Advertising in Economic Times, Mumbai - Main Newspaper
Popular Media

Custom Sized Ads

Per Square Centimetre

Card Rate

₹ 2,695

Offer Rate

₹ 2,156
Premium Media
Fixed Size

Fixed Size

Per Insert

Card Rate

₹ 10,78,000

Offer Rate

₹ 5,39,000


Per Insert

Card Rate

₹ 66,42,000

Offer Rate

₹ 18,59,760
Other Media


Per Insert

Card Rate

₹ 13,36,500

Offer Rate

₹ 2,80,500
Pointer Ad

Pointer Ad

Per Insert

Card Rate

₹ 1,62,000

Offer Rate

₹ 81,000


Per Insert

Card Rate

₹ 2,225

Offer Rate

₹ 890
**5% GST is applicable on the above rates



Print Day






Newspaper Type


Unique Id


Ant Messages

  • The newspaper is circulated to Mumbai, Mumbai UPC, Nagpur and Goa

Economic Times Mumbai Newspaper Advertising

About Economic Times Mumbai Edition

Economic Times is an Indian English Language Daily Business Newspaper published by The Bennett, Coleman & Co. Ltd. It is the world’s second largest English Business newspaper after The Wall Street journal. It is published from 12 cities in India. Mumbai being known as the Financial Capital of India, Economic Times Mumbai is one of the most popular English Language newspapers in Mumbai.

The Economic Times focuses on the Indian economy, international finance, share prices, prices of commodities as well as other matters related to finance. Recently, Economic Times has also started covering new from non Business segment as politicsm sports and current affairs. There are also supplements of Economic Times targeting lifestyle of its high end readers. Newspaper advertising Cost for The Economic Times can be obtained either through a Newspaper Advertising agency or online here. We can help you with the best advertising rate for Economic Times Newspaper across the country. Economic Times Newspaper advertising rates are dependent on product category, ad size and number of ads placed. Please contact us for Economic Times Newspaper Advertising rate either through email or phone number listed on the site.

ePaper Link

Click here to view the ePaper of  Economic Times - Mumbai 

Why Advertise in Economic Times Mumbai?

Advertising in Economic Times Mumbai would help brands in reaching out to their target customers and build trust. The advantages of advertising in Economic Times Mumbai are:

  • Economic Times Mumbai is the most read newspaper in Mumbai. Ads placed in Economic Times Mumbai would reach to maximum newspaper readers.
  • Economic Times Mumbai covers news and articles on a number of topics and genres apart from Business and Finance hence by placing ads in Economic Times Mumbai, advertisers can reach out to the audience having various interests.
  • Economic Times is one of the most trusted newspapers in India. Advertising in Economic Times Mumbai will help advertisers build trust with their audience.

Economic Times Mumbai Ad Types and Ad Rates

Economic Times Mumbai Ad Types

Following are the Advertisement types accepted by Economic Times Mumbai:

  • Variable Ad Size charged on per square area: Advertiser can select the ad size. However, there are minimum size requirements- 240 sq cm in case of front page and 20 sq cm in case of all other pages.
  • Fixed Ad Size: These are premium options of placing ads in Economic Times Mumbai Newspaper. Following three types of fixed size ads are available:
    • Full Page
    • Half Page
    • Quarter Page
  • Jacket: This is a premium Full Page Ad option that appears before the front page. It is not a part of the newspaper.Both the sides of the jacket page (before the front page) are printed.
  • Skybus: Skybus appears as a fixed size horizontal ad on top most part of the first page.
  • Pointer: Pointer ads are very small sized ads that appear on the front page.
Ad Rates Economic Times Mumbai

Economic Times Mumbai Advertisement Rate varies based on many factors like Ad Size, Ad Placement, Demand, Season etc. You can refer to the “Media Options & Pricing” tab for The Economic Times Mumbai Rate Card. The Economic Times Mumbai Ad Rates mentioned are the discounted Economic Times Mumbai Ad rates exclusively offered by The Media Ant. There are no extra charges levied except the GST which is 5% for newspaper advertising.

Economic Times Mumbai Front Page Advertisement Rate: This is one of the most popular choices for ad placement. Ads on the front page attract more attention hence cost higher than other placement options.

Economic Times Mumbai Jacket Advertisement Rate: Jacket is another premium and popular option for ad placements. It appears before the front page hence costs higher. Also, since brands cannot place and advertisement on the first page, jacket is the only option for a full front page ad.

Economic Times Mumbai Pointer Advertisement Rate:  Pointer Ads are the smallest possible ads on the front page and also cost significantly less than other advertising options on the front page.

Economic Times Mumbai Skybus Advertisement Rate:  Skybus ads are the first ads to come to notice on a newspaper hence, skybus ads cost higher than other ads of the same size.

Execution Process

Steps in Execution

Step 1 : Select Variables: Media Option, Ad Position, Number of Insertions and Campaign Date.

In case you need any help with planning, please write to

VariablesSample Variable Selections
Media OptionPage 1/ Last Page/ Any Page/ Pointer Ad
Number of Insertions1/ 2/ 3
Size of the adHalf page/ Quarter page/ 240 sq cm
Date of Insertions1st Jan/ 2nd Jan/ 3rd Jan

Step 2: Email the filled table to or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.

How do I know my ad has been placed?

Once the ad is printed we will share the soft copy of the newspaper within 2 working days and hard copy within 15 working days from the date of execution.

Guidelines for Artwork Creation
  • PDF format should be PDF/X1a
  • All images/graphics should be in High Resolution
  • All images/graphics must be saved in CMYK color space
  • Reverse text size should be 12 points or greater

The Media Ant- Economic Times Mumbai Advertising Agency

Why opt for Economic Times Mumbai Advertising Agency?

Economic Times Mumbai Advertising Agencies would be the point of contact between the advertisers and the Economic Times Mumbai Newspaper. Most of them would charge a commission on the ads they place for the brands. Still, opting for an advertising agency specialising in Economic Times Mumbai Advertising makes a good choice for the following reasons:

  • On the basis of large volumes of business that media agencies do, they can offer a discounted price to their clients. This price can be lesser than the card rate that Economic Times Mumbai directly charges its customers.
  • For first time advertisers, taking care of small details involved in Economic Times Mumbai Advertising can be tasking. A media agency can not only hand hold the advertiser but also execute the entire marketing campaign for you.
The Media Ant- The Best Agency for Economic Times Mumbai Advertising

The Media Ant is one of the leading Economic Times Mumbai Advertising Agencies. The Media Ant offers an online platform free of cost to check and compare Economic Times Mumbai Ad Rates and other leading newspapers. On the basis of years of partnership with the publishers, The Media Ant offers the best ECONOMIC TIMES Mumbai Ad Rates. The Media Ant offers 100 % transparency in ad booking process and also ensures a hassle-free execution. You can book your campaigns either online or contact us. For Economic Times Ad contact number or for more information on Economic Times Mumbai Newspaper Advertising Options & Ad Rates at

Why advertise through The Media Ant

We are India’s first Newspaper advertising agency that provides discounted cost without asking any question or forcing you to signup. As a leading Newspaper Advertising agency in Mumbai, we offer the best advertising cost to our clients. Explore Economic Times - Mumbai Edition Newspaper Advertising cost here on The Media Ant.Contact us for the best advertising rate for Newspaper ads. You can download the best rates for Newspaper advertisng directly from the website. In case you want to contact us for Newspaper advertising rate, you can either send an email or call us at phone number listed on the site.


What is the difference between circulation and readership in Newspaper ?


Newspaper circulation is number of copies printed whereas Readership is number of people who read it. So a single Newspaper in a household is read by the entire family. 

Unless specific data is available, one can assume readership of a Newspaper to be 3 times that of its circulation. 


I am about to confirm my ad in a Newspaper. What all I should be aware of at this stage?

  1. Publication reserves the right to put multiple jackets,flaps/any other competitors ad on the same or facing page
  2. Shared rate might change after the ad is submitted as Newspapers operate brand specific and category specific rates
  3. Your ad might not get published even after the booking. This happens when two or more ads fight for the same space. The bigger size ad is given preference in these cases. You will be informed in advance of any such conflict and alternate options would be offered. You can also choose to cancel the ad at no fee