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Advertising in Open Magazine

Advertising in Open Magazine
Popular Options
Full Page

Full Page

Per Insert

Card Rate

₹ 3,00,000

Offer Rate

₹ 1,26,500
Half Page

Half Page

Per Insert

Card Rate

₹ 1,90,000

Offer Rate

₹ 1,09,250
Premium Options
Double Spread

Double Spread

Per Insert

Card Rate

₹ 7,00,000

Offer Rate

₹ 4,00,000
Cover Page

Cover Page

Per Insert

Card Rate

₹ 5,00,000

Offer Rate

₹ 4,10,000
Gatefold

Gate Fold

Per Insert

Card Rate

₹ 10,00,000

Offer Rate

₹ 9,77,500
Other Options
Quarter Page

Quarter Page

Per Insert

Card Rate

₹ 1,20,000

Offer Rate

₹ 1,17,300
**5% GST is applicable on the above rates
Artwork Submission : 1 Week Prior To The Publication Date
Booking Deadline : 2 Weeks Prior To The Publication Date
On Shelf Date : First Monday of every week

Language

English

Frequency

Weekly

Area Covered

India

Cover Price

Rs. 35

Circulation

129,000

Readership

300,000

Category

Current Affairs And News

About Open Magazine Advertising

Why advertise in Open Magazine ?

Open Magazine is the weekly current affairs and features magazine. Open Magazine presents the best of narrative journalism in India. Open Magazine has a range of balanced perspectives and essays by international writers on subjects that matter to India: politics, economy, culture, society, cinema, art, literature, personalities. 

View Open Magazine Online

To view Open magazine online, please click on the link provided below:

Link to Open Magazine E-Copy

Facts and Figures of Open Magazine

Readership Profile

1. Demographics

  • 65% are in the age bracket of 25-45 years
  • 89% are in SEC A; 75% being in the SEC A1 segment
  • 95% are Graduate+ and 40% are Post-Graduates
  • 72% - Businessmen, Senior/Middle Management
    Self- employed Psychographics

        2. Psychographics

  • An audience that is upscale, discerning and​highly engaged​Avid readers who read for pleasure, relaxation andintellectual stimulation​
    Extremely conscious of their social standing
  • With an abiding interest in travel and shopping
  • Having a keen interest in sports and other forms
    of recreation

Who Should Advertise?

Past Advertisers
Client NameCategory
Paytme-commerce
HomelaneInterior Desing
SkodaAutomobile
ApolloHospital
Tommy HilfigerWatches

Execution Process

Steps in Execution

Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Magazine Issue Dates. 
In case you need any help with planning, please write to help@TheMediaAnt.com

VariablesSample Variable Selections
Media OptionFull Page/ Back Cover/ Gatefold
Ad PositionRegular/ Premium/ Innovative
Number of Insertions1/ 3 / 7
Magazine Issue DatesJanuary/ February/ May

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.

Proof of execution

Post release of your ad in Open Magazine, TheMediaAnt would deliver a hard copy of the magazine to the address shared during booking. In addition, a picture of the ad in Open magazine's respective edition to be shared via email.

Similar Media

Other options in Current Affairs and News category
In addition to Open magazine advertising, one can explore more similar options and they are provided below.

1.  Similar Magazines in Current Affairs and News category 

2. Click here to view other Magazines in Current Affairs and News category.

FAQs

How do I know my ad has been placed?

Once the advertisement is printed in Open Magazine, copies of Open Magazine are sent to the client within one working week.

When do I get the Hard copy of Open Magazine?

With in 10-12 days of publishing Open Magazine you will likely to get the Hard Copy.

Media Kit
Open is the weekly current affairs and features magazine. Written and edited for the sophisticated minds of modern India, Open, every week, captures the political, economic and cultural spirit of our times.

The first section of the magazine, called Openings, is a zippy selection and short analysis of the most relevant and interesting news of the week from around the world. The middle section has sharp features on politics, economy, society, international affairs, sports and much more. The final section, Salon, carries essays on culture, arts, books, cinema, music, theatre and food—plus a popular gossip column on Hindi cinema.

Why Advertise In Open Magazine?

Open Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. Open Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. Open advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.

Effectiveness Of Open Magazine Advertising

Message Impact

Full-page Open Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.

Audience Interest

A major factor of Open Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of Open Magazine. Finding this close link between readers and your brand is critical to effectiveness.

Repeated Exposure

Also contributing to the effectiveness of Open Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep Open for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since Open Magazine are a static medium, readers can analyze or look at your message indefinitely.

Ways In Which Open Magazine Deliver Engagement

  • The strong positive brand values of the Open Magazine can transfer onto the advertisements.
  • Because advertisements are relevant and valued, ad clutter is not a problem in Open Magazine.
  • Readers take action as a result of seeing advertising in Open Magazine.
  • Targeting with precision and without wastage is a key strength of Open Magazine.
  • Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
  • Advertising in Open Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
  • Tips For Open Magazine Branding

    • Booking the ad space earlier helps with an optimum placement.
    • Open Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.

    How The Media Ant Can Help You

    The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted print media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. Magazine advertising can be an expensive business, and that's why we take time to study you and your market to ensure that your budget is well spent. We guarantee you the best rates for Magazine advertising.

Question:

What is the difference between Bleed and Non Bleed ad?

Answer:

Bleed is an ad type where content is beyond the area which will get trimmed while binding the magazine.  Non Bleed ad is one where all content is within the safe area. 




Question:

I have just placed my first ad in a magazine. Anything that I should be aware of?

Answer:
  1. There is  a delay of upto 7 days in printing of the ad and magazines hitting the shelf
  2. You will receive hard copy of the magazine with ad within 15 days of the publication. Magazine come to us first and then we courier it to you. 

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