Malayala Manorama Advertising

Malayala Manorama Advertising in India

Looking to advertise in a newspaper with an impressive reach? Malayala Manorama is one of India’s most trusted newspapers, delivering credible news to millions of readers across the country. Whether you’re a small business or a large corporation, advertising in Malayala Manorama can help you connect with your target audience effectively.

With a strong presence in major cities and regional markets, Malayala Manorama provides a platform for businesses to showcase their products and services to a diverse audience. From retail promotions to brand awareness campaigns, Malayala Manorama caters to all advertising needs.

Why Choose Malayala Manorama for Advertising?

Wondering why Malayala Manorama should be your go-to choice? Here’s why:

• Massive Readership: Malayala Manorama is a daily destination for millions, providing unparalleled visibility for advertisers. Its broad readership ensures your brand gains extensive exposure, maximizing impact across diverse audiences.

• Targeted Reach: Malayala Manorama features region-specific editions, allowing advertisers to tailor their campaigns geographically. This targeted approach ensures your message reaches the most relevant audience, enhancing campaign effectiveness.

• Flexible Advertising Options: Malayala Manorama accommodates various advertising needs with its versatile ad formats.From impactful page spreads to economical classifieds, there are options to suit every budget, ensuring your campaign’s needs are met.  

• High Credibility: Advertising in undefined, a newspaper known for its reliability,significantly boosts your brand’s image. Ads benefit from the publication’s established trust and credibility, influencing readers' perceptions positively. 

• High Engagement & Trust : Readers of Malayala Manorama tend to have a strong connection with the material, which extends to the advertisements. Magazines and similar publications are generally perceived as credible sources, lending additional credibility to the advertisements they host. 

•  Tangible & Lasting Impact:  Unlike digital advertisements, which can be fleeting, print ads in Malayala Manorama have a lasting presence. They can be revised multiple  times, offering repeated exposure to the advertising content. 

• Visual Appeal:  The format of Malayala Manorama allows for creative and visually appealing advertisements. High- quality graphics and the tactile nature of prints can make ads more striking and effective compared to some digital formats. 

• Cross-Platform Integration: Malayala Manorama now offer digital versions of and cross- platform advertising opportunities, allowing advertisers to combine the strength of both print and digital media. 

Advertising in Malayala Manorama ensures your brand stands out in a highly competitive market

Types of Ads in Malayala Manorama

Malayala Manorama offers a range of ad formats tailored to your needs:

• Display Ads: These are large, visually appealing ads placed in prominent sections of the newspaper. Ideal for creating a strong brand impact.

• Classified Ads: Affordable and effective, these are small text-based ads perfect for announcements like job openings, real estate listings, or matrimonial ads.

• Innovative Ads: Want to be creative? Go for jacket ads, bookmarks, or false covers that grab attention right away.

Each type of ad is designed to help you achieve specific marketing goals, making it easy to choose what’s best for your campaign.

Malayala Manorama Advertisement Rates

Below is the updated list of Malayala Manorama Advertisement Rates for 2025, featuring indicative price ranges along with key benefits:

• Front Page Ads Cost: ₹5,00,000 to ₹8,00,000

Front Page Ads provide prime positioning on the front cover, ensuring maximum visibility. Prices depend on the edition, readership strength, and overall demand.

• Half Page Ads Cost: ₹1,00,000 to ₹3,00,000

Half Page Ads offer substantial brand exposure with strategic placement within premium sections. The rates vary based on the city and specific section placement.

• Quarter Page Ads Cost: ₹50,000 to ₹1,50,000

Quarter Page Ads are a cost-effective solution for gaining visibility. Prices are influenced by factors such as the publication day, edition, and audience reach.

• Full Page Ads Cost: ₹3,00,000 to ₹6,00,000

Full Page Ads cover an entire page for strong brand impact. The cost depends on the publication’s circulation, edition popularity, and overall readership demographics.

• Strip Ads Cost : ₹80,000 to ₹1,50,000

Strip Ads offer cost-effective horizontal placements, typically positioned at the bottom of the page for sustained visibility.

• Jacket Ads Cost: ₹5,00,000 to ₹10,00,000

Jacket Ads provide premium front-cover visibility, making them ideal for high-impact campaigns. The pricing is based on factors such as circulation strength and edition demand.

Source: TMA Internal Data

Note: These rates are indicative and may vary depending on factors like ad size, placement, city, and market demand. For the best deals and a customized advertising plan, please get in touch with The Media Ant today!

Factors Affecting Advertisement Cost

Newspaper advertising remains one of the most trusted and impactful mediums for brands, especially in India. However, the cost of newspaper ads can vary significantly based on several key factors. If you're planning to advertise in newspapers, here's what affects your final ad cost:

1. Newspaper Selection

The popularity, circulation, and readership of the newspaper play a major role in determining ad cost.

• National newspapers like The Times of India, Hindustan Times, or The Hindu charge more due to high readership.
  

• Regional or local newspapers are more affordable and suitable for targeting specific cities or language-speaking audiences.
  

Example: An ad in TOI Delhi will cost more than the same ad in a local Kannada newspaper.

2. Ad Type

Newspapers offer various ad formats, and each type has a different pricing structure:

• Classified Text Ads – Simple text; most economical
  

• Classified Display Ads – With images/logo; mid-range
  

• Display Ads – Full-scale creatives; costliest but most eye-catching
  

Example: A 10x10 cm black & white classified ad will cost much less than a full-page color display ad.

3. Ad Size

Larger ads occupy more space and hence cost more.

• Ad size is usually measured in centimeters (cm) or column centimeters
  

• Common sizes: 4x5 cm, quarter page, half page, full page, etc.
  

Example: A half-page ad in Hindustan Times Mumbai could cost ₹3–4 lakhs, whereas a 4x5 cm ad may cost ₹15,000–₹25,000.

4. Ad Placement

Premium positions fetch higher visibility—and higher rates.

• Front Page
  

• Back Page
  

• Page 3 or Editorial Page
  

• Right-Hand Side (RHS) vs. Left-Hand Side (LHS)
  

Example: A front-page ad in The Hindu Chennai will cost significantly more than the same-size ad on an inner page.

5. City Editions / Circulation Area

Ad costs differ across city editions of the same newspaper.

• Metro cities have higher ad rates due to greater readership and demand
  

• Tier 2 & 3 cities offer lower-cost advertising options
  

Example: A display ad in Dainik Bhaskar Jaipur will be priced differently than in Dainik Bhaskar Indore.

6. Color vs. Black & White

Color ads are more visually appealing—and more expensive.

• Color ads can cost 25–50% more than black-and-white versions of the same size and placement.
  

7. Day of the Week

Ad rates may vary depending on the day you choose to publish.

• Weekends (especially Sunday) attract higher rates due to higher circulation
  

• Weekdays are relatively economical
  

Example: A full-page ad on Sunday in Malayala Manorama is costlier than on a Tuesday.

8. Supplement or Main Paper

Publishing your ad in the main newspaper costs more than in a supplement.

Supplements like

Brunch

,

CityLife

,

Ascent

, etc., are more affordable for niche targeting (education, careers, real estate, etc.)

Malayala Manorama Circulation 

The Malayala Manorama is one of India’s premier business dailies, boasting an impressive circulation of 18,16,081 that spans both its print and digital platforms. Its print edition reaches millions of business professionals and decision-makers across the country, while the digital version enjoys a substantial, highly engaged readership. This extensive reach underscores the publication’s influence and makes it an ideal platform for advertisers targeting a premium, business-oriented audience.

How to Advertise in Malayala Manorama?

Advertising in Malayala Manorama is simple and hassle-free with The Media Ant. Here’s how we make it happen:

1. Share Your Advertising Goals

Let us know what you want to achieve—brand visibility, lead generation, or promotions. We’ll recommend the best ad formats and placements in Malayala Manorama tailored to your needs.

2. Select the Right Ad Option

Whether it’s a front-page ad, half-page, or quarter-page, we’ll guide you in choosing the most effective option that fits your budget and goals.

3. Get a Customized Quotation

We provide transparent pricing and ensure you get the best rates for advertising in Malayala Manorama.

4. Relax While We Handle the Rest

From booking your ad to ensuring timely publication, our team manages everything, so you don’t have to.

Why wait? Reach out to The Media Ant today, and let’s make your advertising campaign a success!

Frequently Asked Questions

1. How do I give an ad in the Malayala Manorama?

Placing an ad in Malayala Manorama is simple, especially when you do it through The Media Ant. All you need to do is:

• Reach out to The Media Ant: Share your advertising requirements—like the type of ad, city/region, and budget.

• Get a personalized plan: The Media Ant will provide ad options tailored to your needs.

• Finalize the details: Choose your preferred ad size and placement.

The Media Ant takes care of everything, from booking to ensuring your ad is perfectly placed in Malayala Manorama.

2. How much does it cost to advertise in the Malayala Manorama?

The cost to advertise in Malayala Manorama ranges between ₹50,000 and ₹10,00,000, depending on the ad size, placement, and edition

3. What is the size of the front full page ad in Malayala Manorama?

The size of a front full-page ad in Malayala Manorama is typically 32.9 cm (width) x 52.5 cm (height). This large format is perfect for high-impact advertising, ensuring maximum visibility for your brand.

4. What are the available ad sizes for advertising in Malayala Manorama?

The available ad sizes in Malayala Manorama include:

• Full Page: 32.9 cm x 52.5 cm

• Half Page: 32.9 cm x 25 cm (horizontal) or 16 cm x 52.5 cm (vertical)

• Quarter Page: 16 cm x 25 cm

• Strip Ads: 32.9 cm x 5 cm

These sizes cater to various advertising needs, from brand awareness to localized campaigns.

5. How does the cost vary between a full-page ad and a half-page ad in Malayala Manorama?

The cost difference is significant because of the size and prominence.

• Full-Page Ads: ₹3,00,000 to ₹6,00,000, ideal for impactful campaigns.

• Half-Page Ads: ₹1,00,000 to ₹3,00,000, suitable for budget-conscious advertisers.

The placement (front page, inside, or supplements) also influences the cost.

6. What are the best ad sizes for targeting a specific audience in Malayala Manorama?

For specific targeting:

• Full-Page Ads: Perfect for creating a strong impression across a wide audience.

• Half-Page Ads: Great for regional targeting or promoting multiple products.

• Quarter-Page Ads: Cost-effective for local promotions.

Choose the size based on your campaign goals, and consult The Media Ant for expert guidance.

7. Can I combine different ad sizes (like a full-page and a half-page) in a single issue of Malayala Manorama?

Yes, you can combine different ad sizes in a single issue of Malayala Manorama to maximize your reach and impact. For example, you might use a full-page ad for brand awareness and a smaller ad in a specific section to target niche readers. 

8. Is it possible to get a discount if I opt for a larger ad size or multiple placements in Malayala Manorama?

Absolutely! Malayala Manorama often provides discounts for:

• Bulk bookings (multiple insertions over time).

• Larger ad sizes, like full pages.

• Long-term campaigns that span multiple editions.