TMA Quick Insights for Q4 2025

With the highest ad spend of ₹3.8Cr, Bandra Worli Sea Link spearheads market leadership in nontraditional media advertising. Bangalore Metro Train and Select Citywalk Mall also make an impact with ₹36.9L and ₹31.75L spend respectively. An investment in these platforms offers superior visibility, remarkable recall, and gratifying ROI. For national campaigns, premium launches, and corporate branding, brands should leverage these platforms for effective audience reach and engagement.

Top Medias with Highest Ad Spend

Bandra Worli Sea Link

Experience the unprecedented market leadership of Bandra Worli Sea Link, commanding an astounding Total Spend of ₹3.8Cr in the nontraditional category. Advertisers nationwide prefer it for extensive reach, an engaging audience profile, and superior campaigns, premium launches, and corporate branding. Its unrivalled visibility ensures remarkable recall and robust ROI. Consequently, Bandra Worli Sea Link flawlessly adapts to the nontraditional vertical. Leverage the power of this trendsetter to impact your brand's story compellingly and professionally.

Bangalore Metro Train

The Bangalore Metro Train, a trailblazer in the nontraditional vertical, ascertains a commanding position with its highest total spend of ₹36.9L. The distinctive audience profile and its exceptional reach make the platform a sought-after choice for national campaigns, premium launches, and corporate branding. Advertisers across the nation prefer it for its ability to ensure superior visibility, remarkable recall, and gratifying ROI. An impeccable representation of value and impact, Bangalore Metro Train is redefining the advertising landscape.

Select Citywalk Mall, Delhi

Boasting a record total spend of 31.75L, Select Citywalk Mall, Delhi firmly holds its market leadership in the nontraditional vertical. The mall's unique audience profile and layered reach have made it the go-to platform for national campaigns, premium launches, and targeted corporate branding. It offers unparalleled visibility, ensuring high recall rates, and exceptional ROI. Advertisers prefer this thriving hub, as it naturally adapts to diverse campaigns, enhancing their resonance and impressive impact.

Ahmedabad Metro Train

Ahmedabad Metro Train stands as a market leader with an astounding Total Spend of ₹30.06L in the nontraditional vertical, a testament to its unparalleled reach and diverse audience profile. An advertiser's first choice for national campaigns, premium launches, and corporate branding, it guarantees exceptional visibility, remarkable recall, and substantial ROI. It naturally adapts to the nontraditional landscape, making Ahmedabad Metro Train indispensable for impactful, persuasive, and professional brand promotion.

Non AC Bus Bangalore

Non AC Bus Bangalore is a market leader, demonstrating its prowess with the highest total spend of ₹24.1L in nontraditional media. With its vast reach and distinctive audience profile, it is the top choice for advertisers seeking impressive national campaigns, premium launches, and effective corporate branding. Its superior visibility and recall ensure a robust ROI, making it a preferred medium in the nontraditional category. Non AC Bus Bangalore merges seamlessly into this vertical, delivering persuasive, professional, and impactful promotions that hit the mark every time.

Top Media Options Used in BTL Campaigns

Digital Screen

As a global leader in the advertising sector, Digital Screen stands unrivaled with a staggering 67 campaigns delivered in nontraditional verticals. Our tailored audience profiling maximizes reach, making us the preferred choice for national campaigns, premium launches, and corporate branding. Renowned for visibility and recall, we ensure a significant ROI. So, why settle for less when you can opt for Digital Screen and adapt naturally to the nontraditional vertical? Your pursuit of persuasive, professional, and impactful branding ends here.

Newspaper Insert

Newspaper Insert, the unrivalled market leader, has executed a record-breaking 47 campaigns in the nontraditional vertical, signifying our nuanced understanding of audience profiling and unmatched reach. Advertisers nationwide prefer us for premium launches and corporate branding owing to our superior visibility, recall, and assured ROI. Seamlessly adapting to the unconventional, yet potential-rich vertical, Newspaper Insert reinforces your brand's magnitude, making a persuasive, professional, and impactful statement.

Auto Hood

Leveraging its market leadership, Auto Hood offers unmatched reach with a diverse audience profile having successfully driven 33K unparalleled national campaigns. Advertisers consistently choose us for premium launches and corporate branding due to our adaptability to the nontraditional vertical, ensuring elevated visibility, and enhanced recall, thus maximizing ROI. Experience the power of our persuasive and impactful language that shapes brand stories, reinforces professional identity, and cements your foothold in today's ever-evolving business landscape.

Full Bus - Exterior

Dominating the non-traditional vertical, Full Bus - Exterior stands as an unrivalled market leader, executing an impressive 24K campaigns. Our bespoke audience profiling and expansive reach make us the preferred choice for national campaigns, premium launches and corporate branding initiatives. High visibility parameters, enhanced recall, and stellar ROI underscore our effectiveness. When you want your brand messaging to resonate with striking impact and professional finesse, Full Bus - Exterior is your go-to solution.

Interior Train Branding

Unleashing the unbeaten potential of non-conventional media, Interior Train Branding stands as the unrivaled market leader, having effectively accomplished an unparalleled feat of 18K campaigns. With our prime visibility, enhanced recall, and impactful ROI, we have become a favored choice for nationwide campaigns, premium launches, and corporate branding. Catering to an unorthodox audience profile, we promise extensive reach and adapt perfectly to the non-traditional vertical, inviting advertisers to step into the future of impactful advertising.

Top Categories by Ad Spend in Q4 2025

Transit Advertising Agency - The Media Ant

The Media Ant is India's best agency for advertising in Transit

Non Traditional Advertising Ideas

Non Traditional advertising is an idea that relies on new and unorthodox marketing methods. Non Traditional advertising ideas vary from guerilla marketing to use of transit medium. Few examples of Non traditional advertising methods are bus advertising, auto advertising and other innovative media vehicles. Non traditional advertising can encompass a variety of efforts and methods of getting your message seen.  Non-traditional advertising works well for people with a limited budget and an audience that is difficult to reach. Non Traditional advertising is an effective method of displaying your message and making it more memorable because of the unusual way in which it may be shown.

Non traditional Advertising Rates 2024

The Media Ant is committed to getting the most accurate data for the users. Hence, we ensure the advertising rates are updated on a frequent basis. Most advertising platforms update their rates at the beginning of a new year. Hence, it is very important to check the updated Non traditional advertising rates before booking your campaign. To find the updated Non traditional Advertising Rates 2024, please click on the media card on the page, visit the particular Non traditional advertising option and look for the latest Non traditional advertising rates 2024 under the tab “Media Options & Pricing” To know the last updated date for Non traditional Media 2024, please check the blue tick beside the Non traditional Advertising Rates under the Media Options tab.

List of popular Non Traditional Media in India

The list of top popular non traditional media in India for advertising is:

Advantages of Non Traditional Advertising

The goal of non-traditional advertising is to create striking advertising experiences that capture interest through creativity and unpredictably. Much of non-traditional marketing involves putting ads in unusual places, or displaying ads in unusual ways, hoping to command the attention of unassuming viewers.

Non traditional advertising can encompass a variety of efforts and methods of getting your message seen.  Non-traditional advertising works well for people with a limited budget and an audience that could be easily. It’s an effective method of displaying your message and making it more memorable because of the unusual way in which it may be shown. It is useful for a very targeted audience.

The Media Ant - A Non Traditional Media Advertising Agency

The Media Ant is a specialist agency in non traditional media and advertising. You can contact us for best non traditional advertising ideas and options. Our out of the box non traditional advertising ideas and options, would surely get your brand noticed. You can contact us online, by sending a mail to Help@TheMediaAnt.com or calling us at 08067415510