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Advertising in LinkedIn, Website

Advertising in LinkedIn, Website
Popular Media
LinkedIn-Banner Advertising-Option 1

Banner

Per Unit

Card Rate

₹ 60

Offer Rate

₹ 60
Premium Media
LinkedIn-Carousel Advertising-Option 1

Carousel

Per Unit

Card Rate

₹ 60

Offer Rate

₹ 60
LinkedIn-Video Advertising-Option 1

Video

Per View

Card Rate

₹ 0.8

Offer Rate

₹ 0.8
Other Media
LinkedIn-Text Advertising-Option 1

Text AD

Per Unit

Card Rate

₹ 60

Offer Rate

₹ 60
LinkedIn-Spotlight Advertising-Option 1

Spotlight AD

Per Unit

Card Rate

₹ 60

Offer Rate

₹ 60
LinkedIn-Job Advertising-Option 1

Job Ad

Per Unit

Card Rate

₹ 60

Offer Rate

₹ 60
LinkedIn-Lead Generation Advertising-Option 1

Lead Generation

Per Clicks

Card Rate

₹ 60

Offer Rate

₹ 60
LinkedIn-Sponserd Advertising-Option 1

Sponsored InMail

Per Click

Card Rate

₹ 2

Offer Rate

₹ 2
**18% GST is applicable on the above rates

Language

English

Impressions/ Month

On Request

Avg C T R

0.5%

Category Name

Performance Marketing

LinkedIn Advertising

About LinkedIn Advertising

LinkedIn is a social networking site specifically for businesses and professionals. LinkedIn has a reach of 7.7 cr users in India. LinkedIn is the crowd favorite professional networking website. LinkedIn also has a Jobs section. LinkedIn among the few platforms that target ads to individuals by job roles. Get the best rates for advertising on LinkedIn with The Media Ant.

Why Advertise on LinkedIn

LinkedIn Marketing comes with the following advantages that are worth considering:

  • Unlike Facebook and Instagram, LinkedIn specifically targets working professional. Hence, it is well suited for B2B as well as B2C companies
  • LinkedIn Marketing has advanced targeting options like location, experience level, industry, job function etc. which makes it very easy to target specific position holders in specific industries. This feature is not available with any other social media.
  • It has incredible reach in India with a whopping 7.7cr users. 
How does LinkedIn Advertising work?

Following are the types of LinkedIn Ads possible:

Banner Ads: 
Reserve your preferred audience. Ensure your message reaches your target audience with guaranteed impressions. Leverage your own creative. Choose the IAB standard display ad formats that work best with your creative. Maintain control over your spend. Lock in your rate with fixed cost per impression (CPM) pricing to scale your reach and engagement.

Sponsored InMail: Sponsored inMails are sponsored emails from the advertisers to the target audience. Each inMail consist of a custom greeting, call-to-action button, body text and ability to add a link to the message body. These messages are charged on Cost per Send basis.

Lead Generation Forms: This type of LinkedIn Ads is beneficial for the businesses as these help companies with lead generation.

Carousel Ads: Feature a swipeable series of cards in a single ad to tell a deeper story, showcase multiple offerings, or provide insights for your audience.

Video Ads : Engage business decision makers with video ads in the LinkedIn feed on desktop and mobile.

Text Ads : Get your business in front of the audiences who matter most – and drive them to your website or landing pages.

Spot Light Ads : Capture attention with personalized ads featuring each professional’s own LinkedIn profile data, like photo, company name, job title, and more.

Job Ads : LinkedIN your job to candidates with the right skills – both in emails and across LinkedIn.

Who should you advertise on LinkedIn?

1. Brands trying to reach a digital-first audience
2. Brands trying to reach working professionals 
3. Brands  new to the market and want to generate awareness.

Past Advertisers

LinkedIn Advertising Past Advertisers

BrandCategoryMedia OptionResults
UpGradEdu-TechLead Generation20% decrease in cost-per-lead
Hewlett PackardConsumer ElectronicsSponsored Content (Banner)0.7% CTR
Van HeusenFashionVideo0.3% CTR
BMWAutomobileIn Mail5.6% CTR

Facts and Figures

LinkedIn Advertising Facts and Figures

CityReach (in Millions)
Mumbai6
Delhi5.3
Bangalore4.7
Hyderabad4.5
Kolkata1.9

LinkedIn Advertising Demographics - Age and Gender

Age Wise Split
Age% Reach
18-2430%
25-3458%
35-549%
55+3%
Gender Wise Split
MaleFemale
74%26%
Industry - wise Reach
IndustryReach
Agriculture1.6 lakh
Construction32 lakh
Real Estate4.8 lakh
Commercial Real Estate71,000
IT Service49 lakh
Manufacturing65 lakh
Consumer Goods (FMCG)34 lakh

Targeting available on LinkedIn

LinkedIn Advertising Targeting

How do filters help in targeting the audience?


1. Geo-Targeting - One can target the audience by their city or state or even the pin code. For example, a restaurant that only delivers in specific areas can easily select the pin codes to reach the right audience.

2.Demographic - One can target the audience according to their gender or age group. For example, a brand like My Protein would only find it relevant to target Males. Further, A university would prefer to target potential students in the age group of 18 - 24.

3. Interest - This targeting option is built on the basis of the type of content the user interacts with. For example, Nykaa would want to target beauty and fashion enthusiasts. Interest targeting can include various audience buckets such as Business, Fitness, Food, Hobbies, Shopping, Travel, and the like. 

4. Education - LinkedIn offers the filter to target a user on the basis of his level of education. Options available include High School Diploma, Undergraduate Degree and the like. An example of the usage of this filter could be Universities that are trying to promote their master's program where having a bachelor's degree is a requirement. 

5. Job Role - LinkedIn offers to target users on the basis of their Job role. An example of the usage of this filter could be when a sporting event wants to advertise the availability of advertising inventory, they could use the filter to reach out to marketing heads in organizations. 

6. Company - Lastly, LinkedIn offers to target to reach out to a particular company or a particular category of company. For example, a B2B business for employee attendance could use a filter to reach out to companies with more than 200 employees. 

Execution Process and Media Specifications

Steps in Execution

Step 1:  Add Media to the Dashboard

Step 2: Customize it as per your requirement using the filters below:

Filters availableExample
Placement PageRun On Site/ Home Page/ Movie Page
Dimension300 x 250/ 120 x 600/ 728 x 90
Banner TypeLeaderboard/ Tower/ Rectangle

Step 3: Select Start and end Date

Step 4: Upload artwork and make payment

How do I know my ad has been placed?

1. When the campaign is live, you will get a link to the dashboard from where you can track the campaign on a daily basis.

2. After the completion of the campaign,  an Excel Report will be shared with you.

The Media Ant’s Guide to Ad Sizes

How To give Access to LinkedIn Account

1. Go to the Business page by login to your personal LinkedIn Ad Account

LinkedIn Advertising Business Manager Access To Agency Step 1

1.Search for the user to whom you want to provide access

Select the user and click on save

LinkedIn Advertising Business Manager Access To Agency Step 2

Linkedin Advertising Rates 2021

The Media Ant is committed towards getting the most accurate data for the users. Hence, we ensure the advertising rates are updates on a frequent basis. Linkedin Advertising is one of the most popular Digital advertising option hence it is very important for advertisers to know Linkedin Advertising Rates 2021. You can find the updated Linkedin Advertising Rates 2021 under the tab “Media Options & Pricing” To know the last updated date for Linkedin Media Kit 2021, please check the blue tick beside the Linkedin Advertising Rates under the Media Options tab.

Top 5 Digital Advertising Platforms in Social Media Category in India according to Similarweb January - March 2021
Digital PlatformCategoryRanking
FacebookSocial Media1
YoutubeSocial Media2
LinkedinSocial Media3
InstagramSocial Media4
TwitterSocial Media5
Question:

How long will it take for my ad to go live?

Answer:

Once the campaign is confirmed, it may take up to 48 hours for the ad to go live. 


Question:

What is the difference between CPM and CPC pricing?

Answer:

CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times. 

CPC stands for Cost per Click. You pay when someone clicks on your ad.


Question:

Can the impressions be distributed equally across he campaign?

Answer:

Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.


Question:

Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?

Answer:

The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.

You can click here to understand in detail the tech reason for the discrepancy in these two numbers. 


Question:

Is there a chance that my ad can get paused in the middle of a campaign?

Answer:

Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.


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