Advertising in Times Of India, Main Mumbai, English Newspaper
Popular Media

Custom Sized Ads

Per Insert

Card Rate

₹ 5,640

Offer Rate

₹ 4,963
Premium Media

Fixed Size

Per Insert

Card Rate

₹ 22,56,000

Offer Rate

₹ 9,80,000


Per Insert

Card Rate

₹ 1,48,43,400

Offer Rate

₹ 59,37,360
Other Media


Per Insert

Card Rate

₹ 28,54,500

Offer Rate

₹ 7,48,000

Pointer Ad

Per Insert

Card Rate

₹ 3,46,000

Offer Rate

₹ 1,31,000

Obituary Ad

Per Units

Card Rate

₹ 1,230

Offer Rate

₹ 1,070


Per Square Centimetre

Card Rate

₹ 6,296

Offer Rate

₹ 5,667

Classified ads

Per Square Centimetre

Card Rate

₹ 424

Offer Rate

₹ 385
**5% GST is applicable on the above rates



Print Day






Newspaper Type


About Advertising In Times of India Mumbai

Summary In 60 Words

 Times Of India Mumbai with a circulation of around 8.3 lacs is the highest circulated English newspaper in Mumbai. It is also the highest circulated English newspaper in Maharashtra. Brands in Ecommerce, Consumer durables, Real Estate, Electronics and FMCG categories, etc advertise significantly in Times Of India Mumbai.

Why advertise In Times of India Mumbai

The advantages of advertising in Times Of India Mumbai are: 

i) Times Of India is one of the most read newspapers in Mumbai. Ads placed in the Times Of India would reach maximum newspaper readers. 

ii) Times Of India Mumbai covers news and articles on various topics related to Politics, Economics, Business, Sports and Entertainment, etc. Apart from this Times Of India Mumbai also has a number of supplements on topics like the city and its people, housing and real estate, education, career, religion and spirituality, and lifestyle. Hence by placing ads in Times Of India Mumbai, advertisers can reach out to the audience having various interests. 

iii)Times of India stands in the no. 1 position with respect to English readership in Mumbai. Advertising in TOI Bangalore will assure maximum reach in the market. 

iv) Times Of India is one of the most trusted newspaper brands in Mumbai. Advertising in Times Of India Mumbai will help advertisers build trust with their audience.

      View Media Online

      Click here to view the E-paper

      How Does Newspaper Advertising Works

      There are the following 2 important factors :

      Factor 1: Newspaper Ad Sizes

      Factor 2: Newspaper Ad Rates

      Detailing of Factor 1:

      Newspaper ad sizes: Newspaper display ads can come in different sizes which can be classified in two-

      i) Fixed-size newspaper advertisement

      ii) Custom/variable size newspaper advertisement

      Fixed-size Newspaper Advertisements:

      Following are the fixed sizes for newspaper display ads that are popular among newspaper advertisers:

      a.Full Page Newspaper Advertisement (32.9 cm X 52 cm):
      Considered to be the most impactful of all, a full-page newspaper ad covers an entire newspaper page. In the case of the front page, the maximum allowed ad size of a half-page is 32.9 cm x 48 cm and it is due to the presence of newspaper masthead.

      b.Horizontal Half Page Newspaper Advertisement (32.9 cm X 25 cm): Horizontal half-page newspaper ads divide the newspaper area into two halves horizontally. In terms of dimensions, the ad would measure 32.9 cm wide and 25 cm long and would cover an area of 825 sq cm. Just like a full-page ad size newspaper advertisement, this is also a popular choice for advertisers.

      c.Vertical Half Page Newspaper Advertisement (16 cm X 52 cm): Placing half-page ads vertically nowadays is gaining popularity. When most of the advertisers prefer to go for Horizontal half page, placing half-page ad vertically can attract more eyeballs. The maximum allowed ad size of a vertical half-page in FrontPage is 16 cm x 46 cm and it is due to the presence of newspaper masthead.

      d.Quarter Page Newspaper Advertisement (16 cm X 25 cm): A quarter-page newspaper advertisement would cover an area equivalent to a quarter or 1/4 of a newspaper page. Most advertisers prefer it to be placed on the right bottom side corner of the newspaper page.

      e. Skybus Newspaper Advertisement (32.9 cm X 5 cm): Skybus newspaper advertisements are narrow horizontal ads that cover the entire width of the newspaper and is present just under the newspaper title (masthead). In most cases, Skybus ads appear on the front page of the newspaper. A Skybus roughly covers an area of 165 sq cm.

      f. Pointer Newspaper Advertisement (4 cm X 5 cm): Pointer newspaper advertisements are small ads of 20 sq cm that appear on the front page of the newspaper. Although it is a must to take a minimum of 30inserts it may vary in exceptional cases.

      g. Jacket Newspaper Advertisement: Jackets are extra pages meant to carry advertisements and are placed before the front page. Jackets are considered to be the most popular media in the premium category ad options and been preferred by most of the advertisers with a high budget.

      Following are the sizes for the jacket:

      Jacket Front Side: 32.9 cm width X 48 cm height

      Jacket Back Side: 32.9 cm width X 52.5 cm height 

      Variable/Custom-sized Newspaper Advertisements:

      Apart from the popular fixed-sized newspaper ads, there can be a number of options for Variable/Custom-sized advertisements. The minimum accepted size for a custom-sized display ad for the newspaper is 20 sq cm except that in the case of the front page where the minimum required size is 240 sq cm.

      Following are a few ad dimensions that are high in demand

      4 cm (wide) * 5 cm (long)
      8 cm (wide) * 8 cm (long)
      8 cm (wide) * 12 cm (long)
      12 cm (wide) * 20 cm (long)
      16 cm (wide) * 20 cm (long)

      Detailing of Factor 2:
      Newspaper ad rates: Newspaper ad rates are based on the following few factors

       i ) Page Position: Based on page position rate changes or extra premium is charged e,g. The rate for premium pages like the front, last, page 3 is always higher than any other page.

      ii) Total Ad Volume: Based on the ad size (quarter, half, etc) and the number of inserts (1,2,3, etc), rates do change. The higher the total volume of the business more the discount percentage is applicable.

      iii) Client Category & Brand Name: Based on the advertiser's category (e-commerce, real estate, automobile, etc) rates do vary. Similarly, the rate applicable for brand A in the real estate category not necessarily be applicable for brand B in the same category.

      Features Of Times of India Mumbai

      Popular sections In Times of India Mumbai

            City News Section (Mostly starts from page 2 and covers 3-4 pages)

            National News Section (Starts after city section and covers 3-4 pages)

            Education Section (2-3 pages section appears every Monday and if the content is very huge then appears as a separate supplement).

             Editorial Section ( This is only a single page section)

             Trends Section (One-page section which contains information related to Science and Health )

             Global News Section ( It's one-page news section)

              Business Section ( One page contains business news and another page contains information related to finance)

             Sports Section (2-3 Pages news on sports)

      Who Should Advertise

      Brands with the following applicable factors should advertise

      1National ReachNo
      2City ReachYes
      3Hyperlocal ReachNo
      4Short Term PerformanceYes
      5Long term brand buildingYes
      6Low budgetNo
      7Premium AudienceNo
      Past Advertisers
      Brand NameCategory
      State Bank of IndiaBanking and Finance
      DCB BankBanking and Finance

      Facts and Figures Of Times Of India Mumbai


      Readership- 20.75 lacs (Source: IRS for Q4 2019)

      Execution Details Related To Advertising In Times Of India

      Execution Process Flow

      Step 1:Planning and Best Rate: Select page number, ad size, number of inserts and send the details to and we will share the final offer rate within 1 working day.

      Step 2: Artwork and Payment: Once the offer rate is confirmed then we will share Proforma Invoice and the brand needs to submit the artwork and also need to make the payment in advance.

      Step 3: Execution: We will share the soft copy of the ad the same day ad is published and share hardcopy by the next 15 working days.

      Images/Videos Of Past Execution

      On Request.

      Digital and Supplement Options Times of India Mumbai

      Advertising Supplements

      Bombay Times - Covers lifestyle, entertainment, and fashion news.

      The Speaking Tree - Consists of articles on spirituality and divinity.

      Times Property - Covers news relating to property and housing.

      Education Times - Caters to the needs of the student population regarding education and career options.

      Times Life - Consist of articles covering the general interests category.

      Times Ascent - Covers job and career-related news.

      Times Business - Covers news related to all business categories.

      Digital Options

      Click here to view advertising options on the Times of India website.

      Click here to view advertising options on the Times of India app.

      FAQs Related To Times Of India Mumbai

      1. What are the possible dimensions for 120 scm,240 scm , quarter page, and half-page ad sizes?

      Sl No
      120 scm240 scmQuarter page
      (400 scm)
      Horizontal Half Page(825 scm)Vertical Half     Page(736 scm)
      3Other alternatives34015162516
      4Other alternatives5241615850
      5Other alternatives2455481040
      6Other alternatives620640NA

      7Other alternatives206830
      8Other alternatives815308
      9Other alternatives1581024
      10Other alternatives4302410
      11Other alternatives304NA

      Other alternatives ad sizes are not that popular with advertisers and seldom publication approves such creative dimensions type.

      2. What are the different types of Jackets?

      There are the following 3 types of Jacket Ads:

      i) Guaranteed Jacket: It is a guaranteed first-page ad and no other ads will take precedence.
      ii) Hybrid Jacket: This type of jacket ad option includes a one-page ad belonging to one brand and the other page carrying another brand’s ad.
      iii) Floating Jacket: Floating jacket gets the least priority out of all jackets and its final position can be anywhere before the front page.

      3. What is the page position for a classified display ad?

      For classified display ads, there is no fixed position and may be placed in the supplement as well.

      4. What are the rates for classified display ads?

      For classified display ad rates, please send a mail to

      Why opt for Times Of India Mumbai Advertising Agency?

      Why opt for Times Of India Mumbai Advertising Agency?

      Times Of India Mumbai Advertising Agencies would be the point of contact between the advertisers and the Times Of India Mumbai Newspaper. Most of them would charge a commission on the ads they place for the brands. Still, opting for an advertising agency specializing in Times Of India Mumbai Advertising makes a good choice for the following reasons:

      •  On the basis of large volumes of business that media agencies do, they can offer a discounted price to their clients. This price can be lesser than the card rate that the Times Of India Mumbai directly charges its customers.
      •  For first time advertisers, taking care of small details involved in Times Of India Mumbai Advertising can be tasking. A media agency can not only hand hold the advertiser but also execute the entire marketing campaign for you.
      The Media Ant - The Best Agency for Times Of India Mumbai Advertising

      The Media Ant is one of the leading Times Of India Mumbai Advertising Agencies. The Media Ant offers an online platform free of cost to check and compare Times Of India Mumbai Ad Rates, and other leading newspapers. On the basis of years of partnership with the publishers, The Media Ant offers the best Times Of India Mumbai Ad Rates. The Media Ant offers 100 % transparency in the ad booking process and also ensures a hassle-free execution. You can book your campaigns either online or contact us. For Times Of India Mumbai Ad contact number, or for more information on Times Of India Mumbai Newspaper Advertising Options & Ad Rates at


      What is the difference between circulation and readership in Newspaper ?


      Newspaper circulation is number of copies printed whereas Readership is number of people who read it. So a single Newspaper in a household is read by the entire family. 

      Unless specific data is available, one can assume readership of a Newspaper to be 3 times that of its circulation. 


      I am about to confirm my ad in a Newspaper. What all I should be aware of at this stage?

      1. Publication reserves the right to put multiple jackets,flaps/any other competitors ad on the same or facing page
      2. Shared rate might change after the ad is submitted as Newspapers operate brand specific and category specific rates
      3. Your ad might not get published even after the booking. This happens when two or more ads fight for the same space. The bigger size ad is given preference in these cases. You will be informed in advance of any such conflict and alternate options would be offered. You can also choose to cancel the ad at no fee