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Advertising in Non AC Bus - Kolkata

Advertising in Non AC Bus - Kolkata

Advertising in Non AC Bus - Kolkata

Non AC Bus

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About Advertising in Non AC Bus - Kolkata

The Media Ant is an authorized agency for placing your ads in the Non-AC Bus of Kolkata . Being one of the leading Non Traditional agencies in Kolkata we offer one of the lowest rates for our clients. In addition to the rate advantage, our clients also benefit from our tech enable online monitoring dashboard. Being the best agency for implementing any of your Non-ACBus campaigns in Kolkata , we understand the importance of transparency in our dealings. The advertiser dashboard is used to share pictures of execution, pricing details, and other campaign details like start date, end date, and person for contacting. You can contact The Media Ant if you are looking for an agency that can help you execute flawless execution of your marketing campaign in Non-AC Bus of Kolkata .

Key Insights

Top Choice

Popular

Bus Panel

Rack Rate

₹ 1,375 / Per Bus / Per Month

TMA Offer

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Ads will be placed on the back panel on the bus.
Popular

Full Bus - Exterior

Rack Rate

₹ 9,900 / Per Bus / Per Month

TMA Offer

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Ad will be displayed on Back Side, Driver Side and Passenger Side panels of the buses.

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The Media Ant

About Advertising In Non-AC bus Kolkata

Summary in 60 words

There are more than 3500 Non Ac buses are plying in and around Kolkata. In which more than 1200 buses are operated by Calcutta State Transport Corporation (CSTC) and the rest are private buses. Popular routes for Bus advertising in Kolkata include Airport to Jadavpur, Garia to B B D Bag, Airport to B B D Bag, etc. One needs to book an ad on the bus for a minimum of 30 days.

Advertising Agency for booking ads in Non-AC Bus Kolkata

The Media Ant is an authorized agency for placing your ads in the Non-AC Bus of Kolkata . Being one of the leading Non Traditional agencies in Kolkata we offer one of the lowest rates for our clients. In addition to the rate advantage, our clients also benefit from our tech enable online monitoring dashboard. Being the best agency for implementing any of your Non-ACBus campaigns in Kolkata , we understand the importance of transparency in our dealings. The advertiser dashboard is used to share pictures of execution, pricing details, and other campaign details like start date, end date, and person for contacting. You can contact The Media Ant if you are looking for an agency that can help you execute flawless execution of your marketing campaign in Non-AC Bus of Kolkata .

Advertising Rate for Non-AC bus Kolkata

The rate for advertising in Non-AC Kolkata is available on the Media Option and Pricing section of the website. The ad rate is quoted per bus per month basis and most of the advertisers prefer this model only which helps in maximizing the reach at a suitable frequency. Discounts are offered for large volume deals. You can check the best rate for advertising in Non-AC Buses Kolkata by adding your quantity to the bag and looking at the offer rate. In the bag, you can also play around with the filters and get the rate for all advertising options in Non-AC Kolkata. We do not charge any fee for sharing the rate for and this service is absolutely free.

Why Advertise in Non-AC Bus – Kolkata ?

Kolkata has one of the slowest moving traffics in India and hence, people spend hours on the roads. This makes transit advertising one of the most effective medium to reach out to people in Kolkata. The most popular transit advertising options in Kolkata are CSTC bus services, cab services, auto, and metro. Bus services include both ac and Non-AC bus services. Advertising in the Non-AC bus in Kolkata is one of the most popular transit advertising options in Kolkata due to the following reasons:

1. High reach: Non-AC buses are the most used transit mode in Kolkata. Due to low cost and high connectivity, people in Kolkata prefer commuting by Non-AC buses. Hence, advertising in Non-AC buses in Kolkata is an effective medium to reach out to a high number of audiences in Kolkata.
2. Repeated exposure: The buses follow a fixed route and run on the route a number of times per day. This means people traveling on the same route get exposed to the Non-AC bus advertising repeatedly. This helps in creating an impact on the audience’s mind.
3. Attractive Branding Options: Back-panel advertising is the most popular advertising option for Non-AC bus advertising in Kolkata. One of the reasons this advertising option is so popular is that back panels are easily visible because they fall in the line of sight of passengers commuting by cars, auto, or two-wheeler.
4. Hyperlocal Advertising: One of the reasons for the popularity of Non-AC bus advertising among brands is the fact that Non-AC buses have fixed routes. This is an advantage for the advertisers who are looking for advertising mediums to target a particular locality. Hence, advertising in the Non-AC bus in Kolkata is an effective hyperlocal advertising medium. 
How does AC Bus Advertising Works

While planning to advertise in Non-AC Bus Kolkata, one should consider the following important factors :

i) Media Option: The only available media option is the backside or back panel of the bus. Any other sides including the interior of the buses are not available currently for branding.
ii) Quantity and duration: Minimum of 5 buses has to be selected for a minimum of 1-month duration.
iii) Targeting: Depot wise targeting is only possible. If anyone wants to target a particular location then the ad will be pasted in buses of those depots which cover the target location only.

Features Of Non AC Bus Advertising

Who Should Advertise

Brands with the following applicable factors should advertise

No.FactorsApplicability
1National ReachNo
2City ReachYes
3Hyperlocal ReachYes
4Short Term PerformanceYes
5Long term brand buildingYes
6Low budgetYes
7Premium AudienceYes
8FrequencyNo
Past Advertisers
Brand NameCategory
SanDiskElectronics
UltraTechCement
FortuneFood and Beverages
YamahaAutomobile

Facts and Figures

Reach
  • Total Number Of Fleets: 782
  • Daily Ridership: 20 lacs Passengers 

( Source - Wikipedia as of 2017)

Execution Details

Depot List

Click here to download the depot list.

Dimension Details

Click here to download the dimension details for CSTC Buses.

Click here to download the dimension details for Private Buses.

Images/Videos Of Past Execution

Click here to view the past execution images.

Execution Process Flow

Step 1:Planning and Availability Check: Select the number of buses, duration, media options, and send the details to h elp@themediaant.com with the start date. We will check and confirm availability within 6 working hours.

Step 2: Artwork and Payment: Once availability is confirmed then we will share Proforma Invoice with final payable details. The brand needs to submit the artwork and also need to make the payment in advance.

Step 3: Execution: We will share jpeg of the artwork for approval and based on approval we will proceed with printing and mounting. The day we share all images will be considered as the start date of the campaign and end dated images will be shared with a newspaper.

Related Media

Other Media similar to advertising in Non AC Bus - Kolkata

Advertisers using Non AC Bus Kolkata for their campaigns are primarily looking to reach their target group at the city level using transit nontraditional advertising options. The objective can either be to reach out to the entire city or to reach out to specific geographies within the city. Keeping these requirements in mind, other advertising options are Auto and Cabs.

Click here to explore AC Advertising in Kolkata

Click here to explore Auto Advertising in Kolkata 

Click here to explore Cab Advertising in Kolkata 

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