TMA Quick Insights for Q4 2025

With top-spent totals across respected outlets like "Times of India" and niche markets like "Malayala Manorama, Kerala, Malayalam", brands achieve comprehensive national campaigns and corporate branding. Advertisers capitalize on the impressive ROI and broad audience engagement targeted by these media leaders. Leveraging popular ad formats like Custom Sized Ads or Half Page increases recall and market reach. Brands benefit greatly from aligning with these top media platforms for superior visibility and impactful campaigns.

Top Newspapers with Highest Ad Spend

Times Of India, Bangalore, English

Lead the way into the future of advertising with the Times Of India, Bangalore, English - the market leader in the newspaper industry with the stunning Total Spend of ₹1.41Cr. Its broad reach and diverse audience profile make it an advertiser's preferred choice for national campaigns, corporate branding, and premium launches. High visibility, superior recall, and impressive ROI are guaranteed. Partner with the power of print and command an indomitable presence in the marketplace.

Economic Times, All India, English

Economic Times, All India, English, commands unrivaled market leadership with a whopping total spend of ₹14.1Cr in the newspaper industry. Its vast reach and comprehensive audience profile make it the preferred choice for national campaigns, premium launches, and corporate branding. Advertisers are lured by its remarkable visibility, impactful recall, and impressive ROI. Hence, for a persuasive, professional, and powerful presence in the newspaper vertical, there's no match to Economic Times, All India, English.

Times Of India, Bombay Times, English

Commanding the highest total spend of ₹75.17L in the newspaper sector, Times Of India and Bombay Times in English demonstrate market leadership par excellence. Offering an unmatched reach with a refined audience profile, they’re the top choice for national campaigns, premium launches, and corporate branding. Advertisers prioritize them for their remarkable visibility, potent brand recall, and robust ROI. Hence, for impactful communication in the newspaper vertical, rely on the credibility and command of Times Of India and Bombay Times.

Malayala Manorama, Kerala, Malayalam

Malayala Manorama, Kerala's Malayalam market leader, packs a punch in the newspaper landscape. Captivating a wide audience profile, it successfully pulls in a robust reach, evidenced by an unprecedented Total Spend of ₹36L. The news giant has carved its niche as a preferred platform for national campaigns, premium launches, and corporate branding. Harnessing unparalleled visibility, superior recall and remarkable ROI, it's an ideal choice for advertisers. Trust Malayala Manorama to transcend your message seamlessly in the pulsating rhythm of the newspaper vertical.

Lokmat, Maharastra, Marathi

With a total spend of ₹34.23L, in the newspaper vertical, Lokmat leads the market in Maharashtra, establishing itself as the go-to Marathi medium for advertisers. Lokmat's broad audience profile, expansive reach, and intimate language connect, position it as the preferred choice for national campaigns, premium launches, and corporate branding. Advertisers bank on Lokmat for high visibility, unbeatable recall, and unparalleled ROI, making it a true champion in Maharashtra's advertising landscape.

Popular Newspapers by Readership

Dainik Bhaskar, All India, Hindi

When it comes to national campaigns, premium launches, and corporate branding, Dainik Bhaskar stands at the forefront in All India, Hindi press. With an unparalleled reach and a staggering readership of 35.67L, it boasts an influential audience profile that promises maximum visibility. Advertisers prefer Dainik Bhaskar for its market leadership, great recall rate, and impressive ROI. This makes it an efficient and reliable choice in the newspaper vertical. Discover the power of impactful messaging with Dainik Bhaskar!

Times Of India, All India, English

The Times Of India, All India, English, enjoys an unparalleled leadership in the newspaper vertical, with the highest readership of 31L, radiating an extensive reach across the nation. Its compelling audience profile is instrumental in achieving high visibility, recall, and robust ROI, making it a prime choice for national campaigns, premium launches, and corporate branding. Leveraging its extensive readership can significantly amplify your brand's voice, ensuring maximum impact and value.

Times Of India, Education Times, All India, English

Times Of India's Education Times commands an enviable reach across All India, offering unparalleled visibility to advertisers seeking to make an impact. Fuelled by the highest readership of 25.38L, its English newspaper segment is a preferred platform for national campaigns, premium launches, and corporate branding. Reasons abound why this formidable market leader is the go-to choice - high recall, superior ROI, and a vast audience profile. Aid your brand's success with the weigh of the Times, ensuring your message resonates with your audience.

Times Of India, Times Ascent All India, English

Experience unparalleled reach with Times Of India, Times Ascent All India, English, a market leader in the newspaper vertical with the highest readership of 25.38L individuals. Our superior audience profile empowers your national campaigns, premium launches, and corporate branding with unmatched visibility and recall. Advertisers prefer us, assured of an attractive ROI. Witness the power of persuasive and impactful promotion, precisely tailored to resonate with your target audience.

Malayala Manorama, All India, Malayalam

Leading the newspaper industry in All India, Malayalam, Malayala Manorama, with its highest readership of 24.87L, is an undefeated market player. Its diverse audience profile and unparalleled reach make it the go-to platform for national campaigns, premium launches, and corporate branding. Advertisers bank on Malayala Manorama for its unwavering visibility, impactful recall, and tangible ROI, which naturally aligns with the newspaper vertical's dynamics, ensuring a persuasive and professional reach every time.

Top Media Options Used in Newspaper Campaigns

Custom Sized Ads

Custom Sized Ads - A market leader with a remarkable record of executing 105 campaigns in newspaper advertising. Providing unmatched visibility and recall, our know-how adapts naturally to the newspaper vertical, resonating with a diverse audience profile. With an expansive reach, Custom Sized Ads offers an impressive ROI, making it a preferred choice for national campaigns, premium launches, and corporate branding. Witness the power of persuasion with our professionally curated, impactful advertising. Experience greatness with Custom Sized Ads.

Quarter Page

As a market leader, Quarter Page redefines media visibility with an unrivaled reach, offering solid recall and significant ROI to advertisers. Successfully executing 41 high-profile campaigns, it holds the record for the most in the newspaper industry. Known for its diversified audience profile, it's the preferred choice for national campaigns, premium launches, and corporate branding, promising an impactful and enduring presence. Choose Quarter Page, for persuasive and dynamic promotion tailor-made to the newspaper vertical.

Skybus

Skybus, leading the market with an unprecedented 22 campaigns successfully executed in newspaper, caters to a vast, diverse audience profile. Its extensive reach translates into maximum visibility, ensuring exemplary recall and promising a significant ROI. Preferring Skybus for national campaigns, premium launches, and corporate branding is no longer a choice, but a savvy marketing decision. Make your brand soar with Skybus and align yourself with a media platform that is esteemed in the newspaper vertical.

Half Page

Prominently positioned, Half Page reigns as a market leader with a record execution of 22 high-profile campaigns in newspapers nationwide. Our distinctive audience profile assures you of unparalleled visibility and recall, delivering impressive ROI. With our expansive reach, advertisers nationally endorse us for premium launches and corporate branding. Embrace the colossal impact of Half Page, making waves in the newspaper vertical with credentials that command attention.

Jacket Both Sides

Undisputedly spearheading the newspaper vertical, Jacket Both Sides embodies market leadership with its monumental record of executing the highest 16 campaigns. Ranging from national campaigns to premium launches and corporate branding, it caters to a divergent audience profile, offering exceptional reach. Advertisers favor Jacket Both Sides due to its enhanced visibility, remarkable recall, and impressive ROI, fortifying it as a powerhouse in the media sphere. Harness the unrivalled force of persuasion and impact that Jacket Both Sides offers for your brand today.

Top Categories by Ad Spend in Q4 2025

Business Advertisement in Newspaper

Promote your business effectively with newspaper ads! Reach a wide audience with high-visibility display ads or targeted classified ads. Leverage the credibility of print media to enhance your brand and attract new customers. Whether you're launching a new product, offering a service, or announcing a special event, newspaper advertising ensures your message gets noticed.

Business Ads in Newspaper Cost

Business ads in newspapers vary in cost based on several factors such as the newspaper's circulation, the size and placement of the ad, and the frequency of publication. Generally, display ads are priced per square centimeter or column inch, while classified ads are priced per word or line. Costs can also depend on whether the ad is placed in a regular section or a special supplement. For accurate pricing and to explore cost-effective advertising options, it's advisable to contact the newspaper directly or consult with advertising agencies like The Media Ant who specialize in newspaper ad placements.

Top Publications for Business in Newspaper

Choosing the right newspaper for business ads depends on your target audience, geographic focus, and budget. Here are some top publications in India known for their reach and effectiveness in carrying business ads:

• The Economic Times

• Business Standard

• Mint

• Financial Express

These publications are well-regarded for their credibility, extensive reach among business communities, and targeted content that appeals to professionals, decision-makers, and investors. Choosing the right publication depends on your specific advertising goals, target audience demographics, and geographic preferences.

Benefits of Newspaper Advertising

• Credibility: Ads in newspapers are seen as trustworthy and reliable, enhancing the perception of the business.

• Targeted Reach: Businesses can target specific demographics and local communities effectively.

• High Engagement: Readers engage deeply with newspaper content, including ads, leading to better message retention.

• Tangible Presence: Print ads provide a physical presence that readers can hold and revisit, reinforcing brand awareness.

• Cost-Effective: Compared to other media, newspaper ads often offer competitive rates for reaching a large audience.

• Local Impact: Ideal for businesses aiming to connect with local customers and establish a strong presence in the community.

Why Choose The Media Ant for Newspaper Ad Booking?

• Wide Range of Newspapers: The Media Ant provides access to a vast network of newspapers, including national, regional, and local publications. This ensures you can reach your target audience effectively, whether it's a specific geographic region or a niche market segment.

• User-Friendly Platform: Their online platform makes newspaper ad booking simple and convenient. You can browse through various newspapers, select your preferred options based on circulation, audience demographics, and budget, and book ads efficiently.

• Expert Guidance: The Media Ant offers expert guidance and assistance throughout the ad booking process. Their team can provide insights into newspaper selection, ad placement strategies, and campaign optimization to maximize your ad's impact.

• Competitive Rates: They negotiate competitive rates with newspapers on behalf of advertisers, ensuring cost-effectiveness and value for money. This allows you to achieve broader reach and visibility within your budget constraints.

• Additional Advertising Options: In addition to newspaper ads, The Media Ant offers a range of advertising solutions across various media channels, including digital, outdoor, radio, and more. This integrated approach allows for comprehensive campaign planning and execution.

• Transparent Reporting: The Media Ant provides transparent reporting and analytics, allowing you to track the performance of your newspaper ads. This includes metrics such as ad reach, impressions, and engagement, enabling data-driven decisions for future campaigns.

Overall, choosing The Media Ant for newspaper ad booking ensures efficiency, effectiveness, and strategic targeting, making it a preferred partner for advertisers looking to maximize their advertising impact in newspapers across India.

Contact Information

• Call Us for Advertising:  080-67415510

• Or reach out to us at ad@themediaant.com

Frequently Asked Questions

1) How much does it cost to advertise your business on a newspaper?

Advertising costs in newspapers vary widely based on factors like ad size, placement (e.g., front page, section-specific), frequency, and the newspaper's circulation. For accurate pricing, contact The Media Ant.

2) Which business newspaper is better?

The choice of the best business newspaper depends on your target audience, geographic focus, and industry. Publications like The Economic Times, Business Standard, Financial Express, and others cater to specific business sectors and demographics. Consider factors like readership, content relevance, and circulation to determine the most suitable option for your business.

3) What types of ads can I place in newspapers for my business?

You can place display ads for visually appealing promotions, classified ads for concise service announcements, and advertorials for informative brand placements.