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Non Traditional Advertising Agency

The Media Ant is India's best agency for non-traditional advertising in India. The Media Ant is a specialist agency in non traditional media and advertising.

You can contact us for the best non traditional advertising ideas and options. Our out of the box non traditional advertising ideas and options, would surely get your brand noticed. You can contact us online, by sending a mail to or by calling us at 08067415510.

Non-Traditional Advertisement

Non-traditional advertisement is a type of promotion in which businesses abandon conventional and common advertising channels such as printing, broadcast, and digital to interact with their target audience in novel methods.

These are creative forms of marketing that involve unorthodox approaches from companies to grab the attention of potential customers. Non-traditional advertisements include street art, guerrilla marketing, product placement on social media networks like Facebook or Instagram for instance.

It can be defined as the use of different media platforms or materials to convey a message from an organization. One example is outdoor signage that uses video displays to showcase products instead of just static advertisements. Non-traditional advertisement could potentially have many benefits for companies because it offers the opportunity for personalization at scale. 

The aim of non-traditional advertising is to create an unforgettable experience for the customer or viewer by offering them something different from what they would typically expect.

Non Traditional Marketing

Non-traditional marketing or non-traditional advertising is the type of advertising that relies on new, innovative, and unconventional marketing methods to put across the advertiser’s message to the public.

The name non-traditional marketing in itself hints toward advertising/marketing options that are unique or different from the normal media options that outdoor advertising provides like billboards or hoardings.

The media options provided by non-traditional marketing are equally eye catchy and effective in delivering the message of the advertisement to the right public.

Non-traditional marketing is actively preferred by brands that want to do outdoor advertising on a limited budget.

The results of this kind of marketing for any brand would be good because non-traditional marketing techniques target places that grab the viewer's attention.

Some of the most popular non-traditional marketing / branding options include-

  • Airport bus
  • Ambient lit panel
  • Auto back panel
  • Auto hood
  • Auto side panel
  • Bicycle shelter
  • Bike panels
  • Bus panel 
  • Digital screen branding
  • E-rickshaw
  • Foot over bridge panel
  • Aisle branding
  • Arch branding
  • Atrium branding
  • Barricades
  • Bill envelope
  • Boom Barrier
  • Car Display
  • Cricket lane 
  • Digital screen
  • Door branding
  • Flag poles
  • Lamp post
  • Leaflet distribution
  • Pole kiosk
  • Ramp branding
  • Standee
  • Sun board

For more non-traditional marketing media options, visit

Non-Traditional Business

Non-traditional business in the advertising world refers to agencies providing non-traditional marketing/advertising services.

Non-traditional business agencies do advertising that is more subjective, flexible and uncertain and gives preference to execution proof and not a measurement of the results.

Non-traditional businesses will help a brand create striking ad experiences by placing ads in unusual places and displaying them in unusual ways.

Non-traditional businesses will help advertisers place ads in unorthodox places rather than airing them on Primetime on TV or on the front page of a newspaper.

Advertising services provided by non-traditional businesses are therefore more cost effective than traditional advertising methods.

Instead of spending thousands on a 30 sec commercial, Non traditional business can help your brand get a successful non-traditional advertising campaign with half the money.

Using a formula of unconventional creativity and innovation, non-traditional business advertising can be used to effectively convey brand messages dynamic in nature and is ever changing.

Non-Media Advertising

For brands looking to advertise their product/service on the outdoor on a limited budget, non-media advertising is just the right option. Gone are those days when outdoor advertising only consisted of a set few options like hoardings and billboards. 

Today, with non-traditional or non-media advertising, brands can pick from a variety of branding options that can help your brand stand out and get high visibility in the most unorthodox way possible.

Non-media advertising generally comprises options that do not come under the mainstream category of tv, radio, digital, and print advertising.

The objective of non-media advertising is to create striking and new methods of putting out advertisements so that it catches the viewer’s attention.

While non-media advertising is unexpected and eye-catching, it can also get unpredictable when it comes to the measurement of the campaign.

In non-media advertising, it can be difficult to know whether a campaign is working because of its dependence on techniques that fall far outside the normal marketing techniques.

Hence making it difficult for marketers or advertisers to quantify or measure a campaign’s success or failure.

Therefore there are a lot of risks involved in non-media advertising because a neglected or poorly executed campaign can easily tarnish the image of the brand.

Non Traditional Advertising Rates 2022

The Media Ant is committed to getting the most accurate data for the users. Hence, we ensure the advertising rates are updated on a frequent basis. Most advertising platforms update their rates at the beginning of a new year.

Hence, it is very important to check the updated Non traditional advertising rates before booking your campaign.

To find the updated Non traditional Advertising Rates 2022, please click on the media card on the page, visit the particular Non traditional advertising option, and look for the latest non traditional advertising rates 2022 under the heading “Top Choice /Other Ad Options”.

Non-Traditional Advertising Ideas

Non-traditional advertising is an idea that relies on new and unorthodox marketing methods. Non Traditional advertising ideas vary from guerilla marketing to the use of transit medium.

Few examples of Non traditional advertising methods are bus advertising, auto advertising and other innovative media vehicles.

Non-traditional advertising can encompass a variety of efforts and methods of getting your message seen. Non-traditional advertising works well for people with a limited budget and an audience that is difficult to reach.

Non Traditional advertising is an effective method of displaying your message and making it more memorable because of the unusual way in which it may be shown.

List Of Popular Non-Traditional Media In India

The list of top popular non traditional media in India for advertising is:

Non Traditional Advertising Option


Bus Advertising


Auto Advertising


No Parking Boards


Newspaper Inserts


IT Park Advertising


Delhi Metro Advertising


Gas Bill Advertising


Electricity Bill Advertising


Cab Advertising


Mall Advertising


Train Advertising


Guerilla Advertising

Advantages Of Non-Traditional Advertising

The goal of non-traditional advertising is to create striking advertising experiences that capture interest through creativity and unpredictability.

Much of non-traditional marketing involves putting ads in unusual places, or displaying ads in unusual ways, hoping to command the attention of unassuming viewers.

Non-traditional advertising can encompass a variety of efforts and methods of getting your message seen.

Non-traditional advertising works well for people with a limited budget and an audience that could be easily.

It’s an effective method of displaying your message and making it more memorable because of the unusual way in which it may be shown. It is useful for a very targeted audience.

Top Non Traditional Advertising Media in India are:

Top 5 Campaigns for Non Traditional in Jan - March 2022

  1. Non Traditional Advertising for Recode
  2. Non Traditional Advertising for Defy
  3. Non Traditional Advertising for The Organic World
  4. Non Traditional Advertising for Jain Heritage School
  5. Non Traditional Advertising for Aquagenics R&D India Pvt Ltd

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