Newspaper Advertisement

Newspaper advertising remains one of the most trusted ways to reach a broad audience. Whether you're promoting a product, announcing an event, or looking to hire, newspaper ads offer unparalleled credibility and reach. In this guide, we’ll walk you through everything you need to know about newspaper advertisements — from the types of ads available to the steps involved in booking your ad space.

Book Newspaper Ads in Top Publications Across India

Want to get your message in front of the right people? Whether it’s a business promotion, job vacancy, property listing, or a personal announcement — newspaper ads are still one of the most trusted ways to reach your audience.

At The Media Ant, we make it incredibly easy for you to book ads in top newspapers across India — all from the comfort of your screen.

You can choose from leading publications like The Times of India, Dainik Bhaskar, Hindustan Times, Eenadu, Vijay Karnataka, and hundreds more. Whether you're targeting a metro city or a regional town, we’ve got you covered.

✅ What Makes Us Different?

📍 Pan-India coverage – English, Hindi, and regional newspapers in one place

💰 Compare rates instantly – no surprises, no hidden charges

💡 We’re here to help – from choosing the right newspaper to designing your ad

🧾 Book in minutes – 100% online, transparent, and simple

Start your newspaper ad journey with The Media Ant today — and make sure your message lands exactly where it matters most.

Top Newspaper Advertising Options

Newspaper Advertising by Language	Newspaper Advertising by Location	Newspaper Advertising by Top Publications
English Newspaper Ads	Newspaper Ad Agency in Bangalore	Book Ads in Times of India
Kannada Newspaper Ads	Newspaper Ad Agency in Chennai	Book Ads in The Hindu
Tamil Newspaper Ads	Newspaper Ad Agency in Mumbai	Book Ads in Deccan Herald
Telugu Newspaper Ads	Newspaper Ad Agency in Pune	Book Ads in Dainik Bhaskar
Malayalam Newspaper Ads	Newspaper Ad Agency in Delhi	Book Ads in Daily Thathi
Hindi Newspaper Ads	Newspaper Ad Agency in Hyderabad	Book Ads in Economic Times
Gujarati Newspaper Ads	Newspaper Ad Agency in Bhopal	Book Ads in Malayala Manorama
Punjabi Newspaper Ads	Newspaper Ad Agency in Kolkata	Book Ads in Hindustan Times
Bengali Newspaper Ads	Newspaper Ad Agency in Kerala	Book Ads in Punjab Kesari
Marathi Newspaper Ads	Newspaper Ad Agency in Ahmedabad	Book Ads in Business Standard

Types of Newspaper Ads

1. Text Classified Ads – Simple & Cost-Effective

Text Classified Ads are the most budget-friendly and straightforward form of newspaper advertising. These ads appear in the dedicated Classifieds section of the newspaper and consist only of plain text—no images or logos.

Ideal for: Job Vacancies, Property for Sale/Rent, Matrimonial, Name Change, Vehicle Sale, Obituaries
Pricing: Charged per word or line. Starting at ₹250
Add-ons: Bold text, tick mark, colored background, box border

2. Classified Display Ads – Visual Boost to Classifieds

Classified Display Ads (also called Display Classifieds) offer a middle ground between text ads and full display ads. These appear within the classifieds section.

Ideal for: Job Recruitments, Premium Property Listings, Matrimonial Ads with Photos
Pricing: Charged per sq. cm
Customization: Includes images, logos, custom fonts, and box formatting

This added visual element makes your ad more attractive and more likely to get noticed, especially for competitive categories.

3. Display Newspaper Advertisement – Maximum Reach & Visibility

Display Ads are high-visibility ads placed in the main body of the newspaper—front page, back page, or any preferred position. These are not limited to classified sections and offer complete design freedom, making them ideal for branding and mass reach.

Ideal for: Product Launches, Events, Brand Awareness, Real Estate, Retail, Education, Healthcare
Pricing: Based on size (per sq. cm), page position, and newspaper popularity
Ad Sizes: Ranges from small 4x5 cm to full-page or jacket ads

Benefits of Advertising in Newspaper

If you’re wondering whether newspaper advertising is still worth it in the digital age — the answer is a strong yes, and here’s why.

1. People Trust What They Read in Newspapers

Unlike fleeting digital ads, newspapers are seen as a reliable source of information. Ads placed here gain more credibility and attention simply because they appear in a medium people trust.

2. Targeted Reach by Location and Language

Whether you want to reach readers in a specific city, region, or language, newspapers give you control. You can advertise in English dailies for a national campaign or regional newspapers for a hyperlocal presence.

3. Ideal for Important Announcements

Newspapers are preferred for critical announcements like:

Job Vacancies
Property for Sale or Rent
Public Notices
Name Changes
Tenders & Legal Ads
Matrimonial Listings

These are areas where people still turn to print first.

4. Better Visibility, Longer Shelf Life

A newspaper ad doesn’t disappear in seconds like online ads. It stays on the page, is revisited multiple times a day, and often shared or saved by readers. This leads to better recall and response.

5. Flexible Options for Every Budget

You don’t have to spend lakhs to advertise. You can start with classified ads for as low as ₹250, or go for full display ads depending on your goals. There’s something for individuals, startups, and large businesses alike.

6. Works Great with Digital Campaigns

Newspaper ads can complement your online presence. While digital builds awareness, print builds trust. Combining both gives your brand a stronger, more well-rounded presence.

Newspaper Advertisement Rates 2025

1) Quarter Page Ad Rates

Quarter page advertising rates typically range from Rs. 10,000 to Rs. 25,000, depending on the newspaper and its placement page. Newspaper advertisements come in a range of sizes, catering to different needs and budgets of advertisers. For those on a tight budget or looking to promote a specific product, the Quarter Page ad, measuring 16 cm in width and 25 cm in height with an area of 400 sq. cm, is an ideal choice. This size is also perfect for announcing sales, highlighting customer testimonials, or sharing company news.

2) Half Page Ad Rates

Half page ads typically measure 33 cm by 25 cm and range in rates from Rs. 25,000 to Rs. 50,000, depending on the newspaper and its placement page, it is not only eye-catching but also provides ample room to showcase a new product line, launch a marketing campaign, promote events, or tell a brand's story. For advertisers keen on reaching a broader audience and desiring more space for their promotions, the Half Page ad is suitable.

3) Full Page Ad Rates

Full page ads rates typically range from Rs. 50,000 to Rs. 75,000, depending on the newspaper and its placement page. The Full Page ad, as the name suggests, occupies the entirety of the newspaper page. Spanning 33 cm in width and 52 cm in height, and covering an area of 1727.25 sq. cm, it's the most expensive yet most effective newspaper ad option. It's the best platform to introduce a new company, announce significant milestones, share an in-depth brand story, or create visually stunning advertisements.

4) Jacket Front Side Ad Rates

Jacket front side ads rates typically range from Rs. 75,000 to Rs. 1,00,000, depending on the newspaper and its placement page. For those seeking premium ad placements ensuring maximum visibility, the Jacket Front Side offers unmatched prominence. With dimensions of 33 cm by 52 cm and an area of 1579.2 sq. cm, this advertisement rests on the front page of the newspaper. It's perfect for product launches, major sales announcements, generating excitement for special events, or creating a lasting brand impression.

5) Jacket Back Side Ad Rates

Jacket back side ads typically range in cost from Rs. 75,000 to Rs. 1,00,000, the cost for all these advertisement sizes varies based on the newspaper and its placement page, ensuring options for every budget and requirement.

The Jacket Back Side shares the same dimensions but offers a prestigious position on the newspaper's back page. It's an impactful choice for showcasing new products, sharing compelling brand stories, highlighting customer success stories, or launching long-term marketing campaigns.

Factors Determining Newspaper Advertising Cost

Newspaper Circulation Number: The newspaper circulation number determines how many people read this particular newspaper regularly.
Newspaper Advertisement Size: The next major factor determining newspaper ad prices is the newspaper advertisement size. Full-page advertisements in newspapers cost more than quarter-page advertisements in newspapers.
Newspaper Advertisement Position: Some pages in newspapers like the front page, the 3rd page, etc are more popular for newspaper advertising as they grab more eyeballs than others.
Days/Seasons: Advertisements in newspapers during the festive season are expensive when compared to other seasons. Hence, during certain periods in a year, the ad rate is higher.
Deals/offers: Sometimes, due to market fluctuations, overall newspaper advertisement rates fall or rise. Other times, brands that require a higher number of inventories, get discounted newspaper ad rates.

Newspaper Advertisement Cost

The cost of newspaper advertisements typically ranges from ₹10,000 to ₹100,000, depending on various factors such as the size of the ad, its placement (front page, inner pages, etc.), the circulation of the newspaper, and the duration of the advertisement run. This range reflects the flexibility newspapers offer in reaching different audience sizes and demographics, making it a versatile option for businesses looking to promote their products or services effectively.

The Newspaper Advertising Cost is quoted in terms of per square cm. For e.g., if the rate card of the Newspaper ad says Rs 100, it means that to book one square cm of space in the Newspaper, it would cost Rs 100. Discount on Newspaper card rate depends on the ad size, number of inserts, and product category.

The Rate Card of Newspaper advertising and discounted cost depend on the following parameters:

The number of readers of the newspaper is also referred to as Newspaper readership.

More the number of readers, the higher the cost.

Page position - The front and initial pages of the Newspaper have higher advertising rates than the inside pages
Volume - How big the ad is. Larger sizes attract better-discounted rates.

Newspaper Advertising Size And Ad Format

While the actual size of a Newspaper ad differs across publications, the following list of Newspaper ad sizes will give you a general idea of square cm.

This table also gives you the different ad types available in Newspapers.

S.no	Ad Type	Dimension (in sq cm)
1	Full Page Newspaper ad	1760
2	Half Page Newspaper ad	825
3	Quarter Page Newspaper ad	400
4	Sky Bus Newspaper ad	165
5	Jacket Newspaper ad	3520

Advertisers need to provide their ad in. PDF format to the Newspaper advertising agency. The ad format in the Newspaper follows the CMYK color pattern.

You can find the card rate, discounted rate, reach details, and readership for the Newspapers mentioned above and another 100s of publications online at The Media Ant.

Newspaper Ad Booking Process Online with The Media Ant

Publishing a newspaper advertisement is now easier than ever. Whether you’re promoting your business, announcing a job opening, or sharing a personal message, The Media Ant helps you book newspaper ads online across 1000+ publications in India with ease and transparency. Here's how the process works:

1. Choose Newspaper and Edition

Start by selecting the newspaper you want to advertise in. You can filter by city, language, readership, and circulation. Whether it's The Times of India, Dainik Bhaskar, or a regional daily, we offer comprehensive access across national and local editions.

2. Select Ad Type and Category

Choose the most suitable ad format for your requirement:

Classified Text Ads – Cost-effective, text-only ads
Classified Display Ads – Text with visual elements like logos/images
Display Ads – Creative ads in main pages for maximum visibility

3. Upload Ad Content and Select Publication Date

Enter your ad content or upload your artwork (if ready). You can also request free design support from our in-house creative team. Next, choose the desired publication date(s) for your ad to go live.

4. Review Pricing and Make Payment

Get an instant quote based on your selections—100% transparent pricing with no hidden charges. You can securely complete your payment online through multiple payment options.

5. Confirmation & Publication

Once your ad is approved and payment is processed, our team takes over. We coordinate with the newspaper to ensure your ad is published on time and as per specifications. You’ll receive confirmation and proof of publishing for your records.

Newspaper Advertising Agency - The Media Ant

If you're looking for a reliable newspaper advertising agency, The Media Ant is here to make the process simple and effective. We work with over 2,500 newspapers across India, including leading publications like The Times of India, Hindustan Times, and regional dailies, ensuring that your message reaches the right audience. Whether you're planning a national campaign or targeting specific regions, our team helps you choose the right newspapers and ad formats to achieve your goals. We offer competitive rates, expert advice, and assistance with creative ad design, making your advertising experience seamless from start to finish. Whether it's classified ads, display ads, or customized campaigns, we've got you covered. To get started or learn more, reach out to us at 080-67415510 or visit our website at The Media Ant.

Most Frequently Asked Questions on Newspaper Advertising

What is newspaper advertising?

Newspaper advertising refers to placing promotional messages in the newspapers by paying the newspaper advertising rates to the publications. There are several popular formats of newspaper advertising based on the size, position, and appearance of the ads. A few of the most popular newspaper ad formats are classified ads, front-page display ads, and full-page display ads.

What are the advantages of newspaper advertising?

Newspaper advertising offers a unique way to reach a focused and engaged audience. Here are a few benefits:

Wide Reach: Newspapers often have a loyal readership, making it easy to target a large and diverse audience.
Trust Factor: People tend to trust printed information more, which boosts the credibility of your ad.
Targeting Options: You can advertise in specific sections like real estate, business, or entertainment to reach a niche audience.
Flexibility: From small classifieds to full-page ads, you have the freedom to choose formats that suit your budget.
Local Impact: For local businesses, newspapers are a cost-effective way to reach customers in specific cities or regions.

What are the different types of newspaper advertisements?

There are three main types of newspaper ads:

Classified Ads:

Small and text-based, ideal for personal ads, job postings, or announcements.
Example: ₹200–₹500 per 20 words (rates vary by publication).

Display Ads:

Visual ads that include images, logos, or graphics. These are great for branding.
Cost: ₹200–₹2,000 per square centimeter, depending on the newspaper and location.

Advertorials:

Content-driven ads designed to look like articles, offering in-depth brand exposure.

Rates are higher, often starting from ₹30,000 per page.

What is the newspaper advertising method?

The process is simple:

Choose Your Newspaper: Select a publication based on your target audience and location.
Select the Ad Type: Decide whether you want a classified, display ad, or an advertorial.
Design Your Ad: Create a compelling design or text that grabs attention.
Book Your Slot: Pick a date and section of the newspaper (e.g., front page or business section).
Payment: Pay according to the newspaper's pricing structure, often based on size, location, and readership.

For instance, if you're targeting a local audience, ads in regional papers like Times of India or Hindustan Times are perfect, with rates starting at ₹500 for classifieds.

How do I know the readership of a newspaper?

Readership data is typically available through organizations like the Audit Bureau of Circulations (ABC) or Indian Readership Survey (IRS). Knowing the readership helps ensure you’re investing in a publication that aligns with your audience.

How are newspaper ads priced?

Newspaper ad pricing depends on several factors:

Ad Size: Larger ads cost more. Full-page ads can start from ₹1,50,000 in national papers.
Placement: Prime spots like the front page or special sections are more expensive.
Location: Ads in metro cities cost more than regional or local areas.
Circulation: High-readership papers have higher rates.
Frequency: Discounts are available for multiple ad placements.
For instance, a quarter-page ad in The Hindu might cost ₹50,000 in Delhi, while the same ad in a smaller city paper might be ₹15,000.

How much do newspaper ads cost?

Ad costs vary widely:

Classified Ads: ₹200 to ₹1,000 per insertion.
Quarter-Page Ads: ₹15,000–₹50,000, depending on the newspaper and city.
Full-Page Ads: ₹1,50,000–₹10,00,000, depending on the publication and placement.

If you’re on a budget, regional papers like Eenadu or Dainik Jagran offer more affordable rates than national ones.

What is the cost of newspaper ads in India?

In India, newspaper ad rates depend on the publication, size, and region. Here are some examples:

The Times of India (Mumbai): ₹1,75,000 for a quarter-page ad.
Hindustan Times (Delhi): ₹1,50,000 for a half-page ad.
Dainik Bhaskar (Bhopal): ₹25,000 for a quarter-page ad.
Malayala Manorama (Kerala): ₹20,000 for a classified display ad.

If you're looking to advertise, The Media Ant can help you get competitive rates across all major newspapers in India.

Feel free to share your requirements, and we can guide you further!

Top 5 Newspaper Advertisers For Jan-Mar 2025:

Govt. of Uttar Pradesh
Hero Motocorp Ltd
Sbs Biotech
Maruti Suzuki India Ltd
Life Insurance Corp of India