Custom Sized Ads
Economic Times Mumbai with a circulation of around 2.29 lakhs is the largest circulated English Business newspaper in Mumbai. It is also the highest circulated Business English newspaper in Maharashtra and the one of the largest largest circulated Business newspaper in India, according to the India Readership Survey 2019. Brands in Ecommerce, Consumer durables, Real Estate, Electronics and FMCG categories, etc advertise significantly in Economic Times Mumbai.
The rate for advertising in Economic Times Mumbai is available in the Media Option and Pricing tab of this page. In Newspaper, rates can either be per square cm for a custom size or fixed cost for fixed ad sizes like a quarter page, half page, and full page. You will find per square advertising rate, as well as the cost of full-page, half page and quarter pages ads in The Economic Times Mumbai. As the mentioned rate for custom size is quoted in terms of per square cm. For e.g.: Let us say the per square cm rate for Economic Times Mumbai is Rs 3000 and you are looking for a 50 square cm ad. The cost of this ad size becomes Rs 3000 X 50 = Rs 150,000. The minimum ad size for a custom ad is 20 square cm. Advertising Rate for Economic Times Mumbai varies with the number of inserts and is higher for front and page 3 as compared to other pages. You can get the rate for all page positions by adding the media to your Bag and checking the rate for different page numbers. There can also be a slight variance in rates depending on the category of the advertisers. All Newspaper advertising agencies and publications offer a volume discount.
A large chunk of overall ads in Newspapers comes through Newspaper Advertising Agency. Newspaper agencies play a critical role if you are planning to advertise in the Economic Times Mumbai. There are several aspects that a Newspaper advertising agency will take care of while executing your Newspaper campaign in Economic Times Mumbai. Firstly, the Newspaper advertising agency will help you in deciding the right page position and the recommended ad size for your ad. This ad size and page position decision is dependent on the competition activity, budget, and the creative. The newspaper agency for Economic Times Mumbai will also negotiate the right price for you. The last role of the Newspaper ad agency is to ensure flawless execution. While selecting the agency, you should check if the Newspaper agency has INS accreditation or has a partnership with some other INS agency to release your ad. Being an INS accredited agency helps in getting a credit period from Times of India for your campaign.
The Media Ant is an authorized agency for ad planning and buying on Economic Times Mumbai and provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.
i)Economic Times Mumbai is one of the most-read English Business daily in Mumbai and hence placing ads in Economic Times Mumbai would reach maximum English newspaper readers.
ii) Economic Times Mumbai covers news and articles on topics related to Politics, Economics, Business, Sports and Entertainment, etc. Apart from this Economic Times Mumbai also has a number of supplements on topics like the city and its people, housing and real estate, education, career, religion and spirituality, and lifestyle. Hence advertisers can reach out to the audience having various interests and also engage audiences interested in a particular genre, an advertiser can place ads in appropriate supplements too.
iii) Economic Times stands no. 1 with respect to English Business daily readership in Mumbai. Advertising in Economic Times Mumbai will assure maximum reach in the market.
iv) Economic Times is one of the most trusted newspaper brands in India. Advertising in Economic Times Mumbai will help advertisers build trust with their audience.
Click here to view the E-paper.
There are the following 2 important factors :
Factor 1: Newspaper Ad Sizes
Factor 2: Newspaper Ad Rates
Detailing of Factor 1:
Newspaper ad sizes: Newspaper display ads can come in different sizes which can be classified in two-
i) Fixed-size newspaper advertisement
ii) Custom/variable size newspaper advertisement
Fixed-size Newspaper Advertisements:
Following are the fixed sizes for newspaper display ads that are popular among newspaper advertisers:
a.Full Page Newspaper Advertisement (32.9 cm X 52 cm): Considered to be the most impactful of all, a full-page newspaper ad covers an entire newspaper page. In the case of the front page, the maximum allowed ad size of a half-page is 32.9 cm x 48 cm and it is due to the presence of newspaper masthead.
b.Horizontal Half Page Newspaper Advertisement (32.9 cm X 25 cm): Horizontal half-page newspaper ads divide the newspaper area into two halves horizontally. In terms of dimensions, the ad would measure 32.9 cm wide and 25 cm long and would cover an area of 825 sq cm. Just like a full-page ad size newspaper advertisement, this is also a popular choice for advertisers.
c.Vertical Half Page Newspaper Advertisement (16 cm X 52 cm): Placing half-page ads vertically nowadays is gaining popularity. When most of the advertisers prefer to go for Horizontal half page, placing half-page ad vertically can attract more eyeballs. The maximum allowed ad size of a vertical half-page in FrontPage is 16 cm x 46 cm and it is due to the presence of newspaper masthead.
d.Quarter Page Newspaper Advertisement (16 cm X 25 cm): A quarter-page newspaper advertisement would cover an area equivalent to a quarter or 1/4 of a newspaper page. Most advertisers prefer it to be placed on the right bottom side corner of the newspaper page.
e. Skybus Newspaper Advertisement (32.9 cm X 5 cm): Skybus newspaper advertisements are narrow horizontal ads that cover the entire width of the newspaper and is present just under the newspaper title (masthead). In most cases, Skybus ads appear on the front page of the newspaper. A Skybus roughly covers an area of 165 sq cm.
f. Pointer Newspaper Advertisement (4 cm X 5 cm): Pointer newspaper advertisements are small ads of 20 sq cm that appear on the front page of the newspaper. Although it is a must to take a minimum of 30inserts it may vary in exceptional cases.
g. Jacket Newspaper Advertisement: Jackets are extra pages meant to carry advertisements and are placed before the front page. Jackets are considered to be the most popular media in the premium category ad options and been preferred by most of the advertisers with a high budget.
Following are the sizes for the jacket:
Jacket Front Side: 32.9 cm width X 48 cm height
Jacket Back Side: 32.9 cm width X 52.5 cm height
Variable/Custom-sized Newspaper Advertisements:
Apart from the popular fixed-sized newspaper ads, there can be a number of options for Variable/Custom-sized advertisements. The minimum accepted size for a custom-sized display ad for the newspaper is 20 sq cm except that in the case of the front page where the minimum required size is 240 sq cm.
Following are a few ad dimensions that are high in demand
4 cm (wide) * 5 cm (long)
8 cm (wide) * 8 cm (long)
8 cm (wide) * 12 cm (long)
12 cm (wide) * 20 cm (long)
16 cm (wide) * 20 cm (long)
Detailing of Factor 2:
Newspaper ad rates: Newspaper ad rates are based on the following few factors
i ) Page Position: Based on page position rate changes or extra premium is charged e,g. The rate for premium pages like the front, last, page 3 is always higher than any other page.
ii) Total Ad Volume: Based on the ad size (quarter, half, etc) and the number of inserts (1,2,3, etc), rates do change. The higher the total volume of the business more the discount percentage is applicable.
iii) Client Category & Brand Name: Based on the advertiser's category (e-commerce, real estate, automobile, etc) rates do vary. Similarly, the rate applicable for brand A in the real estate category not necessarily be applicable for brand B in the same category.
Politics News Section ( Starts from Page 2 and covers 3 pages)
Investment News about Companies ( Starts after Pure Politics and covers 1 page)
Investment News about Start ups and Tech ( Covers 2 pages)
Investment News ( Covers 1 Page about personal investment news)
Investment News ( Covers 1 Page about private and government investment news)
Finance and Commodity News ( Covers 1 Page)
Growth and Investment News ( Covers 1 Page)
Growth and Economic News ( Covers 1 Page)
Economic News ( Covers 2 Pages)
Global Finance News ( Covers 1 Page)
Sports News ( Covers 1 Page)
Brands with the following applicable factors should advertise
|4||Short Term Performance||Yes|
|5||Long term brand building||Yes|
|Ashray Group||Real Estate|
Step 1:Planning and Best Rate:Select page number, ad size, number of inserts and send the details to email@example.com and we will share the final offer rate within 1 working day.
Step 2: Artwork and Payment: Once the offer rate is confirmed then we will share Proforma Invoice and the brand needs to submit the artwork and also need to make the payment in advance.
Step 3: Execution: We will share the soft copy of the ad the same day ad is published and share hardcopy by the next 15 working days.
1. What are the possible dimensions for 120 scm,240 scm , quarter page, and half-page ad sizes?
|120 scm||240 scm||Quarter page|
|Horizontal Half Page(825 scm)||Vertical Half Page(736 scm)|
Other alternatives ad sizes are not that popular with advertisers and seldom publication approves such creative dimensions type.
2. What are the different types of Jackets?
There are the following 3 types of Jacket Ads:
i) Guaranteed Jacket: It is a guaranteed first-page ad and no other ads will take precedence.
ii) Hybrid Jacket: This type of jacket adoption includes a one-page ad belonging to one brand and the other page carrying another brand’s ad.
iii) Floating Jacket: Floating jacket gets the least priority out of all jackets and its final position can be anywhere before the front page.
3. What is the page position for a classified display ad?
For classified display ads, there is no fixed position and may be placed in the supplement as well.
4. What are the rates for classified display ads?
For classified display ad rates, please send mail to firstname.lastname@example.org
What is the difference between circulation and readership in Newspaper ?
Newspaper circulation is number of copies printed whereas Readership is number of people who read it. So a single Newspaper in a household is read by the entire family.
Unless specific data is available, one can assume readership of a Newspaper to be 3 times that of its circulation.
I am about to confirm my ad in a Newspaper. What all I should be aware of at this stage?
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