10-30 seconds. Jingles are played during the ad breaks
  • RJ Mention: when the RJ talks about your brand while conducting the show, it helps to promote your brand. The RJ spends about 30-45 sec talking about your brand
  • Sponsorship Tag: it is a promotion form that involves attaching the name of the brand to any specific program or song. Sponsorship tags are played at the beginning and/or ending of the program/song
  • Contest: when advertising brand(s) sponsor games on radio and give away prizes/gift vouchers. Example: Singing competition, quiz, etc. Contests are played during the show
How Pricing Works
Pricing for Advertising in Radio depends on the below-mentioned points:
i) Rates depend on the creative length, time band selected and duration of the campaign​
ii) Premium charges are applicable for targeting specific programs, crunched time bands, and spot positioning
Ad TimeAd OptionAd TypeDescription
07:00 AM - 12:00 PMPrime TimeMorning DriveIt is one of the recommended ad slots for radio advertisers because of the high engagement of listeners, due to this the cost of this time slot is also high
12:00 PM - 05:00 PMNon Prime TimeMiddayThe cost of these ad slots are the lowest as there are lesser number of radio listeners during this period. However, major talk shows are played in this day part
05:00 PM - 11:00 PMPrime TimeEvening DriveCoveted times for advertising as most of the commuters listen to radio during this time. The rates are similar to Morning Drive
07:00 AM – 12:00 PM, 12:00 PM – 05:00 PM, 05:00 PM – 11:00 PMMixed Time or RODPAll DayThe ads get equal slots between morning drive, midday and evening drive. Where the cost incurred will be moderate

Features of Mirchi Love, Pune

Top RJs and Shows


Show Details
Programme NameRJsTimings
Wake Up DilRJ Gautam7 AM - 11 AM, Mon - Sat
Bollywood KarogiRJ Yogi11 AM - 2 PM, Mon - Sat
Love InspectorRJ Hemangi2 PM - 5 PM , Mon - Sat
Shreya's Love CafeRJ Shreya5 PM - 7 PM, Mon - Sat
Love JamRJ Neha7 PM - 10 PM, Mon - Sat
Who Should Advertise on Mirchi Love, Pune?
S. No.FactorsApplicability
1)ReachYes
2)FrequencyYes
3)National ReachNo
4)City ReachYes
5)Hyperlocal ReachNo
6)Short Term PerformanceYes
7)Long Term Brand BuildingYes
8)Low BudgetYes
9)Premium AudienceYes
Past Advertisers
AdvertiserCategory
M-Fine, Practo, HelerHeath & Fitness/Wellness
Sony, Philips, SamsungConsumer Durables
Suzuki, TVS, BMWAutomobile
Carl Zeiss, Asics, Chumbak, Toys R UsRetail
Fisdom, IIFL, HDFCFinancial Services
Google, TCL, Luxoft, MPhasisInformation Technology
QTrove, Uber, DunzoE-Commerce
Akash Institute, Chinmaya University, JigsawEducation

Facts and Figures of Mirchi Love, Pune

Reach
  • Weekly number of listeners on Red FM in Pune as per IRS March 2020 is 5,47,000​​​​
IRS Data for Radio Stations in Pune as per 2019-20 report
Radio StationListenership
Radio Mirchi1368000
Red / Suryan908000
Radio City1069000
Big FM130000
Radio One650000
Mirchi Love547000

Execution Details Related to Advertising in Mirchi Love, Pune

Execution steps/Execution Process Flow

Step 1: Planning: Select the Media Option, Ad length, Time Band, Total number of Ads, Campaign Duration and Start Date

In case you need any help with planning, please write to help@TheMediaAnt.com, if not the above details can be mailed to us on the same ID or Create Package online at The Media Ant

Step 2: We will check the ad space availability and other privileges like discounts, depending on the time of booking

Step 3: Submit the artwork and make the payment

Step 4: Campaign execution: Tentative log timings will be shared on a daily basis so the client can hear their Ads live

Guidelines for Artwork Creation
  • ​Creative Format: MP3
Word Limit Based On Jingle Duration
Jingle DurationWord Limit
10 seconds15 - 20 words
15 seconds20 - 25 words
20 seconds25 - 35 words
30 seconds40 - 45 words
40 seconds50 - 55 words
50 seconds65 - 70 words
Proof of Execution
  • ​Log Report: tentative log timings will be shared on a daily basis so the client can hear their Ads live
  • ​Broadcast Certificate: at the end of the campaign, radio stations provide a Broadcast Certificate with the exact timings of the Ads aired. The Broadcast Certificate is generated on the last date of every month 

Mirchi Love Pune Advertising Rates 2022

The Media Ant is committed to getting the most accurate data for the users. Hence, we ensure the advertising rates are updated on a frequent basis. Mirchi Love Pune Advertising is one of the most popular Radio advertising options hence it is very important for advertisers to know Mirchi Love Pune Advertising Rates 2022. You can find the updated Mirchi Love Pune Advertising Rates 2022 under the heading “Top Choice/Other Ad Options” after clicking on the particular advertising option.

Top 11 Radio Advertisers in Pune in Jan-March 2022
Sr.noAdvertiser
1ANP Lifespaces
2ANP Universe
3Chandukaka Saraf & Sons - Contest
4Rohan Ananta
5Maha Trade Market
6LIC Housing Finance - Home Loan
7JioMart - Special Offer
8Amanora Ascent Towers
9Maruti Suzuki ARENA - Special Offer
10City & Industrial Development Corporation (CIDCO) - Covid Warriors & Uniformed
11Personnel Lottery
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