TMA Quick Insights for Q4 2025

As top media outlets, JioHotstar, YouTube, and the India vs Australia T20 Series on JioHotstar hold dominant positions, with ad spends above 1Cr, offering unparalleled reach and visibility. Their exceptional performances highlight the benefits of digital vertical for superior branding and customer retention. Their influential roles in steering national campaigns, premium launches, and corporate branding underpin the preferences for media platforms like Banner, Video, and Programmatic Advertising which recorded highest campaigns, promising persuasive, professional, and impactful branding.

Top Medias with Highest Ad Spend

JioHotstar

As the market leader in the digital sphere, JioHotstar has not only proven its dominance with a total spend of 208.35L, but also etched its impact in the minds of a diverse audience. Its unparalleled reach makes it the top pick for national campaigns, premium launches, or corporate branding. With high visibility, impeccable recall, and astonishing ROI, JioHotstar seamlessly adapts to the digital vertical. Its persuasive and deeply professional approach ensures impactful branding, making it the go-to platform for advertisers nationwide.

India vs Australia T20 Series on JioHotstar

The India vs Australia T20 Series on JioHotstar is leading the digital sphere with a staggering total spend of ₹1.89Cr, commanding the attention of a diverse national audience. Our platform offers unparalleled visibility and recall value, thus ensuring impressive returns on investment. Advertisers nationwide prefer us for premium launches, national campaigns, and corporate branding owing to our extensive reach and desirable audience profile. At JioHotstar, we adeptly champion the power of digital vertical, offering a persuasive, professional, and impactful advertising experience.

YouTube

Harness the unrivalled potential of YouTube, the digital market leader with a considerable total spend of ₹1.73Cr, for your national campaigns, premium launches and corporate branding. YouTube's superior reach, distinctive audience profile, and undeniable visibility guarantee exceptional levels of recall and impressive ROI. With its natural adaptation to the evolving digital sphere, YouTube remains the favoured choice for advertisers seeking impactful visibility and influential brand storytelling.

OTT Bundle CTV

OTT Bundle CTV is a market leader with impressive visibility, offering the highest total spend of ₹158.65L in the digital landscape. Appreciated for its vast reach and targeted audience profile, it becomes an advertiser's top choice for pivotal national campaigns, premium product launches, and corporate branding. Coupled with high recall rate and guaranteed ROI, OTT Bundle CTV naturally aligns with the digital vertical, forging a persuasive and significant impact.

India vs Australia ODI Series On JioHotstar

Experience the thrill of the India vs Australia ODI Series on JioHotstar, a front-runner in digital with a groundbreaking total spend of ₹1.21Cr. This platform offers marketers unrivaled reach, targeting an affluent, engaged audience spanning the nation. Our robust visibility, remarkable recall, and optimum ROI make it the preferred choice for national campaigns, premium launches, and corporate branding. Adapting seamlessly to the digital vertical, JioHotstar is where your brand deserves to shine.

Popular Medias with Unique Views

JioHotstar

JioHotstar, as a market leader, harnesses its commanding digital footprint by boasting the highest Unique views count of 8.3K. The platform offers unparalleled reach, with a rich audience profile catering to national campaigns, premium launches, and corporate branding. Advertisers prefer JioHotstar as it assures amplified visibility, enhanced recall, and tangible ROI. Swiftly adapting to the digital vertical, JioHotstar delivers power-packed, result-oriented advertising opportunities. Make every impression count, and choose JioHotstar for impactful promotion!

Book My Show

Experience the power of market leadership with Book My Show, the unparalleled digital titan with the highest Unique views at 4.6K. Our precisely defined audience profile guarantees widespread reach, making us the preferred choice for national campaigns, premium launches, and corporate branding. With Book My Show, visibility, recall and ROI aren't just buzzwords, they're tangible results. Immerse yourself in the digital vertical and witness the stunning impact Book My Show can deliver for your brand.

YourStory

YourStory exemplifies market leadership in the digital spectrum, boasting the highest unique views at 4.17K. Our extensive reach, a premium audience profile, and superior visibility make us the preferred choice for national campaigns, premium product launches, and corporate branding. Advertisers trust us for palpable recall and impressive ROI. We adeptly adapt to ever-evolving digital verticals, delivering persuasive, professional, and impactful messaging. Partner with YourStory, lead your story.

Hindustan Times

Hindustan Times stands as a market leader in the digital space, boasting an unparalleled reach with 2.57K unique views. Our diversified audience profile allows advertisers to target precise demographics, amplifying their national campaigns, premium launches, and corporate branding initiatives. Chosen frequently for its promise of high visibility, enhanced recall, and stellar ROI, Hindustan Times naturally adapts to the digital vertical, delivering persuasive, professional, and impactful messages that resonate with viewers.

Money Control

With a commanding market leadership and the highest Unique views of 2.15K, Money Control stands at the forefront of the digital arena. It offers an unrivalaled reach and an audience profile that has consistently attracted national advertisers for premium launches and corporate branding. The reasons are clear: superior visibility, significant recall, and compelling ROI. With Money Control, your message not only resonates but also adapts effortlessly within the dynamic digital vertical, preserving its persuasive impact. Count on Money Control for potent and professional advertising solutions.

Top Media Options Used

Banner

Exemplifying market leadership, Banner has flawlessly executed an incredible 178 campaigns in the digital spectrum, effectively reaching varied audience profiles. Advertisers nationwide prefer Banner for premium launches and corporate branding, leveraging its extensive reach. Banner's assured visibility, powerful recall, and impressive ROI make it an inevitable choice. Seamlessly adapting to the digital vertical, Banner upholds a persuasive, professional, and impactful approach that sets it apart. Witness the undeniable Banner effect.

Video

Unleashing the power of digital, Video reigns as the uncontested market leader, boasting an impressive record of 125 campaigns of unmatched visibility and recall. Its expansive reach and distinctive audience profile make it the preferred choice for national campaigns, premium launches, and corporate branding. Its strong prominence in the digital vertical ensures exceptional ROI, making Video the quintessential platform for persuasive, professional, and impactful advertising. Experience the supremacy of Video.

Programmatic Advertising

With its market leadership in the digital vertical, Programmatic Advertising is recognized for executing the highest number of campaigns, standing at 21. The unique audience profiling enhances reach, making it a preferred choice for national campaigns, premium launches, and corporate branding. Emphasizing visibility and recall, it guarantees remarkable ROI, further solidifying its stance. Adopt naturally to the digital expansion with Programmatic Advertising, and craft your persuasive, professional, and impactful brand narrative.

Connected TV

Commanding the digital sphere with the highest record of 11 campaigns, Connected TV stands as the undisputed market leader. Our reach extends to an eclectic audience profile, making us the go-to platform for high-impact national campaigns, premium launches, and comprehensive corporate branding. Advertisers prefer us for superior visibility, enduring recall, and exceptional ROI. In the rapidly evolving digital landscape, Connected TV naturally adapts, setting the standard for persuasive, professional, and impactful messaging.

Agency fee

Agency Fee, the market leader in digital advertising, is renowned for executing the highest number of campaigns at 7. Our extensive audience profile guarantees superior reach, making us the preferred choice for national campaigns, premium launches, and corporate branding. Our unparalled visibility and recall resonate powerfully with our clientele, promising high ROI. As we naturally adapt to the digital vertical, our aim is to imprint your brand vividly in the digital memory-space. Offering persuasive, professional, and impactful solutions, Agency Fee rules the roost in digital advertising.

Top Categories by Ad Spend in Q4 2025

What is Performance Marketing?

There are multiple ways to select the right performance marketing agency. Looking at past work is one of the most fundamental ways to select a performance marketing agency. Another factor to look at while selecting the right performance agency is the digital platforms that they specialize in. Let’s say you run an offline communication skill training work and your audience is majorly working professionals. An agency that has run performance marketing on LinkedIn is the right agency as compared to someone that specializes in Google advertising.

Which are the popular platforms for performance marketing?

LinkedIn

Truecaller

Quora

Amazon

Colombia Network

Adgebra

Criteo among many others

Performance-based marketing for apps 

Performance marketing has revolutionized the way app marketing is done. The most popular form of app marketing includes running cost per install campaign. In a CPI performance campaign, the brand starts by paying the cost per install to the campaign. Eventually, the app campaigns can be moved to optimization towards a certain performance like sign up in the app or making a payment.

Limitations of performance campaign

Digital performance campaigns work on understanding consumer behavior when they interact with your ad and also when they visit your app or portal. All performance campaigns use AI learning to improve their understanding of the campaign. This means that a minimum data set is required to set the learning right. To generate that data, a minimum spend is required to generate the data points. So for very small budgets, performance marketing might not work well.