Custom Sized Ads
Per Square Centimetre
Per Square Centimetre
Times Of India Mumbai with a circulation of around 8.3 lacs is the highest circulated English newspaper in Mumbai. It is also the highest circulated English newspaper in Maharashtra. Brands in Ecommerce, Consumer durables, Real Estate, Electronics and FMCG categories, etc advertise significantly in Times Of India Mumbai.
The advantages of advertising in Times Of India Mumbai are:
i) Times Of India is one of the most read newspapers in Mumbai. Ads placed in the Times Of India would reach maximum newspaper readers.
ii) Times Of India Mumbai covers news and articles on various topics related to Politics, Economics, Business, Sports and Entertainment, etc. Apart from this Times Of India Mumbai also has a number of supplements on topics like the city and its people, housing and real estate, education, career, religion and spirituality, and lifestyle. Hence by placing ads in Times Of India Mumbai, advertisers can reach out to the audience having various interests.
iii)Times of India stands in the no. 1 position with respect to English readership in Mumbai. Advertising in TOI Bangalore will assure maximum reach in the market.
iv) Times Of India is one of the most trusted newspaper brands in Mumbai. Advertising in Times Of India Mumbai will help advertisers build trust with their audience.
Click here to view the E-paper
There are the following 2 important factors :
Factor 1: Newspaper Ad Sizes
Factor 2: Newspaper Ad Rates
Detailing of Factor 1:
Newspaper ad sizes: Newspaper display ads can come in different sizes which can be classified in two-
i) Fixed-size newspaper advertisement
ii) Custom/variable size newspaper advertisement
Fixed-size Newspaper Advertisements:
Following are the fixed sizes for newspaper display ads that are popular among newspaper advertisers:
a.Full Page Newspaper Advertisement (32.9 cm X 52 cm): Considered to be the most impactful of all, a full-page newspaper ad covers an entire newspaper page. In the case of the front page, the maximum allowed ad size of a half-page is 32.9 cm x 48 cm and it is due to the presence of newspaper masthead.
b.Horizontal Half Page Newspaper Advertisement (32.9 cm X 25 cm): Horizontal half-page newspaper ads divide the newspaper area into two halves horizontally. In terms of dimensions, the ad would measure 32.9 cm wide and 25 cm long and would cover an area of 825 sq cm. Just like a full-page ad size newspaper advertisement, this is also a popular choice for advertisers.
c.Vertical Half Page Newspaper Advertisement (16 cm X 52 cm): Placing half-page ads vertically nowadays is gaining popularity. When most of the advertisers prefer to go for Horizontal half page, placing half-page ad vertically can attract more eyeballs. The maximum allowed ad size of a vertical half-page in FrontPage is 16 cm x 46 cm and it is due to the presence of newspaper masthead.
d.Quarter Page Newspaper Advertisement (16 cm X 25 cm): A quarter-page newspaper advertisement would cover an area equivalent to a quarter or 1/4 of a newspaper page. Most advertisers prefer it to be placed on the right bottom side corner of the newspaper page.
e. Skybus Newspaper Advertisement (32.9 cm X 5 cm): Skybus newspaper advertisements are narrow horizontal ads that cover the entire width of the newspaper and is present just under the newspaper title (masthead). In most cases, Skybus ads appear on the front page of the newspaper. A Skybus roughly covers an area of 165 sq cm.
f. Pointer Newspaper Advertisement (4 cm X 5 cm): Pointer newspaper advertisements are small ads of 20 sq cm that appear on the front page of the newspaper. Although it is a must to take a minimum of 30inserts it may vary in exceptional cases.
g. Jacket Newspaper Advertisement: Jackets are extra pages meant to carry advertisements and are placed before the front page. Jackets are considered to be the most popular media in the premium category ad options and been preferred by most of the advertisers with a high budget.
Following are the sizes for the jacket:
Jacket Front Side: 32.9 cm width X 48 cm height
Jacket Back Side: 32.9 cm width X 52.5 cm height
Variable/Custom-sized Newspaper Advertisements:
Apart from the popular fixed-sized newspaper ads, there can be a number of options for Variable/Custom-sized advertisements. The minimum accepted size for a custom-sized display ad for the newspaper is 20 sq cm except that in the case of the front page where the minimum required size is 240 sq cm.
Following are a few ad dimensions that are high in demand
4 cm (wide) * 5 cm (long)
8 cm (wide) * 8 cm (long)
8 cm (wide) * 12 cm (long)
12 cm (wide) * 20 cm (long)
16 cm (wide) * 20 cm (long)
Detailing of Factor 2:
Newspaper ad rates: Newspaper ad rates are based on the following few factors
i ) Page Position: Based on page position rate changes or extra premium is charged e,g. The rate for premium pages like the front, last, page 3 is always higher than any other page.
ii) Total Ad Volume: Based on the ad size (quarter, half, etc) and the number of inserts (1,2,3, etc), rates do change. The higher the total volume of the business more the discount percentage is applicable.
iii) Client Category & Brand Name: Based on the advertiser's category (e-commerce, real estate, automobile, etc) rates do vary. Similarly, the rate applicable for brand A in the real estate category not necessarily be applicable for brand B in the same category.
City News Section (Mostly starts from page 2 and covers 3-4 pages)
National News Section (Starts after city section and covers 3-4 pages)
Education Section (2-3 pages section appears every Monday and if the content is very huge then appears as a separate supplement).
Editorial Section ( This is only a single page section)
Trends Section (One-page section which contains information related to Science and Health )
Global News Section ( It's one-page news section)
Business Section ( One page contains business news and another page contains information related to finance)
Sports Section (2-3 Pages news on sports)
Brands with the following applicable factors should advertise
|4||Short Term Performance||Yes|
|5||Long term brand building||Yes|
|State Bank of India||Banking and Finance|
|DCB Bank||Banking and Finance|
Step 1:Planning and Best Rate: Select page number, ad size, number of inserts and send the details to email@example.com and we will share the final offer rate within 1 working day.
Step 2: Artwork and Payment: Once the offer rate is confirmed then we will share Proforma Invoice and the brand needs to submit the artwork and also need to make the payment in advance.
Step 3: Execution: We will share the soft copy of the ad the same day ad is published and share hardcopy by the next 15 working days.
The Speaking Tree - Consists of articles on spirituality and divinity.
Education Times - Caters to the needs of the student population regarding education and career options.
Times Life - Consist of articles covering the general interests category.
Times Business - Covers news related to all business categories.
1. What are the possible dimensions for 120 scm,240 scm , quarter page, and half-page ad sizes?
|120 scm||240 scm||Quarter page|
|Horizontal Half Page(825 scm)||Vertical Half Page(736 scm)|
Other alternatives ad sizes are not that popular with advertisers and seldom publication approves such creative dimensions type.
2. What are the different types of Jackets?
There are the following 3 types of Jacket Ads:
i) Guaranteed Jacket: It is a guaranteed first-page ad and no other ads will take precedence.
ii) Hybrid Jacket: This type of jacket ad option includes a one-page ad belonging to one brand and the other page carrying another brand’s ad.
iii) Floating Jacket: Floating jacket gets the least priority out of all jackets and its final position can be anywhere before the front page.
3. What is the page position for a classified display ad?
For classified display ads, there is no fixed position and may be placed in the supplement as well.
4. What are the rates for classified display ads?
For classified display ad rates, please send a mail to firstname.lastname@example.org.
Times Of India Mumbai Advertising Agencies would be the point of contact between the advertisers and the Times Of India Mumbai Newspaper. Most of them would charge a commission on the ads they place for the brands. Still, opting for an advertising agency specializing in Times Of India Mumbai Advertising makes a good choice for the following reasons:
The Media Ant is one of the leading Times Of India Mumbai Advertising Agencies. The Media Ant offers an online platform free of cost to check and compare Times Of India Mumbai Ad Rates, and other leading newspapers. On the basis of years of partnership with the publishers, The Media Ant offers the best Times Of India Mumbai Ad Rates. The Media Ant offers 100 % transparency in the ad booking process and also ensures a hassle-free execution. You can book your campaigns either online or contact us. For Times Of India Mumbai Ad contact number, or for more information on Times Of India Mumbai Newspaper Advertising Options & Ad Rates at Help@TheMediaAnt.com.
What is the difference between circulation and readership in Newspaper ?
Newspaper circulation is number of copies printed whereas Readership is number of people who read it. So a single Newspaper in a household is read by the entire family.
Unless specific data is available, one can assume readership of a Newspaper to be 3 times that of its circulation.
I am about to confirm my ad in a Newspaper. What all I should be aware of at this stage?
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