Performance Marketing Platforms

TMA Quick Insights for Q2 2026

Embracing powerful platforms like IPL On JioHotstar, YouTube, and Spotify allows advertisers to engage audiences on a grand scale, with significant ad spends reaching ₹82.83Cr and counting. These platforms offer extensive reach, visibility, and return on investment, making them ideal for national campaigns, premium product launches, and corporate branding. With substantial skews towards Video and Banner formats, brands can create memorable narratives, persuading their audiences effectively in a dynamic digital landscape.

Top Medias with Highest Ad Spend

IPL On JioHotstar

IPL On JioHotstar has firmly imprinted itself as a market leader, boasting the highest total spend in the digital realm with a staggering ₹82.83Cr investment. This platform captivates a diverse audience profile, offering unparalleled reach, making it a favorite choice for national campaigns, premium product launches, and strong corporate branding. It excels in providing high visibility, powerful recall, and promising return on investments, effortlessly adapting to the digital vertical. Choose IPL On JioHotstar, it's where persuasive messaging meets high impact delivery!

YouTube

With an unrivalled total spend of ₹11.99Cr in the digital space, YouTube indisputably pilots the internet's media landscape. Its potent audience profile and expansive reach make YouTube the go-to platform for national campaigns, premium launches and corporate branding. Advertisers prefer it for its assured visibility, remarkable recall rates and impressive ROI. It seamlessly adapts to the evolving digital sphere while maintaining its iconic appeal. Drive your message home with YouTube—where your success is not just seen, but remembered.

Rich Media and Contextual Ads Through MediaKart

Through its market leadership in the digital sphere, Rich Media and Contextual Ads Through MediaKart has proven to be the preferred choice for national campaigns, premium launches, and corporate branding with a record total spend of ₹85.24L. Our platform guarantees boosted visibility, effective recall, and impressive ROI, tailor-made for today's digital realm. Embrace the powerful synergy of professional, persuasive messaging and high-impact advertising through MediaKart.

JioHotstar

Harness the power of JioHotstar, the maestro of digital realm, with an extravagant total spend of ₹64.85L. Renowned for its broad reach and specialized audience profile, JioHotstar is the first choice for impactful national campaigns, premium launches, and sophisticated corporate branding. Step into the digital vertical, reap high visibility, unprecedented recall, and a formidable ROI. Sync with JioHotstar, catalyze your brand journey with persuasive and professional tenor, for an advertising experience that leaves an indelible mark.

Spotify

Spot ify, the market leader in the digital vertical, delivers unparalleled reach and precision targeting with an advertising spend exceeding ₹54.47L. Our platform wields formidable power in national campaigns, premium launches, and corporate branding, making us a prime choice for advertisers. With Spotify, brands gain superior visibility and recall, ensuring an exceptional return on investment. Engage the Spotify experience and witness how we redefine and elevate your advertising game.

Popular Medias with Unique Views

JioHotstar

Leverage the undisputed leader in digital media, JioHotstar, boasting the highest unique views of 8.29K to magnify your brand's visibility, recall, and ROI. With its widespread reach and rich audience profile, it is the preferred platform for national campaigns, premier launches, and corporate branding. Advertisers trust JioHotstar's formidable digital vertical for successful adaptation, amplifying both engagement and impact. Trust JioHotstar to deliver persuasive, professional, and powerful outcomes.

Book My Show

Book My Show-affirming its market leadership with the highest unique views of 4.6K in the digital realm-benefits advertisers with remarkable reach and a distinguished audience profile. Advertisers routinely prefer it for national campaigns, premium launches, and corporate branding due to its unparalleled visibility, unforgettable recall value, and impressive ROI. Seamlessly adapting to the digital vertical, Book My Show offers persuasive, professional, and impactful solutions for your brand's omnipresence. Entrust us with your brand, experience the power of market leadership.

YourStory

YourStory, the market leader in the digital domain, commands an impressive 4.17K unique views, unparalleled in class. Our reach extends to an audience with diverse profiles, making us the ideal choice for national campaigns, premium launches, or corporate branding. The visibility and recall we offer ensures maximum ROI. Adapting organically to the ever-evolving digital landscape, we consistently deliver persuasive, professional, and impactful narratives. Choose YourStory, where brand stories become success stories.

Hindustan Times

Hindustan Times, a market leader in digital media, garners the highest unique views at 2.57K. Our audience, with its varied profiles and expansive reach, is a magnet for national campaigns, premium launches, and corporate branding. Advertisers vouch for Hindustan Times’ unparalleled visibility and recall rate, heralding substantial ROI. Adapting seamlessly to the digital vertical, Hindustan Times furnishes a persuasive, professional, and impactful platform for your brand's voice.

Money Control

Establish your brand with Money Control, the market leader boasting the highest unique views at 2.15K in the digital spectrum. Our unmatched audience profile and extensive reach make us an advertiser's favourite for national campaigns, premium launches, and corporate branding. Money Control's astounding visibility and recall rate promise an excellent return on investment (ROI). Choosing us means you're naturally adapting to the thriving digital vertical. Leverage Money Control's power for persuasive, professional, and impactful brand promotions.

Top Media Options Used

Banner

With a record-breaking execution of 123 campaigns in the digital landscape, Banner has unquestionably stamped its market leadership. Our comprehensive audience profile and exceptional reach make us an irresistible choice for advertisers seeking national campaigns, premium launches and corporate branding. The unmatched visibility and recall we provide deliver a robust ROI. Seamlessly adapted to the digital vertical, Banner ensures your brand message resonates clearly and impactfully. Trust the leader, choose Banner.

Video

Leading the pack in the digital realm, Video boasts an unmatched record of 80K successful campaigns. Tailored to suit every audience profile and guaranteed for extensive reach, it is the foremost choice for national campaigns, cutting-edge launches, and esteemed corporate branding. Video's striking visibility fuels unparalleled recall and substantial ROI. Naturally adapted to the digital vertical, it continually empowers brands to transcend traditional boundaries, offering a persuasive, impactful, and professional advertising solution.

Programmatic Advertising

Programmatic Advertising, the market leader, has executed an unparalleled 14 campaigns in digital showcasing its distinctive potential. Advertisers recognize its universal reach and comprehensive audience profile. Notably, for national campaigns, premium launches, and corporate branding, Programmatic Advertising is the go-to tool, marrying visibility and recall with significant ROI. Seamlessly adapting to the digital vertical, it's creating persuasive, professional, and impactful narratives for brands. Opt for Programmatic Advertising, the trusted partner for amplifying your brand's voice.

Connected TV

Connected TV emerges as a market leader, successfully executing an unrivaled 9 campaigns in the digital frontier. It offers unbeatable visibility and recall amongst a diverse audience profile, extending exceptional reach. The impressive ROI is why national campaigns, premium launches, and corporate brands prefer us. Our adaptability to the digital vertical enhances the potency of our promotions. Choose Connected TV, for persuasive, impactful and professional advertising solutions.

Audio

Audio's dominance in the media landscape is demonstrated by its industry-leading execution of 9 high-octane digital campaigns. Its unparalleled reach garners a complex audience profile, making it the go-to choice for national campaigns, premium launches, and corporate identity upliftment. Emphasizing visibility, recall and effective ROI, Audio seamlessly adapts to the digital vertical. Engage with Audio for persuasive, professional, and impactful brand communication that resounds across markets.

Top Categories by Ad Spend in Q2 2026

What is Performance Marketing?

There are multiple ways to select the right performance marketing agency. Looking at past work is one of the most fundamental ways to select a performance marketing agency. Another factor to look at while selecting the right performance agency is the digital platforms that they specialize in. Let’s say you run an offline communication skill training work and your audience is majorly working professionals. An agency that has run performance marketing on LinkedIn is the right agency as compared to someone that specializes in Google advertising.

Which are the popular platforms for performance marketing?

LinkedIn

Truecaller

Quora

Amazon

Colombia Network

Adgebra

Criteo among many others

Performance-based marketing for apps 

Performance marketing has revolutionized the way app marketing is done. The most popular form of app marketing includes running cost per install campaign. In a CPI performance campaign, the brand starts by paying the cost per install to the campaign. Eventually, the app campaigns can be moved to optimization towards a certain performance like sign up in the app or making a payment.

Limitations of performance campaign

Digital performance campaigns work on understanding consumer behavior when they interact with your ad and also when they visit your app or portal. All performance campaigns use AI learning to improve their understanding of the campaign. This means that a minimum data set is required to set the learning right. To generate that data, a minimum spend is required to generate the data points. So for very small budgets, performance marketing might not work well.