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Advertising in AC Bus - Kolkata

Advertising in AC Bus - Kolkata
Popular Media
Special Rate

Full Bus

Per Bus / Per Month

Card Rate

₹ 50,000

Offer Rate

₹ 40,000
Other Media
Special Rate

Starting Package

Per Bus / Per Month

Card Rate

₹ 50,000

Offer Rate

₹ 40,000
**18% GST is applicable on the above rates

Est. Reach

On Request

About Advertising In AC Bus Kolkata

Summary in 60 words

Public transport buses in Kolkata are operated by West Bengal Transport Corporation (WBTC). There are more than 400 AC buses operated by WBTC. Some of the popular routes for Bus advertising in Kolkata include Jadavpur, Howrah, Saltake, Tollygunge, Behala, and Laketown. Advertising is allowed both inside and outside the bus. One needs to book an ad on the bus for a minimum of 30 days.

Advertising Rate for AC Bus Kolkata

The rate for advertising in Ac Bus Kolkata is available on the Media Option and Pricing section of the website. The ad rate is quoted per bus per month basis and most of the advertisers prefer this model only which helps in maximizing the reach at a suitable frequency. Discounts are offered for large volume deals. You can check the best rate for advertising in AC Buses Kolkata by adding your quantity to the bag and looking at the offer rate. In the bag, you can also play around with the filters and get the rate for all advertising options in AC Bus Kolkata. We do not charge any fee for sharing the rate for and this service is absolutely free.

Advertising Agency for booking ads in AC Bus Kolkata

The Media Ant is an authorized agency for placing your ads in the AC Bus of Kolkata . Being one of the leading Non Traditional agencies in Kolkata we offer one of the lowest rates for our clients. In addition to the rate advantage, our clients also benefit from our tech enable online monitoring dashboard. Being the best agency for implementing any of your AC Bus campaigns in Kolkata , we understand the importance of transparency in our dealings. The advertiser dashboard is used to share pictures of execution, pricing details, and other campaign details like start date, end date, and person for contacting. You can contact The Media Ant if you are looking for an agency that can help you execute flawless execution of your marketing campaign in AC Bus of Kolkata .

Why Advertise in AC Bus – Kolkata ?

Kolkata has one of the slowest moving traffics in India and hence, people spend hours on the roads. This makes transit advertising one of the most effective medium to reach out to people in Kolkata. The most popular transit advertising options in Kolkata are CSTC bus services, cab services, auto, and metro. Bus services include both AC and Non AC bus services. Advertising on the AC bus in Kolkata is one of the most popular transit advertising options in Kolkata due to the following reasons:

1. High reach: AC buses are the most used transit mode in Kolkata. Due to reasonable cost and high connectivity, people in Kolkata prefer commuting by AC buses. Hence, advertising in AC buses in Kolkata is an effective medium to reach out to a high number of audiences in Kolkata.
2. Repeated exposure: Buses follow a fixed route and run on the route a number of times per day. This means people traveling on the same route get exposed to the AC bus advertising repeatedly. This helps in creating an impact on the audience’s mind.
3. Attractive Branding Options: Exterior Wrap advertising is the most popular advertising option for AC bus advertising in Kolkata. The Exterior Wrap option is easily visible because they fall in the line of sight of passengers commuting by cars, auto, or two-wheeler.
4. Hyperlocal Advertising: One of the reasons for the popularity of AC bus advertising among brands is the fact that these buses have fixed routes. This is an advantage for the advertisers who are looking for advertising mediums to target a particular locality. Hence, advertising on the AC bus in Kolkata is an effective hyperlocal advertising medium. 
How does AC Bus Advertising Works

While planning to advertise in AC Bus Kolkata, one should consider the following important factors :

i) Media Option: The only available media option is the backside or back panel of the bus. Any other sides including the interior of the buses are not available currently for branding.
ii) Quantity and duration: Minimum of 5 buses has to be selected for a minimum of 1-month duration.
iii) Targeting: Depot wise targeting is only possible. If anyone wants to target a particular location then the ad will be pasted in buses of those depots which cover the target location only.

Features Of AC Bus Advertising

Who Should Advertise

Brands with the following applicable factors should advertise

No.FactorsApplicability
1National ReachNo
2City ReachYes
3Hyperlocal ReachYes
4Short Term PerformanceYes
5Long term brand buildingYes
6Low budgetYes
7Premium AudienceYes
8FrequencyNo
Past Advertisers
Brand NameCategory
SanDiskElectronics
SBI LifeFinance
FortuneFood and Beverages
YamahaAutomobile

Facts and Figures

Reach
  • Total Number Of Fleets: 782
  • Daily Ridership: 20 lacs Passengers 

( Source - Wikipedia as of 2017)

Execution Details

Depot List

Click here to download the depot list.

Dimension Details

Click here to download the dimension details.

Images/Videos Of Past Execution

On Request.

Execution Process Flow

Step 1:Planning and Availability Check: Select the number of buses, duration, media options, and send the details to help@themediaant.com with the start date. We will check and confirm availability within 6 working hours.

Step 2: Artwork and Payment: Once availability is confirmed then we will share Proforma Invoice with final payable details. The brand needs to submit the artwork and also need to make the payment in advance.

Step 3: Execution: We will share jpeg of the artwork for approval and based on approval we will proceed with printing and mounting. The day we share all images will be considered as the start date of the campaign and end dated images will be shared with a newspaper.

Related Media

Other Media similar to advertising in Non AC Bus - Kolkata

Advertisers using Non AC Bus Kolkata for their campaigns are primarily looking to reach their target group at the city level using transit nontraditional advertising options. The objective can either be to reach out to the entire city or to reach out to specific geographies within the city. Keeping these requirements in mind, other advertising options are Auto and Cabs.

Click here to explore Non AC Bus Advertising in Kolkata

Click here to explore Auto Advertising in Kolkata 

Click here to explore Cab Advertising in Kolkata 

Advertising in AC Bus - Kolkata


About AC Bus - Kolkata Advertising

AC Bus - Kolkata Advertising is an effective non traditional advertising medium to capture the attention of your target audience. It is one of the most popular media in and is positioned well to grab attention of maximum audience in [object Object].


Why advertise in AC Bus - Kolkata?

Advertising in AC Bus - Kolkata would be beneficial for your brand for the following reasons:

Advertising in AC Bus - Kolkata is a very good option to target a niche audience

Being a non-traditional advertising medium, the advertising environment for AC Bus - Kolkata advertising is clutter-free

Advertising in AC Bus - Kolkata would work great even for limited advertising budget and is scalable.


AC Bus - Kolkata Advertising Rates

AC Bus - Kolkata advertising rates would vary on various factors like media options, campaign duration, availability, demand, regulations etc. To know the best advertising rates for AC Bus - Kolkata, write to us at Help@TheMediaAnt.


The Media Ant-AC Bus - Kolkata Advertising Agency

The Media Ant is committed to get the best AC Bus - Kolkata advertising rates for you. Years of association with the media owners and experience of handling thousands of campaigns have made The Media Ant a preferred AC Bus - Kolkata advertising agency for several brands. We not only can provide you the best AC Bus - Kolkata advertising rates but also help you select the right media options, plan and execute your campaign.

Question:

What is the cost of advertising in AC Bus - Kolkata ?

Answer:

You can find the cost of advertising in AC Bus - Kolkata by going to the media option and pricing tab of the website. Rates are updated every 90 days or earlier.


Question:

How do I contact the agency to place an ad in AC Bus - Kolkata ?

Answer:

You can contact The Media Ant to place your ads in AC Bus - Kolkata. We are an authorized agency to help you place ad in these buses. Our customers are supported through emails, Whatsapp, phone and the chatbot Anto. You can find the details in the Contact Us section of the website.


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