Media Ant
Advertising in Times Of India, Mumbai - Main Newspaper
Popular Options
Per Square Cm

Per Square Cm

Per Insert

Card Rate

₹ 5,475

Offer Rate

₹ 4,928
Premium Options
Fixed Size

Fixed Size

Per Insert

Card Rate

₹ 2,190,000

Offer Rate

₹ 1,204,500
Jacket

Jacket

Per Insert

Card Rate

₹ 15,787,200

Offer Rate

₹ 6,314,880
Other Media

Skybus

Per Insert

Card Rate

₹ 3,036,000

Offer Rate

₹ 2,580,600
Pointer Ad

Pointer Ad

Per Insert

Card Rate

₹ 368,000

Offer Rate

₹ 312,800
**5% GST is applicable on the above rates

Language

English

Print Day

Daily

Edition

Mumbai

Circulation

830,000

Newspaper Type

Main

Unique Id

1701

Ant Messages

  • Mumbai Edition is circulated in Pune too.
  • There is no option of placing ear panels in this newspaper.

Advertise in Times of India Mumbai

About Times of India Mumbai

Times of India is the largest read English daily in Mumbai. Times of India founded in 1838 is a leading daily English Newspaper of India . Times of India is a General News category Newspaper and has sections on Politics, Sports, Technology, Entertainment, Education, Business and Technology. Few of the famous sections of Times of India are “Jugular Vein”, a cartoon section by Jug Suriya, Swaminomincs by SwaminathanAiyar. Times of India was famous for its section, “The Common Man” by R K Laxman.

Why Advertise in Times of India Mumbai?

Advertising in Times of India Mumbai would help brands in reaching out to their target customers and build trust. The advantages of advertising in TOI Mumbai are:

  • Times of India Mumbai is the most read newspaper in Mumbai. Ads placed in TOI Mumbai would reach to maximum newspaper readers.
  • Times of India Mumbau is happens to be the largest read Newspaper in the General Interest category in Mumbai. Hence, it is a unique advertising option for brands who want to target their audience in Mumbai.
  • Apart from news and current affairs, Times of India Mumbai also has a number of supplements on topics like city and its people, housing and real estate, education, career, religion and spirituality and lifestyle. Advertisers looking to engage audience interested in a particular genre can place ads in appropriate supplements to target a specific group.
  • Times of India is one of the most trusted newspaper brand in India. Advertising in Times of India Mumbai will help advertisers build trust with their audience.
ePaper Link

Click here to view the ePaper of Times of India Noida

Times of India Mumbai Ad Types and Ad Rates

Times of India Mumbai Ad Types

Following are the Advertisement types accepted by Times of India Mumbai:

  • Variable Ad Size charged on per square area: Advertiser can select the ad size. However, there are minimum size requirements- 240 sq cm in case of front page and 20 sq cm in case of all other pages.
  • Fixed Ad Size: These are premium options of placing ads in Times of India Mumbai Newspaper. Following three types of fixed size ads are available:
    • Full Page
    • Half Page
    • Quarter Page
  • Jacket: This is a premium Full Page Ad option that appears before the front page. It is not a part of the newspaper. Following are the variants of Jacket Full Size Ad:
    • Both Side Jacket: Both the sides of the jacket page (before the front page) are printed.
    • One Side Jacket: Only one side of the jacket page is printed.
  • Jacket Ad can also be classified by the Ad booking type:
    • Guaranteed Jacket: It is a guaranteed first page ad and there is no other ad in the jacket section.
    • Hybrid Jacket: This type of jacket ad option includes one page ad belonging to one brand and the other page carrying other brand’s ad.
    • Floating Jacket: Floating jacket gets the least priority out of all jackets and it's final position is confirmed just one day before the ad release. It can get any position
  • Skybus: Skybus appears as a fixed size horizontal ad on top most part of the first page.
  • Pointer: Pointer ads are very small sized ads that appear on the front page.

The most popular advertising option is display ad. Display ads the regular advertising options. You can get rates for full page ad, half page ad, quarter page and smaller size ads in any of the pages of Times of India Mumbai edition. These different sizes of display ads are available on front page, Page 3, Back page and inside pages of the newspaper. 

Classified is the second most popular option in Times of India Mumbai. Used for specific purposes like Job Openings, Name Change, Business Classifieds, Obituaries etc. Classified ads are low cost yet effective method of advertising in Times of India Mumbai.

Innovative Advertising option in Times of India Mumbai

Times of India Mumbai offers a range of innovative advertising options. Front Jacket, Ear Panels, Pointer Ads and Sky Bus. You can also contact us to create brand specific innovations in the newspaper. The cost of innovation in Newspaper is not much and should be tried by brands trying to break the clutter and create word of mouth.

Ad Rates Times of India Mumbai

Times of India Mumbai Advertisement Rate varies based on many factors like Ad Size, Ad Placement, Demand, Season etc. You can refer to the “Media Options & Pricing” tab for The Times of India Mumbai Rate Card. The Times of India Mumbai Ad Rates mentioned are the discounted Times of India Mumbai Ad rates exclusively offered by The Media Ant. There are no extra charges levied except the GST which is 5% for newspaper advertising.

Times of India Mumbai Front Page Advertisement Rate: This is one of the most popular choices for ad placement. Ads on the front page attract more attention hence cost higher than other placement options.

Times of India Mumbai Jacket Advertisement Rate: Jacket is another premium and popular option for ad placements. It appears before the front page hence costs higher. Also, since brands cannot place full page advertisement on the first page, jacket is the only option for a full front page ad.

Times of India Mumbai Pointer Advertisement Rate:  Pointer Ads are the smallest possible ads on the front page and also cost significantly less than other advertising options on the front page.

Times of India Mumbai Skybus Advertisement Rate:  Skybus ads are the first ads to come to notice on a newspaper hence, skybus ads cost higher than other ads of the same size.

Execution Process

Steps in Execution

Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Campaign Date.

In case you need any help with planning, please write to help@TheMediaAnt.com

VariablesSample Variable Selections
Media OptionPage 1/ Last Page/ Any Page/ Pointer Ad
Number of Insertions1/ 2/ 3
Size of the adHalf page/ Quarter page/ 240 sq cm
Date of Insertions1st Jan/ 2nd Jan/ 3rd Jan

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.

How do I know my ad has been placed?

Once the ad is printed we will share the soft copy of the newspaper within 2 working days and hard copy within 15 working days from the date of execution.

Guidelines for Artwork Creation
  • PDF format should be PDF/X1a
  • All images/graphics should be in High Resolution
  • All images/graphics must be saved in CMYK color space
  • Reverse text size should be 12 points or greater
  • Click here to know more.

The Media Ant- Times of India Mumbai Advertising Agency

Why opt for Times of India Mumbai Advertising Agency?

Times of India Mumbai Advertising Agencies would be the point of contact between the advertisers and the Times of India Mumbai Newspaper. Most of them would charge a commission on the ads they place for the brands. Still, opting for an advertising agency specialising in Times of India Mumbai Advertising makes a good choice for the following reasons:

  • On the basis of large volumes of business that media agencies do, they can offer a discounted price to their clients. This price can be lesser than the card rate that Times of India Mumbai directly charges its customers.
  • For first time advertisers, taking care of small details involved in Times of India Mumbai Advertising can be tasking. A media agency can not only hand hold the advertiser but also execute the entire marketing campaign for you.
The Media Ant- The Best Agency for Times of India Mumbai Advertising

The Media Ant is one of the leading Times of India Mumbai Advertising Agencies. The Media Ant offers an online platform free of cost to check and compare Times of India Mumbai Ad Rates and other leading newspapers. On the basis of years of partnership with the publishers, The Media Ant offers the best TOI Mumbai Ad Rates. The Media Ant offers 100 % transparency in ad booking process and also ensures a hassle-free execution. You can book your campaigns either online or contact us. For Times of India Ad contact number or for more information on Times of India Mumbai Newspaper Advertising Options & Ad Rates at Help@TheMediaAnt.com.

How to book ad in Times of India Mumbai

You can book your ad in TOI Mumbai upto a day in advance of the printing. The deadline for making payment and submission of ad is 5pm. However, in special cases we can help you with extended deadline. 

To book your ad in Times of India Mumbai there are 3 possible methods:

1. Book online by selecting your media type and making the payment online

2. Mailing us your requirement at Help@TheMediaAnt.com

3. Calling us at 080674-15510 between Monday and Friday. Our working hours are 9am to 6pm. Kindly note that Times of India booking offices are closed on Saturdays, Sundays and Public holidays.

Question:

What is the difference between circulation and readership in Newspaper ?

Answer:

Newspaper circulation is number of copies printed whereas Readership is number of people who read it. So a single Newspaper in a household is read by the entire family. 

Unless specific data is available, one can assume readership of a Newspaper to be 3 times that of it's circulation. 


Question:

I am about to confirm my ad in a Newspaper. What all I should be aware of at this stage?

Answer:
  1. Publication reserves the right to put multiple jackets,flaps/any other competitors ad on the same or facing page
  2. Shared rate might change after the ad is submitted as Newspapers operate brand specific and category specific rates
  3. Your ad might not get published even after a confirmation. This happens when two or more ads fight for the same space. The bigger size ad is given preference in these cases. You will be informed in advance of any such conflict and alternate options would be offered. You can also choose to cancel the ad at no fee

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